Votre pub video…forcément chez RMB!

RMB_ratecard_2016_Q3
Votre pub video…forcément chez RMB!
Portfolio
Portfolio
RMB_ratecard_2016_Q3
Video à la carte
Our prices can be changed at any time without notice.
(Compol applicable)
Video Ads in‐stream à la carte
MORE THAN 20 MIOS PER MONTH !
Site
Format
RMB short format
(RTBF group, TF1 group, HIM City, IPM group, NRJ, AB3, BX1 ) RMB long format
(IPM group, TF1 group, HIM City, AB3, BX1) RTBF.be
RTBF Info
RTBF Sport
RTBF Divertissement
IPM (La Libre, DH.be, Cinebel)
La Libre
La Libre Info
DH.be
DH.be Info
DH.be Sport
NRJ
BX1 (ex Telebruxelles)
TF1** (MyTF1, MyTF1 News, HD1, NT1, TMC, Xtra)
HIM City **
(aufeminin, Journal des Femmes, MonProgrammeTV, AlloCiné, JeuxVideo.com, L'Internaute, CommentCaMarche, Santé Medecine, Viewster, 750gr, Journal du Net) HIM Network Video Premium** (marianne, 24matins, latribune, grazia, ohmymag, closermag, gentside, Letribunaldunet, Le Parisien, Jeanmarcmorandini, Premiere, L'equipe, Cosmopolitan, Bloomberg, Marie Claire, Fox News, Rolling stone, Reuters, lavirgule.tv, Foot01.com, msnbc, Yahoo, USA today, Aol, CBS Interactive, Lonely Planet, Entrepreneur, FAccu weather, Tennis.com, Universal, EA, CNBC, abc News.com, Tele 5, ...)
* statistic adserver 2016, ** video viewed only on belgian IP's
Extras charges
Contextual, TV shows or device targeting
Duration >15 sec (Not applicable on RTBF, NRJ, BX1)
Pre‐roll interactive only RTBF
Streaming cost for video
Estimated Impressions/month*
Devices
Detail Placement
CPM ≤15 CPM In‐video overlay Companion banner sec. >15 sec. 728*90 728*90 / 640*150 Ad instream (pre/post)
pre‐roll
pre‐roll
8.125.000
7.205.000
4.500.000
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Run of Network
Run of Network
Run of Network
28
34
‐
Ad instream (pre/post)
pre‐roll
pre‐roll interactive
post‐roll
In‐video Overlay Ads
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
pre‐roll
post‐roll
Ad instream (pre/mid/post)
pre‐roll
pre‐roll
3.500.000
2.600.000
2.600.000
900.000
1.500.000
800.000
550.000
1.250.000
1.500.000
400.000
300.000
1.000.000
550.000
450.000
50.000
55.000
20.000
200.000
2.800.000
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop
Run of Site
Run of Site
Run of Site
Run of Site
Run of Site
Section
Section
Section
Run of Network
Run of Site
Section
Run of Site
Section
Section
Run of Site
Run of Site
Run of Site
Run of Network
Run of Network
Run of Network
32
38
50
30
‐
46
46
46
33
35
42
35
42
42
35
35
30
30
36
35
‐
‐
‐
‐
‐
41
44
53
44
53
53
‐
‐
‐
38
45
44
14.700.000
Desktop
Run of Network
20
25
pre‐roll
Colonne1
Technical fee
20%
25%
30%
+1,5€ CPM
800 €
Remarks
Colonne1
Non skippable format
Free conversion HDMAT to .MP4
‐
‐
‐
42
‐
‐
‐
‐
‐
‐
‐
17
‐
‐
‐
‐
‐
‐
‐
9
9
9
9
9
9
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
RMB_ratecard_2016_Q3
Video packages
Our prices can be changed at any time without notice.
