presentation generale du cours et des objectifs bibliographie plan

presentation generale du cours et des objectifs bibliographie plan

Master 1 STRATEGIE ET MANAGEMENT DE LA COMMUNICATION
Plan de cours : Anglais.
Annette FOSTER
Semestre : 2 - UE 08 : Langues.
Volume horaire : - 20 Heures TD
Modalité du contrôle des connaissances : Contrôle continu, Coef : 0.5
PRESENTATION GENERALE DU COURS ET DES OBJECTIFS
(themes continued from semester 1)
OBJECTIVES : The accent is placed on understanding authentic documents (oral and written) and improving
oral expression ( aim C1 European level - Efficiency in a business setting). Business correspondence will also be
dealt with.
BIBLIOGRAPHIE
Aucune bibliographie n'est proposée par les enseignantes.
PLAN DE COURS
THEMES
1. Working abroad - cultural differences at work. Taking a gap year. Major events in the coming year
(American presidential elections).
2. Gender marketing ; Strategies to attract women; Presenting a women’s product.
3. Advertising media and methods; Starting and structuring formal presentations; viral marketing, keeping
control of a brand in social media
4. Presenting an advertising campaign: Creating a Buzz
5. Financial terms, managing investments; Emerging economies; Eurozone emergency – Is the Euro crumbling?
6. Going Green: Eco friendly companies; Meeting to tackle a controversy caused by a new energy company.
7. New technology. The use of social networks in business.
8. Difficult situations in the workplace. Best and worst business decisions. Meeting to solve a human resources
problem. Writing the minutes of meetings.
9. The language of meetings and teleconferencing. Simulating a teleconference meeting.
10. Doing business across cultures; Comparing difference business cultures. Holding a meeting to solve the
problems of an international merger.
11. The language of accountancy and finance. Internet banking. Understanding a balance sheet – Google.
Negotiating a contract. Talking about global economy.
12. Planning an event: Paralympic games: marketing and financial aspects. Planning student games simulation.
13. Presenting a sponsorship pitch for an event: management, financial and marketing perspectives. (Oral
presentation in groups of 3 and written report on project).
14. Dealing with a public relation problem and communicating to the press.
15. Business ethics. Environmental research. Organizing a cause marketing event.