france report april 2014 - California Tourism Industry Site

FRANCE
REPORT APRIL 2014
TABLE OF CONTENT
TABLE OF CONTENT ................................................................................................................................. 2
MARKETING ACTVITY .............................................................................................................................. 3
ONLINE MARKETING AND TECHNOLOGY ................................................................................................ 3
Newsletter ....................................................................................................................................... 3
Website Visitation Statistics ............................................................................................................ 6
Search Engine Marketing................................................................................................................. 7
Online Training Program ................................................................................................................. 8
COMMUNICATIONS UPDATE................................................................................................................... 9
Highlights Press Clippings ................................................................................................................ 9
Summary of articles April .............................................................................................................. 12
Communication & Measurements ................................................................................................ 14
Total activity summary .................................................................................................................. 14
Group Media Fam.......................................................................................................................... 15
Individual Media FAM ................................................................................................................... 17
TRAVEL TRADE UPDATE......................................................................................................................... 19
Fairs/Events ................................................................................................................................... 19
Co-op opportunities ...................................................................................................................... 22
Sales Mission, June 10th................................................................................................................ 22
Sales Calls ...................................................................................................................................... 23
WHOLESALE MARKET ............................................................................................................................ 25
AIRLINE ACTIVITY ............................................................................................................................... 25
COMPETITORS ACTIVITY .................................................................................................................... 25
TRAVEL TRADE ACTIVITY ................................................................................................................... 26
More to come in May, June .............................................................................................................. 26
ECONOMY.............................................................................................................................................. 27
Economic situation in April in France ............................................................................................ 27
EURO-DOLLAR EXCHANGE RATE ................................................................................................... 27
Appendix 1 – List of buyers and non-buyers IPW Pow-Wow ................................................................ 28
2
MARKETING ACTVITY
ONLINE MARKETING AND TECHNOLOGY
Newsletter
Visit California Itinerary n7 : High Sierra
http://cluster010.ovh.net/~mno/newsletters/CALIFORNIE/NL_ITINERAIRE/AVRIL2014/index.
html
Sent on April 24th
Deleveries messages
5958
Click Rate
1.0%
Opening Rate
18%
3
Sales Missions Invitations TO
Very qualified target made of USA PRODUCTS MANAGERS From PARIS and Area
http://euromission.visitcalifornia.com/newsletters/
Sent on April 28th
Deleveries messages
121
Click Rate
1.7%
Opening Rate
57%
Sales Missions Invitations TO
Very qualified target made of Travel Agents from PARIS and Area
http://euromission.visitcalifornia.com/newsletters/agents/
4
Sales Missions Invitations TO
Very qualified target made of Travel Agents from PARIS and Area
http://euromission.visitcalifornia.com/newsletters/agents/
Sent on April 29th
Deleveries messages
1852
Click Rate
0.7%
Opening Rate
25%
5
Website Visitation Statistics
Visitcalifornia.fr

11.486 visitors

more traffic at the end of the month (Easter Holydays)

relaunch a Google Adwords campaign on January Monday 13th.
Visits
Pageviews
Pages/Visit
Avg. Time on site
New Visits
JANUARY
2014
12998
42159
3,24
00:03:55
82,84%
FEBRUARY
2014
12570
41160
3,27
00:03:19
81,61%
MARCH
2014
12916
40072
3,10
00:03:07
81,87%
APRIL
2014
11617
35157
3.03
00 :03 :07
81.84%
The traffic since the beginning of the higher than the 3 years before. April often knows a
loss of traffic, probably because French people focus on short stay holydays at this period
of the year.
Visits on VisitCalifornia.fr
13000
12500
12000
11500
11000
10500
10000
9500
9000
8500
8000
7500
7000
6500
6000
5500
5000
4500
4000
3500
3000
12998
9541
12916
11643
11599
11617
12570
11103 11264
9360
8671
7440
7933
11369
8947
7885
9008
7439
7691
7681
7569
7599
7940
2012
6365
9541
6554
2013
6763
6119
2011
6077
4685
5574
5580
6
5345
5045
6048
3155
5591
3456
2014
3195
4907
Search Engine Marketing



We launch a campaign Google AdWords at the beginning of the year on GOOGLE
ADWORDS with 22 key words.
We choose to link this campaign directly to the page http://www.visitcalifornia.fr/Guidepratique-du-visiteur/ of our website.
