docfrance lga magazines and competitors overview of the 2012
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france lga magazines and competitors overview of the 2012
Readership Survey 2012 FRANCE MAGAZINES AND COMPETITORS LGA MAGAZINES AND COMPETITORS OVERVIEW OF THE 2012 READERSHIP OVERVIEW OF THE 2012 READERSHIP A UNIQUE SURVEY Fusion of the 2 reference readership surveys in 2011 AEPM EPIQ The global performances of the whole press, dailies & magazines MAGAZINES REGIONAL WEEKLIES HORSE RACING DAILIES SUNDAY NEWSPAPER FREE URBAN DAILIES A LARGER SAMPLE National sample of 36 200 interviews, French people 15 y.o. and over DAILY NEWS National & Regional LGA WOMEN’S MAGAZINES vs. competitors... Competitive Universe: UPSCALE WOMEN 11.8 million readers (23% of the French people) - 2.9% Marie Claire 2 771 000 - 2.4% Psychologies Magazine - 0.7% Gala 2 145 000 + 3.5% ELLE 2 069 000 - 2.9% Cosmopolitan - 1.9% Glamour + 6.9% Vogue 1 378 000 + 3.6% Le Figaro Madame 1 360 000 - 9.5% Marie France - 1.9% Biba - 4.3% Grazia - 3.6% Be 1 779 000 1 523 000 1 282 000 1 079 000 803 000 683 000 Total Population - One 2012 vs One 2011-12 2 568 000 Psychologies 1st Upscale Women’s magazine for women 25-49 y.o. AB households and women 25-49 y.o. A households ELLE 1st Upscale Women’s Weekly magazine for women and women 25-49 y.o. AB households Be 1st Women’s magazine in affinity on women under 35 y.o. AB households Competitive Universe: WOMEN GENERAL INTEREST 15.5 million readers (30% of the French people) + 0.1% 8 114 000 Version Femina + 2.8% Femme Actuelle 5 105 000 + 7.2% Modes & Travaux + 4.9% Maxi + 2.2% Prima - 1.6% Avantages 2 794 000 2 250 000 2 029 000 1 832 000 Total Population - One 2012 vs One 2011-12 Version Femina 2nd most read title in France The only Women’s magazine to reach 1 woman out of 5 Competitive Universe: WOMEN COOKING 9.3 million readers (18% of the French people) + 1.5% Cuisine Actuelle 3 950 000 Marmiton 2 508 000 + 2.3% Maxi Cuisine 1 543 000 - 0.2% Cuisine et Vins de France - 0.6% ELLE à Table + 2.6% Vie Pratique Gourmand - 9.1% Guide Cuisine + 10.1% Régal + 1.6% Gala Gourmand 386 000 Total Population - One 2012 vs One 2011-12 1 324 000 1 131 000 968 000 916 000 681 000 ELLE à Table 1st Upscale cooking magazine in affinity with AB households and women AB households LGA NEWS MAGAZINES & DAILIES vs. competitors... Competitive Universe: NATIONAL DAILY NEWSPAPERS 8.1 million readers (16% of the French people) 2 537 000 + 4.0% Le Parisien - Aujourd’hui en France - 1.4% The 1st French daily The largest increase of the dailies: + 4% L’Equipe 2 175 000 - 3.2% Le Monde 1 861 000 + 3.9% Le Figaro 1 233 000 - 4.4% Le Journal du Dimanche - 8.3% Libération + 0.2% Les Echos 1 119 000 863 000 445 000 Total Population - One 2012 vs One 2011-12 - LNM for dailies Le Parisien Aujourd’hui L’Equipe 1st daily on 25-49 y.o. Men and men under 50 y.o. Le Journal du Dimanche A mixed audience A reference news brand Competitive Universe: WEEKLY NEWS MAGAZINES 14.6 million readers (29% of the French people) + 1.6% 3 825 000 Paris Match + 3.2%Télérama 2 405 000 - 4.6% Le Nouvel Observateur 2 313 000 2 287 000 + 4.1% L’Equipe Mag Paris Match Leader on men, women, 25-49 AB households - 0.7%L’Express 2 129 000 and women 25-49 AB households 2 105 000 + 6.5% Le Point + 5.3% Le Figaro Magazine - 8.0% Marianne - 6.7% M, le magazine du Monde - 4.4% VSD - 0.8% Courrier International Total Population - One 2012 vs One 2011-12 1 800 000 1 561 000 1 384 000 1 026 000 880 000 L’Equipe Mag 1st magazine for 15-34 y.o., men, men 15-34 y.o. and men under 50 y.o. Le Point A year to year increase of 15% of the total readership A spectacular +27% on women readers which now places Le Point ahead of l’Express Styles and closer to le Nouvel Observateur LGA DECORATION MAGAZINES vs. competitors... Competitive Universe: DECORATION 9 million readers (18% of the French people) + 6% Art & Décoration + 4.5% ELLE Décoration 3 488 000 2 247 000 + 3.0% Marie Claire Maison 2 015 000 1 365 000 + 4.2% Le Journal de la Maison 1 067 000 Art & Décoration 1st decoration magazine for total population, women, women 25-49 AB households, home owners… + 10% Maison Côté Sud - 11.5% Maison