Courses offered in foreign languages at the Faculty of Economics

Transcription

Courses offered in foreign languages at the Faculty of Economics Matej Bel University
in Banska Bystrica, Slovak Republic in 2014/2015
A. Bachelor´s Degree (1st Degree Studies)
Course: Academic Writing
Annotation: Introduction to writing in English. Various kinds of writing. Writing in business.
Business letter writing. Writing of abstracts and summaries. Comparing bad and good writing.
Writing economically. Writing needs. Presenting ideas and arguments in written style.
Writing skills for academic purposes.
Language: English
Number of Credits: 3
Semester: Winter
Lecturer: PhDr. Mária Spišiaková, PhD.
Course: Accounting
Annotation: Understanding of economical relations in company and their recording in
accounting. On the basis of knowing basic methodical devices of accounting to understand the
fundamentals of double-entry bookkeeping and single-entry bookkeeping. On the basis of
knowing generally accepted accounting principles to get to know accounting assets, liabilities,
equity, expenses and income. To get to know basic overview of financial statements and their
financial analysis. To obtain basics of managerial accounting, its objects, functions and its
relationship to finacial accounting. Understanding principles of single-entry book keeping and
to have an information about basics from interrnational accounting.
Conceptual framework to financial accounting. Double-entry bookkeeping in the companies.
Financial statements in the companies. Single-entry bookkeeping.
Language: English
Semester: Winter
Lecturer: Ing. Mgr. Marta Lapková
Course: Business Economics 1
Annotation: Business and entrepreneurship. Main principles of business, goals and functions
of it. Life cycle, creation and abolishment of the enterprise. Short term and long term actives
of the enterprise. Costs, their nature, classification, functions. Calculations, cost calculations,
methods of costs calculations. Pricing. Structure of prices, pricing processes. Revenues,
estimation and measurement. Profit/loss as the outcome of business activities. Profit
calculations.
Language: English
Semester: summer
Lecturer: Ing. Ladislav Klement, PhD., Ing. Vladimíra Klementová, PhD.
Course: Business Economics 2
Annotation: Investments, investing, investment processes. Classification of investments.
Effectiveness of invested sources. Organization of supplies. Planning, supply and storage
management. Types of production activities, production capacity. Selling management and
organization. Marketing activities. Selling policy, product structure. Employees – structure
and classification. Human resources management. Work, workload management.
Remuneration. Netto, brutto salaries/incomes from employment.
Language: English
Semester: Winter
Lecturer: Ing. Ladislav Klement, PhD., Ing. Vladimíra Klementová, PhD.
Course: Business Financial Analysis
Annotation: Methodology of business financial analysis. Partial and complex business
financial analysis. Analysing financial statements of a firm. Assets and debt analysis.
Revenues and costs analysis. Cash flow analysis. Evaluating financial performance of a firm.
The levers and basic indicators of business financial performance. Liquidity analysis. Debt
analysis. Activity analysis. Profitability analysis. Market value analysis. Assessing and
predicting the financial performance of a firm.
Language: English
Semester: Winter
Lecturer: Ing. Ľuboš Elexa, PhD.
Course: Business Information Systems
Annotation: The course provides an overview of concepts, tools, and organizational structures
required for an effective management of information resources in business. It compares and
contrasts the roles of hardware, software, people and data resources in a computer-based
information system. A special attention is devoted to electronic business and commerce
systems, enterprise business systems, and security and ethical challenges related with the
development of information technologies. Students are lead to apply the theoretical
background in practise by solving numerous case studies.
Language: English
Semester: Winter
Lecturer: RNDr. Miroslav Hužvár, PhD.
Course: Business Law
Annotation: To obtain knowledge about business law as a part of law, about types of
businesses in Slovakia and business obligations.
Introduction to Business Law. Business law – commercial law – company law. Legal acts
regulating Slovak business law. Commercial law and related branches of law. Types of
businesses in Slovakia – private (sole) trade, unlimited partnership, limited partnership,
limited liability company, joint stock company, cooperative. Process of establishing a
company. Dissolution of a company. Commercial Register. Companies based on EU Law.
Law of contracts. Business obligations. Free movement of goods and persons according to EU
law and recognition of qualification. Freedom of establishment, freedom to provide services
and free movement of capital in the EU.
Language: English
Semester: Summer
Lecturer: Ing. Mgr. Miroslava Tuschlová, PhD.
Course: Business Negotiations
Annotation: Intercultural aspects of negotiating. Basic principles of negotiation. Useful
qualities of a successful negotiator. Common negotiating mistakes. Negotiating styles,
strategies and tactics. The phases of business negotiation. Preparation for a negotiation.
Opening a negotiation: welcome, introductions, greetings, ice breaking, small talk. Starting a
negotiation: agenda, timing, roles, establishing positions. Making and responding to
proposals. Managing conflict. Bargaining, Conclusion and agreement. Techniques and phases
of presentation. Visual aids and body language in business negotiation. Presentation of a
project – simulation of a business negotiation and its evaluation.
Language: English
Semester: Summer
Lecturer: Doc. PhDr. Ján Chorvát, PhD.,
Course: Case Studies in human resources management
Annotation: Enter the theme of case studies for themes: Personal strategy and politics, Human
resources plan, Section of personal work, The work analyses, The choice and recruitment, The
orientation and adaptation of employee, The employee evaluation, The motivation, The
employee relationship, The employee care. The solving the concrete case studies from Slovak
and foreign manager working experience.
Language: English
Semester: Summer
Lecturer: Ing. Lukáš Smerek
Course: Case Studies in management
Annotation: Case studies concern to the main management function such as planning,
organising, decision making, leadership, motivation, controlling, communication,
organisational development, organisational behaviour as well as the topics of organisational
culture and business ethics. NOTE: This subject can be attended only by students that had
passed previously basics in Management.
Language: English
Semester: Summer
Lecturer: Doc.Ing. Dagmar Kokavcová, PhD.
Course: Case Studies in marketing
Annotation: Case studies about the role, position and importance of marketing within business
acitivities. Case studies concerned on particular tools of marketing mix (product, place, price,
integrated marketing communication). Case studies regarding issues of segmentation,
targeting and positioning process. Case studies focused on B2C (consumer behaviour of
individuals and households) and B2B (specifics of organizational buying behaviour). Case
studies oriented on marketing analysis. Case studies on the subject of marketing analysis,
marketing strategies and marketing planning. Solving and application of case studies in
different branches (services marketing, consumer marketing, industrial marketing, non-profit
marketing…etc.)
Language: English
Semester: Summer
Lecturer: Doc.Ing. Janka Táborecká, PhD.
Course: Corporate finance
Annotation: The course provides students with principles of corporate finance – financial
decision-making about sources of finance in a business. It deals with the issues of capital
structure on the one hand, and with the process of decision-making on effective allocation and
usage of raised funds on the other hand.
Introduction to Corporate Finance. External equity sources of finance. Internal equity sources
of finance. Debt sources of finance (bank credit). Alternative debt sources of finance. Capital
structure. Investments. Current assets (Management of working capital)
Language: English
Semester: Summer
Lecturer: Ing. Miroslava Vinczeová, PhD.
Course: Database management systems
Annotation: Relational database systems and their use in business data analysis. Database
structure, creating the basic database objects and relations. Using filters and various kinds of
queries to find information in a database. Designing forms and reports.
Language: English
Semester: Winter
Lecturer: Ing. Zuzana Rigová, PhD.; Ing. Viera Tomišová
Course: Economic policy
Annotation: Theory of the economic policy and its evolution, aims, instruments and economic
policy holders, economic-political decision making. Partial economic policies: monetary,
fiscal and foreign trade policies. Segments of the economic policy: stabilization policy,
structural policy, competition policy, social policy, employment policy, regional policy,
environmental policy, microeconomic policy of the state. The impact of the globalization and
integration on the creation and realization of the economic policy, economic policy of the EU
and its impact on the creation and realization of the SR economic policy.
