NACARAT develops a National Partnership with the ma

NACARAT develops a National Partnership
with the ma-residence.fr website and local
social network
Contexte
Année
2013
Nacarat, a subsidiary of the Rabot Dutilleul Group, is a general property developer with expertise in both
Catégorie
1. Gouvernance
thousands of square metres of service sector buildings.
Rubrique
Relations avec une ou des parties
prenantes
Its vision statement, "Together let's build towns and cities for people and so help create a sustainable world", has
Secteur
Construction / Immobilier
Taille de l'entreprise
PME de 100 à 500 salariés
Pays
France
commercial and residential property. Annually, the company builds around 2,000 homes and many tens of
led it to collaborate with a local social network in order to help to enhance the quality of social life in its new
residential properties.
Objectif(s)
> For
the company: to improve relations between property developer and customer
through a user-friendly
local social networking tool.
> For society:
o to integrate a new residential building more rapidly and more completely into its neighbourhood and
Entreprise
NACARAT - RABOT DUTILLEUL
to foster social bonding;
o to narrow the digital divide.
Démarche
Ma-residence.fr is a neighbourhood social networking website. It is hyperlocal and allows every home
Groupe
GROUPE RABOT DUTILLEUL
Chiffre d'affaires
occupant to link up with neighbours (in the same building or locality) via a user-friendly web interface.
To meet the requirements of Nacarat, which builds housing complexes, ma-résidence.fr targets future residents.
281 M€ (2015)
Ma-residence.fr has therefore proposed that Nacarat should adopt a special approach by creating a "future"
Effectif
neighbourhood environment for each new residential building.
This gives Nacarat the benefit of the user-friendliness of the communication tool, providing it with a channel to
195 (2015)
Pays
France
Adresse
594 avenue Willy Brandt CS 20012
59 777 EURALILLE
send out messages on matters such as construction site progress or eco-friendly best practices. It also enables
future residents to communicate with each other and to get to know their future neighbourhood.
It is an ideal way of helping residents to settle more easily into their future home and to increase their
psychological wellbeing.
This initiative is in line with the programme of the French association Logement Numérique et Citoyen.
Téléphone
03 20 14 84 84
Contribution à la performance de l'entreprise
www.nacarat.com
> In the long term, a better reputation associated with enhanced quality of life in its new homes and therefore an
Entreprise Grand Partenaire du World
Forum for a Responsible Economy
2015
Contact
Rodolphe DEBORRE, Sustainable
Development Manager,
increase in sales revenue.
Bénéfices sociaux, environnementaux et/ou de gouvernance
> Enhanced good neighbourliness
> Reducing the digital divide
Mise à jour le
Mardi, 24 Mai 2016
Pour en savoir plus
http://www.ma-residence.fr/ 
Winning CSR policy at
http://www.reseau-alliances.org/bonnes-pratiques/les-trophees-de-leconomie-responsable.htmlWinning
CSR policy at
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative