Technology`s `white Heat` warms Up sportel 2013

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Technology’s
‘White Heat’
Warms Up
Sportel 2013
tober - Day 2
Tuesday 15 Oc
CONTENT
P01-03 GOLDEN PODIUM JURY P06 Judo Demo P07 Conferences Two Screens P10-11 FIA & FIFA P13-19 Market News
SPORTELnews02
Jury des Podiums d’Or : Tout sauf au ralenti…
A n’en pas douter le Jury des
Podiums d’Or de la 24è édition
de SPORTEL est fin prêt à franchir
tous les obstacles inhérents
à sa mission…
Présidé par un spécialiste en la matière, le
Champion Olympique du 110 m haies aux
JO de Montréal en 1976, ancien Ministre
des Sports Guy Drut, aujourd’hui membre
du CIO, ce jury 2013 proclamera ce soir le
verdict de cette compétition originale, créée
par Georges Bertellotti, et centrée autour des
plus belles images sportives et notamment des
ralentis les plus spectaculaires. Ces moments
forts devraient plus que jamais marquer les
esprits des invités, réunis dans la Salle Prince
Pierre du Grimaldi Forum, mais également
des téléspectateurs de la chaîne SPORT 365
qui retransmettra la cérémonie présentée par
Béatrice Wachsberger et Pedro Pinto.
Les jurés seront eux aussi tout sourire sous
les projecteurs de cette ligne d’arrivée : la
Championne de Tennis Marion Bartoli,
vainqueur du dernier Open de Wimbledon
et désormais heureuse retraitée, le cycliste
britannique Christopher Froome, vainqueur
du dernier Tour de France, le pilote finlandais
Juha Kankkunen, quadruple Champion du
Monde des Rallyes entre 1986 et 1993, et le
boxeur français Cheick Kongo, vétéran UFC et
Champion de Kickboxing.
Sept catégories seront mises à l’honneur :
Meilleur Ralenti Sportif Montage/Découpage,
Meilleur Ralenti Sportif Plan Séquence,
Meilleure Bande-Annonce ou Générique
Sportif, Grand Prix du Comité International
Olympique, Meilleure Illustration Sonore,
et nouveauté cette année le Prix du Public
«L’Equipe.fr» qui récompensera là encore le
meilleur ralenti sportif.
Et depuis 1997, les « Podiums d’Or »
récompensent également l’expression du sport
à travers le format des pubs audiovisuelles.
Cette compétition originale couronne en
effet les meilleures créations publicitaires
internationales à contenu sportif, visionnées
par des membres d’un jury toujours composé
de publicitaires, sportifs et dirigeants. Ce Prix a
été rebaptisé « Prix de la Publicité Christian
Blachas » en hommage à « Monsieur Culture
Pub », initiateur du Prix, et disparu l’année
dernière.
Le jury 2013 est présidé par Alain Cayzac,
Consultant chez Goetzpartners, et composé de
Axel Carrée, Brand Events Director de Lacoste,
Isabelle Ithurburu, journaliste à Canal+,
François Morinière, Directeur Général du
Groupe L’Equipe, Hamilton Sabot, gymnaste
médaillé de bronze aux JO de Londres, Xavier
Court, Cofondateur et associé en charge du
business development de Vente-privee.com,
Canel Frichet, Directrice Générale de Winamax,
Sandrine Schumacher Drhey, Productrice et
Fondatrice de Hellostranger/ Doppelgänger
et Mariama Signaté, Vice-Championne du
Monde de Handball.
Marion Bartoli, retour gagnant à la télé !
Marion Bartoli aura finalement attendu la retraite pour découvrir
le Sportel à Monaco.
Membre du Jury, elle se réjouit de cette première : « Je suis tellement accro au sport à la
télé –je regarde toutes les disciplines, même aux US- avec toujours cette envie de revivre les
émotions que j’ai moi-même connues sur les courts ! ».
Le hasard aidé par l’excellente mémoire de notre ami Adolphe Dhrey veut que l’année de la
consécration de l’équipe de France de Noah en Coupe Davis, en 1991 à Lyon, les images de cette
victoire historique pour le tennis français étaient primées à l’occasion des tout 1ers Podiums d’Or,
tandis que la jeune Marion dans les gradins de Gerland prenait, elle, une résolution d’importance:
elle serait championne de tennis… Le nouveau juré attend avec impatience de découvrir la
particularité de la compétition monégasque : les ralentis. « J’adore en abuser pour décortiquer les
mouvements, comme je viens de le faire pour ma finale de Wimbledon, mesurer ainsi les efforts
produits. A la télé, la difficulté est de savoir le placer au meilleur moment dans le live ». Si elle en
parle avec plus d’acuité, c’est qu’elle se voit bien effectué un retour gagnant… un micro à la main.
Consultante TV sur l’US Open, elle sait qu’elle va enchaîner d’autres compétitions pour Eurosport.
Mais ne lui parlez pas de reconversion de facto : elle grouille de projets en tous genres de nature
à laisser exploser toute son énergie. Comme au bon vieux temps du tennis…
HZ
TUESday 15 October 2013
1
SPORTELnews02
Tour de France Winner Froome
On The Podium Once Again
This year’s Tour de France winner Chris Froome is at Sportel as a member of the Podium d’Or jury. The Team
Sky cyclist is also currently taking a break from his the bike as part of his preparation for next year.
“I’ve been taking it easy for the last
ten days and will continue to do so for
roughly another month,” he said. “It’s as
much about having a mental break as a
physical one, but of course I’ll be doing
some running on the beach, some gym
work and going for an occasional bike
ride too.”
Chris Froome:
Currently enjoying a well-earned break
Froome’s 2014 schedule is currently
looking similar to last year, focusing on an
eventual second attempt at winning the
Tour de France, and no Giro d’Italia: “I’ll
be doing the Tour of Oman in February,
which is a great way to start the year,
and it’s pretty much guaranteed to be
good weather,” he said. “But it’s a proper
challenge with some tough climbs and
one stage with a mountain top finish on
Green Mountain. I’ll be concentrating on
the being in good shape for the Tour de
France so it’s too risky to take on the Giro
as well.”
MEdia PARTners
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TUESday 15 October 2013
As he currently has plenty of spare time
on his hands, Froome is watching more
sport than usual. “Generally I’m pretty
bad at watching sports because I’m
away so much, but I really enjoy rugby
and athletics,” he admitted. “I love to
watch fast-moving sports where people
push themselves to the limit, as we do in
cycling.”
And perhaps unsurprisingly, one of
Froome’s sporting heroes is fellow cyclist
and Monaco resident Eddy Merckx. “What
he achieved was amazing, winning the
Tour de France five times is an incredible
feat, as was winning the Tour and the Giro
in the same year,” he said. “But what really
impresses me most about him is that his
hunger to win lasted for a decade. Refinding your motivation after so much
success is very hard, and even today it’s
clear that he loves and cares about cycling
very much.”
SPORTELnews02
A hurdle free
presidency
Guy Drut, former Olympic
champion in 110 metres
hurdle at Montreal, is this
year’s president of the
Golden Podium jury.
Une présidence
sans obstacles
Guy Drut, ancien champion olympique du
110 mètres haies à Montréal, est cette année
le président du jury des Podiums d’Or.
« C’est la première fois que je remplis ce rôle et je dois dire qu’il règne un très
bon climat au sein de notre équipe, composée de champions tous azimuts.
Une vraie complicité s’est immédiatement installée entre nous ».
Une fois sa carrière sportive terminée, Guy Drut a trouvé dans la politique
son nouveau combat et sa nouvelle passion. Maire, député et ministre des
Sports, des mandats et une fonction qu’il a endossés « non pas par hasard
mais porté par une réelle conviction. Aujourd’hui, tout cela est derrière moi.
Une carrière sportive s’arrête inéluctablement. J’en ai fini avec la politique car
cela ne correspondait plus à mes valeurs ».
Membre du Comité international olympique, Guy Drut se montre satisfait
du choix de Tokyo, ville organisatrice des Jeux Olympiques en 2020. « C’est
très bien. Au-delà des infrastructures et de l’accueil qui sera réservé aux
sportifs, c’est un beau geste que fait le CIO au Japon, pays qui a beaucoup
souffert ces derniers temps ».