Language: English
Semester: Summer
Lecturer: Ing Barbora Mazúrová, PhD.
Course: Effective presentations
Annotation: Introduction. Effective presentations. Technical equipment and visual aids
supporting an effective presentation. Basic presentation skills. Handling difficult questions.
Language of presentations. Presentations at seminars and conferences. Topics for
presentations. Trial presentations of students. Video presentations.
Language: English
Semester: Summer
Lecturer: PhDr. Anna Zelenková, PhD.,
Course: Environmental management
Annotation: The Environmental Management Course will provide students with foundation
knowledge in two basic parts. In the first part students will learn terminology and the
relationship of environmental issues in the global, European and national contexts. The
second part of the course will be aimed at environmental aspects of business management,
development strategies and instruments of environmental policy as they are applied to
entrepreneurial enterprises, e.g. EMAS, ecolabelling and green marketing.
Language: English
Semester: Winter
Lecturer: Doc. Ing. Dana Švihlová, PhD.
Course: European Union
Annotation: The aim of the course is to achieve knowledge about basic principles of the
European economic integration : its history, institutional background, policies of the EU. The
course underline the economic status of the EU in the global world.
Introduction to European integration. Classic theory of economic integration. Brief history of
the European Union. Chosen issues of the European Union enlargement. Institutional
framework of European integration. Budget of the European Union. Internal Policies of the
EU. External Policies of the EU. Monetary Integration in Europe. Economic situation of the
EU. Challenges for the EU development in the future.
Language: English
Semester: Summer
Lecturer: Ing. Žaneta Lacová, PhD.
Course: Financial mathematics 1
Annotation: Simple and Compound Interest. Continuous Compounding. Accumulated and
Discounted Values for Fractional Interest Periods. Nominal, Effective and Real Interest Rates.
Simple and Compound Discount. Equations of Financial Value, Fischer Equation. Annuity –
Definitions and Notations. Measures for Evaluating an Investment, Net Present Value,
Internal Rate of Return. Ordinary Annuities, Annuities Due, General Annuities, Other
Annuities. Amortization and Sinking Funds, Equal Payments, Non-equal Payments, Repay a
Loan by One-time Payment. Annual Percentage Rate (APR).
Language: English
Semester: Winter
Lecturer: Mgr. Mária Stachová, PhD.
Course: History of economic theories
Annotation: Development of basic theories of economic thought since ancient and medieval
economic thought, especially since the beginning of classical economy. The Neoclassical
economy. Keynesian and neokeynesian economy. Neoconservative theories. Important socioeconomic theories.
Language: English
Semester: Winter
Lecturer: Doc.Ing. Mária Horehájová, PhD.
Course: Human resources management
Annotation: The philosophy of human resources management and the personal role in the
organization. Human resources policy and strategy, planning of human resources. Personal
activities – labour markets, forms of employment, job analysis, recruitment and selection
methods, development and motivation of human resources, learning principles and training
skills, performance assessment, negotiation agreement. Social policy and personal
information system.
Language: English
Semester: Summer
Lecturer: doc. Ing. Mária Seková, PhD., Ing. Lenka Hvolková, PhD., Ing. Jozef Ďurian, PhD.,
Ing. Lukáš Smerek, Ing. Tamara Kurilová.
Course: Informatics 1
Annotation: Introduction to informatics. Information systems and information technologies.
Their business applications. Computer data processing. Major types of computer software.
Software development and distribution. Telecommunication networks. Internet. Security of
electronically processed data, main security problems and solutions. Major trends in business
informatics.
Language: English
Semester: Winter
Lecturer: Ing. Peter Laco, PhD., Ing. Jolana Gubalová, PhD., RNDr. Miroslav Hužvár, PhD.,
Ing. Rigová Zuzana, PhD.
Course: Informatics 2
Annotation: To teach effective and efficient applications of an electronic spreadsheet package
and a database management software for solving business problems.
Language: English
Semester: Summer
Lecturer:, Ing. Jolana Gubalová, PhD., Ing. Rigová Zuzana, PhD.
Course: International financial management
Annotation: The aim of the course is provide students with basic and advanced knowledge of
core theories in international financial management, its international trends in the first part
and describe and apply the most important financial management techniques in decision
making process used in international companies.
Language: English
Semester: Summer
Lecturer: Doc.Ing. Hussam Musa, PhD.,
Course: International management and marketing
Annotation: To adopt basic information about marking tools and marketing activities in global
market for implementing marketing strategies in global market. To learn how understand the
implication of applying marketing concepts in the international domain.
Globalization as the process. Global marketing environment. Global marketing strategies.
Adaptation of marketing mix for international market. Marketing activities – analysis,
research, planning… in international marketing. How to chose target market? Consumer
behavior in different markets.
Language: English
Semester: Summer
Lecturer: Prof. Ing. Jaroslav Ďaďo, PhD., Ing. Dagmar Kokavcová, PhD., Ing. Lenka
Theodoulides, PhD.
Course: Intercultural communication
Annotation: The aim of the course is to acquire cross-cultural communication competence in
business, to be aware of the values of students’ own culture and differences among cultures
and to develop critical attitude to stereotypes and biases. The course gives brief overview of
the cultural barriers and their solutions, discusses the cultural clashes in the context of cultural
dimensions and shows ways to cultural learning and cultural awareness.
Language: English
Semester: Summer
Lecturer: PhDr. Mária Spišiaková, PhD., Mgr. Dana Benčiková, PhD.
Course: Internet services and business applications
Annotation: Aim of this subject is to provide students overview about use of information and
communication technologies that can be used in economics and business administration.
Use of internet services in economic praxis. Catalogue and fulltext search. WebPages creation
with help of standard office programs. Web graphics. WebPages creation with help of
specialized programs. Basics of HTML. Registration and publishing of a website.
Language: English
Semester: Summer
Lecturer: Ing. Peter Laco, PhD.
Course: Introduction to culture studies
Annotation: Culture. Culture values. Culture shock. Intercultural management. Emigration
and immigration. Cultural diversity in the labour market and its management at a workplace.
Ethnic, cultural and religious identity. Problems of a multicultural society. Cultural
stereotypes.
Language: English
Semester: Winter
Lecturer: PhDr. Anna Zelenková, PhD.,
Course: Introduction to finance
Annotation: To familiarize students with the basic concepts and questions of the theory of
finance, its parts and financial terms used in literature, so they will be able use this
fundamental knowledge throughout their later studies for either bachelor or master degree.
Introduction into finance; Public finance, macroeconomic perspectives; Monetary circulation
and currency; Banking and financial market; Insurance and insurance business; Securities,
stock exchange and derivatives; FX markets and instruments
Language: English
Semester: Winter
Lecturer: Ing. Jaroslav Ďaďo ml., PhD.
Course: Introduction to Law
Annotation: To obtain knowledge about law, about branches and sources of law. To explain
general principles between continental and anglo-american legal system, Slovak legal system
and European legal system. To obtain knowledge about human rights.
Definition of Law. Division and branches of Law. Sources of Law. Constitutional Law.
Constitution of the Slovak Republic and of English-speaking countries. Natural law and
positive law. Roman Law. Rise of legal systems in Europe. Continental system and AngloAmerican system. Common Law and Equity. Other world legal systems. Legal ethics. Basic
principles of International Law. Treaties, customs, general principles and decisions of courts
as its sources. European Law as a new legal system. Supranationality, primacy and direct
effect. European Communities and European Union. Regulations, directives, decisions and
ECJ judgments. Civil Law. Substantive Law and Procedural Law. Family Law.
Language: English
Semester: Winter
Lecturer: Ing. Mgr. Miroslava Tuschlová, PhD.
Course: Introduction to Sociology
Annotation: Invitation to Sociology; Culture and Society; Social Groups; Social Interaction
and Everyday Life; Deviance and Social Control; Stratification and Social Mobility;
Government, Politics and the Problems of Democracy; The Family; Education;
Communication and Media; Religion; Understanding Social Change.