(Compol not applicable)
Video Ads in‐stream packages or contextual advertising
Site
Pack Strike
(RTBF group, TF1 group, HIM City, IPM group, NRJ, BX1) News (RTBF info, LaLibre News, DH.be News, MyTF1 News, BX1) Sport (RTBF sport, DH.be Sport, LaLibre Sport) Entertainment
(RTBF Divertissement, NRJ, Cinebel, MyTF1, MonProgrammeTV, AlloCiné, JeuxVideo.com, Viewster, 750gr, Journal du Net, LaLibre, DH.be, AB3) Women
(RTBF Div, NRJ, aufeminin, Journal des Femmes, MonProgrammeTV, Santé Medecine, 750gr) Pack Low CPM Pack Low CPM (marianne, 24matins, latribune, grazia, ohmymag, closermag, gentside, Letribunaldunet, Le Parisien, Jeanmarcmorandini, Nrj, Premiere, L'equipe, Cosmopolitan, Bloomberg, Marie Claire, Fox News, Rolling stone, Reuters, Dramapassion, lavirgule.tv, linternaute, Foot01.com, msnbc, El confidential, Yahoo, USA today, Aol, CBS Interactive, IBTimes, Lonely, Planet, Entrepreneur, FAccu weather, Tennis.com, Universal, EA, Time Out, CNBC, abc News.com, Tele 5, ...)
* statistic adserver 2016
** video viewed only on belgian IP's
Estimated Impressions/month*
8.125.000
Run of Network
Ad instream (pre/post) <15 sec.
27%
550.000
28 15.400 €
Package Price
25% 11.550 €
2.300.000
Run of Network
pre‐roll <15 sec.
26%
150.000
39 5.850 €
15% 4.973 €
33 €n be extended to 14 days)
1.100.000
Run of Network
pre‐roll <15 sec.
36%
100.000
44 4.400 €
5% 4.180 €
42 €n be extended to 14 days)
3.000.000
Run of Network
pre‐roll <15 sec.
47%
350.000
37 12.950 €
10% 11.655 €
33 €n be extended to 14 days)
1.800.000
Run of Network
pre‐roll <15 sec.
39%
175.000
39 6.825 €
5% 6.484 €
37 €n be extended to 14 days)
14.700.000
14.700.000
Run of Network
Run of Network
pre‐roll <15 sec.
pre‐roll >15 sec.
38%
38%
1.400.000
1.400.000
20 28.000 €
25 35.000 €
15% 23.800 €
15% 29.750 €
17 €n be extended to 14 days)
21 €n be extended to 14 days)
Detail Placement
Format
Duration
SOV
Volume
CPM brut
Media Value
Discount
CPM net
Days 21 €n be extended to 14 days)
RMB_ratecard_2016_Q3
Audio in stream
Our prices can be changed at any time without notice.
(Compol applicable)
Pre‐roll Audio + companion ad
Site
RTBF radios (C21, L1, Viva, Pure, M3) + Nrj
Monthly impressions*
800.000 CPM
30,00 €
Impressions 75.000 CPM Gross SOV
30,00 € 2.250 €
Gigahertz + Pre‐roll Audio*
Duration of campaign 1 week ROS sites radios
Remarks
spot max. 10 seconds Average CTR 0.60%
* statistic adserver 2016
** sold through our offer GHz radio
50%
RMB_ratecard_2016_Q3
Mobile
Our prices can be changed at any time without notice.
(Compol applicable)
Mobile Advertising
Site RTBF
RTBF
Type
Application
Web
Monthly Impressions
Mobile Leaderboard Mobile Medium Rectangle 4.800.000 900.000 20,00 €
‐
19,00 €
‐
Preroll <15 sec. € 44
RMB_ratecard_2016_Q3
Cost per Mil
Our prices can be changed at any time without notice.
(Compol applicable)
Site BX1
CLASSIC21
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM
RTBF CULTURE
RTBF INFO
RTBF SPORT
RTBF TV
RTBF AUVIO
TF1
VIVACITÉ
Type mobile
Responsive
‐
‐
Responsive
Responsive
‐
Responsive
Responsive
Responsive
Responsive
Responsive
Responsive
Responsive
Floor Ad Videobox 25 €
25 €
25 €
25 €
25 €
25 €
34 €
34 €
25 €
25 €
25 €
25 €
26 €
26 €
26 €
26 €
26 €
26 €
36 €
36 €
26 €
26 €
26 €
26 €
Large Leaderboard/ Medium Rectangle Leaderboard 20 €
20 €
20 €
20 €
20 €
20 €
20 €
28 €
28 €
20 €
20 €
20 €
20 €
19 €
19 €
19 €
19 €
19 €
19 €
19 €
27 €
27 €
19 €
19 €
19 €
19 €
Wide Skyscraper 16 €
16 €
‐
16 €
‐
‐
‐
15 €
‐
‐
Billboard ‐
‐
23 €
‐
‐
23 €
32 €
32 €
23 €
23 €
‐
23 €
HalfPage Ad
‐
‐
26 €
25 €
‐
25 €
35 €
35 €
‐
‐
25 €
26 €
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE SITES, APPLICATIONS & PACKS !