Et la candidature de Paris ? « Il est un peu tôt pour en parler. Il faut d’abord
se poser trois questions : pourquoi, comment et avec qui ? Et cette dernière
question est des plus importantes car il faut trouver la bonne personne
capable de fédérer toutes les énergies ». Paris devra suivre le titre de la
biographie de Guy Drut : « Une haie après l’autre »…
GC
“It’s my first time in this role and I have to
say there’s a fantastic atmosphere in our
team, which is made up of athletes from
across the board. There was an instant
rapport between us”.
When his sporting career came to an
end, Guy Drut found a new outlet for
his passion and drive in politics. Mayor,
Member of Parliament and Sports
Minister, all functions that he took on
“not by chance but because of a real
conviction. But all that’s behind me now.
A sporting career is bound to come to an
end one day. I left the world of politics
because it no longer corresponded with
my values”.
Member of the International Olympic
Committee, Guy Drut is happy that
Tokyo has been chosen to organise the
2020 games. “I think it’s a great choice.
Not only will Tokyo provide a fantastic
infrastructure and a great welcome to the
athletes, it’s also a really great gesture on
the part of the IOC towards Japan, which
has suffered so much over recent years”.
And the Paris campaign? “It’s still a little
early to talk about that. There are three
questions that need to be asked first: why,
how and who with? That last question
is the really important one as it’ll need
exactly the right person to consolidate
all those energies”. Paris should take note
of the title of Guy Drut’s biography: “One
hurdle at a time”.
TUESday 15 October 2013
3
SPORTELnews02
Jury du Prix du Livre SPORTEL
Philip PLISSON, Bernard SPINDLER, Benoît HEIMERMANN, S.E. Mme Yvette LAMBIN-BERTI, Patrick MAHÉ (Absent : Jean-Pierre MOUGIN)
Marin-Photographe
Philip Plisson est un photographe
français, né à Orléans, spécialisé dans les
photographies maritimes. Il installe tout
d’abord une galerie à la Trinité-sur-Mer dans
le Morbihan avant de déménager les bureaux
de sa société dans la commune voisine pour
construire de plus grands locaux et donner
une nouvelle impulsion à cette société.
Mais le feu sera plus fort que l’eau : ce
bâtiment sera détruit par un incendie.
Fervent défenseur de la mer en général, il est
l’auteur de nombreux ouvrages de photos,
il participe régulièrement à des conférences
ou des sommets pour défendre la mer,
notamment à Bruxelles lors de réunions de
l’Union européenne. Il est nommé peintre de
la Marine en 1991.
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TUESday 15 October 2013
« Voilà trente ans que je photographie la mer
et je vais sortir mon 67e livre. Pour moi, ce qui
est important pour un livre qui met en avant
tel ou tel sport, c’est la couverture, le choix de
la photo est très important c’est ce qui peut
faire la différence d’un ouvrage à l’autre ».
Soudain, son regard bleu zoome sur le côté
en direction de la baie vitrée, « la couleur de
la mer est fantastique aujourd’hui ». Il ne peut
s’en détourner même si à Monaco, il vient
présider le jury du meilleur livre de sport.
« La mer fait partie de moi, c’est toute ma vie,
ma chance c’est d’avoir toujours été au bon
moment pour l’immortaliser. Je suis avant
tout un marin qui photographie ».
Philip Plisson a pris son bateau un jour pour
relier Dunkerque à Menton.
« Ce périple a donné
naissance à un livre
« La France vue de la
mer ». Philip Plisson
la découvre à l’âge de
quatre ans. Plus rien ne
fera barrage entre elle et lui.
« Mes parents étaient musiciens. Ils ne m’ont
pas transmis ce don. Ils avaient « l’oreille »,
moi j’ai eu « l’œil ». Car, voyez-vous, même si la
mer est un élément des plus photogéniques,
il ne faut pas seulement la regarder mais la
voir. Il faut saisir ce supplément d’âme qui
fera d’une simple photo, une œuvre d’art ».
A Monaco, Philip Plisson est venue les mains
vides avec juste un boîtier. Histoire de
perpétuer son écume des jours…
GC
SPORTELnews02
Winners From
An exhibition of sporting
photographs supplied by Getty
Images, situated in the Diaghilev
Exhibition Hall, level -1, is based
around the theme of winning,
and features 15 shots of athletes
at the ecstatic moment of a
famous victory.
