more than 20 mios per month

Transcription

more than 20 mios per month
RMB_ratecard_2015_Q2
Video a la carte
Our prices can be changed at any time without notice.
(Compol applicable)
Video in-stream à la carte
Site
RON RMB short format
(RTBF, LaLibre, DH.be, Cinebel, VIKE, MyTF1, Eurosport.fr, WAT.tv, aufeminin, Journal des Femmes, MonProgrammeTV,
AlloCiné, BFMTV, 01net, JeuxVideo.com, L'Internaute, CommentCaMarche, Santé Medecine, Viewster, 750gr)
RON RMB long format
(LaLibre, DH.be, Cinebel, VIKE, MyTF1, Eurosport.fr, WAT.tv, aufeminin, Journal des Femmes, MonProgrammeTV, AlloCiné,
BFMTV, 01net, JeuxVideo.com, L'Internaute, CommentCaMarche, Santé Medecine, Viewster, 750gr)
RTBF.be
RTBF Info
RTBF Sport
RTBF Divertissement, Séries…
VIKE
MyTF1, EUROSPORT.fr, WAT.tv **
LaLibre.be
DH.be
Cinebel
HIM City **
(aufeminin, Journal des Femmes, MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, L'Internaute,
CommentCaMarche, Santé Medecine, Viewster, 750gr)
HIM Network Video Premium**
(marianne, 24matins, latribune, grazia, ohmymag, closermag, gentside, Letribunaldunet, Le Parisien, Jeanmarcmorandini, Nrj,
Premiere, L'equipe, Cosmopolitan, Bloomberg, Marie Claire, Fox News, Rolling stone, Reuters, Dramapassion, lavirgule.tv,
linternaute, Foot01.com, msnbc, El confidential, Yahoo, USA today, Aol, CBS Interactive, IBTimes, Lonely, Planet, Entrepreneur,
FAccu weather, Tennis.com, Universal, EA, Time Out, CNBC, abc News.com, Tele 5, ...)
MORE THAN 20 MIOS PER MONTH !
Estimated
Devices
Impressions/month*
7.550.000 Desktop, Mobile***
Detail Placement
CPM <15 sec.
Run of Network
33 €
-
-
5.350.000 Desktop, Mobile***
Run of Network
-
40 €
-
2.200.000
740.000
500.000
960.000
100.000
650.000
20.000
1.160.000
20.000
3.400.000
Desktop, Mobile***
Desktop, Mobile***
Desktop, Mobile***
Desktop, Mobile***
Desktop, Mobile***
Desktop
Desktop
Desktop
Desktop
Desktop
Run of Site
Section
Section
Section
Run of Site
Run of Network
Run of Site
Run of Site
Run of Site
Run of Network
35
40
40
40
35
33
35
35
35
33
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
14.700.000
Desktop
Run of Network
18 €
* statistic adserver Q4 2014
** video viewed only on belgian IP's
*** Mobile only RTBF, VIKE
Extras charges
Contextual or device targeting
Streaming cost for video
VAST Video format
We accept the vast video format, but with the following conditions:
• Our adserver is the referent, ie the single source of warranty and control related to our obligation of result (= campaign
report) under the saleshouse contract.
• We are entitled to stop a campaign that does not conform to the technical aspect or moral, without compensation.
• We require a VAST tag per campaign. The tag cannot be used to deliver more campaigns.
• In terms of campaign tracking, only impressions and clicks may be tracked. Data about the surfers can not be recolted.
• We do not guarantee the compatibility of all the tags on our sites in function of tracking tool used.
If these conditions were not met we would be entitled to require the spot video.
Remarks
Non skippable format
Post roll format available on RTBF.be (on demand)
Free conversion HDMAT to .MP4 and .flv
+ Companion banner
300*250
CPM >15 sec.
Supplement
+10% CPM
+ 1,5€ CPM
PRE-ROLL VIDEO + COMPANION →
45
45
45
45
45
45
25 €
9
9
9
9
9
€
€
€
€
€
-
-
RMB_ratecard_2015_Q2
Video packages
Our prices can be changed at any time without notice.