Advertising formats are subject to availability. Please contact our salesteam.
Attribute
Streaming cost for video
Specification
+ 1,5 € CPM
Extras charges
Colonne1
Contextual or device targeting
+15% CPM
Overlayer
45 €
45 €
‐
45 €
45 €
‐
‐
‐
‐
‐
45 €
‐
RMB_ratecard_2016_Q3
Cost per Mil (volume)
Our prices can be changed at any time without notice.
(Compol applicable)
Site BX1
CLASSIC21
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM
RTBF CULTURE
RTBF INFO
RTBF SPORT
RTBF TV
RTBF AUVIO
TF1
VIVACITÉ
Type mobile
Responsive
‐
‐
Responsive
Responsive
‐
Responsive
Responsive
Responsive
Responsive
Responsive
Responsive
Responsive
Floor Ad ‐
121.100 65.800 19.600 48.300 119.700 69.440 1.674.000 1.450.000 257.600 441.700 105.700 135.800 Videobox Billboard ‐
582.400 292.600 81.200 91.000 335.300 112.700 5.942.400 6.186.000 1.082.200 1.385.300 314.300 267.400 ‐
‐
‐
‐
‐
‐
93.100 4.789.000 5.431.000 ‐
‐
‐
165.900 Large Leaderboard/ Leaderboard 200.000 425.600 214.900 75.600 195.300 263.200 93.100 4.789.000 5.431.000 1.035.300 1.250.200 184.100 165.900 Medium Rectangle Wide Skyscraper HalfPage Ad
Overlayer
200.000 582.400 292.600 81.200 91.000 335.300 112.700 5.942.400 6.186.000 1.082.200 1.385.300 314.300 267.400 ‐
254.800 135.800 46.200 ‐
137.900 ‐
‐
‐
930.300 ‐
‐
‐
‐
23.800 ‐
67.900 3.566.000 2.947.000 ‐
‐ 121.100 65.800 19.600 48.300 119.700 ‐ ‐ ‐ 257.600 441.700 105.700 ‐ ‐
‐
‐
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE SITES, APPLICATIONS & PACKS !
Advertising formats are subject to availability. Please contact our salesteam.
Attribute
Streaming cost for video
Specification
+ 1,5 € CPM
1.174.600 86.100 RMB_ratecard_2016_Q3
Cost per Day
Our prices can be changed at any time without notice.
(Compol applicable on cost per day)
Cost per Day Sites
Site Classic21 *
La Première *
Musiq3
NRJ
PureFM *
RTBF
RTBF Info
RTBF Sport
RTBF Sport
RTBF TV
RTBF Auvio
Vivacité
(Switch to Cost per Week)
Placement Type mobile Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Football
Homepage
Homepage
Homepage
‐
‐
Responsive
Responsive
‐
‐
Responsive
Responsive
Responsive
Responsive
Responsive
Responsive
Estimated Impressions/day
3.010
1.960
700
2.450
2.100
43.030
35.620
36.790
59.800
2.170
3.360
1.610
Screen Takeover/
Responsive Takeover 500 €
500 €
500 €
NA
500 €
2.050 €
1.700 €
1.750 €
2.850 €
500 €
500 €
500 €
Large Leaderboard Estimated Medium Rectangle /Leaderboard Impressions/day 500 €
2.590
500 €
500 €
1.680
500 €
500 €
630
500 €
500 €
1.890
500 €
500 €
1.820
500 €
1.400 €
32.500
1.050 €
1.150 €
28.600
900 €
1.200 €
33.150
1.050 €
1.950 €
77.740
2.450 €
500 €
2.380
500 €
500 €
3.850
500 €
500 €
770
500 €
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE SITES, APPLICATIONS & * Classic21, La Première and PureFM will be responsive during 2017. Advertising formats are subject to availability. Please contact our salesteam.