From the 13th of January to the end of the month, we registered 1.605 clicks (vs 1.009
clicks in January) provided by the main keywords bellow :
Campaign performance April 2014
For April, we counted 1.117 clicks (vs
keywords bellow :
1.1171 clicks in March)
provided by the main
The 3 more used key words generating clicks are still :
-"Etats-Unis" with 124 click vs 206 clicks in February
- " Visite Californie" with 88 click (not in the Top 3 last month)
- " Carte Californie" with 86 clikcs vs 99 clicks in February
But the better ROI regarding the number of clicks versus the number of the ad has been view
are:
- "visite Californie" with 88 clics for 689 views (12.77%)
- "que faire en Californie" with 11 clicks for 206 views (5.34%)
- "visiter californie" with 31 clicks for 826 views (3.75%)
Please have a look to the graph below concerning ROI
Key Words
Etats Unis
visite californie
carte Californie
voyage en californie
Tourisme Californie
Visiter Californie
Tourisme San
Francisco
Voyage Californie
vacances usa
Vacances Californie
Yosemite
que faire en Californie
Santa Barbara
Vacances Los Angeles
circuit Californie
sejour en californie
Numbers
of Clics
124
88
86
69
54
31
Variation
Number of Rate Clics
views
vs Number
of views
36118
0,34%
689
12,77%
4457
1,93%
3750
1,84%
4935
1,09%
826
3,75%
Average
Cost per
clic (€)
Total Cost
(€)
Average
position on
the page
0,47
0,2
0,43
0,49
0,39
0,48
57,88
17,43
37,08
33,71
20,96
14,93
3,4
2,4
2,1
4,5
3,4
2,3
26
7010
0,37%
0,47
12,22
4,6
20
17
16
11
11
10
10
9
7
3422
2833
9840
6106
206
4000
3707
682
422
0,58%
0,60%
0,16%
0,18%
5,34%
0,25%
0,27%
1,32%
1,66%
0,44
0,52
0,48
0,38
0,5
0,46
0,6
0,52
0,59
8,82
8,84
7,66
4,19
5,53
4,6
6,01
4,66
4,15
4,1
6,2
5,2
3,8
2,5
3,1
5,4
6,4
5,8
7
Voyage San Francisco
guides touristiques
Vacances San
Francisco
Lake Tahoe
Lac Tahoe
vacances etats unis
Total
6
5
24459
3489
0,02%
0,14%
0,57
0,5
3,41
2,51
7
3,6
2
4153
0,05%
0,55
1,1
6,1
1
1
0
2445
349
678
0,04%
0,29%
0,00%
0,37
0,26
0
0,37
0,26
0
2,3
2,3
5,9
1117
293628
0,38%
0,36
402,4
3,1
Online Training Program
Registrations - www.californiaexpert.fr
 Total Registered: 2646 2.623
 Registered (with no activity): 1518 (57 %)
 Users active (started at least one course): 394 (14%)
 Users completed (all courses): 734 (27%)
 Users that have 100% of good answers: 258
 From Mar 1st to Mar 31th: 26 registrations
EVOLUTION OF THE E-LEARNING WEBSITE’S VISITORS
136 visits on the website, very irregular. Few people are coming on the OTP website since
we stopped to promote it, waiting for the new version.
8
COMMUNICATIONS UPDATE
Highlights Press Clippings
Generated – Total articles: 18
Daily National Webzine : Tourmag.com
Headline: 7 tour operators have discovered California from March 8th to 16th, 2014, Fam trip
organized by Visit California (7 tours opérateurs ont découvert la Californie du 8 au 16 mars
2014, éductour organize par Visit California)
Page seen: 249,125
Ad Value: $8,280
Daily National Webzine : Tourmag.com -- The article has been published 6 times
Headline: The California energy blast in Air France, KLM! (L’Energie de la Californie souffle
chez Air France, KLM !)
Page seen: 249,125
Ad Value: $4,140
Daily National Webzine : La Quotidienne
Headline: The 7 mercenaries played by Visit California (Les 7 mercenaires rejoué avec Visit
California) Page seen: 31,890
Ad Value: $8,280
Daily National Webzine : I-Trekking.net
Headline: Hikking th Yosemite National Park (Randonnée dans le Parc National de
Yosemite)
Page seen: 60,000
Ad Value: $4,140
Daily National Webzine : Ouverture-voyage.fr
Headline: The California energy blast in Air france, KLM! (L’Energie de la Californie souffle
chez Air France, KLM !)