“The exhibition is the result of a joint
initiative between Sportel and Getty Images,
and is intended to add some sporting spice
to the Diaghilev Exhibition Hall, level -1, as
well as to reflect the richness and diversity
of as many sports as we possibly could,
including some pictures from last year’s
London Olympic Games,” Eugene Cariaga,
Getty Images’ Commercial Director, said.
In order to spread the word about Sportel,
Getty Images also has its own photographer
working at the event: “I have been attending
Sportel for years, ever since I worked for the
IOC in fact, and have for some time thought
that it really deserves to be recognised
outside its core constituencies of sports
programming producers and broadcasters,”
Cariaga added. “In order to help to achieve
this, we are also collecting and curating live
images as they happen here in Monaco,
and then making them available to news
agencies in order to showcase this fantastic
event, which brings together all aspects of
sport,” Cariaga added.
Getty Images photographers took a total
of 1,4 million pictures during the London
Olympics, which, after being curated, ended
up as the 80,000 images that are currently
on the agency’s website: “We cover 27,000
sporting events each year, and we have a
total of close to 30 million sports images in
our library,” he revealed.
“In total there are 96 million photographs
on there, including shots of Mohamed
Ali, Marylin Monroe and Don McCullin’s
stunning work during the Vietnam war, and
only 1% of that total are not yet digitized.
We also work closely with many sports
federations, just one of the many reasons
why we come here every year.
You’ll find that quite a few of the images
that those organisations use on their stands
come from our library.”
TUESday 15 October 2013
5
SPORTELnews02
La force
uille
tranq
En mettant le judo à l’honneur, Sportel vit un grand moment avec la présence de Teddy Riner, champion olympique et
sextuple champion du monde et celle de Loïc Pietri, le jeune Niçois, médaillé d’or aux derniers champions du monde
au Brésil. Les jeunes du Judo Club de Monaco, entraînés par Marcel Pietri (le papa du champion), n’en croyaient pas leurs
yeux et les i-phones étaient de sortie pour immortaliser cet instant en compagnie de leurs héros, ces-derniers leur prodiguant
quelques conseils. « Avant une compétition, il est normal que vous soyez stressés. Mais il y a un bon et un mauvais stress. Il
faut trouver le bon dosage », confie Loïc Pietri. « Moi, ajoute Teddy, avant un combat, j’écoute beaucoup de musique et je
me promène longtemps ». Puis, le champion est revenu sur ses blessures répétées qu’il essaie d’endiguer « pour être prêt en
février prochain au tournoi de Paris-Bercy ». Je ne veux pas manquer ce rendez-vous avec mon public ». Puis il est revenu sur
l’évolution de son sport : « Aujourd’hui, le judo est plus rapide et ce dans toutes les catégories, voilà pourquoi je ne cesse de
m’entraîner afin de m’améliorer ». Mais Teddy, tu as des faiblesses ?, lance un jeune garçon. « Oui, j’en ai bien sûr mais mes
adversaires ne les connaissent pas ».
GC
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TUESday 15 October 2013
SPORTELnews02
TWO SCREENS, ONE OPPORTUNITY?
Panel debates risks and rewards of the second screen
promising; “and probably the least
understood model of all — as a way of
broadening existing revenue streams by
using the second screen as a one-to-one
opportunity to deepen fan engagement”.
THE SECOND screen represents a huge
opportunity, agreed the panelists at
yesterday’s AP conference Second Screen:
The Big Game, moderated by AP’s
managing editor, Lou Ferrara. But while
nobody in sports broadcasting can afford
to ignore the second-screen phenomenon,
the debate continues as to whether it will
complement or cannibalise content on the
first screen.
Aidan Cooney, CEO of Opta, had no doubts.
“Simply put, the second screen does not
pose a threat but a pure opportunity,” he
said. “We are very much at the beginning of
the curve and the future is exciting.”
Stephen Nuttal, senior director of YouTube
Sports EMEA, agreed that the second
screen offered huge potential, particularly
for brands hoping to penetrate “the
commercial-free environment of sports
stadiums”. But he disputed that the transition
from legacy media to the second screen had
only just begun. “There’s no longer such
a thing as a single-screen experience,” he
claimed. “People are now enjoying sports
on a portfolio of screens. The challenge is to
work out what role you play when it comes
to delivering to all those screens.”