Language: English
Semester: Summer
Lecturer: Doc. Ivan Chorvát, CSc.
Course: Macroeconomics 1
Annotation: Introduction to Macroeconomics. Macroeconomic Goals and Instruments.
Measuring National Output and Income. Aggregate Demand and Aggregate Supply.
Macroeconomic Equilibrium. Consumption, Savings and Investments. Economic Growth.
Money and Money Market. Opened Economy. The Business Cycles. Unemployment.
Inflation. Monetary, Fiscal, International Trade and Income Policy. Foreign Trade Currency.
International Monetary System.
Language: English
Semester: Summer
Lecturer: Doc.Ing. Mária Horehájová, PhD., Ing. Žaneta Lacová, PhD.
Course: Management
Annotation: System theory and management systems, Approaches to menagement deffinition,
History of managment, Basic function of management, Principles of management, Manager
and its attributes, Planning system, Methods of planning, Organisation, creating and
optimizing the organisational structures, Organisational standards, Leadership and its basic
tools, Checking system, Decision making, Techniques of decision-making, Information,
Organisational culture.
Language: English
Semester: Winter
Lecturer: Ing. Lena Theodoulides, MBA, PhD.
Course: Marketing
Annotation: Role of marketing in the global economy. What is marketing? What does the
marketing concept mean? Finding target market opportunities with market segmentation.
Marketing environment. Marketing analyse. Marketing information system and marketing
research. Consumer behaviour and customer satisfaction. Elements of product planning,
product mix, new-product development. Distribution channels and distribution policy.
Language: English
Semester: Winter
Lecturer: Doc. Ing. Janka Táborecká -Petrovičová, PhD.,
Course: Mathematics 1
Annotation: Limit calculus, applications of one variable functions, differential calculus of one
variable functions, applications of differential calculus of one variable functions, differential
calculus of more variable functions, applications of differential calculus of more variable
functions.
Language: English
Semester: Winter
Lecturer: Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.
Course: Mathematics 2
Annotation: Integral calculus, applications of integral calculus, infinite series, applications of
infinite series, linear algebra, applications of linear algebra
Language: English
Semester: Summer
Lecturer: Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.
Course: Microeconomics 1
Annotation: Introduction to economics. Basic problems of the economic organization.
Production possibility frontiers. Market and market mechanism. Demand and supply in
individual markets. Demand, utility and consumer behavior. Business organization. Supply
theory and marginal product. Economic analysis of costs, revenues and profit. Competition.
Perfect competition. Imperfect competition – monopoly, oligopoly, monopolistic competition.
Pricing of factors of production. Labor market and wages. Land market and rent. Capital
market. Income distribution.
Language: English
Semester: Winter
Lecturer: Doc.Ing. Mária Horehájová,PhD., Ing. Žaneta Lacová, PhD., Ing. Mária
Považanová, PhD., Ing.
Course: Project Management
Annotation: Project Management is a management discipline, which helps organisation to
manage great and unique projects. There are some differences between functional and project
management. Students, who successfully passed the course, would know basic principles,
methods and the special techniques of Project Management like Net Analysis, CPM, PERT,
Gantt Diagrams, Team management, Risks Analysis and many others. They’d use Project
Management supporting software, particularly MS Project.
Project Management, Organization of the project, Project plans, Realization of the project,
Project controlling, The Project Management tools and methods, Team management,
Financial management of the project, Project Management software.
Language: English
Semester: Winter
Lecturer: Ing. Gabriela Kormancová, PhD.
Course: Statistics
Annotation: To teach students to use descriptive statistics, probability theory, inference
statistics, regression and correlation methods, time series analysis and categorial data analysis
for transformation of information into such form which enables them to make optimal
decisions within the management of economic processes on the level of middle and top
management.
Fundamentals and basic ideas used in statistics. Data collection procedures and their graphical
presentations. Frequency distribution of one- and two-dimensional statistical files. Measures
of central tendency, variability and their properties. Measures of concentration. Skewness and
kurtosis. Covariance. Introduction to probability. Probability distributions. Distributions of
discrete and continuous random variable. Two dimensional distributions of random variable.
Limit theorems. Random sampling and sampling distributions, estimators of population
parameters. Inference statistics: confidence intervals and hypothesis tests. ANOVA analysis.
Introduction to regression and correlation analysis – linear and nonlinear regression, simple
and multiple regression and correlation. Dependence analysis for categorial data. Index
numbers. Introduction to time series: trend analysis and seasonal decomposition.
Language: English
Semester: Winter
Lecturer: RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD., doc. RNDr. Ladislav
Kulčár, CSc.
Course: World Economy
Annotation: The aim of the course is to learn basic terms of world economy regarding
international economic relationship and charakteristics of main regions of world economy.
The characteristics of basic international economic relationship and their development
especially after World War II. and their perspectives in the 21st century under condition of
globalization – international trade of goods, services, capitals and movement of labor forces.
The charactersitics of main countries and regions of world economy – developed, transitive
and developing countries.
Language: English
Semester: Winter
Lecturer: Ing. Mária Považanová, PhD.
B. MASTER STUDY PROGRAM
Course: Brand Value management
Annotation: Brand definition. Brand as the strategic asset. Strategic brand analysis. The brand
identity system. Brand as the part of product and the marketing communication. Brand value
proposition – benefits of brand. Brand customer relationship. Brand personality. Brand
strategies. Managing brand system. Measuring brand equity across products and markets segments.
Language: English
Semester: Summer
Lecturer: Prof. Ing. Jaroslav Ďaďo, PhD. Sr.
Course: Business Ethics and Corporate Social Responsibility
Annotation: The main goal and importance of Business Ethics as a scientific discipline,
a relationship with other disciplines. Ethical theories and entrepreneurship. Models of ethical
decision-making. Integration of ethics in company’s corporate culture structure.
Institutionalization of ethics in a corporation. Code of ethics and ethics program. Ethics of
management. Ethics and human resource management. Ethics and marketing. International
business ethics. The main goal and importance of corporate responsibility, the relationship of
the corporation to their stakeholders, stockholder, and to local, state, and international society.
This course will include case studies of illegal corporate activities as well as a study of
virtuous companies. The students will gain knowledge of how to create and establish a clear
vision of the corporation’s responsibility to all in society and at the same time maintaining the
corporation’s goal.
Language: English
Semester: Winter
Lecturer: Mgr. Dana Benčiková, PhD., Cole David, MA
Course: Corporate internet applications
Annotation: Internet and its services. World Wide Web – design principles and HTML
(HyperText Markup Language), practical examples of website development. Server side
scripting – ASP (Active Server Pages), principles and applications development. Database
management and practical examples in MS Access and SQL (Structured Query Language).
Integration of HTML, ASP and SQL, and its use in corporate internet applications.
Language: English
Semester: Winter
Lecturer: Ing. Peter Laco, PhD.
Course: CRM
Consumer behavior, models, factors and processes. Relations and forms of exchanges with the
customers in marketing oriented company. Relationship variables and dimensions.
Relationship value for the customer and customer value for the company. Commitment, trust,
satisfaction and loyalty of the customers. Building relationships and relationship marketing.
CRM, its history and developments. CRM principles, processes, strategy. Information system
in CRM and CRM implementation in practice. B2B market peculiarities and changing market
environment. Types of customers and definition of key customers (accounts). Selection
process of key customers, criteria and assessment of customer attractiveness. Different
categories of key customers. Key account management – importance, reasons, contributions.
Objectives, processes, levels and tools in KAM.
Language: English
Semester: Winter
Lecturer: prof. Ing. Jaroslav Ďaďo, PhD. Sr., Katarína Petríková, Ing, PhD.
Course: Financial analysis and financial planning
Annotation: Utilisation of financial analysis ex-post in financial planning. Financial analysis
ex-ante, methods of financial situation prediction. Financial planning in company. Methods of
corporate financial planning. Planning of working capital. Planning of profit. Cash flow
planning. Annual plan of cash flow. Short-term plan of cash flow – plan of liquidity. Financial
balance. Model approaches in strategic financial planning. Deterministic models. Types of
likelihood models and their application. BSC – strategic system of measuring and managing
of company performance. Case studies solving.
