Social Media - Lions SMiLE

Social Media
Club & district websites,
Guidelines and best practice
Lions Clubs International Convention
Honolulu, Hawaii, USA 2015
Social Media Seminar
Social Media & Lions
Websites and Social Media
Sites Web et Medias
sociaux
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Online strategy
Quelle
Médias Sociaux
Pour votre Club
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Medias sociaux & Lions
Que sont mes Médias Sociaux
Communication
Internet
Computers
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Site Web vs Médias Sociaux
Site Web
(recherche)
SMiLE
Social Media for Lions by Lions
vs
Média Sociaux
(social)
www.lionssmile.org
Social Media & Lions
Post lifespan
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Post lifespan
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Post lifespan
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Website vs Social Media
Site Web
SMiLE
Social Media for Lions by Lions
Média Social
www.lionssmile.org
Social Media & Lions
Websites and Blogs
SitesWeb et
Blogs
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Websites and Blogs
• Calendrier ou Journal en ligne
• Composition des entrées dans l'ordre
chronologique inverse
• Interaction, permettant aux visiteurs
de laisser des commentaires
• Les réseaux sociaux construisent un lien social
avec vos lecteurs
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Websites and Blogs
Blog
Site Web
• Edition facile du contenu /Interface
• Contenu peu aisé à éditer.
simple
• Contenu statique.
• Contenu régulièrement mis à jour.
• Typographie variable
• Typographie simple
• A sens unique
• Dialogue /Interactif
• Non organisé /non structuré
• Organisé /Structuré
• A faire soi même (SEO)
• Les engins de recherché adorent les
blogs
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Websites and Blogs
Blog Website
• Contenu mis régulièrement à jour.
• Type de typographie / Un modèle et un
ressenti,
• Contenu facile à éditer /Interface simple
• Dialogue /Interactivité
• Organisé/Structuré
• Les engins de recherché adorent les blogs
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Websites and Blogs
www.lionssmile.org
Un blog basé sur un site web
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Websites and Blogs
www.lionsclubs.org
Site Web avec blog
intégré
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Anatomie d’un Blog
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
En-tête
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Main
Content
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Titre
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Image
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Contenu
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Barre
latéra
le
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Profil
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Partager
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Chercher
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomy of a Blog
Archiver
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomie d’un Blog
Correct Lions
Logo - Branding
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Anatomie d’un Blog
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Website essentials
Les essentiels d’un
site Web
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
A notre sujet
FAQ
BLOG
Essentiel sur le Website – Pages essentielles
PAGES ESSENTIELLES
Contactez
nous
Produit/service
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
INTERGRATION DES MEDIAS
SOCIAUX
Partagez
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SHARE ON
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SHARE ON
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiel sur le Website – Pages essentielles
REACTIVITE DU
WEB DESIGN
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Website essentials – Réactivité Design
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiels Website - SEO
SEO
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiels Sites Web - SEO
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Website essentials - SEO
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Les essentiels des Website – Appel a l’Action
CALL FOR ACTION
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiels pour Website – Appelez pour activer
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Essentiels pour Website – Appelez pour activer
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Quelle plateforme utiliser
Quelle plateforme
utiliser?
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Quelle plateforme utiliser? – Sponsorisation de District Multiple
Sponsorisation District Multiple
Exemple MD-111: lions.de
Create a free Website for
Club or District or L100 or National Convention or …
• Free and easy to start
• Seminars and support provided
• Lots of Clubs use the same system
• Dynamic Website
• Content sharing across Multiple District
• Social media integration possible
Features
Member-Only Features
•
•
•
•
•
•
•
SMiLE
Responsive design
Page templates based on Lions Corporate Design
MD-111 membership directory rules access
Full featured Web Portal infrastructure
Under full control of Lions
Message Boards, Blogs, Wiki, etc.
