Report 2009

Transcription

Report 2009

EGMUS
OSLO, 2010
FRANCE MUSEUM SURVEYS 2009
JACQUELINE EIDELMAN
DÉPARTEMENT DE LA POLITIQUE DES PUBLICS
DIRECTION GÉNÉRALE DES PATRIMOINES
MINISTÈRE DE LA CULTURE ET DE LA COMMUNICATION
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JACQUELINE EIDELMAN (DGP-PUB)
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MUSEOSTAT ANNUAL SURVEY - 2009
Total fréq.
Plus d’1 M 24 324 520
vis/an
100.000 à 1 M 14 635 601
de vis/an
Moins de 100.000 17 234 122
vis/an
TOTAL (musées 56 194 243
ouverts)
2009
Ratio Nbre de Freq. MdF Moyenne
Total fréq.
2008
2009‐2008
Ratio Nbre de Fréq. Différentie
MdF moyenne l moyen
43%
7
3 474 931
23 573 856
42%
7
3 367 694
+ 3 %
26%
66
221 752
14 921 496
27%
63
236 849
‐ 6 %
31%
961
17 933
17 171 477
31%
983
17 468
+ 3 %
100%
1 034
54 346
55 666 829
100%
1053
52 865
+ 3 %
Musées Fermés et sans aucune activité
145
144
Total répondants MuséoStat
1 179
1197
1214 « Musées de France », 97% respondants, 1034 open to visit
56 194 243 visits
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PARIS AND ITS REGION : CROSS COMPENSATION
OTHER REGIONS : +2%
Ensemble MdF
2009
2008
56 194 243 55 666 829
Diff (eff.)
527 414
Diff (%)
1%
33 058 785 33 019 284
39 501
0%
784 974
106 949
45 755
‐34 207
‐3 152
‐44 385
‐105 270
29%
8%
1%
0%
0%
‐4%
‐10%
‐45 543
‐92 975
‐13%
‐27%
‐113 180
487 913
‐31%
2%
dont
MdF en Ile de France
dont
MNAM ‐ Centre Pompidou 3 533 858 2 748 884
Quai Branly 1 496 439 1 389 490
Versailles 5 659 606 5 613 851
Louvre 8 388 000 8 422 207
Orsay 3 022 012 3 025 164
Musée de l'Armée 1 221 796 1 266 181
Musée Carnavalet, 1 002 809 1 108 079
Catacombes et Crypte Notre‐
Dame
Musée du Moyen‐Age
314 557
360 100
Musée Picasso (fermé à
249 775
342 750
partir d'août)
Musée Guimet
246 836
360 016
MdF dans les autres Régions 23 135 458 22 647 545
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EVOLUTION 2008-2009: FOCUS ON FRENCH REGIONS
SAINT PIERRE
ET MIQUELON :
+1%
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2005-2009: +20% AVERAGE VISIT
2005
2006
2007
2008
Nbre de visites
45 239 964 50 119 087 52 499 188 55 666 829
Nbre musées ouverts
999
1 012
1 038
1 053
Nbre moyen visites
45 285
49 525
50 577
52 865
Évol. Nbre moyen v.
_
9%
2%
5%
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2009
56 194 243
1 034
54 346
3%
Diff 2005‐2009
10 954 279
35
9 061
20%
6
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AD
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FR
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1. FREE ENTRY AS MUSEUM POLICY
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Since about 10 years several decisions taken to broad audience
 by ministère de la Culture :
• Free entry in national museums: under 18 years old, low
incomes, desabilities visitors and their help, students.
• 2000 : Free entry each month first Sunday
• 2004 : Free entry on « Museum’ night » and « Heritage
european day »
• 2008 : Expérimentation of free entry in 14 national museums
and monuments during 6 months
• 2009 :
• free entry dedicated to under 18 is extend to european
residents under 26;
• free entry to primary and secondary school teachers (Pass
Education
by some cities for their own museums : Paris, Bordeaux, Dijon,
0
Grenoble, Nice…
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2009 : 42% OF VISITS ARE FREE IN « MUSÉES DE FRANCE »
42% or 23 850 924 visits
o
o
Since 2005 :
o Global audience increase of 20%
o free visits: + 60%,
o paying visits : +7%
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FOCUS ON NATIONAL MUSEUMS (MINISTERE DE LA CULTURE)
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% GRATUITS
2009Evol 2005
28
MNAM – Pompidou + expositions
Nissim de Camondo
Musée de la Musique
Maison Bonaparte (Ajaccio)
Delacroix
Orangerie
Domaine de Versailles
Louvre
Marc Chagall (Nice)
Rodin + Annexe Meudon
Porcelaine (Limoges) ¤
Céramique (Sèvres)
Picasso (Vallauris)
21%
24%
24%
27%
29%
30%
30%
31%
33%
38%
39%
39%
40%
Picasso
Henner
Fontainebleau (g&p app.)
F. Léger (Biot)
Préhistoire (Les Eyzies)
40%
41%
42%
42%
42%
Musées Arts Déco., Mode & Tex, Publicité
0
Malmaison‐Bois‐Préau
01
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/1 Orsay
‐1%
6%
‐6%
‐21%
11%
‐2%
‐9%
‐5%
‐5%
‐15%
16%
1%
9%
2%
43%
22%
44%
2%
JACQUELINE
44% EIDELMAN (DGP-PUB) 6% 11
% GRATUITS
Guimet ¤
Napoléonien & Africain (Ile d'Aix)
Quai Branly
G. Moreau
Moyen‐Age‐Cluny ¤
Pau ¤
Compiègne
Granges Port‐royal
C.A.P.A. ‐ Musée des Monuments Français