Page seen: 50,000
Ad Value: $4,140
Daily National Webzine : Voyager-magazine.com
Headline: Californian sun, sea, Golden Gate Bridge, Cable Cars…. (Soleil californien, mer,
Golden Gate Bridge, Cable Cars…)
Page seen: 50,000
Ad Value: $8,280
Daily National Webzine : Voyager-magazine.com
Headline: Californian summer news (Les nouveautés et incontournables de l’été en
Californie)
Page seen: 50,000
Ad Value: $16,560
9
Monthly National Magazine : Madame Figaro Pocket
Headline: Free style San Francisco
Circulation: 522,863
Ad Value: $281,520
Weekly National Magazine : L’Echo Touristique
Headline: West Coast in an unusual way (La côte ouest, en mode insolite)
Circulation: 7,006
Ad Value: $155,250
Weekly National Magazine : Le Quotidien du Tourisme
Headline: California with Air France (La Californie avec Air France)
Circulation: 17300
Ad Value: $27,799
10
Non-Generated – Total articles: 35
Weekly National Magazine: Gala
Daily National Webzine : Routard.com (3 minutes video)
Monthly National Magazine: Beaux Art
Monthly National Magazine: L’Oeil
Monthly National Magazine: Vanity Fair
Monthly National Magazine: Madame Figaro Pocket
Daily Regional Magazine: L’Alsace
Bimonthly National Magazine: Road Trip Magazine
Bimonthly National Magazine: Road Trip Magazine
Bimonthly Regional Magazine: La Marseilleise Supplément
Weekly National Magazine: Les Inrockuptibles
Daily National Magazine: Metro News
Daily Regional Magazine: Ouest France
Daily Regional Magazine: Aujourd’hui en France
Weekly National Magazine: Le Film Français
Bimonthly National Magazine : Idéat
Bimonthly National Magazine : Idéat
Bimonthly National Magazine : Idéat
Bimonthly National Magazine : Idéat
Bimonthly National Magazine : Idéat
Bimonthly National Magazine : Idéat
Weekly National Magazine : VSD
Monthly National Magazine: Micro Simulateur
Bimonthly National Magazine: Miles
Bimonthly National Magazine: Miles
Weekly National Magazine: Stylist
Weekly National Magazine: Stylist
Bimonthly National Magazine : Décoration Internationale
Bimonthly National Magazine : Décoration Internationale
Weekly National Magazine: Elle
Daily National webzine: Elle.fr
Daily National Webzine : NouvelObs.com
Daily National Webzine : Handimobility
Daily National Webzine : Relaxnews
Daily National Webzine : Sport & Style
Daily National Webzine : National Geographic
Daily National Webzine : Tour Hebdo
11
Summary of articles April
2014
APRIL
1,380
x3
Unit
Price
AVE
euros
AVE
dollars
Exchange
€1:$1.380
Ad Value
Dollars
2
1
1
1
1
1
1
1
2
1
1
2
4
2
2
1
1 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
3 500
34 000
7 500
2 000
1 000
1 000
1 000
1 000
1 000
1 000
1 000
2 000
1 000
1 000
2 000
4 000
7 000
68 000
7 500
2 760
1 380
1 380
1 380
1 380
1 380
1 380
1 380
2 760
1 380
1 380
2 760
5 520
9 660
93 840
10 350
8 280
4 140
4 140
4 140
4 140
4 140
4 140
4 140
8 280
4 140
4 140
8 280
16 560
28 980
281 520
31 050
2
5
31
5 990
7 500
71 490
5 990
37 500
144 990
8 266
51 750
200 086
24 799
155 250
600 259
Parutions
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Daily
Monthly
Monthly
Weekly
Weekly
n°
Magazine
Tourmag.com
Webzine
Tourmag.com
Webzine
Tourmag.com
Webzine
Tourmag.com
Webzine
Tourmag.com
Webzine
Tourmag.com
Webzine
Tourmag.com
Webzine
Tourmag.com
Webzine
La Quotidienne
Webzine
I-Trekkings.net
Webzine
Ouverture-voyage.fr
Webzine
Webzine Voyager-magazine.com
Webzine Voyager-magazine.com
Tour Hebdo
Webzine
Madame
Figaro Pocket
Magazine
L'Echo Touristique
Magazine
Le Quotidien du
Magazine
Tourisme
L'Echo Touristique
Magazine
SUBTOTAL
Circulation
nb.pages
Surface
Valorisation of Monthly parutions California
GENERATED
249 125
249 125
249 125
249 125
249 125
249 125
249 125
249 125
31 890
60 000
50 000
50 000
50 000
112 417
522 863
7 006
17 300
7 006
2 901 482
12
n°
Daily
Video
Weekly
Magazine
Monthly Magazine
Monthly Magazine
Monthly Magazine
Monthly Magazine
Daily
Magazine
Bimonthly Magazine
Bimonthly Magazine
Bimonthly Magazine
Weekly
Magazine
Daily
Magazine
Daily
Magazine
Weekly
Magazine
Bimonthly Magazine
Bimonthly Magazine
Bimonthly Magazine