Language: English
Semester: Summer
Lecturer: Ing. Ľuboš Elexa, PhD., Ing Katarína Dubcová
Course: Financial management 1
Annotation: Introduction to financial management, the contents and framework for financial
decision making. Capital structure - overview of the financing decision, the optimal capital
structure. Investment decisions – investment appraisal methods, risk in investment decisions,
portfolio theory. Management of working capital. Financial risks and international aspects of
financial management. Internal financing, dividends and dividend policy.
Language: English
Semester: Winter
Lecturer: Ing. Miroslava Vinczeová, PhD., Doc. Peter Krištofík, PhD.
Course: International Management and business
Annotation: Introduction into international business. Internationalization and globalization.
Multinational companies and their strategies. Management models in the international
environment. International Business, national competitiveness. International Culture.
Language: English
Semester: Winter
Lecturer: Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, MBA, PhD.
Course: International marketing and trade
Annotation: Introduction to international marketing and trade; Factors determining process of
internationaliz.; The environment in international market; Social and cultural consideration in
international marketing, dimensions of culture; Researching and applying cultural values;
International Organisations; Market Entry: choices, selection, risk, segmentation, market entry
strategies; Standardization vs. adaptation of marketing mix for international market;
International marketing planning, research, program and information system. Process of
globalization in international marketing. Selection of global marketing program; Problems of
international marketing research.
Language: English
Semester: Summer
Lecturer: prof. Ing. Jaroslav Ďaďo, PhD.,
Course: Life insurance
Annotation: Life Insurance, Life Tables – Male, Female and Unisex; Net Single Premium,
Net Annual Premium, Pure Endowment Insurance, Whole Life Insurance, Term Life
Insurance, Special Types of Annuities, Annuities Payable m-times a Year, Gross Single
Premium, Gross Annual Premium, Technical Provisions (Reserves), Risk and Saving Part of
Premium, Surrender Value, Profit Share
Language: English
Semester: Summer
Lecturer: RNDr. Jana Špirková, PhD .,
Course: Logistics Management
Annotation: 1.Introduction to logistics – material management – business logistics – logistics
management; logistics operations and customer service – logistical relationships within the
firm. 2. Logistics strategy - Porter´s model of a value chain; supply chain and integration –
supply chain management – logistics strategy drivers. The purchase, production and
distribution logistics. 3. Material flow and information flow and cash flow – fundamentals of
process management - operating productive systems; JIT, logistics outsourcing. 4. Order
processing – demand forecasting – customer´ data processing, Internet/EDI. 5. – 6. Inventory
management – inventory control systems; economic order quantity models – basic EOQ
model – EOQ model with non-instantaneous receipt – EOQ models with reorder point, safety
stocks, service level. 7. - 8. Warehouses – warehouse equipment - warehouse operations;
Warehouse Management Systems (WMS) 9. Logistics controlling – direct/indirect costs –
total costs of ownership concept.10. Logistics (or operations) process improvement - process
mapping – process redesign. 11. Advanced logistics and information systems - Decision
Support Systems.
Language: English
Semester: Winter
Lecturer: Ing. Denisa Malá, PhD.
Course: Macroeconomics 2
Annotation: Determination of equilibrium value of income in two-sectoral as well as in threesectoral economy, automatic stabilizers. IS-LM model, its structure, elements of IS-LM
model, simultaneous equilibrium in goods and money market. Applying the IS-LM model.
Equilibrium in the small open economy, IS-LM- BP Model (Mundell-Fleming model). ADAS model, Aggregate supply and aggregate demand, short run static model af aggregate
supply. Labor market, Unemployment, Phillips curve. Inflation and desinflation. Short-run
tradeoff between Inflation and Unemployment.
Language: English
Semester: Summer
Lecturer: Ing. Mariana Považanová, PhD.,
Course: Marketing Communication
Annotation: Integrated marketing communication and its separated tools. Process of
marketing communication and parts of this process. Advertising, models of advertising
influence to consumer. Research of advertising. Communication plan. Cooperation with
advertising agency. Publicity and public relation. Crisis communication. Personal selling,
fairs and exhibitions. Promotion. Direct marketing. Advertising law, advertising ethics.
Language: English
Semester: winter
Lecturer: prof. Ing. Jaroslav Ďaďo, PhD.,
Course: Marketing strategies
Annotation: Introduction to strategic marketing. Marketing planning and marketing plan.
Process of marketing strategy development in general and with the respect to business
strategy. Creation and offer of customer value, value analysis. Managing marketing
information. Marketing and situation analysis of environment. STP as a heart of strategic
marketing – segmentation strategies, approaches of targeting, positioning maps, USP.
Strategic issues of managing marketing mix, new product development process, brand
management. Classification of marketing strategies. Implementation and organization of
marketing activities, marketing audit and control. Customer relationship management,
Relationship marketing and Key account management. IT in marketing and new trends.
Language: English
Semester: Summer
Lecturer: Ing. Janka Táborecká, PhD.,
Course: Microeconomics 2
Annotation: Instruments and methods of economic analysis. Theory of consumers’ behaviour,
budget constraints, preferences, indifference analysis, consumers’ optimum. Individual and
market demand, elasticity of demand. Uncertainty and risk. Short-run and long-run production
functions. Isoquants and marginal rate of technical substitution. Cost minimisation and
optimal bundle of inputs. Costs and revenue analysis under different market conditions. Profit
maximisation, long-run and short-run equilibrium of firm under monopoly, oligopoly and
monopolistic competition. Microeconomic analysis of labour and capital market. Market
failures, causes and microeconomic policy instruments.
Language: English
Semester: Winter
Lecturer: Ing. Mária Horehájová, PhD., Ing. Žaneta Lacová, PhD.
Course: MIS and market research
Annotation: Introduction to MIS – information importance, parts of the MIS. Market research,
its scope, benefits for managerial decisions, types, process and ethical aspects. Identification
of marketing problem/issue, data resources, techniques of data gathering (observation,
interview, laboratory and natural experiment), contact methods. Primary data gained from the
qualitative research, Primary data gained from the quantitative research – principles of
designing the questionnaire. Sampling methods, filed research realization, coding and control.
Processing and analysis, interpretation and presentation of research results, their distribution
and exploitation for marketing purposes.
Language: English
Semester: Winter
Lecturer: Doc. Ing. Janka Táborecká, PhD. , Ing. Denisa Lipnická
Course: Project planning
Annotation: Project definition, classification of projects, project examples, process of the
project realization, project planning, project goals, project matrix organizations, time
planning, network diagrams, Gantt chart, resource planning, risk planning, process of project
control, project closing process, project evaluation, project planning trends.
Language: English
Semester: Winter
Lecturer: Ing. Gabriela Kormancová, PhD.
Course: Quality management
Annotation: Management of quality in organizations. Principles for setting up a Quality
Management System in organizations and necessary documents. Process management.
Preparing a organization for certification. Specific guidelines for drafting a Quality Guide for
service organizations. CAF models and EFQM Excellence Model.
Language: English
Semester: Winter
Lecturer: Ing. Marcela Kovaľová, PhD.
Course: Quality systems
Annotation: Basic terms and approaches to definition of quality, planning of quality, quality
assurance, quality system based on: ISO 9000, methods and processes of implementing
quality systems in organizations, , audits, types of audits and processes, improvement of
quality systems, trends in implementation of quality systems, fundamentals and relationships
between categories of effectiveness of quality, production-technical effectiveness and how to
measure it. The ISO 19011 norm – rules for performing an audit; management of an audit
program; drafting of an audit program, steps in an audit, competency and evaluation of
auditors.
Language: English
Semester: Winter
Lecturer: Ing. Marcela Kovaľová, PhD.
Course: Risk management
Annotation: Acquisition of knowledge about crisis development in enterprise and skills in
evaluation of entrepreneurial and project risks.
