le parfum de la maison - SOPHIE CARRÉE presse+communication

LE PARFUM DE LA MAISON
Genie of the house, are you there?
I hear you breathing, sense your presence,
catch your silhouette.
Your fragrances take me away.
Endless fields of wild herbs,
footsteps that crackle in the snow,
a window open to the horizon.
A myriad of colours
reaches into my interior.
Alchemy of forms and fragrances.
“Home fragrances bring a delicate and
refined ambiance into the heart of our
most private spaces.” PIERRE-A LE X IS DUM A S
A NEW ART OF
EXPERIENCING PERFUME
Look, touch, smell. Slip away. Like an illusion emerging from a sheet
of folded paper or a ceramic object, Le Parfum de la maison takes the form
of a waking dream. Materials and scents, matched with various
forms and colours, have brought life to a new collection of perfumed objects.
Sensory whispers drift through our private spaces. Two artists have,
with their four hands, composed these conversations between the air and
matter, uniting in their artistry the craft of the perfumer with the
world of the home. The fantasy world of the perfumer has joined that of
the designer: Céline Ellena's nose and Guillaume Bardet's eye. For a
shared vision of two craftspeople, each dedicated in their individual ways
to perfecting the innermost soul of our interiors.
A SCENT
TO BE HEARD
To give a specific tone to this creative world, JE A N- CL AUDE ELLEN A , Hermès’
perfumer since 2004, selected CÉLINE ELLEN A , his daughter, to whom he passed
on his passion for writing and scents. Fascinated from a young age by the
language of raw materials, Céline Ellena has been writing formulas as
stories for the past twenty years. Perfume for her is “a wonderful imaginary
world” of which she never tires exploring its secrets. “When I think of the
home, I think of architecture, spaces, noise, inside and out. I imagine those
who live within these walls, their friends passing through… The home is
a place filled with emotion. It shelters the thoughts of its inhabitants, their
memories, their plans as well as their secrets.” Céline Ellena has conceived
of five perfumes for Hermès as five “reveries” that speak to the imagination
of each: Des pas sur la neige, Temps de pluie, Fenêtre ouverte, Champ libre,
À cheval ! “An interior perfume,” she explains, “is a scent that we listen
to, an olfactory whisper that pushes us to escape. With it, spirit takes to
the air.” When Céline Ellena created these perfumes, she developed a writing
and technique that keep the traditional origins of the perfumer's craft
alive. For Hermès, it was necessary to find materials capable of both bringing
a beautiful object to life and liberating its perfume without betraying it.
Ceramic, wax and paper were vital. Thus, Céline Ellena “knits” olfactory
materials with support materials. Her five perfume-reveries take shape with
objects, their materials and forms designed by the hand of a craftsperson.
THE PERFECTION
OF FLAWS
At Hermès, objects have a soul and reason for existing. Each stands the test of
time and conveys with it a part of its history. In the same way, they embody
the sensibility of the craftsman and designer who made them. For this project,
Hermès selected GUILL AUME BA RDE T . This designer is passionate about authentic
materials and is unafraid to colour his creations with a degree of fragility.
For his first foray into the world of perfume, the designer explored the unusual
alchemy that exists between the reality of an object and the evanescence of
harmony. He imagined these objects as couriers of scents. The fragrances, these
fleeting dreams, are captured here before they can escape into other spaces.
“I explored several avenues,” he explained, “before coming back to the essence
of things: forms, in paper and ceramic, doted with a certain fragility and a sure
presence.” The creator highlighted the strength of details giving attention to
“the perfection of flaws,” the delicacy of a fold, the texture of ceramic evoking
that of paper. It is this that gives each model a measure of uniqueness.
THE COLLECTION
The collection is comprised of five perfumes, five reveries, for which there are
five stories and five colours: DES PA S SUR L A NEIGE (taupe), TEMP S DE PLUIE (celadon),
FENÊ TRE OU VERTE (lagoon), CH A MP LIBRE (sulphur), À CHE VA L ! (pumpkin). Three families
of perfumed objects carry these reveries: a paper origami horse and a ceramic
pebble and candle bowl. The origami horse is a discrete travelling companion.
Like a pocket sculpture, the pebble is perfect for the table. The candle
bowl, available in three sizes, plays with the contradiction of mat and enamel.
LE PARFUM DE LA MAISON
A collection of five perfume-reveries conveyed in three families of objects.
P ERF UMED
C A NDL E B O W L
large model
1 10 0 g
P ERF UMED
C A NDL E B O W L
medium model
620 g
P ERF UMED
C A NDL E B O W L
small model
220 g
Taupe
Celadon
Lagoon
Sulphur
Pumpkin
DE S PA S S UR L A NEIGE
T EMP S DE P L UIE
F ENÊ T RE OU V ER T E
CH A MP L IBRE
À CHE VA L !
Taupe
Celadon
Lagoon
Sulphur
Pumpkin
DE S PA S S UR L A NEIGE
T EMP S DE P L UIE
F ENÊ T RE OU V ER T E
CH A MP L IBRE
À CHE VA L !
Taupe
Celadon
Lagoon
Sulphur
Pumpkin
DE S PA S S UR L A NEIGE
T EMP S DE P L UIE
F ENÊ T RE OU V ER T E
CH A MP L IBRE
À CHE VA L !
P ERF UMED P EBBL E
DE S PA S S UR L A NEIGE
T EMP S DE P L UIE
F ENÊ T RE OU V ER T E
CH A MP L IBRE
À CHE VA L !
P ERF UMED
ORIG A MI HOR SE
DE S PA S S UR L A NEIGE
T EMP S DE P L UIE
F ENÊ T RE OU V ER T E
CH A MP L IBRE
À CHE VA L !
Sold in 4
The collection will be available in Hermès boutiques
as well as in selected sales outlets from December 2014
—
We invite you to download this press dossier
as well as images of our collection LE PARFUM DE LA MAISON
on our website www.hermesparfumeur.com
Login: maison
Password: collection
Biographical details
—
CÉL INE E L L E N A Born in 1968 in Grasse, Céline Ellena studied psychology and
linguistics before entering Isipca (Institut supérieur international du parfum,
de la cosmétique et de l’aromatique alimentaire). She graduated in 1994 and
then worked for various producers of raw materials and perfume houses.
She currently lives in the Alpes-Maritimes, near Cabris, where she works with
her father, Jean-Claude Ellena, as a creator of Parfum de la maison for Hermès.
—
GUIL L A UME B A RDE T Born in 1971 in Rouen, Guillaume Bardet studied at the Ensad
(École nationale supérieure des Arts décoratifs). He worked with the industrial
designer Jean-Marie Massaud before becoming a fellow at the Villa Medici
in Rome in 2002. His latest project, entitled “L'Usage des jours” – which is comprised
of 365 ceramic objects created in the course of one year, one drawing per day –
was the subject of a book and several exhibitions.
International press director IN A DEL C OUR T
Director of communications, Hermès Parfums C ORINNE P ERE Z
Press relations, Hermès Parfums A NNE DE L A L UN
12-16, rue Auger, 93500 Pantin
Tel. +33 ( 0 )1 49 42 35 75
[email protected]
—
Graphic design & illustrations Cléo Charuet / Cleoburo.
An Éditions Hermès ® publication. Printed in Italy by Nava. © Hermès, Paris 2014.