But Laurent Prod’Homme, director of
rights acquisitions and sales at Eurosport
International, was less convinced. While
acknowledging the second-screen offered
new and compelling ways of “maximising
the live experience”, he pointed to research
stating that only 10% of people consume
content on the second screen that is
related to the content being shown on
the first, indicating an inevitable degree of
cannibalisation.
Other surveys, meanwhile, have found
that, on average, consumers now switch
media platforms 27 times per hour. “That
could make monetising the second-screen
experience difficult because of the dilution
of the advertising message,” Prod’Homme
observed.
Prod’Homme also urged rights-holders not
to sell the same rights for the same content
to both the first and second screen. “At
the end of the day, that’s selling the same
content twice,” he said. “And exclusivity in
sports is still very important.”
In terms of monetising the second-screen,
Cooney said there were essentially three
commercial models: the tried-and-tested
subscription model; the less proven
advertiser-generated model, which is still
in the experimental phase but looking
Carlos De Marchis, Deltatre’s chief product
officer and group director of product
management, noted that the millennial
generation watch far more sports online than
on TV. “So for some young people, television
is no longer the obvious consumption
choice. Not to scare broadcasters, but they
shouldn’t underestimate this change. And
they need to embrace it before somebody
else does.”
DelTatre and Monterosa
to create secondscreen sports ap
DELTATRE
and
London-based
Monterosa are to develop a secondscreen tablet app for Canada’s
national public broadcaster to
complement CNC’S coverage of
February’s Winter Olympics in Sochi.
By merging the content management
capabilities of Deltatre Forge and
Monterosa’s API-driven LViS Studio,
the partners will create an intelligent
second-screen app to provide fans
with up-to-the-moment results and
multimedia editorial content.
Deltatre’s Carlo de Marchis said: “We
have a great tradition of providing
clients with first-to-market solutions
to maximise the value of their sports
rights. Working with Monterosa, we
are pleased to expand our offer to
provide a complete digital solution,
including a cutting-edge, secondscreen user experience.”
RMC attaque...
RMC a installé son studio au coeur de
Sportel pour diffuser en live deux de
ses émissions-phare : «Luis attaque»
avec comme invités, au micro de Luis
Fernandez, Jean-Pierre Rivière, le
Président de l’OGCNice, et son entraîneur
Claude Puel, suivie du «Moscato Show».
TUESday 15 October 2013
7
SPORTELnews02
WORLDLINX ALLIANCE
Strength in unity
LAST night saw the unveiling of WorldLinX
Alliance, billed as a “new solution for
your wireless challenge”. The initiative,
which draws on the strengths of a
collective of European broadcast service
providers to optimalise the provision of
wireless resources — specifically aircraft,
helicopters, motorbikes and RF links —
was announced by Gabriel Fehervari,
who will serve as president of WorldLinX,
Gilles Sallé, CEO and founder of AMP
Visual TV, and Jacques Hendrickx, the
new company’s CEO.
WorldLinX intends to establish a network
of local partners across Europe, who will
share equipment, expertise and R&D
facilities to serve those sports, including
cycling, sailing, marathons and crosscountry skiing, that require wireless
equipment. “We are entering a new era
of television and we want to combine our
strengths to make image production for
all sports easier to understand and more
available,” Fehervari said at the Sportel
press conference to launch WorldLinX.
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TUESday 15 October 2013
SPORTELnews02
MARKET
NEWS
STAND
STAND
WORLD KARATE FEDERATION
GRASS VALLEY
K20
The WKF is pleased to invite you to the biggest karate show
on earth, the World Karate Championships. This event will be
aired by more than 20 broadcasters in over a hundred countries
worldwide. Do you want to join the show? Please visit us at the
Sportel WKF stand number K20.
K10
Grass Valley® will demonstrate at Sportel its next generation
live sport production workflow that enables content to be
produced more efficiently, to tell a better story and to address the
challenge of the second screen and social media.
With K2 Dyno® every operator is capable of managing replay at
the speed of light but also managing content, tagging, logging,
or even editing graphics! In combination with K2, K2 Dyno and
EDIUS® or other editors, GV STRATUS® provides the ability to
create more content with easy to use applications, and automated
collaborative workflow capabilities in a multi-site environment.
For more information visit: www.grassvalley.com
_________________________________________
STANDS
K24, K25
SONY CORPORATION
_________________________________________
STAND
K12
Radiant Studios LTD.