Bimonthly Magazine
Bimonthly Magazine
Bimonthly Magazine
Weekly
Magazine
Monthly Magazine
Bimonthly Magazine
Bomonthly Magazine
Weekly
Magazine
Weekly
Magazine
Bimonthly Magazine
Bimonthly Magazine
Weekly
Magazine
Daily
Webzine
Daily
Webzine
Daily
Webzine
Daily
Webzine
Daily
Webzine
Daily
Webzine
Magazine
Circulation
Routard.com
Gala
Beaux Arts
L'Œil
Vanity Fair
Madame Figaro Pocket
L'Alsace
Road Trip Magazine
Road Trip Magazine
La Marseillaise Supplément
Les Inrockuptibles
Metro News
Aujourd'hui en France
Le Film Français
Ideat
Ideat
Ideat
Ideat
Ideat
Ideat
VSD
Micro Simulateur
Miles
Miles
Stylist
Stylist
Decoration Internationale
Decoration Internationale
Elle
Elle.fr
NouvelObs.com
Handimobility
Relaxnews
Sport & Style - L'Equipe
National Gerographic
SUBTOTAL
SUBTOTAL Generated
SUBTOTAL Non Generated
TOTAL
NON GENERATED
26 000
455 092
87 811
30 000
400 000
522 863
110 966
40 000
40 000
70 000
106 531
769 860
255 237
13 000
110 000
110 000
110 000
110 000
110 000
110 000
280 724
12 000
24 979
24 979
400 000
400 000
50 000
50 000
600 000
34 841 853
100 000
50 000
50 000
200 000
121 150
40 793 045
2 901 482
40 793 045
31
88
nb.pages
Surface
Parutions
3 min
1
1
1
2
2
2
7
3
3
1
1
1
1
7
5
12
1
1
1
2
4
1
1
4
1
1
10
3
1
1
2
1
1
2
88
71 490
582 867
43 694 527 119 654 357
13
Unit Price
AVE euros
AVE dollars
Exchange
€1:$1.380
Ad Value
Dollars
22 000
8500
5 000
19 500
34 000
8 496
2 900
2 900
7 371
14 000
66 700
122 000
5 400
15 500
15 500
15 500
15 500
15 500
15 500
15 100
2500
1 700
1 700
24 300
24 300
9 000
9 000
31 100
1 000
1 000
1 000
1 000
33 000
15 400
582 867
22 000
8500
5 000
39 000
68 000
16 992
20 300
8 700
22 113
14 000
66 700
122 000
5 400
108 500
77 500
186 000
15 500
15 500
15 500
30 200
10000
1 700
1 700
97 200
24 300
9 000
90 000
93 300
1 000
1 000
2 000
1 000
33 000
30 800
1 263 405
30 360
11730
6 900
53 820
93 840
23 449
28 014
12 006
30 516
19 320
92 046
168 360
7 452
149 730
106 950
256 680
21 390
21 390
21 390
41 676
13800
2 346
2 346
134 136
33 534
12 420
124 200
128 754
1 380
1 380
2 760
1 380
45 540
42 504
1 743 499
91 080
35190
20 700
161 460
281 520
70 347
84 042
36 018
91 548
57 960
276 138
505 080
22 356
449 190
320 850
770 040
64 170
64 170
64 170
125 028
41400
7 038
7 038
402 408
100 602
37 260
372 600
386 262
4 140
4 140
8 280
4 140
136 620
127 512
5 230 497
144 990
1 263 405
200 086
1 743 499
1 408 395 1 943 585
600 259
5 230 497
5 830 755
Communication & Measurements
TOTAL ACTIVITIES SUMMARY
CALIFORNIA TOURISM France & Belgium - Fiscal Year 2013/2014
MONTH : APRIL
COVERAGE
Generated
CIRCULATION
AVE €
AVE $
PR VALUE
18
ARTICLES
2 901 482
144 990
200 086
600 259
10
PAGES
554 175
118 990 €
164 206 €
492 619 €
20
PAGES
2 347 307
26 000 €
35 880 €
107 640 €
35
ARTICLES
40 793 045
1 263 405 €
1 743 499 €
5 230 497 €
Off line
80
PAGES
5 430 042
1 194 605 €
1 648 555 €
4 945 665 €
Web Site
8
PAGES
35 363 003
68 800 €
94 944 €
284 832 €
43 694 527
1 408 395
1 943 585
5 830 756
Off line
Radio
Web Site
Non Generated
TV
3 min
Total
53
Total activity summary
TOTAL ACTIVITIES SUMMARY
CALIFORNIA TOURISM France & Belgium - Fiscal Year 2013/2014
GRAND TOTAL FISCAL
YEAR 2013/2014
Generated
COVERAGE
CIRCULATION
AVE €
AVE $
PR VALUE
76
articles
18 202 420
12 612 983
17 809 123
53 427 368
Off line
43
pages
1 640 689
409 046
566 804
1 700 413
Website
44
pages
840 000
32 000
142 548
135 366
84,77
minutes
15 721 731
12 171 937
17 197 196
51 591 588
237
articles
201 570 828
9 458 870,00 €
$13 191 380,20
$39 574 140,59
Off line
290
pages
42 005 514
7 876 458,00 €
$10 960 146,44
$32 880 439,32
Web Site
139
pages
156 279 457
594 367,00 €
$
835 126,17
$ 2 505 378,51
TV
118
minutes
313
articles
$31 000 502,78
$93 001 508,33
Radio
Non Generated
Total
219 773 248 22 071 853,00 €
14
Press
Press Release/ Writing & Rewriting
We made many researches to realize, write and distribute "Partir cet Eté en Californie" or
"Travelling in California in this Spring & Summer "The musts & What we have to know – New
& News". We gave all the information to the B2C journalists who were teased by these
information.
