E-COMMERCE, ISAAC et VOLLE, 2011
Transcription
E-COMMERCE, ISAAC et VOLLE, 2011
E-COMMERCE, ISAAC et VOLLE, 2011 REFERENCES COMPLEMENTAIRES DU CHAPITRE 7 Bailey J.P., Faraj S. et Yuliang Y. (2007), « The road more travelled: Web traffic and price competition in Internet retailing », Electronic Markets, vol. 17, n°1, pp. 56-67. Chaibi L. (2007), Internet marketing - Conquérir, promouvoir, vendre et fidéliser, Paris, Electronic Business Group, Elenbi Editeur. Drèze X. et Zufryden F. (2004), « Measurement of online visibility and its impact on Internet traffic », Journal of Interactive Marketing, vol. 18, n°1, pp. 20-37. Duffy D.L. (2005), « Affiliate marketing and its impact on e-commerce », Journal of Consumer Marketing, vol. 3, pp. 161-163. Pfeiffer M. et Zinnbauer M. (2009), « Can old media enhance new media? How traditional advertising pays off for an online social network », Journal of Advertising Research, March, pp. 42-49. Rangaswamy A., Giles C.L. et Seres S. (2009), « A strategic perspective on search engines: Thought candies for practitioners and researchers », Journal of Interactive Marketing, vol. 23, n°1, pp. 49-60. Serrano-Cinca C., Fuertes-Callén Y. et Guttiérez-Nieto B. (2010), « Internet positioning and performance of e-tailers: An empirical analysis », Electronic Commerce Research and Applications, vol. 9, n°3, pp. 237-248. Stephen A.T. et Toubia O. (2010), « Deriving value from social commerce networks », Journal of Marketing Research, vol. 47, n°2, pp. 215-228. Stewart K. J. et Malaga R.A. (2009), « Contrast and assimilation effects on consumers' trust in Internet companies », International Journal of Electronic Commerce, vol. 13, n°3, pp. 71-93. Su B.-C. (2007), « Consumer e-tailer choice strategies at on-line shopping comparison sites », International Journal of Electronic Commerce, vol. 11, n°3, pp. 135-159. Wang K., Wang E.T.G. et Farn C.-K. (2009), « Influence of web advertising strategies, consumer goaldirectedness, and consumer involvement on web advertising effectiveness », International Journal of Electronic Commerce, vol. 13, n°4, pp. 67-95. Xu Y. et Kim H.-W. (2008), « Order effect and vendor inspection in online comparison shopping », Journal of Retailing, vol. 84, n°4, pp. 477-486.