Language: English
Semester: Winter
Lecturer: Ing. Ladislav Klement, PhD.
Course: Service marketing
Annotation: Theoretical determination of services, their importance in current economy. Basic
characteristics and classification kriteria of services. Production and sale process, duality of
services and factors influencing production and duality of services. Developments and
concepts in services marketing, comparison with product marketing. Conceptual framework
for development of marketing strategy in the services area and specifics of marketing
management in the process of services marketing. Consumer behavior in service sector.
Peculiarities of extended marketing mix (7 P´s) and marketing activities and thein application
in non-profit marketing.
Language: English
Semester: Winter
Lecturer: prof. Ing. Jaroslav Ďaďo, PhD.,,doc. Ing.Ján Šebo, PhD., Ing.Katarína Petríková
Course: Strategic management 1
Annotation: Introduction into the concept of the strategy; Strategy development process;
Goals, values and performance of company; Analysing industry environment and intra
industry analysis; Analysing resources, capabilities, organisational structure and management
systems of company; Analysis of competitive advantage and its sustainability; Types of
competitive advantage; Business strategies in different industry contexts – life cycle,
structure, competition and success factors; Corporate strategy – vertical integration and the
scope of the business, diversification strategy, managing the multibusiness corporation;
Competitive strategy in international context – multinational and global strategy; Strategic
choices; Implementing the strategy – organising, resourcing and managing strategic change,
managing the multibusiness company; Current trends in strategic management.
Language: English
Semester: Winter
Lecturer: Ing. Lena Theodulides, MBA, PhD., Ing. Gabriela Kormancová, PhD., doc. Ing.
Dagmar Kokavcová, PhD.,
Course: Tax and tax policy
Annotation: History of taxation and tax theories, basic principles of taxation, classification of
taxes. Primary and secondary tax pertinences. Taxation and efficiency, costs of taxation.
Taxation and fairness – criteria of fairness, tax redistribution. Tax neutrality and optimal
taxation. Macroeconomical, microeconomical and ecological aspects of taxation. Tax
optimization, tax avoidance and tax evasion. Tax policy and tax reforms. Tax administration
and its changes. International taxation aspects – globalization, tax competition and
harmonization. Avoidance of double taxation. System of income, property and consumption
taxes in Slovakia and its comparison with various countries (depending on students origins).
Language: English
Semester: Winter
Lecturer: Ing. Jaroslav Ďaďo, PhD. Jr. , Ing. Ján Huňady, PhD.
B. Matière de la Filière partiellement francophone
Course: Business planning
Annotation: The business planning process. Organisation of planning process. Methods and
techniques of business planning. The time frame for business planning. The content and
structure of business plan. Developing and writing the business plan. Building functional
plans in a firm (marketing plan, production plan, personal plan, financial plan). Presentation
of the final paper on business plan.
Language: English
Semester: Summer
Lecturer: Ing. Ľuboš Elexa, PhD. , prof. Ing. Ľubica Lesáková, PhD.
Course: Civilisation Francaise
Annotation: Le but de ce cours est de se familiariser avec la civilisation des Français pour
pouvoir la comparer avec celle des Slovaques. L’accent est mis sur les différences politiques,
économiques, culturelles ainsi que sur les aspects les plus attrayants du point de vue du
tourisme, de la société en général (démographie, gastronomie, us et coutumes, etc.).
Thèmes : la notion de culture, les étapes historiques et culturelles les plus importantes en
France et en Slovaquie, la situation économique et sociale des pays concernés, leurs systèmes
d’éducation, la santé publique, le rôle des médias et leur influence sur la société, l’identité
ethnique, culturelle et religieuse des deux pays, les problèmes d’émigration et d’immigration,
le patrimoine culturel et historique.
Language: Français
Semester: hiver
Lecturer: doc. PhDr. Ľudmila Mešková, PhD.
Course: Communication Interculturelle
Annotation: Acquisition dúne compétence communicative afin de développer la coopération
internationale. Relations interculturelles et interpersonelles entre des Français et les
Slovaques. Connaître les mentalités, la façon de réflechir et le comportement des Slovaques et
des étrangers. Communication verbale et non verbale. Management interculturel. Tourisme du
point de vue interculturel. Gastronomie - particularités.
Language: Français
Semester: été
Course: Entreprendre en hotellerie et restauration en France
Annotation: Familiariser les étudiants avec les conditions pour entreprendre en France ainsi
que leur permettre d’acquérir des compétences professionnelles et linguistiques dans ce
domaine.
Créer une entreprise en France. Les formes juridiques des entreprises en France, le choix de la
forme d’une entreprise dans l’hôtellerie et la restauration. Les catégories d’établissements
d’hébergement. Les métiers de l’hôtellerie, les prestations et les produits hôteliers. Les
hôteliers indépendants et l’hôtellerie de chaîne. Les catégories des établissements de
restauration. Les métiers de la restauration, les prestations et les produits de la restauration. La
carte des repas et des boissons, le menu et les règles de sa composition. La gastronomie
française.
Language: Français
Semester: hiver
Lecturer: Mgr. Lucia Rosenmaum Franková, PhD.
Course: Géographie Économique francophone
Annotation: L'économie française et d‘autres pays francophones: caractères généraux, chiffres
clé. La population: études démographiques et distribution spatiale. Les entreprises: structure,
création, rôle de l'Etat, nationalisation et privatisation. Les secteurs de l'économie:
L'agriculture. Le secteur énergétique. Les industries: secteur des transports, les industries
électriques et lourdes, les industries chimique et textile, l'industrie du bâtiment et des travaux
publics, le secteur agroalimentaire. Les régions industrielles. Le secteur tertiaire: services
marchand et non marchand, transport, tourisme dans l'économie, atouts touristique de la
France et d’autres pays francophones.
Language: Français
Semester: été
Lecturer: Christophe Lips, doc. PhDr. Ľudmila Mešková, PhD.
Course: Gestion déntreprise 1
Annotation: Caractéristiques et création de l’entreprise. Vocation et objectifs de l’entreprise.
Classifications juridique et économique. Différentes approches de léntreprise. Profil de
l’entrepreneur. Décisions dans l’entreprise. Systèmes d’information. Analyse du milieu
concurrentiel. Stratégies et choix stratégiques. Analyse technologique et organisationnelle.
Marché et marketing. Politique du produit et du prix. Fonction de production, analyse des
coûts.
Language: Français
Semester: hiver
Lecturer: Doc. Ing. Jana Marasová, PhD.
Course: Gestion déntreprise 2
Annotation: Logistique dans l’entreprise. Fonction financière et analyse financière.
Communication dans l’entreprise, ses principes et moyens. Gestion des conflits. Gestion des
ressources humaines. Géstion prévisionnelle des emplois et des compétences. Comportement
managérial, exercice et contrôle du pouvoir. Etique et culture dans l’entreprise. Contribution
de l’entreprise au développement social de la société.
Language: Français
Semester: hiver
Course: Histoire de la pensée économique
Annotation: Pensée économique à l’Antiqité et au Moyen Age. Mercantilisme, physiocrates,
Economie classique. Conceptions sociau-économiques: école historique, socialism,
institutionalisme. Charactéristique des écoles de l’Economie néoclassique. Keynesianisme et
son évolution après la 2e guerre mondiale. Ecoles autrichienne et néoautrichienne.
Néolibéralisme. Conceptions de la Nouvelle Economie classique – Monétarisme, Théorie des
anticipations rationnelles, Economie d’offre et Théorie du choix public.
Language: Français
Semester: hiver
Lecturer: doc. PhDr. Marián Šuplata, PhD.
Course: Informatique 1
Annotation: L’introduction en l’informatique pour les économistes. Données et informations.
Les systèmes d’informations et de technologies, le traitement automatique de données. Les
ordinateurs personnels. Le matériel et le logiciel. Systèmes d’exploitation. les application. Le
traitement de texte et la publication à l’aide de l’ordinateur. Présentations électroniques
multimédia. Le tableur. Le système de gestion de base de données. Les navigateurs. Le
courrier électronique. Les suites logiciels. Le développement et la distribution de logiciels.