Support multi-lingual pages
Social Media for Lions by Lions
• Dropbox like Sync Client for all platforms
• Encourages true collaboration
• Setup multiple Content creators or
Webmasters per Site – less work for all
• Register your twin club, partners, etc. as
internal users and collaborate (coming soon)
www.lionssmile.org
Social Media & Lions
Quelle plateforme utiliser? – Sponsorisation de District Multiple
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Quelle plateforme utilser? – E-Clubhouse
E-Clubhouse
Create a Free Website for Your Club
Free and easy
Static Website
No Social media integration
Features
•
•
•
•
•
•
SMiLE
Club Home Page
Calendar of Events
Club Projects
Photo Gallery
Contact Page
Up to five additional pages
Social Media for Lions by Lions
Member-Only Features
•
•
•
•
•
•
•
Member Directory
Message Boards
E-vites
Polls
Member and Group Recognition page
Newsletter template
Group email
www.lionssmile.org
Social Media & Lions
Quelle plateforme utilser? – E-Clubhouse
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Quelle plateforme utiliser? – Hébergement gratuit
Free hosting
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
Quelle plateforme utiliser? – Hébergement gratuit
TEMPLATES
Builders
Plugins
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
What platform to use – Self hosting
Self hosting
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
What platform to use – Self hosting
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
L’importance d’un nom de domaine
L’importance d’un
nom de domaine
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
Social Media & Lions
L’importance d’un nom de domaine
POURQUOI
FRIENDLY URL / LINKS
www.e-clubhouse.org/sites/kempsville/
lionssmile.wordpress.com
lions.wix.com/smile
lionssmile.weebly.com
lionssmile.tumblr.com
www.lionssmile.org
CUSTOM EMAIL ADRESSES
[email protected]
[email protected]
[email protected]
SMiLE
Social Media for Lions by Lions
[email protected]
[email protected]
[email protected]
…
www.lionssmile.org
Social Media & Lions
L’importance d’un nom de domaine
Comment
• As an extra (paying) service by free hosting platforms
•
Do it yourself for Multiple district & e-Clubhouse by using services like
Pour en savoir plus sur l'inscription et la
configuration de votre nom de domaine
consultez goDaddy & One.com mais aussi
prochainement un article SMiLE
SMiLE
Social Media for Lions by Lions
www.lionssmile.org
SMiLE Contact
Restez en relation
www.lionssmile.org
[email protected]
facebook.com/lionssmile
@Lions_Smile
LionsSmile
www.lionssmile.org
| [email protected]
Social Media
for Lions by Lions
SMiLE
www.lionssmile.org
Social Media & Lions
SMiLE website
SMiLE
Knowledge Center
Downloads
Blog
About SMiLE
SMiLE Members
Join SMiLE
SMiLE Blueprint
Pictures
Video-Zone
FAQ
Categories
Social Media for Lions
Social Media Directory
Facebook
Twitter
Google+
Seminar Presentations
Flyers/Leaflets
Lions Artwork
SMiLE Artwork
Full Blog
News
Featured Clubs
Social Media
Conventions
Events
Cyber Lions
Tools
Trivia
Social Media Directory
Links
Discussions
About
All Categories
HQ
Multiple Districts
Districts
Clubs
Cyber Clubs
Useful Links
E-Clubhouse
LionNet
Blogs to Read
Convention
2015 International Convention
Honolulu, USA
2014 International Convention
Toronto, Canada
Lions & Social Media
Social Media Directory
Cyber Lions
2013 Europa Forum Istanbul
Turkey
2013 International Convention
Hamburg, Germany
Click on titles to visit the website
www.lionssmile.org
| [email protected]
Social Media
for Lions by Lions
SMiLE
2012 Europa Forum Brussels,
Belgium
www.lionssmile.org
SMiLE
Droits d’auteur
All copyrightable content, whether text or graphics, as well as the selection and
arrangement of all materials (including information in the public domain), and the
overall design and concept of this presentation are
copyright ©2015 by the Lions Club International (LCI) SMiLE core team.
Permission is granted to download and print this material for members of Lions
Clubs only for the purpose of viewing, reading, and retaining for reference or
promoting social media within the LCI organization. Any other usage, especially
copying, distribution, retransmission, or modification of information or materials of
this presentation, whether in electronic or hard copy form, or the usage outside of
Lions Clubs International, without the express prior written permission of the
SMiLE core team, is strictly prohibited.
You can contact the LCI SMiLE core team and it's chairman, Tom Van Kerschaver,
by sending an e-mail to: [email protected]
www.lionssmile.org
| [email protected]
Social Media
for Lions by Lions
SMiLE
www.lionssmile.org