(Compol not applicable)
Video in-stream packages
Site
Pack Strike
(RTBF, LaLibre, DH.be, Cinebel, VIKE, MyTF1, Eurosport.fr, WAT.tv, aufeminin, Journal des Femmes,
MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, L'Internaute, CommentCaMarche, Santé
Medecine, Viewster, 750gr)
News video
(RTBF info, MyTF1, LaLibre, DH.be, BFMTV)
Sport video
(RTBF sport, MyTF1, Eurosport.fr, Lalibre, DH.be)
Pack Entertainment
(RTBF, Cinebel, VIKE, MyTF1, WAT.tv, MonProgrammeTV, AlloCiné, 01net, JeuxVideo.com,
L'Internaute, CommentCaMarche, Viewster, 750gr)
Pack Women
(RTBF, VIKE, aufeminin, Journal des Femmes, MonProgrammeTV, Santé Medecine, 750gr)
Pack Low CPM
Pack Low CPM
(marianne, 24matins, latribune, grazia, ohmymag, closermag, gentside, Letribunaldunet, Le Parisien,
Jeanmarcmorandini, Nrj, Premiere, L'equipe, Cosmopolitan, Bloomberg, Marie Claire, Fox News,
Rolling stone, Reuters, Dramapassion, lavirgule.tv, linternaute, Foot01.com, msnbc, El confidential,
Yahoo, USA today, Aol, CBS Interactive, IBTimes, Lonely, Planet, Entrepreneur, FAccu weather,
Tennis.com, Universal, EA, Time Out, CNBC, abc News.com, Tele 5, ...)
** video viewed only on belgian IP's
Detail Placement
Run of Network
Format
<15 sec.
SOV
37%
CPM brut
26,40 €
Days
7 days (can be extended to 14 days)
Section
<15 sec.
30%
100.000
3.630 €
5%
3.449 €
34,49 €
7 days (can be extended to 14 days)
Section
<15 sec.
30%
50.000
1.815 €
5%
1.724 €
34,49 €
7 days (can be extended to 14 days)
Run of Network
<15 sec.
40%
350.000
12.705 €
17%
10.545 €
30,13 €
7 days (can be extended to 14 days)
Run of Network
<15 sec.
44%
200.000
7.260 €
10%
6.534 €
32,67 €
7 days (can be extended to 14 days)
Run of Network
Run of Network
<15 sec.
>15 sec.
38%
38%
1.400.000
1.400.000
25.200 €
35.000 €
15%
15%
21.420 €
29.750 €
15,30 €
21,25 €
7 days (can be extended to 14 days)
7 days (can be extended to 14 days)
Volume Media Value Discount Package Price
700.000
23.100 €
20%
18.480 €
RMB_ratecard_2015_Q2
Video programmatic
Our prices can be changed at any time without notice.
(Compol not applicable)
Video in-stream programmatic
Placement
RON RMB short format
(RTBF, LaLibre, DH.be, Cinebel, VIKE, MyTF1, Eurosport.fr, WAT.tv, aufeminin, Journal des Femmes, MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, L'Internaute, CommentCaMarche, Santé Medecine, Viewster, 750gr)
RON RMB long format
(LaLibre, DH.be, Cinebel, VIKE, MyTF1, Eurosport.fr, WAT.tv, aufeminin, Journal des Femmes, MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, L'Internaute, CommentCaMarche, Santé Medecine, Viewster, 750gr)
RTBF.be
RTBF Info
RTBF Sport
RTBF Divertissement, Séries…
VIKE
LaLibre.be
DH.be
Cinebel
RON TF1**
(MyTF1, EUROSPORT.fr, WAT.tv)
HIM City **
(aufeminin, Journal des Femmes, MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, L'Internaute, CommentCaMarche)
Vertical INFO
(RTBF info, MyTF1, BFMTV)
Vertical SPORT
(RTBF sport, MyTF1, Eurosport.fr)
Vertical ENTERTAINEMENT
(RTBF Divert., Cinebel, ViKE, MyTF1, WAT.tv, MonProgrammeTV, AlloCiné, 01net, JeuxVideo.com, L’Internaute, CommentCaMarche, Viewster)
Vertical WOMEN
(RTBF Divert., ViKE, aufeminin, Journal des Femmes, MonProgrammeTV, Santé Medecine)
* statistic adserver Q4 2014
Format max.
<15 sec.
Estimated Impressions /month*
7.550.000
<30 sec.
5.350.000
<15 sec.
