Curriculum vitae

Curriculum vitae (June 2015, short version)
DR. ALAIN DECROP, FULL PROFESSOR
DEAN OF THE FACULTY OF ECONOMICS, SOCIAL SCIENCES AND BUSINESS ADMINISTRATION
UNIVERSITY OF NAMUR
Full name: Decrop, Alain Edmond Germain Ghislain
CURRENT POSITIONS
2011-2015 Dean of the Faculty of economics, social sciences and business administration at
University of Namur
2009-… Full Professor of marketing at University of Namur
2009-… Visiting professor at UCL (Université Catholique de Louvain)
2006-… Visiting professor at USLB (Université Saint-Louis Bruxelles)
FORMER POSITIONS
2013-2014 Visiting professor at INSEEC Lyon, France
2009-2012 Head of CCMS (Center on Consumers and Marketing Strategy, affiliated with the
Louvain School of Management)
2010-2012 Visiting professor at the Universidat de Valencia, Spain
2008-09 Research stay at HEC Montréal, Canada (sabbatical year)
2004-07 Head of the Department of Business Administration at FUNDP (University of
Namur), Belgium
2003-07 Visiting professor at the Catholic University of Louvain (K.U.L., Faculteit
Toegepaste Economische Wetenschappen)
2001-05 Visiting Professor at the Université Catholique de Louvain (UCL), Institut
d'Administration et Gestion (IAG)
1999-09 Associate and assistant Professor at FUNDP (University of Namur)
1998-99 Lecturer at the Facultés Universitaires Notre-Dame de la Paix in Namur, Faculty
of Social, Economic, and Business Sciences.
1993-97 Assistant in Marketing at the Facultés Universitaires Notre-Dame de la Paix in
Namur, Faculty of Social and Economic Sciences, Department of Business
Administration.
EDUCATION
1999
1997
1993
1990
1990
Ph.D. in Business Administration (FUNDP).
The title of the thesis: “Commitments and opportunities: Judgment and decision
making by vacationers”.
Master degree in Quantitative Analysis in the Social Sciences (with distinction)
at the Katholieke Universiteit Brussel, Belgium.
Economics degree (with distinction) at the Facultés Universitaires Notre-Dame
de la Paix in Namur, Belgium. Specialization in marketing.
Graduation for the higher secondary teaching (“Agrégation”) at the Université
Catholique de Louvain, Belgium.
Modern History degree (with distinction) at the Katholieke Universiteit Leuven,
Belgium. Specialization in cultural contemporary history.
TEACHING ACTIVITIES
UNDERGRADUATE COURSES TAUGHT CURRENTLY:
At University of Namur :
 Marketing Management (daytime and evening programs)
At USLB :

Marketing
(POST)GRADUATE COURSES TAUGHT CURRENTLY:
At University of Namur :
 Consumer Behavior
 Services and Leisure Marketing
 Business Game
 Marketing communications
At UCL :
 Qualitative research methods : interpretive research (PhD. Program)
EXECUTIVE EDUCATION:

Program director and lecturer in the Certificat interuniversitaire en Management du
tourisme et des loisirs (Marche-en-Famenne)
 Invited professor at Baltic Management Institute (BMI), Vilnius/Lithuania in 2006 and
2007 (Executive MBA program, Operational Marketing)
 Invited professor at Leti-Lovanium International School of Management, SaintPetersburg/Russia in 2001-2002 (MBA program, Customer Behavior).
 Marketing for SME’s, Marketraining, Instima/FUNDP (Nov.-Dec. 2005; Jan-Feb. 2007)
 In-company training : Strategic Marketing, GSK Biologicals (17-18 November 2005 and
23-24 November 2006)
RESEARCH ACTIVITIES
RESEARCH INTERESTS
 Consumer behavior and decision-making
 Tourism and leisure marketing
 Qualitative interpretive research methods
 Marketing communication
AWARDS

Outstanding paper award in the 2015 Emerald Literati Network Awards for Excellence for
the paper “This is a piece of coral received from captain Bob”: meanings and functions of
tourist souvenirs” published in International Journal of Culture, Tourism and Hospitality
Research being.

Best paper award at the 5th Advances in Tourism Marketing Conference. Algarve,
Portugal, October 2-4, 2013 (paper: The Père-Lachaise Cemetery: Between touristic
experience and heterotopic consumption).

Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival.
Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic
experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film
Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by
soccer fans. CONSimage. 26').