We have to make a follow up and realize the Media Form Requests:
 DEVELAY Céline from RADIO FRANCE INTERNATIONAL, Editor in Chief, would like
to explore Los Angeles in September / October 2014 to discover the new cultural
revival in L.A . Cold War Museum. Discover L.A by walking. (RADIO FRANCE
INTERNATIONAL, First French radio dealing with international news)
 PELLEGRIONO Katya, from LUXE-MAGAZINE.COM, Director Editor, would like to
come in California in Wintern 2014 for an article on California.
Group Media Fam
From March 29th to April 6th, Visit California France invited 5 top journalists (LE FIGARO,
LES ECHOS supp. week-end, ECHO TOURISTIQUE, FEMME ACTUELLE, ELLE.FR) to
South California (Santa Monica, Santa Barbara, Santa Inez and Palm Springs).
This trip targeted to create awareness of the richness of South California under different
themes: Luxury and trendy, Nature & Animals, Luxury hotels, Glamping, Art, architecture &
design, Culture & entertainment, Glamour, Wine & food.Program is available on SP:
http://share.visitcalifornia.com/workspaces/FAMS/Project%20Documents/FAM%20Itineraries
%20(FINAL%20for%20IMIS)/Media/2013-2014/FRANCE%20%20VCA%20Group%20Media%20Fam%20-%20March%2029th%20June%205th.pdf
15
Dominique de La Tour – L’ECHO TOURISTIQUE published a 5 pages article.
Dominique has published a 5 pages article about the West Coast part of California.
Key figures:
 Weekly magazine
 Dedicated on the tourism sector news and activities read by professional tourism.
 7,006 copies
 Ad Value : $155,250
16
Individual Media FAM
Maxime ROVERE & Juliette ELIE – FIGARO POCKET MAGAZINE
They have published a 2 pages article about San Francisco in April
2014..
Key figures:
 Weekly Magazine - Madame Figaro Pocket
 450 000 sold weekly, upper class women, national coverage
 1,360,000 readers
 Storyline: Contemporary Art, fashion, Design, Nature, heritage,
Gastronomy.
Anne PASTOR – FRANCE INTER
Anne travelled to California from April 9th – 22nd, 2014. She’s working for the famous French
Radio France INTER (Radio N°1 in France).
Anne Pastor will do 4 chronicles of 7 minutes each on Los Angeles, but also chronicles about
Yosemite NP and San Francisco.
VCA France supported this press trip by organizing a Universal Studios visit, coordinating an
itinerary in L.A and Yosemite. Please see her itinerary on SP:
http://share.visitcalifornia.com/workspaces/FAMS/Project%20Documents/FAM%20Itineraries
%20(FINAL%20for%20IMIS)/Media/2013-2014/FRANCE%20Anne%20Pastor%20%20April%209th%20to%2022nd.pdf
Key info
 Generalist media (5 million listeners)
 Audience profile 40 to 55 Year’s Old
 Coverage: France, Europe.
 On line and Podcast (5 million each month)
 Specific audience of the Week-end Matinales 5-9 a.m. : 500.000 listeners
 Publishing: 4 May to 21 June 2014.
She came back from her press trip. The first report on France Inter will be on May 5th.
Guillaume de Dieuleveult/ Stanislas Fautré - Figaro Magazine
Date: May 27th to June 06th, 2014.
Content: 7 to 9 pages illustrated about parks in California.
Key info
 High profile weekly magazine
 National coverage
 Audience: 429,000 (2013).
 Website: lefigaro.fr (11 millions of visitors per month, N°1 in
France).
 Publication: Between july and august 2014, part of the “summer
serie” which will be focused on the forests of the world
She came back from her press trip. The first report on France Inter will be on May 5th.
17
Gaelle Le Boulicaut - Madame Figaro
She plans to do her press trip in California from May 6th to 11th, 2014 to
published an article on July 25th, 2014. The story will also be published
on the website www.lefigaro.fr which is the most successful newspaper
website in France. The story will also be syndicated worldwide in the
Figaro network.
