The Sixth Asia Outdoor Ends with New Records

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Communiqué de presse
Informazione stampa
08/08/2011
Asia Outdoor Final Report
The Sixth Asia Outdoor Ends
with New Records
Nanjing/Friedrichshafen - "The Asia Outdoor is growing
at the same pace as the market and is well on its way to
becoming the world’s number three among the big
outdoor trade shows, after the Outdoor Friedrichshafen,
the leader, and Outdoor Retailer in the US,” explained
Kurt Jaeger, founder of the Asia Outdoor together with
Messe Friedrichshafen. The sixth edition of the industry
trade show, which took place from July 27th to 30th in
Nanjing, China, ended as a record-breaker: 19,180
industry visitors (+17.5%), 452 exhibiting brands (+26%)
and 405 media representatives came together on 42,000
square meters (+31%, 452,000 square feet) were counted
at this year’s Asia Outdoor.
Visitors from all over China made their way to Nanjing over
the course of the show’s four days. Whereas in the past
visitors from eastern China have been dominant, this year the
organizers noticed strong increases in visitors from the north
and the west of the country. "The outdoor industry has now
caught on in all of the country’s provinces - every week new
specialty stores are opening in the third- and fourth tier of the
country’s largest cities”, reported Knut Jaeger at the press
conference. The newest market figures were also presented
at the conference and for the first time included outdoor
Presseabteilung
Wolfgang Köhle
Telefon: +49 7541 708 - 307
Telefax: +49 7541 708 - 110
E-Mail: [email protected]
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Andreas Brand
Geschäftsführer: Klaus Wellmann
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revenues outside of the core brands. Currently, sales in
outdoor goods in China are around 1.8 to 2 billion Euros, with
a growth rate in 2011 of about 22 to 25 percent.
On the exhibitors’ side, it is above all the Chinese produces
that are showing their increasing market strength. Toread,
China’s first publicly traded outdoor brand, is planning 950
stores by year’s end and will exceed China’s previous market
leaders, TNF and Columbia, in revenues and the number of
retail outlets. In core brand sales, Chinese brands already
have a market share of 40 to 50 percent. Observers are
watching with anticipation to see how the 320 import brands
perform in the next few years.
Kailas (Brands: Kailas-Vaude-Meindl), the number one in
terms of specialty stores, presented at the Asia Outdoor with
870 square meters (9300 square feet) of exhibition space.
Kailas hopes to grow an additional 40 to 50 percent this year.
Other local big names like Northland, with Lowa and Mobi
Garden, are also rising fast.
Big Sports and Textile Brands Go Outdoor
For the first time, textile firms with a strong market presence
were present at the show, including Londsdale/London,
Telent, Beaume, Royalway and Succpard, a development
which outdoor experts are watching closely. This led Toread,
Kailas, Northland, Mobi Garden and Beijing German Messe
to found the "Zijin Asia Outdoor Forum” in Nanjing on July 4th.
They will be joined by several other strong core brands.
The press conference was also an occasion for the
management to present the goals of the new industry
Presseabteilung
Wolfgang Köhle
Telefon: +49 7541 708 - 307
Telefax: +49 7541 708 - 110
E-Mail: [email protected]
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
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Communiqué de presse
Informazione stampa
association. These are: developing the Asia Outdoor into one
of the world’s most important industry trade shows; promotion
of a healthy outdoor market, the support for serious market
research, the development of standards to distinguish
functional outdoor clothing from less serious fashion trends,
the development of quality standards, creating a positive
image for the outdoor industry while respecting registered
patents, designs and trademarks, as well as initiatives
against bribery and corruption.
Success for the Second Asia Outdoor Award
155 companies participated in the Asia Outdoor Award 2011.
The 21 winners of the Silver Awards came from around the
world. Vaude took home the Eco Award with its "Green
Shape” tent, the Women Award went to Petzl for a women’s
helmet. Gold Awards were won by Vaude for its "Challenger”
backpack and Leki for its "Carbonlite XL Antishock.”
How Big are the Synergies Between the Outdoor Industry
and Sports Bikes?
That was question in advance of the experiment that was the
coordination of an Outdoor trade show with a bike trade show.
For the premiere of the "asia bike”, 138 brands (94 of which
came from outside China) took residence in their own 12,000
square meter (130,000 square feet) exhibition hall. The "asia
bike” is China’s first trade show for sports and luxury bikes in
China. 93 percent of the 11,957 industry visitors to the first
"asia bike” were very satisfied with the quality of the show
and intend to return to the trade show in 2012. Exhibitors at
both shows happily report that they were able to establish
new retailer relationships because of the parallel events.
Presseabteilung
Wolfgang Köhle
Telefon: +49 7541 708 - 307
Telefax: +49 7541 708 - 110
E-Mail: [email protected]
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Andreas Brand
Geschäftsführer: Klaus Wellmann
Presseinformation
Press release
Communiqué de presse
Informazione stampa
Strong Events Program
Asia Outdoor’s events program was also well received and
visited, which this year included a fashion show, a mountain
village, a bouldering wall, a climbing wall and competitions, a
tent city and forum programs.
88 percent of industry visitors to the Asia Outdoor rated the
show as highly professional and intend to visit again in 2012.
The seventh Asia Outdoor will take place from July 26th to
29th 2012, again in cooperation with the second "asia bike”.
Further
information
is
available
under
www.asian-outdoor.com and www.asiabike-show.com.
Contacts for the Asia Outdoor and asia bike:
Richard Li, General Manager
Nanjing Ningfei International Exhibition Co., Ltd.
+86 15905195280
[email protected]
Knut Jaeger, Chairman
Beijing German Messe Exhibition Consulting LTD.
Tel: +86 13816672341
[email protected]
Note to Editors: Characters (with spaces): 5482
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department. They will be glad to help you.
Presseabteilung
Wolfgang Köhle
Telefon: +49 7541 708 - 307
Telefax: +49 7541 708 - 110
E-Mail: [email protected]
Messe Friedrichshafen GmbH
Postfach 2080
88010 Friedrichshafen
Neue Messe 1
88046 Friedrichshafen
GERMANY
www.messe-friedrichshafen.de
Sitz der Gesellschaft: Friedrichshafen
Amtsgericht Ulm, HRB 631179
Aufsichtsratsvorsitzender:
Andreas Brand
Geschäftsführer: Klaus Wellmann