RMB_ratecard_2016_Q3
Cost per Week
Our prices can be changed at any time without notice.
(Compol applicable on cost per week)
Cost per Week
Site Classic21 *
La Première *
Musiq3
NRJ
PureFM *
RTBF
RTBF Info
RTBF Sport
RTBF Sport
RTBF TV
RTBF Auvio
Vivacité
(Switch to Cost per Day)
Placement Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Football
Homepage
Homepage
Homepage
Type mobile ‐
‐
Responsive
Responsive
‐
‐
Responsive
Responsive
Responsive
Responsive
Responsive
Responsive
Estimated Large Leaderboard Estimated Impressions/week Takeover /Leaderboard Impressions/week Medium Rectangle 18.060
1.000 €
500 €
15.540
500 €
11.760
1.000 €
500 €
10.080
500 €
4.200
1.000 €
500 €
3.780
500 €
14.700
NA
500 €
11.340
500 €
12.600
1.000 €
500 €
10.920
500 €
195.000
6.050 €
258.180
12.150 €
8.300 €
213.720
10.050 €
6.850 €
171.600
5.350 €
220.740
10.400 €
7.100 €
198.900
6.200 €
358.800
16.900 €
11.500 €
466.440
14.500 €
13.020
1.000 €
500 €
14.280
500 €
20.160
1.000 €
500 €
23.100
550 €
9.660
1.000 €
500 €
4.620
500 €
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE * Classic21, La Première and PureFM will be responsive during 2017. Advertising formats are subject to availability. Please contact our salesteam.
RMB_ratecard_2016_Q3
Our prices can be changed at any time without notice.
(Compol applicable on cost per day/week)
Cost per Day/Week/Cost per Mil‐ Splash**
Site Classic21
La Première
NRJ
PureFM
RTBF TV
Placement Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Estimated Unique Cost per day Estimated Unique Cost per week Visitors/day
(based on UV's) Visitors/week (based on UV's) 3.220
500
19.320
1.000 €
1.330
500
7.980
1.000 €
1.680
500
10.080
1.000 €
2.240
500
13.440
1.000 €
6.230
500
37.380
1.900 €
Advertising formats are subject to availability. Please contact our salesteam.
**Subject to availabilty Minimum period for Splash Cost per Mille = 1 week
Attribute
Streaming cost for video
Specification
+ 1,5 € CPM
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE Splash
RMB_ratecard_2016_Q3
Our prices can be changed at any time without notice.
(Compol applicable)
Contest offer Contreparties
Email dédiée
Site RTBF.be/concours
Newsletter Info
Newsletter TV
Type
1 envoi
Promobox
2 insertions de bannière
1 insertion de bannière
Budget 5.000 € + 1.000 € dotation
UB's
70.000 NA
77.000 30.500 *Production RTBF
Statistiques
Envois
Ouvertures
Participations
Optins
Nombre
73.325 13.444 6.175 1.687 %
NA
18%
8%
2%
Emailing Contest
RMB_ratecard_2016_Q3
Sponsoring Newsletters
Our prices can be changed at any time without notice.
(Compol applicable)
Our newsletters
INFOS Daily INFO RTBF SPORT MEMBERS 79.204 13.192 TARGET
30‐55
executives, employees, deciders FORMATS
SEND
OPEN
PRICE
RTBF TV CLASSIC 21 PURE FM LA PREMIERE VIVACITE MUSIQ3 39.752 40.392 40.424 27.556 36.334 15.215 La Deux : PRP18/44
30‐54
Men 18‐34
35‐55
30‐54
35+
youngadults urban, executives, employees, employees, middle Music lovers, La Deux : PRP18/44 executives, employees, deciders executives, executives, employees, independents,teachers students, independents, PRP18/54
men
La Une :
PRP18/54
PRP15/54
728x90px
728x90px
728x90px
728x90px
728x90px 728x90px
728x90px
728x90px
300x250px
‐
300x250px
‐
‐
‐
‐
‐
Monday to Friday According news Wednesday
Thursday
Friday Friday Friday Monday 20%
22.5%
18%
20%
16.5%
20%
18.5%
23%
€ 1.500,00
€ 500,00
€ 1.700,00
€ 1.750,00
€ 1.650,00
€ 1.300,00
€ 1.300,00
€ 600,00
RMB_ratecard_2016_Q3
COMPOL
COMPOL 2016• DISPLAY • PRE‐ROLL
(Not applicable on our packages )
Calculate for yourself what your total discount/extra charge will be by adding '1' in column 'Amount' if true.