 Weekly magazine
 450,000 copies weekly
 National coverage
 Read by 2 million people a week
 Publication: July 25th, 2014.
 Content: story will be about Palm Springs and the Franck Sinatra‘s house. It will be a
lifestyle and travel story.
Please see the itinerary on SP:
http://share.visitcalifornia.com/workspaces/FAMS/Project%20Documents/FAM%20Itineraries
%20(FINAL%20for%20IMIS)/Media/2013-2014/FRANCE%20%20Gaelle%20Le%20Boulicaut%20-%20May%206th,%2011st.pdf
Lucas Lahargoue – Ici & Ailleurs
He wants to write a report on California between 30 and 40 pages to be
published in spring 2015. VCA France is waiting for his definitive dates
to start planning his itinerary. He will write about San Francisco & Napa,
Highway 1, Los Angeles, Yosemite and Death Valley.
Key figures
 Bimonthly top of range magazine
 National coverage
 50,000 copies
 Page: $10,500
18
TRAVEL TRADE UPDATE
Fairs/Events
IPW Pow Wow 2014, April 5th- 9th
Murielle attended IPW Pow Wow. We are waiting for the Alex xls. report.
Please see the list of buyers and non buyers on Appendix 2
Air France & Visit California Training Day 2014 – March 25th, 2014
Communication Device VIDEO Air France & Visit California Training Day
The Video has been posted on Youtube and share on Tourmag.com
Statistics:
Home Page Banner :
Date
April 07
Printings
1 275
April 08
2 743
April 09
2 786
April 10
2 708
April 11
2 569
April 12
737
April 13
592
April 14
687
14 097
Other Pages Banners :
Date
April 07
Printings
7 789
April 08
Clics
2
Clics Rate
0,03%
15 663
9
0,06%
April 09
20 198
10
0,05%
April 10
18 629
8
0,04%
April 11
16 566
10
0,06%
April 12
6 188
4
0,06%
April 13
5 401
4
0,07%
April 14
4 171
3
0,07%
94 605
50
0,05%
19
Editorial publication
April 08
Email
Sent
32 756
Delive
ries
31 805
April 09
32 618
April 10
Openers
Clics
6 546
14
31 799
6 247
15
31 878
31 778
6 570
5
April 11
31 850
31 743
6 703
11
April 14
30 612
30 521
6 467
9
TOTAL
32 756
31 805
6 546
54
20
FAM Trips
Fam Trip Deserts (March 8th – 15th, 2014)
 TO’s Participants : Kuoni, Euram, Couleurs du Monde, All Ways on Wheels, Terres
d’Aventures, Jet Set Voyages & FTI + 2 VCA Rep
 Itinerary: Palm Springs, Needles, Death Valley Furnace Creek, Bastow, L.A
Travel trade press articles
Tourmag http://www.tourmag.com/7-tour-operateurs-ont-decouvert-la-Californie-du-8-au-16mars-2014_a66174.html
La Quotidienne http://www.laquotidienne.fr/?s=mercenaires
Fam Trip Highway 1 (May 08th – 16th, 2014) – Air France
 TO’s Participants : Voyamar, Lariviere Voyages, Planetveo, Euram, La Maison des
Etats-Unis, Voyageurs du Monde, Amerigo, La Française des Circuits, Vacances
Transat, Compagnie du Monde + 2 VCA Rep + 1 journalist for photo and video (13 in
total).
 Itinerary
Received: San Francisco, Santa Monica, Half Moon Bay, Cambria, Santa Barbara
Pending: Monterey, Big Sur
Fam Trip North California (May 26th – June 2nd)
 TO’s Participants: Voyamar, Euram, Nomade Aventure, Directours, FTI, Jet Set Voyages,
Comptoir des Voyages, Voyageur du Monde, Quotidien du tourisme, XL Airways + 2 VCA
Rep.
 Itinerary
Received:, Lake Tahoe
Pending: Sonoma, Sacramento, Mammoth Lakes
21
Co-op opportunities
Partirauxamériques.com
A California campaign has been completed in April with
Partirauxamériques.com.
In April, the following images has been displayed on their website.
La Parisienne – September 12th, 13th, 14th
We confirmed our participation as a partner of the race La Parisienne. The plan is to include
this event in our 2014/2015 budget and to invite the top travel trade women representative of
the french market.
Murielle and Sihame had a conference call on April 29th.
Visit California and Air Tahiti Nui will be included in this operation. The contract is currently
studied and will be signed soon.
Sales Mission, June 10th
The Sales Mission will take place at the Renoma Café. The delegation will stay at the Cube
Hotel.