<15 sec.
<15 sec.
<15 sec.
<15 sec.
<30 sec.
<30 sec.
<30 sec.
<60 sec.
2.200.000
740.000
500.000
960.000
100.000
20.000
1.160.000
20.000
20.000
<30 sec.
3.400.000
<15 sec.
1.200.000
<15 sec.
700.000
<15 sec.
3.990.000
<15 sec.
1.820.000
RMB_ratecard_2015_Q2
Audio in stream
Our prices can be changed at any time without notice.
(Compol applicable)
Pre-roll Audio + companion ad
Site
RTBF radios (C21, L1, Viva, Pure, M3, Nrj)
Monthly impressions*
700.000
CPM
Impressions
CPM
30,00 €
Gigahertz + Pre-roll Audio*
Duration of campaign
1 week ROS sites radios
Remarks
Max. 10 seconds
Average CTR 0.60%
* statistic adserver 2014
** sold through our offer GHz radio
75.000
Gross
30,00 €
SOV
2.250 €
50%
RMB_ratecard_2015_Q2
Mobile
Our prices can be changed at any time without notice.
(Compol applicable)
Mobile Advertising
Site
Type
Monthly Impressions*
RTBF
Application
3.100.000
RTBF
Web
600.000
*Monthly impressions based on Mobile Leaderboard impressions in december 2014
Mobile Leaderboard
Mobile Medium Rectangle
15,00 €
-
15,00 €
-
Preroll
<15 sec.
€ 38,50
RMB_ratecard_2015_Q2
Cost per Mil
Our prices can be changed at any time without notice.
(Compol applicable)
Site
CLASSIC21
EUROSPORT
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM
RTBF INFO
RTBF SPORT
RTBF TV
RTBF VIDÉO
TF1
TF1 NEWS
VIKE
VIVACITÉ
WAT
Monthly Run of Site Impressions*
644.000
7.266.000
451.000
216.000
324.000
690.000
9.328.000
8.361.000
2.536.000
3.842.000
795.000
410.000
35.000
427.000
8.870.000
* Based on Large Leaderboard (Medium Rectangle for WAT)
** Only Leaderboard 728x90 available
Attribute
Streaming cost for video
Specification
+ 1,5 € CPM
Splash 500x400
45 €
45 €
41 €
-
Floor Ad 995x90
22 €
22 €
22 €
22 €
22 €
22 €
24 €
24 €
22 €
22 €
22 €
22 €
22 €
21 €
Videobox 300x250
24 €
24 €
24 €
24 €
24 €
26 €
26 €
24 €
24 €
24 €
24 €
24 €
24 €
23 €
Large Leaderboard 840x150 /
Leaderboard 728x90
18 €
18 € **
18 €
18 €
18 €
18 €
20 €
20 €
18 €
18 €
18 €
18 €
18 €
18 €
-
Medium Rectangle 300x250
17 €
17 €
17 €
17 €
17 €
17 €
19 €
19 €
17 €
17 €
17 €
17 €
17 €
17 €
16 €
Wide Skyscraper 160x600
15 €
15 €
15 €
15 €
16 €
16 €
15 €
15 €
15 €
-
HalfPage Ad 300x600
20 €
20 €
20 €
-
Overlayer
41 €
41 €
41 €
41 €
41 €
45 €
45 €
41 €
41 €
41 €
41 €
41 €
41 €
38 €
RMB_ratecard_2015_Q2
Cost per Day
Our prices can be changed at any time without notice.
(Compol applicable on cost per day)
Cost per Day Sites
(Switch to Cost per Week)
Site
Placement
CLASSIC21
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM
RTBF
RTBF INFO
RTBF SPORT
RTBF SPORT
RTBF TV
RTBF VIDEO
TF1
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Football
Homepage
Homepage
Homepage
7.100
2.800
1.200
7.300
4.900
60.600
78.700
81.600
159.800
4.800
6.400
-
250 €
100 €
50 €
300 €
200 €
2.100 €
2.700 €
2.550 €
5.450 €
200 €
250 €
-
TF1 NEWS
VIVACITÉ
WAT
Homepage
Homepage
Homepage
5.000
-
200 €
-
*Minimum Net Invoiced Budget must be higher than 750 €
Estimated Impressions/day
Homepage Take Over
Large Leaderboard /
Estimated Impressions/day
Leaderboard
150 €
5.100
100 €
3.500
50 €
1.600
200 €
4.500
150 €
6.300
1.400 €
88.700
1.850 €
63.900
1.900 €
108.400
3.700 €
135.300
150 €
4.900
150 €
6.200
3.400
150 €
-
4.700
4.600
500
Medium Rectangle
150 €
100 €
50 €
150 €
150 €
2.000 €
1.450 €
2.200 €
3.000 €
150 €
150 €
100 €
100 €
100 €
50 €
RMB_ratecard_2015_Q2
Cost per Week
Our prices can be changed at any time without notice.