EDITORIAL ACTIVITIES
 Resource editor of the Annals of Tourism Research
 Associate editor of the International Journal of Culture, Leisure and Tourism Research
and of Asian Journal of Tourism and Hospitality Research
 Member of the editorial board of Journal of Business Research, Recherches et
Applications en Marketing, Anatolia: a Tourism Research Journal, Leisuretourism.com
(online journal and research resources in leisure and tourism), Perspectives Culturelles de
la Consommation, Mondes du Tourisme.
 Chair of EMAC’s tourism marketing track and of EMAC’s film festival
 Reviewer of several research papers for major conferences (EMAC, ACR, AFM),
scientific journals (Advances in Consumer Research, Journal of Business Research,
European Journal of Marketing, Annals of Tourism Research, Anatolia, Journal of
Sustainable Tourism, Tourism Management, Gestion 2000, Recherches et Applications
en Marketing) and edited books (Interpretive Consumer Research).
CONSULTING
 Board member of the Domaine des Grottes de Han (a major Belgian tourist attraction)
 Board member of STIMA (Belgian marketing foundation)
 I have carried out many consulting activities for both public and private companies,
especially in the tourism industry.
PUBLICATIONS 2005-2015
Former publications can be consulted on http://directory.unamur.be/staff/adecrop/publications
Books
1. Decrop, A. (2010). Le touriste consommateur. Comprendre les comportements pour
améliorer son efficacité marketing, Bruxelles: De Boeck.
2. Kozak, M. & Decrop, A. (2009). Handbook of tourist behaviour. London: Routledge
(edited book).
3. Decrop, A. (2006). Vacation decision making. Wallingford: CAB International.
Journal articles
1. Masset, J., & Decrop, A. (2015). '“God, I have so many ashtrays!” Dependences and
dependencies in consumer-possession relationships. Journal of Business Research (in
press).
2. Petr, C., Belk, R., & Decrop, A. (2014). Videography in Marketing Research: Mixing
Art and Science. Arts and the market, 5(1), 73–102.
3. Decrop, A. (2014). Portrait-robot du touriste consommateur. Juristourisme, (167), 1923.
4. Decrop, A., & Kozak, M. (2014). Consumer Goals in Vacation Decision Making.
Journal of Travel and Tourism Marketing, 31(1), 71-81.
5. Decrop, A., & Derbaix, M. (2014). Artist-related determinants of music concert prices.
Psychology and Marketing, 31(8), 660-669.
6. Decrop, A., & Masset, J. (2014). "This is a piece of coral received from captain Bob”:
meanings and functions of tourist souvenirs. International Journal of Culture,
Tourism, and Hospitality Research, 8(1), 22-34.
7. Decrop, A., & Brose, I. (2013). Les déterminants de l'activité touristique en Wallonie.
Les cahiers du tourisme, (7), 6-10.
8. Arnone, L. & Decrop A. (2011). Construire une communauté de marque: le cas des
clubs de vacances Lookéa. Décisions Marketing, 64, 35-46
9. Derbaix, C. & Decrop A. (2011). Colours and Scarves: An Ethnographic Account of
Football Fans and their Paraphernalia. Leisure Studies, 30 (3), 271-291.
10. Hyde, K. & Decrop A. (2011). New Perspectives on Vacation Decision Making.
International Journal of Culture, Tourism, and Hospitality Research, 5, 103-111.
11. Decrop A. (2011). Le touriste consommateur: un caméléon... Mondes du Tourisme, 3,
4-13.
12. Decrop, A. & Derbaix, C. (2010) Pride in Contemporary Fanatic Consumption: A
Marketing Perspective. Journal of the Academy of Marketing Science, 38, 586 - 603.
13. Decrop, A. Destination Choice Sets. (2010) Annals of Tourism Research, 37, 93-115.
14. Decrop, A. (2008). Les paradoxes du consommateur postmoderne. Reflets et
perspectives de la vie économique, 47, 85-93.
15. Decrop, A. (2007). The influence of message format on the effectiveness of print
advertisements for tourism destinations. International Journal of Advertising 26, no. 4,
505-526.
16. Decrop, A., Pecheux, C. & Bauvin G. (2007). La prise de décision dans les groupes
d’amis: une étude exploratoire. Recherches et Applications en Marketing, 22, no. 2, 121.
17. Derbaix, M. & Decrop A. (2007). Authenticity in the performing arts: A foolish quest?
Advances in Consumer Research, 34, 75-80.
18. Decrop, A. & Snelders, D. (2007). The attribute background of destination judgments
before and after the vacation experience. Asian Journal of Tourism and Hospitality
Research, 1, 78-88.
19. Decrop, A & Zidda, P. (2006). A typology of vacation decision-making modes.
Tourism Analysis, 11, 189-198.