Invitations – Save the Date
-
Product Manager USA: April 28th (55%opening rate – 67/121)
http://euromission.visitcalifornia.com/newsletters/
Travel Agencies: April 30th
http://euromission.visitcalifornia.com/newsletters/agents/
Journalist: May 6th (Sophie is working on the invitation set up.
An e-mail and a mail will be sent to them.)
-

-
Program
Travel agencies: from 9.30 am to 4 pm
Tour Operators: from 5pm to 8.30 pm
Journalist: a all day round table
Dinner cocktail: from 8.30 pm.
 Microsite - http://euromission.visitcalifornia.com/fr/
This microsite allow travel trade to fill the subscription form to access
a presentation of the event. The delegate are also presented.
22
Visit USA Committee
General Assembly, April 24th
Murielle attended the Visit USA Committee Board on April 24th.
Sales Calls
La Maison des Etats-Unis
Sihame and Murielle have lunch with David CHAUMEIL-USA Product Manager and Maureen
LACHANT-Development Director on April 15th.
Hertz
Murielle and Madeth have an appointment on April 17th to talk about the sponsoring of the
California Expert new version. A report has been made on the road trip request since their
sending in April 2013.
SunTrade Travel
Murielle and Sihame met Damien from Sun Trade. They have discussed an online program
up to July 2014 for San Francisco, Los Angeles, Deserts and Yosemite NP.
Miscellaneous
Visit California website
Sihame and Laurie are working on the French translation of the January spreadsheet which
is almost completed. The April spreadsheet will follow.
Brochure Analysis
Laurie uploaded all 2012 and 2013 brochures on the plateform.
23
Fulfilment Requests






197 brochure requests received in total.
150 came from the website http://www.visitcalifornia.fr/Guide-pratique-du-visiteur/
47 directly (phone, mail and e-mail).
French Visitors Guide: 250
Official States Map: 250
Road Trips: 250
24
WHOLESALE MARKET
AIRLINE ACTIVITY
Strong increase in February 2014
In 2014, the passenger traffic increased up to 5,4%. With the previous increase in January,
the total amount in February in +8,2%. (Tourmag.com)
Air France
In March 2014, Air France/KLM passenger traffic has increased by 0.3% compared to March
2013, with 6.3 million passengers more. (Tourmag.com)
COMPETITORS ACTIVITY
New-York
Google have made a study on destination the most search by French for the school vacation.
New-York appears to be at the top long haul destination in term of flights and stays. (L’Echo
Touristique – Le Parisien.fr)
According to figures released on International Pow Wow, New York continues to attract the
French. They have been 664,000 to cross the Atlantic in 2013. A result very slightly by 0.4%
compared to in 2012. France remains in the third for the incoming. (Tour Hebdo)
Minnesota
The Minnesota tourist office has chosen the company American French Gateway
(www.exploreminnesota.com ) to represent them in the French market. (La Quotidienne)
Chicago
The Illinois town aims to achieve 55 million tourists in 2020 against 46.3 million in 2013.
(Tour Hebdo)
Brasil
Thanks to the World Cup, Brasil will welcoming 35,000 French visitors. (Tour Hebdo)
25
TRAVEL TRADE ACTIVITY
International Pow Wow 2014
With growth of 3% over one year, France is slightly above the record registered in 2011. The
French and accounted for 2.2% of international tourist arrivals in the United States.
(Tour Hebdo)
Pow Wow assessment
Over 6,200 suppliers and buyers were present from 70 countries around the world, the
highest figure ever recorded. The number of French who had made the trip up with more and
more tour operators and MICE agencies. (Tour Hebdo)
More to come in May, June
-
May : Fam trip Highway One
May: Fam trip Northern California
June: California Sales Mission
June: Los Angeles honored Guest in Bordeaux
26
ECONOMY
Key Figures (www.insee.fr)
 Population: 65.82 million on January 1, 2014
 Economic growth: +0.3% at 4th quarter 2013
 Inflation: +0.6% on March 2014
 Unemployment: 10.2% at 4rd quarter 2013
 Industrial production: 0.3% on February 2014
 Business climate: 95 on April 2014 (avg 100)
Economic situation in April in France (www.insee.fr)
General economic situation in France: expectation rising again
Households’ opinion of the future general economic situation in France increased: the
corresponding balance gained 2 points, after rising by 3 points in March. Their appreciation
of the past general economic situation was almost stable (–1 point). These two balances
remained distinctly below their long term average.
Future unemployment: fears still rising
In April, households were more concerned regarding future unemployment. The
corresponding balance increased by 2 points and got back to its February level. It still stood
widely above its long term average.