Réseaux de communication. l’Internet. La sécurité des données traitées. De nouvelles
tendances en informatique. L’informatisation de la société – apports et risques.
Language: Français
Semester: hiver
Lecturer: RNDr. Miroslav Hužvár, PhD. Ing. Peter Laco, PhD., Ing. Jolana Gubalová, PhD.,.,
Ing. Rigová Zuzana, PhD., Ing Peter Špiner, doc. Ing., Ján Hudec, CSc., Ing.Igor Kollár,
PhD., Mgr. Leontína Striežovská, Ing. Viera Tomišová
Course: Integration financiere et monetaire europeenne
Annotation: Les grandes étapes de líntégration financière et monétaire en Europe. La théorie
de la zone monétaire optimale et la monnaie unique. Le cadre institutionnel de la politique
monétaire européenne. La stratégie de la politique monétaire européenne et le cadre
opérationnel de la politique monétaire européenne. La politique de change dans l’Union
monétaire européenne. Le policy mix de l’UEM. De lÚnion monétaire a lúnion financière –
líntégration dans le secteur des banques, líntégration des marchés de capitaux, líntégration
dans le secteur des assurances. L´état actuel de la convergence et divergence financière et
monétaire en Europe.
Language: Français
Semester: été
Course: Macroéconomie 1
Annotation: Expliquer les notions macroéconomiques de base, analyser les interdépendances
des phénomènes et des processus économiques au niveau d’une économie nationale. Donner
aux étudiants des connaissances théoriques et des outils méthodologiques pour pouvoir
étudier des disciplines économiques spécifiques.
Introduction en macroéconomie. Objectifs et instruments macroéconomiques. Agrégats
nationaux, leur classement et mesures. Offre globale et demande globale. Equilibre
macroéconomique. Consommation, épargne, investissement. Multiplicateur et accélérateur.
Croissance économique, sources, mesures. Cycle économique, types de cycles, leurs raisons.
Monnaie, marché monétaire, équilibre du marché monétaire. Politique commerciale
extérieure, politique des changes. Chômage et inflation. Politiques monétaire, budgétaire, des
revenus. Processus d’intégration.
Language: Français
Semester: été
Course: Macroéconomie 2
Annotation: Elargir les connaissances des étudiants acquises en Macroéconomie 1, leur
apprendre à appliquer les instruments et méthodes de l’analyse macroéconomique dans les
processus économiques sur les plans national et international.
Détermination du produit d’équilibre dans une économie à deux et à trois secteurs. Modèle IS
– LM, sa structure et éléments, équilibres sur le marché des biens et sur le marché des actifs.
Applications du modèle. Equilibre dans une économie ouverte, modèle IS – LM – BP
(Mundell – Fleming). Taux de change. Modèle AS – AD, offre globale statique à court terme.
Marché du travail, courbe Phillips. Inflation et désinflation.
Language: Français
Semester: été
Lecturer: Doc. Ing. Jana Marasová, PhD., Ing. Žaneta Lacová, PhD.
Course: Mathématiques financiéres
Annotation: Lóbjet de ce cours sont les principales méthodes des mathématiques financières.
On exposeran les méthodes mathématiques des taux díntérêt et mathématiques des marchés
dérivés.
Les marches de taux díntérêt – les different types de taux, les taux zéro-coupon, les theories
de la structure par termes des taux, la duration. Le fonctionnement des marches dóptions –
definition des contrats dóptions sur actions, volatilité, le modèle de Black et Scholes, La
parité Call-Put, introduction aux arbres binomiaux, les strategies d´échanges impliquant des
options, les courbes de volatilité
Language: Français
Semester: été
Lecturer: Doc. Ing. Vladimír Úradníček, PhD.
Course: Microéconomie 1
Annotation: Expliquer les catégories et les lois économiques de base, montrer leur application
dans les conditions d’une économie de marché. Développer les capacités des étudiants
d’analyser les phénomènes et les interdépendances microéconomiques, justifier les
comportements des agents économiques.
Introduction en économie. Methodes scientifiques. Mécanisme de marché. Consommateur et
ses décisions. Equilibre du consommateur. Entreprise et formation de l’offre. Coûts, recettes
et profit de l’entreprise. Equilibre de l’entreprise en concurrence parfaite. Entreprise et
concurrence imparfaite – monopol, oligopol et concurrence monopolistique. Marché des
facteurs de production et leurs particularités. Détermination des prix de facteurs de
production. Marchés du travail, de la terre et du capital.
Language: Français
Semester: hiver
Course: Microéconomie 2
Annotation: Approfondir et enrichir les connaissances des étudiants acquises en
Microéconomie 1 pour qu’ils se familiarisent avec les principes scientifiques des décisions
dans la vie économique pratique, développer leurs apptitudes d’utiliser les méthodes
quantitatives en Economie.
Méthodes et instruments de l’analyse économique. Théorie de choix rationnel du
consommateur – limites budgétaires, préférences, analyse d’indifférence, le choix optimal.
Demande individuelle et demande de marché. Elasticité de la demande et de l’offre. Décisions
du consommateur dans le risque et l’incertitude. Technologie et production – fonctions de
production à court et à long terme. Courbe d’isoproduit et taux de substitution. Règle du coût
minimum, combinaison optimale des inputs. Analyse des coûts et des recettes en conditions
de la concurrence parfaite et imparfaite. Equilibre de l’entreprise et maximisation du profit –
cas du monopole, oligopole, concurrent monopolistique. Analyse microéconomique des
marchés du travail et du capital. Défaillance du marché, raisons et instruments d’une politique
microéconomique de l’Etat.
Language: Français
Semester: hiver
Course: Négociations Commerciales
Annotation: Profil du négociateur. Spécificités nationales. Motivation et typologie des
partenaires. Culture de négociation: stratégies et procédés. Étapes de la négociation.
Préparation de la négociation: sínformer sur le partenaire, analyser la concurrence, fixer les
objectifs, préparer le scénario de négociation. Entrée en négociation: accueil et présentations.
Déroulement des négociations: présenter ses opinions, faire les concessions. Clôture des
débats: bilan de la négociation, signature du contrat.
Language: Français
Semester: hiver
Lecturer: Doc. PhDr. Ľudmila Mešková, PhD.
Course: Politique Économique approfondie
Annotation: Elargir les connaissances des étudiants acquises lors du cour de Politique
économique, en visant certains problèmes des politiques sociale, fiscale, monétaire,
commerciale extérieure et celle des revenus en Slovaquie. Expliquer les solutions possibles en
comparaison avec d’autres pays de l’Union européenne.
Définition de la politique économique. Instruments des politiques économiques partielles.
Coordination des politiques économiques dans l’UE. Nouvelles tendances de la politiques
sociale en Slovaquie. Instruments de redistribution des revenus, différenciation du niveau de
vie de la population. Politique monétaire de la Slovaquie et politique monétaire européenne.
Politique commerciale extérieure, compatibilité de ses intruments.
Language: Français
Semester: été
Lecturer: PhDr. Marian Šuplata, PhD.
Course: Statistics 2
Annotation: To teach students to use inference statistics, regression and correlation methods,
time series analysis and categorial data analysis for transformation of information into such
form which enables them to make optimal decisions within the management of economic
processes on the level of middle and top management.
Fundamentals and basic ideas used in statistics. Random sampling and sampling distributions,
estimators of population parameters. Inference statistics: confidence intervals and hypothesis
tests. ANOVA analysis. Introduction to regression and correlation analysis – linear and
nonlinear regression, simple and multiple regression and correlation. Dependence analysis for
categorial data. Introduction to time series: trend analysis.
NOTE : This course cannot be attended by students who have participated in the course
Statistics in winter semester at the Faculty of Economics. It is offered in particular for
students coming within the programme “Filière partiellement francophone”.
Language: English
Semester: Summer
Lecturer: RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD.