20. Decrop, A. (2005). Group processes in vacation decision-making. Journal of Travel
and Tourism Marketing, 18, 23-36.
21. Pantin-Sohier, G., Decrop, A. & Brée J. (2005). The influence of the product’s color
and shape on brand personality. Innovative Marketing, 1, 69-80.
22. Decrop, A. & Snelders, D. (2005). A grounded typology of vacation decision making.
Tourism Management, 26, 121-132.
Book chapters
1. Decrop, A. (2015). Quand il est plus important de s'opposer que de supporter: La
consommation négative des fans de football. In Les réactions affectives du
consommateur : ces raisons du cœur que la raison ignore: Mélanges en l’honneur du
professeur Christian Derbaix. (pp. 135-150). Louvain-la-Neuve: Presses universitaires
de Louvain.
2. Decrop, A., & Masset, J. (2014). A t-shirt from New York, a coral from Mauritius: A
functional typology of tourist souvenirs. In A. G. Woodside, & M. Kozak (Eds.),
Tourists' Behaviors and Evaluations: Advances in Culture, Tourism and Hospitality
Research. (Vol. 9, pp. 31-39). Emerald Group.
3. Decrop, A. (2014). Theorizing tourist behaviour. In S. McCabe (Ed.), The Rouledge
handbook of tourism marketing. (pp. 251-267). London and New York: Routledge.
4. Toussaint, S., & Decrop, A. (2013). The Pere-Lachaise Cemetery: Between
Thanatourism and Heterotopic Consumption. In L. White, & E. Frew (Eds.), Dark
Tourism and Place Identity: Managing and Interpreting Dark Places. (pp. 13-27).
Abingdon: Routledge-Taylor and Francis Books.
5. Dessart, F., Andreu, L., Bigné, E., & Decrop, A. (2012). Hey look, I'm a green
consumer. Online social visibility and the willingness to pay for carbon offsetting
schemes.In J. Gnoth, L. Andreu, A. Fyall, M. Kozak, & S. Sibila (Eds.), Transforming
experiences: tourism marketing from both sides of the counter. (pp. 115-137).
Cambridge: Cambridge Scholars Publishing.
6. Decrop, A. & Masset, J. (2011). I want this Ramses' statue: Motives and meanings of
tourist souvenirs. In Metin Kozak and Nazmi Kozak (eds.), Sustainability of Tourism:
Cultural and Environmental Perspectives, Cambridge Scholars Publishing, pp. 17-41.
7. Decrop, A., & Kozak, M. (2009). Tourist decision strategies in a multi-level
perspective. In A. Fyall, M. Kozak, L. Andreu, J. Gnoth, and S. Lebe (eds.), Marketing
Innovations for Sustainable Destinations, Oxford: Goodfellow Publishing, pp.80-91.
8. Decrop A. (2009). The Formation of Destination Choice Sets: An Interpretive
approach. In M. Kozak, J. Gnoth, and L. Andreu (eds.), Advances in Tourism
Destination Marketing: Managing Networks, London: Routledge, pp.183-194.
9. Decrop, A. & Kozak, M. (2009). Decision strategies in tourism evaluation. In M.
Kozak and A. Decrop (eds.), Handbook of Tourist Behavior, London: Routledge
Advances in Tourism, volume 16, pp. 65-80.
10. Decrop A. (2007). Group decision making in hospitality and tourism. In Haemoon Oh
(Ed.), Handbook of Hospitality & Tourism Marketing. Elsevier, pp. 440-470.
11. Decrop, A. (2006). Vacation decision making: An adaptable and opportunistic ongoing process. In M. Solomon, G. Bamossy, S. Askegaard and M. Hogg, Consumer
Behaviour: A European Perspective, Harlow: Prentice-Hall, pp. 390-392.
12. Zidda, P., Decrop, A. & Derbaix, M. (2005). La fixation de prix d’accès aux musées.
In M. Tobelem (Ed.), La Culture Mise à Prix, Paris : L’Harmattan, pp. 19-49.
Films
1. Decrop, A., & Masset, J. (October 2013). Around the world of tourist souvenirs.
Videography presented at ACR Film Festival, Chicago.
2. Decrop, A., & Toussaint, S. (October 2012). The Père- Lachaise Cemetery: Between
touristic experience and heterotopic consumption. Videography presented at ACR
Film Festival, Toronto.
3. Decrop, A. & Toussaint S. (2011, May). Le cimetière du Père Lachaise : entre
expérience nécrotouristique et consommation hétérotopique. Videography presented at
27th AFM conference, Brussels.