(Compol applicable on cost per week)
Cost per Week
Site
CLASSIC21
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM
RTBF
RTBF INFO
RTBF SPORT
RTBF SPORT
RTBF TV
RTBF VIDEO
TF1
TF1 NEWS
VIVACITÉ
WAT
(Switch to Cost per Day)
Placement
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Football
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
*Minimum Net Invoiced Budget must be higher than 750 €
Estimated Impressions/week
Homepage Takeover Large Leaderboard /Leaderboard
Estimated Impressions/week
Medium Rectangle
31.800
1.000 €
700 €
53.400
1.100 €
23.400
750 €
500 €
31.200
650 €
10.800
350 €
250 €
9.000
200 €
26.400
850 €
600 €
21.000
450 €
30.600
950 €
650 €
41.400
850 €
958.200
32.600 €
22.050 €
1.079.400
23.750 €
498.000
16.950 €
11.500 €
504.000
11.100 €
460.800
15.700 €
10.600 €
455.400
10.050 €
955.800
28.300 €
19.150 €
802.800
15.400 €
28.200
900 €
600 €
28.800
600 €
43.200
1.350 €
950 €
48.000
1.000 €
21.600
450 €
123.000
3.850 €
2.600 €
128.400
2.600 €
27.000
850 €
600 €
35.400
750 €
3.600
100 €
RMB_ratecard_2015_Q2
Splash
Our prices can be changed at any time without notice.
(Compol applicable on cost per day/week)
*Minimum Net Invoiced Budget must be higher than 750 €
Cost per Day/Week/Cost per Mil- Splash**
Site
CLASSIC21
EUROSPORT
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM
RTBF
RTBF INFO
RTBF SPORT
RTBF TV *
RTBF VIDEO
TF1
VIVACITÉ
WAT
Placement
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Homepage
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
*RTBF TV ROS = RTBF TV, La1, La2, La3
** Subject to availabilty
***Minimum period for Splash Cost per Mille = 1 week
Estimated Unique Visitors/day Cost per day (based on UV's)
Estimated Unique Visitors/week
Cost per week (based on UV's)
Cost per Mille***
8.700
400 €
51.900
2.150 €
5.300
250 €
31.800
1.350 €
2.000
100 €
12.000
500 €
5.100
250 €
30.600
1.300 €
11.400
500 €
68.400
2.850 €
26.300
1.200 €
157.800
7.150 €
104.400
4.700 €
626.400
28.200 €
66.700
3.050 €
400.200
18.050 €
27.300
1.150 €
163.800
6.750 €
47.600
2.000 €
285.600
11.750 €
12.500
550 €
75.000
3.100 €
5.500
250 €
33.000
1.400 €
14.300
600 €
85.800
3.350 €
45 €
45 €
45 €
41 €
45 €
RMB_ratecard_2015_Q2
Our prices can be changed at any time without notice.
(Compol applicable)
Contest offer
Support
E-mail dedicated
RTBF.be during 15 days
Newsletter Info
Newsletter TV
Format
1 envoi
Skyscraper permanent sur la HP Info
Skyscraper permanent sur la HP Sport
2 inserts banner
1 insert banner
5.000 € + 1.000€ dotation
Contacts
125.000
54.000 VU/j
27.500 VU/j
77.000
30.500
Emailing Contest
RMB_ratecard_2015_Q2
Sponsoring Newsletters
Our prices can be changed at any time without notice.