Award winning London-based creative agency, Radiant
Studios are specialists in branding, design and visual effects
for worldwide sports organisations, media and entertainment,
both on screen and in print. Their work has been recognised by
numerous judging panels including Promax/BDA, International
Monitor, Creative Circle and the Sports Industry Awards.
Offering an integrated entertainment experience through
its electronics, mobile, music, pictures, game and the Sony
Entertainment Network, Sony is uniquely positioned to be one
of the world’s leading consumer brands. Sony is renowned for
its audio-visual products in both the consumer and professional
markets, such as the BRAVIA™ LCD high-definition (HD)
television, Cyber-shot™ digital camera, Handycam® camcorder,
“α” (pronounced Alpha) digital SLR camera, Xperia™ Tablet and
Walkman® MP3 player as well as its VAIO™ personal computers
and 3D HD professional broadcast equipment.
_________________________________________
STAND
K14
Catalyst Media Group Ltd.
Catalyst Media Group Ltd. is a Hong Kong based company that
acquires, creates and develops international and Asian sports
and entertainment properties. The company was established by
its founder Patrick Murphy in response to the growing demand
for high quality sports and entertainment content in the Asia
Pacific region. Catalyst Media Group Ltd. works closely with
property owners, media organizations and brands by providing
tailored services and solutions that helps their customers
achieve their objectives. The company provides a full range of
services including consulting, brand development, media content
and sponsorship sales, client servicing and event management.
TUESday 15 October 2013
9
SPORTELnews02
PRÉSENTATION « FIA Grand Prix Formule E »
La F1 se branche
à l’électrique !
Quand la Formule 1 se met à l’heure
du développement durable, cette union
improbable donne naissance au tout
nouveau Championnat du Monde de F1
électrique…
A partir de septembre 2014, 10 étapes dans
10 grandes villes verront s’affronter 10
équipes internationales composée de deux
pilotes et de monoplaces standardisées
sur des circuits exclusivement urbains,
puisque dans un environnement silencieux
et non-polluant !
Cette révolution dans la course automobile
a été officiellement révélée à Sportel, à
l’attention de la presse et des broadcasters
intéressés.
Bien sûr, ici en Principauté, l’annonce du
Grand Prix de Monaco électrique du 9 mai
2015 a fait sensation, aux côtés des épreuves
de Pékin qui fera l’ouverture, Putrajaya en
Malaisie, Hong Kong, Punta del Este, Buenos
Aires, Los Angeles, Miami, Berlin et Londres.
Alejandro Agag, CEO de cette nouvelle
Formula-E, s’est montré enthousiaste
voire militant. « Ce nouveau circuit
international va devenir une formidable
vitrine pour promouvoir la mobilité propre.
En démontrant de la sorte que la voiture
électrique peut être attractive car elle est
rapide et engagée dans de telles courses, le
choix de l’électrique va devenir la meilleure
option ».
Et pour accentuer la sensibilisation des
plus jeunes à cette problématique, les
organisateurs veulent miser sur la carte de
l’interactivité. Non seulement les gamers
pourront se mêler à la véritable course
avec leur bolide virtuel via une plate-forme
multijoueurs, mais ils apporteront leur
soutien au pilote dont ils sont fans en votant
pour lui via Twitter. Conséquence : le pilote
dans son cockpit verra sa puissance moteur
boostée pendant plusieurs secondes en
temps réels pendant la course ! Au grand
dam peut-être des inconditionnels de la
course automobile…
A noter que la durée de course de chaque
Grand Prix sera d’une heure et que chacun
des pilotes aura droit à deux arrêts aux
stands pour changer de… voiture !
Si les teams très internationaux sont en
cours de constitution, la liste des pilotes
susceptibles de s’engager dans ce nouveau
championnat circule pour l’heure en privé,
à destination uniquement des diffuseurs TV
intéressés. Peut-être là encore pour ne pas
faire trop de bruit…
Hervé Zorgniotti
«FIFA World Cup TV & Multimedia - Getting ready for
Le couverture multimédia fait flamber la facture
L’année prochaine, le Brésil sera l’épicentre de la
Planète Football et la Coupe du Monde FIFA par
conséquent l’événement sportif le plus suivi et
regardé. Pour réussir ce rendez-vous hautement
télévisuel, on ne change pas un dispositif qui a déjà
fait ses preuves par le passé, mieux on l’améliore.