Proceedings and conference papers
1. Decrop, A., & Masset, J. (2014). A videography of tourist souvenirs around the world.
In Proceedings of the TTRA 2014 International Conference: Tourism and the New
Global Economy. (pp. 994-998)
2. Masset, J., & Decrop, A. (2014). People-things entanglement: An archeological
perspective on the relationships between people and things. In Actes des 13èmes
Journées normandes des recherches sur la consommation: Société et consommation.
(pp. 1-17). Rouen.
3. Decrop, A., & Toussaint, S. (2013). The Père-Lachaise cemetery: Between touristic
experience and heterotopic Consumption. In Marketing spaces and places: Shifting
tourist flows: Proceedings of the 5th ATMC (Advances in Tourism Marketing). (pp.
417-420)
4. Toussaint S. & Decrop A. (2011, March). Le cimetière du Père-Lachaise: entre
expérience nécrotouristique et consommation hétérotopique, Paper presented at the
10èmes Journées Normandes de la Consommation: Consommation et sociétés, ESC
Rouen, France.
5. Decrop, A. (2009, June). Artist-related determinants of popular concert prices: An
empirical study. 10th International Conference on Arts and Cultural Management,
Dallas: SMU.
6. Decrop, A. (2009, May). Les déterminants du prix des concerts de musiques actuelles :
les variables liées à l’artiste. Workshop : Marketing non-marchand : nouvelles
perspectives, Québec : Université Laval.
7. Decrop, A. & Kozak, M. (2008, May). Consumer goals in vacation decision making: a
multi-level perspective. Paper presented at 37th EMAC Conference, Brighton, U.K.
8. Decrop, A. (2008, April). Multiple levels of consumer goals in vacation decision
making. Proceedings of the 4th world conference for graduate research in tourism,
hospitality and leisure, Antalya: Anatolia, pp. 39-49.
9. Decrop A. & Derbaix M. (2008, March). L'expérience de spectacles vivants: éveil
socio-émotionnel et rites de passage, Paper presented at the 7èmes Journées
Normandes de la Consommation: Consommation et sociétés, ESC Rouen, France.
10. Decrop, A. (2007, September). The formation of destination choice sets: New light
through old windows. Paper presented at the Advances in Tourism Marketing
Conference Destination and Event Marketing: Managing Networks, Valencia, Spain.
11. Decrop, A. (2007, May). Rediscovering choice set theory in tourism research. Paper
presented at 36th EMAC Conference, Reykjavik, Iceland.
12. Pantin-Sohier, G. & Decrop A. (2007, April). The impact of product packaging on
brand image: Implications for new product development. Paper presented at Thought
Leaders International Conference on Brand Management, Birmingham Business
School.
13. Decrop, A., & Kozak, M. (2006, May). A multi-level framework for studying vacation
decision making. Paper presented at 35th EMAC Conference, Athens, Greece.
14. Derbaix, M., Decrop, A., & Zidda, P. (2006, May). Let’s talk about price! An
exploratory study on prices awareness, perception and consciousness for the
performing arts. Paper presented at 35th EMAC Conference, Athens, Greece.
15. Nisole, P., Zidda, P., & Decrop, A. (2006, May). Do Category Relations Matter? A
Conceptual Framework. Paper presented at 35th EMAC Conference, Athens, Greece.
16. Decrop A., & Copin, C. (2006, Mars). Le succès commercial d’Halloween en Europe a
la loupe des motivations enfantines. Papier présenté à l’occasion des « 5èmes Journées
Normandes de la Consommation », ESC Caen, France.
17. Decrop A. (2005, Septembre). La gratuité dans les services culturels: le cas des
musées. Papier présenté à l’occasion du colloque « Société flexible, société de
services. Quelle Europe sociale pour demain ? », Louvain-la-Neuve.
18. Decrop A. & Zidda, P. (2005, July). A typology of vacation decision-making modes.
Paper presented at the 4th Symposium on the Consumer Psychology of Travel,
Hospitality and Leisure research, Montreal, Canada.
19. Pantin-Sohier, G. & Decrop, A. (2005, June). The influence of the product's color an
shape on brand personality. Paper presented at the 12th International Product
Development Management Conference, Copenhagen, Danemark.
20. Decrop, A. (2005, June). Anti-Madridista: Negative symbolic consumption by football
fans. Paper presented at the European ACR conference, Göteborg, Sweden.
21. Derbaix, M. & Decrop, A. (2005, May). Live is Life or Experiencing Performing Arts:
Stressing the role of social dimensions. Paper presented at 34th EMAC Conference,
Milan, Italy.