Magnin (Dijon) ¤
Renaissance (Ecouen) ¤
Deux victoires (Mouilleron)
Antiquités nat. (St Germain) ¤
CNHI
2009Evol 2005
46%
47%
47%
49%
49%
50%
54%
60%
64%
65%
67%
73%
79%
80%
6%
‐3%
13%
8%
12%
‐3%
5%
8%
3%
38%
11%
2. FREE ADMISSION IN MUSEUM :
BROADENING THE AUDIENCE,
CONSTRUCTING MUSEUM FAMILIARITY
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a) Six months testing free admission within 14
French museums and monuments
January to June 2008
Survey commissioned by the Direction des
Musées de France (ministère de la Culture)
 A standing and simultaneous observation
across the period
Number of visits
Sociological survey:
Représentative sample (n=6546)
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 MOBILIZATION: ONE VISITOR IN TWO
3 types of visitors
 « mobilized » got the information of free admission and this had an
influence on their decision to come: 47%
 « not motivated » got the information and they would have come
anyway: 17%
 « not informed » came without knowing that there was free
admission: 36%
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 THE 3 INDICATORS OF DEMOCRATIZATION
Social group
 complex variable : job situation, job history, diploma & age group, income
(in case the information was given)
« Classe Populaire » (working classes), « Classes moyennes:
inférieure et supérieure » (middle lower and upper classes),
« Classe Sup’ » (upper classes), « Les Étudiants » (students).
Link to culture
Score variable : museum & monument
going, Internet, theatre, concert,
cinema, reading, artistic amateur
activities, having a job in cultural area…
5 levels scale :
« very weak », « weak »,
« medium », « strong », « very
strong ».
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Museum familiarity
 Score variable : new/ancient
visitor, visiting habits, virtual visit
over the Internet, membership,
donator
4 levels scale :
« weak », « medium », « strong »,
« very strong ».
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Mobilized public and social impact of free admission
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 Age group and culture of free stuff
•
Generation is
one of the key
determinants of the
results
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b) 4 AVRIL 2009 - DECEMBER 2010 : « 18-25 » AND FREE ENTRY
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COUNTING YOUNG VISITORS
 1 280 155 free visits made
by 18-25 years old
european residents
Young people are more
found of :
 7,5 % of permanent
museum galleries global
audience
Musée de la musique
 But this contribution
increase :
 5,5% : avril to june
Musée du quai Branly
Cité de l’architecture et du
patrimoine
Musée du Moyen-age
 8 %: july to september
 11% : october à décember.
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SOCIOLOGICAL SURVEY
• from october 2009 until september 2010 in
fifteen national museums.
• 3000 questionnaires had been collected
• An opportunity to test a new questionnaire
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 WHO ARE THE « 18-25 ANS » ? (1)
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 WHO ARE « THE 18-25 ANS » ? (2)
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 7 IN 10 18-25 YEARS OLD SAID THAT FREE ADMISSION PLAYS A ROLE
IN THEIR DECISION TO VISIT THE MUSEUM
Free entry had an implication on 2 levels:
an individual level: it creates a new opportunity, it boosts a personnal
project ;
a collectiv level: it involves in a project concieved by other
In 1 in 10 cases the project would occure, free entry or not
In 1 in 5 cases, young visitor discovered free entrance when he or she were
about to pay.
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DID THEY TAKE BENEFICIT OF « FREE ENTRY » BEFORE?
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A GENDER IMPACT, A DEMOCRATISING IMPACT
 More often than with young women, free entry
initiates or boost the project of visit for young men:
the gap between girls and boys is slightly reduced
 Young people with a popular background are more
mobilized than the others
 Young people who visits doesn’t generally visit art
museum are the most mobilized
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WILL THEY PRESCRIPT THE VISIT TO SOMEONE OF THEIR AGE ?
AND HOW FAR?
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 AFTER THE VISIT, HOW DO THEY FEEL?
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THANK YOU FOR ATTENTION

Report 2009

Transcription

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