Course: Terminologie Économique 1
Annotation: Maîtrise de la terminologie économique sur la base des textes sélectionnés en
fonction des matières économiques données en français. L’accent est mis sur les expressions
techniques, expressions figées stylistiquement neutres, expressions idiomatiques
“professionnelles“. Thèmes: 1/ entreprise – rôle, objectif, organisation de l’entreprise,
organigramme, production, politique commerciale – produit, lancement du produit sur le
marché, prix, instruments, marketing, étude de marché, financement de l’entreprise, relation
entreprise-banque, politique de crédit, créances, engagements.
Language: Français
Semester: hiver
Course: Terminologie Économique 2
Annotation: Le but du cours est d’acquérir et de maîtriser la terminologie économique sur la
base des textes sélectionnés en fonction des matières économiques données en français dans le
cadre de la Filière partiellement francophone.
Thèmes: Logistique, ressources humaines, répartition du temps de travail, recrutement,
rémunération, formation, vocabulaire de l’informatique de base, Internet dans la vie
professionnellle.
Language: Français
Semester: été
Course: Union Européene
Annotation: L’objectif du cours est de comprendre les principes de base de l’intégration
économique européenne: son histoire, son encadrement institutionnel, les politiques de
l’Union européenne. Le cours souligne le statut économique de l’UE dans le processus de
mondialisation.
Introduction à la théorie de l’intégration. Points de départ dans l’intégration européenne.
Histoire de l’Union européenne. Elargissement de l’Union européenne. Cadre institutionnel
de l’Union européenne. Budget de l’Union européenne. Politiques communes et
communautaires.Politique extérieure de l’Union européenne. Intégration monétaire dans
l’Union européenne. Place de l’économie européenne dans l’économie mondiale. Défis pour
l’avenir de l’Union européenne.
Language: Français
Semester: hiver
C. Courses for Master in Tourism / Matières pour le Master en tourisme / Fächer für
Magisterstudium im Tourismus – Courses 85-88 are dedicated for students from CU
Eichstätt-Ingolstadt
Course: Business Negotiations
Annotation: Intercultural aspects of negotiating. Basic principles of negotiation. Useful
qualities of a successful negotiator. Common negotiating mistakes. Negotiating styles,
strategies and tactics. The phases of business negotiation. Preparation for a negotiation.
Opening a negotiation: welcome, introductions, greetings, ice breaking, small talk. Starting a
negotiation: agenda, timing, roles, establishing positions. Making and responding to
proposals. Managing conflict. Bargaining, Conclusion and agreement. Techniques and phases
of presentation. Visual aids and body language in business negotiation. Presentation of a
project – simulation of a business negotiation and its evaluation.
Language: English
Semester: Winter
Lecturer: doc. Ján Chorvát, PhDr., PhD.
Course: Case ase studies of intercultural communication in tourism
Annotation: Introduction to the method of studying cases and solving problems. Practising
problem solving: situation analysis, problem stating, suggestion for decision making,
reasoning from the intercultural point of view. Intercultural aspect of customer relations,
partner contacts in international tourism and tourism marketing.
Language: English
Semester: Winter
Lecturer: PhDr. Mária Spišiaková
Course: Cultural and urban Tourism
Annotation: To get familiar with tourism development and its specific features in urban and
cultural tourism. To analyze the market of urban and cultural tourism – the demand and
supply side. To obtain knowledge about impacts of urban and cultural tourism and it’s
planning and marketing. Urban and cultural tourism. Market of urban and cultural tourism –
supply, demand. Assessing impacts of urban and cultural tourism. Information system and
tourist information office in a city. Marketing of a city. Planning, organisation and funding of
urban tourism
Language: English
Semester: Summer
Lecturer: Ing. Ľudmila Šmardová, PhD.
Course: Culture of English speaking countries
Annotation: The aim of the subject is to define the term "culture" and to interpret and
compare cultural values of Slovakia and English-speaking countries (the USA, Canada, the
UK, Australia). Students will also learn the most important historical milestones that have
influenced culture and tourism in these countries, as well as the main features of social and
political life of these countries.
Part of the subject is to define multicultural society, stereotypes and globalisation and identify
the problems caused by them.
Language: English (French / German)
Semester: Winter
Lecturer: Mgr. Peter Poliak, Anna Zelenková, PhDr. PhD.
Course: Culture des pays francophones
Annotation: Définition du terme “culture”, découverte des valeurs culturelles en Slovaquie et
aux pays francophones. Les étudiants vont également étudier les étapes les plus importantes
de l’histoire et culture des pays en question ainsi que l’essentiel de la vie socio-culturelleet
politique de ces pays.
Définition de la société multiculturelle, des stéréotypes, de la globalisation et identification
des problèmes en résultant.
Language: French
Semester: hiver
Course: Destination management
Annotation: The course deals with the concept of „destination“ as the competitive unit and
crystallisation point of the tourism offer in incoming tourism. Students at the end of this
course should be able to: Identify and evaluate relevant trends in tourism demand and supply.
Definy and Identify destinations and places of attraction. Analyse the competitive position of
destinations and learn methods and tools for strategic destination management. To be aware
of special challenges of destinations management finances. Evaluate and design possible
organisational structures in destination governance. Learn methods and tools to facilitate
destination cooperation
Teaching methods include lectures, case studies and group discussions.
Language: English
Semester: Summer
Lecturer: doc. Ing. Vanda Maráková, PhD., Ing. Ľubica Šebová, PhD.
Course: Etudes de cas – communication interculturelle en tourisme
Annotation: Introduction dans la method d’études de cas et de solution des problèmes
pratiques: analyse de la situation, costattation des faits, proposition de solutions,
argumentation, défence des oppinions. Aspect interculturel des relations avec les clients, les
contacts internationaux en tourisme.
Language: Français
Semester: hiver
Lecturer: Ing.Kristína Pompurová, PhD.
Course: Field trip 2
Annotation: Selection of a destination appropriate for Field Trip.
Secondary analysis of the destination offer.
Destination analysis in term of cooperation management. Consultations with people interested
in tourism development in destination.
Collection of data about tourism development in destination.
Working out of report: definition of interested area, current tourism development situation,
SWOT analysis, product development strategy (values, motives, products), support (package
of services, marketing, promotion), strategies.
Results and recommendations.
Report presentation.
NOTE: The course is assigned only for students of CU Eichstätt-Ingolstadt.
Language: English
Semester: Summer
Lecturer: doc. Ing. Jana Kučerová, PhD., PhD., prof. Ing. Marián Gúčik, PhD.
Course: Intercultural relations in tourism practise
Annotation: Students will acquire cross-cultural communication competence in different
business situations. This course focuses on building awareness of the values of students’ own
cultures and differences among them, as well as development of critical attitude to stereotypes
and biases.
Language: English (French / German)
Semester: Winter
Lecturer: Mgr. Dana Benčiková, PhD.
Course: International tourism marketing
Annotation: Introduction to international marketing of tourism. International marketing plan.
Strategic analyses. International tourism market. Basic strategic decisions. Rules of business
behavior. Resource allocation. International product policy. International pricing policy.
International market communication policy. International distribution policy.
Language: English
Semester: Winter
Lecturer: Ing. Katarína Holúbeková, PhD.
Course: Le marketing international du tourisme
Annotation: Introduction to international marketing of tourism. International marketing plan.
Strategic analyses. International tourism market. Basic strategic decisions. Rules of business
behavior. Resource allocation. International product policy. International pricing policy.
International market communication policy. International distribution policy.
Language: Français
Semester: hiver
Lecturer: Ing.Kristína Pompurová, PhD.
Course: Strategies and Regional Tourism Planning
Annotation: Strategic planning in tourism. Planning process in tourism destinations (regions,
tourism destinations). Region and typology of tourism regions. Carrying capacity analysis,
methods and limits of their calculations. Tourism development standards. Implementation of
the tourism development standards in particular national and regional tourism plans (Cyprus,
Scotland, and Bhutan etc.) Environmental impact assessment in tourism destinations.