Magazine + 2.5% Maisons Côté Ouest + 8.5% Prima Maison + 13.8% Campagne Décoration + 4.1% Maison Française 534 000 - 4.6% Maisons Côté Est 474 000 Campagne Décoration + 1.2% Viva Déco The highest progression of decoration magazines, Campagne Décoration has increased by +14% - 5.8% Ad-Architectural Digest 455 000 1 039 000 892 000 835 000 466 000 Total Population - One 2012 vs One 2011-12 799 000 ELLE Décoration 1st upscale decoration magazine for total population, women, women 25-49 AB households… Le Journal de la Maison 1st decoration magazine for home owners 25-64 y.o. Competitive Universe: D.I.Y. AROUND THE HOUSE 5.4 million readers (11% of the French people) + 7.3% Maison & Travaux 0% Maison Créative + 5.4% Système D - 11.5% Maison Magazine Total Population - One 2012 vs One 2011-12 3 073 000 1 223 000 1 214 000 1 039 000 Maison & Travaux 1st D.I.Y around the house magazine for total population, women, 25-49 AB households, home owners… Competitive Universe: GARDENING 4.8 million readers (9% of the French people) + 5.6% Mon Jardin & Ma Maison + 5.7% Détente Jardin 1 781 000 1 651 000 + 8.5% L’Ami des Jardins et de la Maison - 2.2% Rustica Total Population - One 2012 vs One 2011-12 1 465 000 1 146 000 Mon Jardin & Ma Maison 1st Gardening magazine for total population, women and owners of a house with a garden LGA CELEBRITY MAGAZINES vs. competitors... Competitive Universe: CELEBRITIES 9.8 million readers (19% of the French people) + 3.6% Closer + 0.3% Voici 3 440 000 3 343 000 2 526 000 + 1.3% Public + 5.8% Oops ! + 3.7% Ici Paris - 1.6% France Dimanche - 1.4% Point de Vue 2 366 000 1 481 000 Public 1st Women’s Celebrity Magazine for affinity on Women 25-34 and Women 25-34 AB households The most feminine Celebrity Magazine The most feminine Celebrity Brand 1 400 000 Ici Paris - France Dimanche 893 000 Total Population - One 2012 vs One 2011-12 The combined offer to reach more than 1 million Women over 35 y.o. LGA FAMILY MAGAZINES vs. competitors... Competitive Universe: FAMILY 4.8 million readers (9% of the French people) - 6.2% Parents + 3.3% Famili Enfant Magazine - 4.3% Infobébés - Infocrèche 1 943 000 1 353 000 1345 000 1 157 000 Parents 1st magazine for mother with child under 2 y.o and child under 7 y.o. 1st monthly magazine for women 25-34 y.o. and women 25-34 y.o. AB households 1er Women’s family magazine for total population and women Infosbébés - Infocrèche 1st magazine in affinity on mother with child under 2 y.o and child under 7 y.o. The most selective women’s magazine: 1st in affinity on women 25-34 y.o. and women 25-34 y.o. AB households Total Population - One 2012 vs One 2011-12 LGA TV & MOVIE MAGAZINES vs. competitors... Competitive Universe: TELEVISION MAGAZINES 29.1 million readers (57% of the French people) + 0.2% TV Magazine + 2.1% Télé 7 Jours 15 890 000 5 531 000 + 1.2% Télé Z 5 064 000 + 1.6% Télé Loisirs 4 720 000 - 0.4% Télé Star 4 282 000 - 3.5% Télé Poche - 0.5% Télécâble Sat Hebdo + 18.7% Télé Magazine 2 370 000 1 851 000 1 108 000 Total Population - One 2012 vs One 2011-12 Télé 7 Jours 3rd weekly amongst all titles 2nd TV magazine for total population and housewives Télé Magazine 1st TV magazine in affinity on households with children 1st weekly TV magazine in affinity on women under 50 y.o. Competitive Universe: MOVIE MAGAZINES - 0.1% Première - 10.4% Studio - Ciné Live Total Population - One 2012 vs One 2011-12 1 074 000 855 000 Première Leader of the movie magazines Leader on 25-49 AB households LGA OTHER MAGAZINES vs. competitors... Competitive Universe: AUTOMOBILE MAGAZINES 5.9 million readers (12% of the French people) + 1.6% Auto Moto - 0.4% Auto Plus 2 314 000 2 039 000 - 2.7% L’Automobile Magazine 0% L’Auto-Journal - 0.6% Sport Auto Total Population - One 2012 vs One 2011-12 2 035 000 1 172 000 1 014 000 Auto Moto Leader of the automobile magazines Leader on men and men 25-49 y.o. Competitive Universe: GAMES MAGAZINES 4.3 million readers (9% of the French people) - 3.7% Télé 7 Jeux - 0.9% Femme Actuelle Jeux Total Population - One 2012 vs One 2011-12 2 668 000 2 225 000 Télé 7 Jeux 1st Games magazine for total population, households with children, 25-49 y.o. and women 25-49 y.o.
