East China Seafood Market Brief

Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Seafood Market Brief
Claire
Cl
i Zhu
Zh
Consulate General of Canada in Shanghai
Seafood Outreach to Eastern Canada
September, 2012
1
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Main
i Topics
i
 Brief on the fish and seafood exports from
Canada to China
 Introduction on the East China Market for
fish and seafood from Canada
 Our key services and activities
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Canada’s Fish and Seafood Export to China
 China is Canada’s 2nd largest trading partner
(2011):
 CND 353 million fish/seafood export to China 26%
 The fourth-largest
fourth largest supplier of fish and seafood to
China
j items: crab (190
(
million CND),
), shrimpp and
 Major
prawn (46 million CND), lobster (27 million CND),
salmon (15 million CND)
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China
!300 million
4
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Consumer Market
 Business Market
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Consumer Market:
 China 2020: 36 kg/capita
124% increase from 2010
East China: purchasing power & dietary structure
 Popular Items from Canada:
shrimp salmon,
shrimp,
salmon etc.
etc
crab, lobster, geoduck,
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Consumer Market:
 Wet Market (traditional )
 Supermarket (HQ in Shanghai: Wal-Mart, Carrefour, Metro, Tesco)
 HRI (channel)
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Consumer Market:
 Clean natural environment
 Strict food inspection regulation
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Business Market:
 Distribution center
 Processed and re-export to overseas market
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Business Market:
 Distribution center:
 Shanghai (Pudong airport: 4 million tonnes;Shanghai port: 30 million TEUs)
 Second-tier cities: Hangzhou, Ningbo, Nanjing,
Suzhou Wuhan (population 88~10
Suzhou,
10 million)
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
East China Market
 Business Market:
 Processed and re-export:
 Zhejiang Province
 2011
2011: 2000 ffacilities,
iliti 2 million
illi tonnes,
t
8 billi
billion USD value
l
 SMEs (language, culture, business practice, etc)
 Jiangsu, Anhui and Hubei Provinces
 Less developed
 frozen/salted/dried fish and fish by-products
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 4 Key Services
 Business Activities
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Key Services:




Preparation for International Markets
Market Potential Assessments
The Identification of Qualified Contacts
Problem Solving
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Business Activities:




Trade Shows
Buyers’ Mission to Canada; VTC
Food Promotions
Etc…
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Business Activities:
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Business Activities:
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Business Activities:
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Business Activities:
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 Business Activities:
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Trade Commissioner Services
 AAFC Branding Canada Initiatives
 Canada’s international image
 Profile of Canada’s agriculture products
“Q lit is
“Quality
i in
i our Nature”
N t ”
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Contact us at:
Claire Zhu
Consulate General of Canada in Shanghai
Phone: (86-21) 3279-2800
Email: [email protected]
www.china.gc.ca
Canadian Consulate General Shanghai
加拿大驻沪总领事馆
Consulat général du Canada à Shanghaï
Thank You
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