Implementation of strategic plans into practice. Regional tourism policy, tourism development
programs. Investment incentives as part of the regional tourism policy. Monitoring of the
implementation of the tourism development plans –monitoring techniques. Tourism
development plans in tourism destination (project).
Language: English
Semester: Summer
Lecturer: doc. Ing. Jana Kučerová, PhD.,
Course: Tourism Management and Marketing
Annotation: To become familiar with the specific features of tourism management and
marketing in Slovak republic and in the countries of EU with developed tourism. The course
also explains that marketing of destination should balance the strategic objectives of all
stakeholders as well as sustainability of local resources. Students will learn how to
differentiate products and develop partnerships between the public and private sector in order
to co-ordinate delivery.Specific features of tourism management. Managing the tourist
destination-sustainable approach.Co-operative management of tourism destination.
Organisational structures in tourism. Financing of tourism development. Support tools to
enhance partnerships.Specific features of marketing in tourism and destination marketing.
Consumer behaviour in tourism. Marketing information system in tourism and market
research. Destination product and its distribution. Promotion of tourism destination.Image and
branding of tourism region. State as a tourism destination, macro marketing.
Language: English
Semester: summer
Lecturer: Doc. Ing. Vamda Maráková, PhD.
D. Courses offered by Department of Language Communication in Business
Course: Foreign language in business 1 – English
Annotation: System of study at the university, basic information about Matej Bel University
and its faculties. Faculty of Economics and the study programs. Basic terminology. Sectors of
economy, economic systems.
Organisation of a company, its structure, relations between departments. Management and
behavior of managers. Characteristics of a company. Making first contacts, meetings with
foreign clients. Basics of correspondance, memorandum and e-mail, motivation of employees.
Language: English
Semester: Winter
Lecturer: PhDr. Mária Spišiaková, PhD., M.A. David Cole, PhD., Mgr. Dagmar
Škvareninová, Mgr. Petra Strnadová, Mgr. Dagmar Škvareninová, Anna Zelenková, PhDr.,
PhD.
Course: Foreign language in business 1 – French
Language: French
Semester: Winter
Lecturer: doc.PhDr. Ľudmila Mešková, PhD.,
Course: Foreign language in business 1 – German
Language: German
Semester: Winter
Lecturer: PhD., Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD., Mgr. Christoph
Rosenbaum, doc. PhDr. Miriam Olejárová
Course: Foreign language in business 1 – Spanish
Language: Spanish
Semester: Winter
Lecturer: Mgr. Janka Kubeková, PhD.
Annotation: Intercultural management. Work and employment. Case study – choice of the
best applicant. Application letter. Curriculum vitae. Working relations. Company performance
and employment. Case study – solutions to unemployment in Slovakia. Business ethics. Code
of ethics.
Language: English
Semester: Summer
Lecturer: M.A. David Cole, Anna Zelenková, PhDr., PhD.
of ethics.
Language: French
Semester: Summer
of ethics.
Language: German
Semester: Summer
Lecturer: Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja
Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD.
of ethics.
Language: Spanish
Semester: Summer
Annotation: Marketing and marketing strategy. Market research. Promotion and advertising.
Preparation and realisation of advetising campain. Product promotion. Promotion tools.
Planning an advertising campaign. Market and competition. Multinational companies. Writing
skills – resume. International business.
Language: English
Semester: Winter
Lecturer: PhD., Mgr. Petra Strnadová, Mgr. Dana Benčiková, PhD. Mgr. Dagmar
Škvareninová, M.A. David Cole, PhD., Mgr. Ľuba Kubišová
Language: French
Semester: Winter
Language: German
Semester: Winter
Lecturer: Eva Jurčáková, PhD.
Language: Spanish
Semester: Winter
Annotation: Accounting. Financial statements. Banking. Central bank. Slovak national bank.
Tax system. Tax reform. Role of government and public sector. Investments. Stock Exchange,
stocks and bonds. World stock exchanges. Investment at the stock exchange.
Language: English
Semester: Summer
Lecturer: M.A. David Cole PhD.
Language: French
Semester: Summer
Lecturer: doc. PhDr. Ľudmila Mešková, PhD., Mgr. Lucia Rosenbaum Franková, PhD.
Course: Foreign language in business 4– German
Annotation: Accounting. Financial statements. Banking. Central bank. Slovak national bank. Tax
system. Tax reform. Role of government and public sector. Investments. Stock Exchange, stocks and
bonds. World stock exchanges. Investment at the stock exchange.Language: German
Semester: Winter
Lecturer: Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja
Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD.
Language: Spanish
Semester: Summer
Course: Geschäftsverhandlungen
Annotation: Das Ziel ist, sich Prinzipien der Geschäftsverhandlungen anzueignen. Es werden
folgende Themen behandelt: Begriff Kommunikation (Kommunikationsprozess und seine
Elemente, mündliche Kommunikation), Präsentationstechniken bei einer Rede,
Unternehmensinteresse: Image und Erfolg (Höflichkeit als Führungsstil, Umgangsformen –
Einladung, Pünktlichkeit, Begrüßen und Vorstellen), Telefonieren mit Erfolg (aktives
Zuhören, Rückruf), Körpersprache (Verhaltensweisen, Teilbereiche der Körpersprache),
Gesprächsführung (Phasen eines Verkaufsgesprächs, Rolle der Fragen, Argumentation,
erfolgreiche Messegespräche), Verhandeln (Grundregeln einer Verhandlung, nicht um die
Positionen feilschen, Grundkriterien einer Verhandlung), Verhandlungsstrategie, ein anderer
Blick
auf
die
Verhandlungsstrategien,
Phasen
eines
Verhandlungsprozesses
(Vorbereitungsphase, Kontaktphase, Kernphase, Vereinbarungsphase, Umsetzung und
Pflegephase).
Language: German
Semester: Winter
Lecturer: Doc. PhDr. Miriam Olejárová,
Course: Interkulturelle Kommunikation
Annotation: Die Kommunikationskompetenz als Bestandteil internationaler Kooperation.
Interkulturelle und interpersonelle Beziehungen unter Vertretern der einzelnen Sprachen.
Mentalität, Denk- und Verhaltensweisen verschiedener Völker. Verbale und non-verbale
Kommunikation. Psychologie der interkulturellen Beziehungen. Wettbewerbsvorteile der
Länder im Kontext der Kulturantropologie. Spezifika der Esskultur und Wohnkultur.
Language: German
Semester: Summer
Lecturer: Mgr. Viera Krešáková, PhD.
Course: Slovak Laguage for foreigners 1
Annotation: Meeting people, introducing each other, family relations, telephoning, time,
making arrangements, daily regime, shopping, visiting people, invitations, suggestions,
simple vocabulary of periodicals – newspapers and magazines.
Language: Slovak
Semester: Winter, summer
Lecturer: Mgr. Jurčáková Eva, PhD.
Course: Slovak Laguage for foreigners 2
Annotation: School and work schedule, hobbies, free time activities (sport, reading books,
going to theatre or cinema etc.), likes and dislikes, in the restaurant, at the café, vocabulary of
periodicals – newspapers and magazines.
Language: Slovak
Lecturer: Mgr. Jurčáková Eva, PhD
Course: Slovak Laguage for foreigners -Advanced 1
simple vocabulary of periodicals – newspapers and magazines. School and work schedule,
hobbies, free time activities (sport, reading books, going to theatre or cinema etc.), likes and
dislikes, in the restaurant, at the café, vocabulary of periodicals – newspapers and magazines.
Language: Slovak
Course: Slovak Laguage for foreigners – Advanced 2
simple vocabulary of periodicals – newspapers and magazines. School and work schedule,
hobbies, free time activities (sport, reading books, going to theatre or cinema etc.), likes and
dislikes, in the restaurant, at the café, vocabulary of periodicals – newspapers and magazines.
Language: Slovak

Courses offered in foreign languages at the Faculty of Economics

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