Type
Spec type
Rebate% Amount
100,00%
Comment
Welcome
‐5% ‐ 100% New advertiser or not been present in 2014/2015 + New product + no Line extensions / only on first campaign 95% As from > 50.000€ Annual Contract
‐5% 1 Growth Rebate
Growth 20%
‐2,5% ‐ 95% Only in combination with annual contract ‐ growth gross invoiced
2016/2015 Growth 40%
‐5% ‐ 95% Only in combination with annual contract ‐ growth gross invoiced
2016/2015 Growth 60%
‐7,5% ‐ 95% Only in combination with annual contract ‐ growth gross invoiced
2016/2015 Volume
20.000 €
‐5% ‐ 95% Gross invoicable 20.000€, after all rebates 30.000 €
‐10% ‐ 95%
50.000 €
‐15% 1 80%
80.000 €
‐20% ‐ 80%
Sector
Publishers/Film/CD/Events
‐15% ‐ 80% not combinable with other rebates Government/Non profit
‐30% ‐ 80% not combinable with other rebates Humanitarian
‐50% ‐ 80% not combinable with other rebates ‐20%
Rebate Calculation Gross invoiced
Calculation Ratecard budget
Ratecard Budget ‐ €
Rebate ‐20%
Gross Invoiced ‐ €
Ratecard Rebate Gross Invoiced ‐
€
20%
‐ €
Remarkable reward Official award in a sectorial activity (National or International) (see list). Not applicable for private initiatives. Examples :Trends Gazelles, Datanews, Effie, CCB, Lions …
RTBF sites : Companion ad GRATIS for an OLV campaign (format <15 sec)
Others sites (DH, LaLibre, TF1, etc) : CPM pre‐roll >15 sec at the same price that CPM <15 sec
Net Budget min. : 3.000€
Spot must be exlusively dedicated to winning product Award must be mentionned in pre‐roll (tag 5’’) or companion ad.
Condition will be appicable only 1st wave
Cancel and remplace others conditions
Signature
Postponed
Cancelation
5 working days before start of campaign of 10 working days after reception of order form
> 10 days before start campaign
0% invoiced if campaign is postponed during semester
< 10 days before start campaign
25% invoiced if campaign is postponed during semester
< 5 days before start campaign
50% invoiced if campaign is postponed during semester
< 45 days before start campaign
50% will be invoiced
< 30 days before start campaign
75% will be invoiced
< 15 days before start campaign
100% will be invoiced
Material
Deadline
Standard Banners
3 working days before start of campaign
Not standard Banners (RM) 5 working days before start of campaign
Pre‐Roll Video
3 working days before start of campaign
Emailings
5 working days before start of campaign
Not respecting deadlines may result in a loss of guaranteed start date or number of impressions
By a loss of guarantee we suggest following solutions
1. campaign will be prolonged
2. Capping will be modified 3. Gif/Jpeg‐banner will be used to start campaign
=> refusal of one of these solutions will be result in a loss of guarantee
Credits for under delivery
1. Campaign will be prolonged
2. Client receives a credit of impressions which can be used in the following campaign, before end of year
=> refusal of one of these solutions will result in a loss of credits
Attribute
Brand citation
Capping
Streaming cost for video
Specification
+15% +25% +1,5 € CPM
VAST VIDEO Format
We accept the vast video format, but with the following conditions:
• Our adserver is the referent, ie the single source of warranty and control related to our obligation of result (= campaign report) under the saleshouse contract.
• We are entitled to stop a campaign that does not conform to the technical aspect or moral, without compensation.
• We require a VAST tag per campaign. The tag cannot be used to deliver more campaigns.
• In terms of campaign tracking, only impressions and clicks may be tracked. Data about the surfers can not be recolted.
• We do not guarantee the compatibility of all the tags on our sites in function of tracking tool used.
If these conditions were not met we would be entitled to require the spot video.