(Compol applicable)
Our newsletters
INFOS
MEMBERS
TARGET
FORMATS
SEND
OPEN
PRICE
Daily INFO
79.204
30-55
executives, employees,
deciders
RTBF SPORT
13.192
728x90px
728x90px
300x250px
Monday to Friday According news
22.5%
20%
€ 1.500,00
€ 500,00
RTBF TV
39.752
La Deux : PRP18/44
La Deux : PRP18/44
PRP18/54
La Une :
PRP18/54
PRP15/54
728x90px
300x250px
Wednesday
18%
€ 1.700,00
CLASSIC 21
PURE FM
40.392
40.424
30-54
Men 18-34
executives, employees,
youngadults urban,
independents,teachers students, independents,
men
728x90px
Thursday
20%
€ 1.750,00
728x90px
Friday
16.5%
€ 1.650,00
LA PREMIERE
27.556
35-55
executives, employees,
deciders
728x90px
Friday
20%
€ 1.300,00
VIVACITE
MUSIQ3
36.334
15.215
30-54
35+
employees, middle
Music lovers,
executives, executives, employees,
728x90px
Friday
18.5%
€ 1.300,00
728x90px
Monday
23%
€ 600,00
RMB_ratecard_2015_Q2
COMPOL
COMPOL 2015 • DISPLAY • PRE-ROLL
(Not applicable on our packages )
Calculate for yourself what your total discount/extra charge will be by adding '1' in column 'Amount' if true.
Type
Spec type
Rebate% Amount
100,00%
Comment
Welcome
-5%
100% New advertiser or not been present in 2013/2014 + New product
+ no Line extensions / only on first campaign
Annual Contract
-5%
100% As from > 50.000€
Growth 20%
-3%
100% Only in combination with annual contract - growth gross invoiced
Growth Rebate
2014/2013
Growth 40%
-5%
100% Only in combination with annual contract - growth gross invoiced
2014/2014
Growth 60%
-8%
100% Only in combination with annual contract - growth gross invoiced
2014/2015
Volume
20.000 €
-5%
100% Gross invoicable 20.000€, after all rebates
30.000 €
-10%
100%
40.000 €
-15%
100%
50.000 €
-20%
100%
Sector
Publishers/Film/CD/Events
-15%
100% not combinable with other rebates
Government/Non profit
-30%
100% not combinable with other rebates
Humanitarian
-50%
100% not combinable with other rebates
0%
Rebate
Signature
Postponed
Cancelation
Calculation Gross invoiced
Ratecard Budget
Rebate
Gross Invoiced
-
€
0%
- €
Calculation Ratecard budget
Ratecard Budget
Rebate
Gross Invoiced
-
€
0%
- €
5 working days before start of campaign of 10 working days after reception of order form
> 10 days before start campaign
0% invoiced if campaign is postponed during semester
< 10 days before start campaign
25% invoiced if campaign is postponed during semester
< 5 days before start campaign
50% invoiced if campaign is postponed during semester
< 45 days before start campaign
50% will be invoiced
< 30 days before start campaign
75% will be invoiced
< 15 days before start campaign
100% will be invoiced
Material
Deadline
Standard Banners
3 working days before start of campaign
Not standard Banners (RM) 5 working days before start of campaign
Pre-Roll Video
3 working days before start of campaign
Emailings
5 working days before start of campaign
Not respecting deadlines may result in a loss of guaranteed start date or number of impressions
By a loss of guarantee we suggest following solutions
1. campaign will be prolonged
2. Capping will be modified
3. Gif/Jpeg-banner will be used to start campaign
=> refusal of one of these solutions will be result in a loss of guarantee
Credits for under delivery
1. Campaign will be prolonged
2. Client receives a credit of impressions which can be used in the following campaign, before end of year
=> refusal of one of these solutions will result in a loss of credits
Attribute
Capping
Streaming cost for video
Specification
+25%
+ 1,5 € CPM
VAST VIDEO Format
We accept the vast video format, but with the following conditions:
• Our adserver remains the referent, ie the single source of warranty and control related to our obligation of result (= campaign report) under the saleshouse contract.
• We are entitled to stop a campaign that does not conform to the technical aspect or moral, without compensation.
• We require a VAST tag per campaign. The tag cannot be used to deliver more campaigns.
• In terms of campaign tracking, only impressions and clicks may be tracked. Data about the surfers can not be recolted.
• We do not guarantee the compatibility of all the tags on our sites in function of tracking tool used.
If these conditions were not met we would be entitled to require the spot video.

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