First-ever Eurobike Festival Days jammed with test

Presseinformation
Press release
Communiqué de presse
Informazione stampa
25th International
Bicycle Trade Exhibition
August 31 – September 4, 2016
Friedrichshafen, Germany
25. Internationale
Fahrradmesse
31. August – 4. September 2016
Friedrichshafen, Bodensee
04/03/2016
Planning of 25th international bicycle trade show with new
Eurobike Festival Days underway - Eleven test-riding areas
plus specially arranged top acts on the Festival Stage Eurobike 2017 set for August 30 to September 9
First-ever Eurobike Festival
Days jammed with test-riding,
live acts and daring stunts
Friedrichshafen, Germany - As cyclists are getting
their bikes out of the basement and ready for spring,
the Eurobike team is gearing up for a new season,
too. In addition to allocating the halls for the next
edition of the world’s leading bike trade show August 31 to September 4 - they will soon be
preparing the event’s new Eurobike Festival Days.
"Our new concept for Eurobike will consist of two
strong pillars,” Klaus Wellmann, CEO of Messe
Friedrichshafen. "In addition to the B2B component,
which has proved to be optimally positioned, we will
also be establishing the trade show as a multi-day
event for cycling enthusiasts. On Saturday and
Sunday (September 3 & 4) the industry’s entire 2017
product range and the whole topic of cycling will be
presented to bike fans at eleven special areas on
Messe Friedrichshafen’s vast exhibition grounds.
Events will include thrilling races, lectures and
shows.
2016
Abteilung Kommunikation
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
1/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
25th International
Bicycle Trade Exhibition
August 31 – September 4, 2016
Friedrichshafen, Germany
25. Internationale
Fahrradmesse
31. August – 4. September 2016
Friedrichshafen, Bodensee
"As ever, Eurobike is extremely well positioned for its 25th
anniversary,” says Eurobike Head Stefan Reisinger,
confidently. "We’re very pleased with the number of
registered exhibitors.” Around 1350 exhibitors from over 50
countries will gather at the cycling industry’s annual
summit, which will again boast over 100,000 sq m (108,000
sq ft) of exhibition space and 13 halls.
During Eurobike Business Days - Wednesday, August 31 to
Friday, September 2 - the world’s leading bike trade show
will take its tried and true approach to focusing on the
professional needs of the global industry. In the course of
discussions with more than 45,000 trade visitors and over
1,700 media reps from more than 100 countries, the
manufacturing and retail sectors will be setting the course
for the future, flanked by numerous new products and a
strong Academy program. The new Demo Area in the
north-east sector of the exhibition grounds will feature a
wide array of test tracks and provide a comprehensive
range of test-riding opportunities on every day of the event.
Eurobike Festival Days: Eleven areas tailored for
awesome biking fun
During Eurobike Festival Days - Saturday, September 3 &
Sunday, September 4 - Halls A2 through A7 and B1 through
B5, along with both open-air grounds, visitors will be
treated to a truly new experience. "The program that will be
offered to our Eurobike Festival Days visitors is worth more
than just a one-day visit. It invites cycling fans to make full
use of both days, and to really experience Eurobike like a
festival,” says Eurobike Project Director Dirk Heidrich,
describing the new concept. In addition to brand-new
2016
Abteilung Kommunikation
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
2/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
25th International
Bicycle Trade Exhibition
August 31 – September 4, 2016
Friedrichshafen, Germany
25. Internationale
Fahrradmesse
31. August – 4. September 2016
Friedrichshafen, Bodensee
products from worldwide brands, Eurobike Festival Days will
particularly focus on events that will take place exclusively
during the two-day program for the general public.
At the Festival Days areas of the grounds, cycling action
and test-riding will take center stage. Visitors will have the
chance to put roughly 3000 different bikes through their
paces in the Demo Area between and behind the "B” halls,
where a track network measuring about 10 km (6.2 miles)
awaits them. Available models will cover every genre of
bicycle - from racing bikes and pedelecs to fatbikes and
everything in between.
A special free-admission crowd pleaser will be the Music
Area, a large atrium-like space between the exhibition halls
on the East Open-Air Grounds. Throughout Saturday and
Sunday, star artists as well as up-and-coming acts from top
labels Sony Music, Universal Music and WEA Deutschland
will hit the Radio 7 Stage and put Festival Days visitors
under their spell. The Festival Days party will start in the
evening on Saturday, September 3, with a headline
performance. Radio 7 Mixshow host Matze Ihring and star
DJ Chris Montana will keep things humming between
performances.
The Performance Area, meanwhile, will be packed with
spectacular tricks and lightning-fast cycling action. More
than just the pros will be showing off their bike skills, as
visitors will also have a chance to take part in the show.
Over on the riding tracks in the Kids' Area, teens and
children of different ages will get to explore their biking
talents and skills, and put them to the test.
2016
Abteilung Kommunikation
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
3/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
25th International
Bicycle Trade Exhibition
August 31 – September 4, 2016
Friedrichshafen, Germany
25. Internationale
Fahrradmesse
31. August – 4. September 2016
Friedrichshafen, Bodensee
Festival Days will also provide visitors with informational
and educational opportunities in the Academy Area, which
will offer a variety of bike industry expertise aimed at both
newcomers and experienced enthusiasts.
In the Women's Area, the world of bikes, cycling
equipment and clothing will be presented from the female
perspective. At a hot spot there, visitors will have a chance
to speak with female cycling experts and pick up some
quick tips. They will also be able to register for group
lectures and events.
In the Bike Kitchen Area, experts will be offering bicycle
repair tips, and on installing new parts. With their
assistance, visitors will even have the chance to apply
these tips to their own bikes or to a demo bike provided.
The Innovation Area will be full of the spirit of invention, as
it will be here that the winners of the renowned Eurobike
Awards will be presented in fresh new surroundings.
Visitors to the Travel Area will be dreaming about their
next vacation as representatives of popular bike-touring
destinations present their regions and top cycling routes.
And those looking for fashion trends, VIPs and
entertainment will be spot on in the Show Area in the East
Foyer. Biking fashions from the industry’s leading
manufacturers will share the limelight here with prominent
figures from a variety of fields.
Eurobike 2017 dates also set
Eurobike 2016 will take place from Wednesday, August 31,
to Saturday, September 9, from 9 a.m. to 6 p.m., and on
2016
Abteilung Kommunikation
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
4/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
25th International
Bicycle Trade Exhibition
August 31 – September 4, 2016
Friedrichshafen, Germany
25. Internationale
Fahrradmesse
31. August – 4. September 2016
Friedrichshafen, Bodensee
Sunday, September 4, from 9 a.m. to 5 p.m.. Eurobike 2016
Business Days (Wednesday to Friday) are exclusively open
to trade visitors and accredited journalists. Eurobike 2016
Festival Days (Saturday and Sunday) are open to the
general public. The dates for next year’s 26th edition of
Eurobike have also been set: August 30 to September 3,
2017.
For further information and admission prices, visit
www.eurobike-show.com
Note to Editors: Characters (with spaces): 6410
In case of further questions please contact our press
department. They will be glad to help you.
2016
Abteilung Kommunikation
Wolfgang Köhle
Telefon:+49 7541 708 - 307
Telefax:+49 7541 708 - 331
E-Mail: [email protected]
5/5
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Oberbürgermeister Andreas Brand
Geschäftsführer: Klaus Wellmann