Multimodal Services in Vienna

Multimodal
Services in
Vienna
Dr. Michael Lichtenegger, Neue Urbane Mobilität Wien GmbH
Agenda
Yesterday
I´ll talk about… → 6 Levels of Integration to achieve a high level
→ of Quality & Usability of Multimodal Services
• Integrated PT in Vienna today
• 1 strong PT brand integrating classical PT Services
Today
• PT integrated in City strategy – planning - development
• Integration a Success story: PT is the preferred modal choice
Tomorrow
• PT integrating “all” mobility services
• Integrated mobility platform
• smile – the integrating user app
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
Vienna´s integrated classical PT - Service
1 PT - Brand
1 Network
24 hours
–
1 Service – 1 Ticket
–
7 days a week
• 5 metro lines
101 stations
> 150 trains
• ~ 30 tram lines
> 1.000 stops
> 500 trains
• > 80 bus lines
> 3.300 stops
~ 500 busses
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
PT in Vienna is highly integrated
Public transport is a ready made
package out of one hand
including planning, network,
schedules, connections,
information, operation
management, training,
ticketing, quality management,
marketing & sales.
It’s a customer focused
mobility package
instead of a variety of lines.
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
PT – integrated in urban strategies
360° integration and coordination with City strategy, development,
planning and decision making
City Development
City Planning
Tariff Policy
Marketing
Planning PT + Road Network
Distribution, Ticketing,
Sales
Services, Offer, Schedules
Public Services Financing
Quality Management
Green Ressources
Sustainability
Bus + Tram + Metro
Operation
Construction
Infrastructure
Maintenance
Social Tasks
Level of Economical
Location
Quality of Life
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
Market Situation Vienna| Modal Split
2010
2011
2012
walking
cycling
Scooter, …
23 22 21
Driver
Car
7
Passenger
Public
Transport
60% PT : 40% Car
Dr. Michael Lichtenegger
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36 37 39
More and more Viennese Citizens ride PT
PT is the preferred modal choice!
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L’intermodalité dans les villes européennes, 2014
PT Passengers - Vienna
Satisfied Passengers 97%
“very good”  30%
“good”  55%
“ok”  12%
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
Potentials Urban Mobility
Vienna is on the right track…
…but  High Potentials for Future Mobility in a Smart City
2013
Vienna
Potential +44
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
Future Mobility Lifestyle
• Urban mobility dominated by attractiveness of multimodal mobility-options
• No doubt: In urban regions PT will be the backbone of personal
urban mobility because of indisputable strengths and advantages
• Complementary, innovative mobility services create a
more individualised „public“ transportation portfolio available on demand
• Walking and cycling will be back on stage even stronger than today
• Cars will be used selectively
• The availability of cars is highly independent from ownership.
PT:
Public Transport
transforming into
PAT:
Dr. Michael Lichtenegger
Publicly Available Transport Services
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L’intermodalité dans les villes européennes, 2014
Integrated Mobility Platform & Smile App
The research project developing the prototype for a
standardized platform for all means of transport.
This open platform integrates offers from various mobility
providers. The mobility platform provides
information, booking,
payment and use of a
broad range of different
means of transport.
The perfect tool for the end user is the smile app on
the smartphone.
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
http://smile-einfachmobil.at/index_en.html
Dr. Michael Lichtenegger
L’intermodalité dans les villes européennes, 2014
SMILE USABILITY
Plan your trip from A to B…
via map…
…or direct order
Dr. Michael Lichtenegger
Choose „your own“ best
out of many options …
12
See detailed
information about
your choice…
… and decide
L’intermodalité dans les villes européennes, 2014
SMILE USABILITY
...receive your
tickets needed…
…use your passes & memberships stored
in your individual profile …or buy a ticket
…book an available
car, taxi, bicycle……
ride, use, drive and…
… pay once via 1 monthly bill
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
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SMILE Status│Pilot Service
Start: 12 November 2014  up to 5000 pilot users
Routing
buy a voucher
Registering
Reservation/Booking
Billing
Locations (real-time)
Booking/Reservation
Payment & Billing
Routing
Real-time Information
Registering
November –
February (April)
Next Bike
POI map
Routing
Reservation
cancellation
Charging Stations
POI map
Routing
Real-time-Information
Booking, cancellation
Ticket
Payment / Billing
Regions:
• Wien
• Linz
• Graz
• Austria (Rail)
Routing
Real-time-Information
Booking
Ticket
Payment / Billing
Individualised Profile:
Own Car/ E-Car/ Bicycle stored in individual Profile
Memberships included in calculation of trip-costs
Own Car included when routing
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014
enables the citizens to transform
from
yesterday´s “King of the Road”
into
tomorrow´s “Conductor of Mobility”
[email protected]
Dr. Michael Lichtenegger
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L’intermodalité dans les villes européennes, 2014