Inflation’s appreciation: significantly decreasing
In April, the share of households to think prices went up was almost stable (+1 point). Thus
the corresponding balance was below its long term average for the third month in a row.
Similarly, households’ expectations concerning future inflation were almost stable. The
corresponding balance lost 1 point and remained slightly above its long term average.
EURO-DOLLAR EXCHANGE RATE
27
Appendix 1 – List of buyers and non-buyers IPW Pow-Wow
Do Not Published
29/01/2014
POW WOW 2014
Company
Visit
Visit
Visit
Visit
Visit
Visit
Visit
Visit
Visit
Visit
Vist
Visit
Visit
Visit
NEW
NEW
NEW
NEW
Visit
Visit
Visit
Visit
Visit
TOTAL
NEW
NEW
NEW
NEW
TOTAL
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
All Ways on Wheels
Americaveo/Planetveo
Aventuria / TUI France
Ceetiz
Compagnie Des Etats-Unis
Comptoir des Etats-Unis
DW&B
Gekko Holding/Teldar Travel
Jet Set
Kuoni
Kuoni /GTA
La Case Départ/Western Horizon
Le Cercle des Vacances
Maison des Etats-Unis
Partir Aux Amériques Exclusive France Holidays
Sensation du Monde
Sun Trade Travel
Terres Lointaines
Thomas Cook
Vacances Air Transat
Voyageurs du Monde
First Name
Last Name
Email
Philippe
Audrey
Caroline
François
David
Nora
Isabelle
Rodolphe
Jean-Pierre
Olivier
Stephane
Charles
Valerie
Barbara
Charline
Fabrice
Sebastien
Eric
Line
David
Barbara
Jean-Luc
Pierre
Damien
Murielle
Carole
Hélène
Anaik
Rémi
Severine
Christophe
Humbert
Chevret
Niogret
Bellot
Leguide
Gherras
Weber
Eberth
Rajfus
Delouis
de Laforcade
Julien
Heurtel
Grenié
Lambert
Cravatte
Robin
Duloutre
Archambault
Chaumeil
Livney
Durovray
Schreiber
Corchia
Faucoz
Paternain
Pouvesle
Le Guellanff
Vénitien
Haillot
Robin
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
larchambaultcances.com
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
First Name
Last Name
Email
Dominique
Guillaume
Fabrice
Alexis
Chantal
Ludovic
Alexis
Corinne
Michel
Stéphane
Antoine Pierre
Estelle
Alban
Benedicte
Plaissetty
Ernié
Noyelle
Bensoussan
Clapereau
Kingen
Bensadoun
Martin
Bensadoun
Boutet
Duong
Jiguet
Tapin
Rivain
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
31
MICE AGENCIES
Company
Alterego
AREP
BAV Events
Bird Events
BMA
Compagnie Meeting
Consortium D'Evenement
Daventure
La Fonderie d'Evenement
Luderic
One Shot Event
Riva Events
Senso Day Events
VATEA
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
REG
14
28
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
29
Nidiau
Tendron
Fabrice
Jacques
Stephane
REG
REG
REG
REG
REG
1
2
3
4
1
XL AIRWAYS
Tour Hebdo
Tourismes.TV
L'Echo Touristique
Media
Visit USA
Representative
Stéfanie
Laurence
Nancy
Kammerer
Jaladis
Rousseau
Massé
Aubert
3 REG
Delphine
Promotion Manager
Visit USA
Representative
Labbé
2 REG
Michel-Yves
Ferriere
Directours
Valérie
Visit USA
Chairman
U.S. Embassy,
American
Embassy / FCS Commercial Service
Address
City, Zip
Continental Square II, Bat.
Mars, 3 Place de Berlin,
Tremblay en France
AIRLINE OBSERVER
18, rue de la Cotte
1, bis Allée Eric Tabarly
Antony Parc 2, 10 Place du Gen
de Gaulle
JOURNALISTS
BP 13760, 95727
Roissy Charles de
Gaulle
75012 Paris
93140 Bondy
BP 20156, 92186
Antony Cedex
75017 Paris
75001 Paris
c/o Le Cercle des Vacances
31 av. de l'Opéra
187, rue de Courcelles
75002, Paris
75008 Paris
27, Bd des Italiens
VISIT USA COMMITTEE
2, avenue Gabriel
INTERNATIONAL ADVISORY COMMITTEE CHAIRMAN
First Name Last Name
33 1 70 03 16 68
33 6 10 78 65 86
33 1 48 47 15 34 /
06 17 41 46 46
33 1 77 92 97 35
33 6 15 31 19 07
33 1 49 27 90 04
33 1 45 62 32 74
33 1 43 12 70 77
Phone
List of French Delegates - Non-buyers
1 REG
1 REG
Company
Pow Wow 2014
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Email
27/01/2014