C’est en substance le message que sont venus
adressés hier à Sportel Niclas Ericson, Directeur
de FIFA TV, et Francis Tellier, Directeur de HBS.
Forte du succès et des audiences réalisés par la
Coupe des Confédérations, souvent considérée
comme une répétition du Mondial, la FIFA se
montre très confiante dans le déroulement de
l’événement au Brésil.
« Les travaux de construction des stades sont en
bonne voie d’avancement, la moitié demeure
encore en chantier, l’autre moitié a d’ailleurs
servi pour la Coupe des Confédérations. On
veille à la qualité de toutes les infrastructures,
jusqu’à l’état des pelouses » a indiqué Niclas
Ericson qui a néanmoins succombé à un effet
d’annonce : « La Finale 2014 sera retransmise en
TVHD, dans le format 4K ».
En matière de production des images par le
diffuseur hôte, le même depuis 2002, Francis
10
TUESday 15 October 2013
Tellier a insisté sur « la continuité de services »
mise en œuvre par HBS. Parmi les nouveautés,
il a cité l’uniformité du plan de couverture
à 34 caméras pour tous les matches, une
couverture accrue en live des moments-clés
la veille des matches (conférence de presse,
entraînements…) et la mise en œuvre d’un flux
accru de ralentis et autres séquences émotion.
« L’idée est de proposer plus de contenus
autour des matches et de faciliter toujours plus
l’accessibilité à tous ces contenus, a répété le
patron de HBS ». Enfin il a dévoilé les noms des
8 réalisateurs qui seront aux manettes, dont
les Français Jean-Jacque Amsellem et François
Lanaud.
En conclusion, Niclas Ericson a indiqué que
cette Coupe du Monde sera très axées sur le
multimédia, ce qui explique que la production
TV sera la plus chère de l’histoire du Mondial,
dépassant les 504 M$ de 2010, « le but étant
de positionner toujours plus l’événement sur
les réseaux sociaux, malgré la crainte affichée
par les diffuseurs traditionnels. C’est la raison
pour laquelle nous multiplions les accords
comme avec Google+ et YouTube. D’autres vont
suivre… ».
Hervé Zorgniotti
SPORTELnews02
LAUNCH PRESENTATION / FIA Formula E Championship
Yesterday’s presentation of the new
Formula E racing classification featured a
speech by Formula E CEO Alejandro Agag.
“We intend to achieve that by engaging kids
of between 10-14 years old, because we
want them to choose to buy an electric car
when they are old enough to drive.”
In it he outlined the details of the races
and how the sport intends to engage
with a young audience as well as with
existing racing fans.
Formula E’s strategy for attracting a
younger audience is based on interaction
and engagement: “We have developed an
online, multi-player video game which will
allow the players to race in real time with
the race as it is actually happening, and
alongside that the fans will be able to vote
for the driver who gets the ‘push to pass’
booster. It lasts for 10 seconds and gives the
car an extra 50 bph,” he revealed.
“We started this project one year ago
in order to fulfill the FIA’s vision of a
sustainable championship,” he said. “Clearly
there is a powerful movement towards all
forms of sustainable transport, and running
alongside that is a big trend towards everbigger cities. And those so-called megacities are also seeing problems both in
transport and pollution, so we see Formula
E as an essential spectacle, and also as
contributing to a movement for cleaner air,
and for electric cars.”
All Systems Go
For Formula E, The
Silent Revolution
There is however, a serious misperception
of electric cars which Formula E will be
tackling head-on: “We need to make electric
cars more attractive because they are widely
perceived as being slow and boring, but in
fact they’re fast and they’re cool, and our
mission is to demonstrate that,” Agag said.
Alongside the social media and online
strategy, Agag is also keen to engage with
broadcasters: “It remains the most powerful
way to attract a mass audience and I’d like
to thank Fox Sports who have believed in
this championship since the beginning
and who came on board very early,” he
admitted. “Consequently we will be on air in
88 territories through Fox’ networks, but the
broadcast rights, which are being handled by
MP & Silva, are still free for some interesting
countries.”
Gary Smith
the greatest show on earth»
Multimedia coverage sends costs soaring
Next year Brazil is set to be the epicentre of Planet
Football and the FIFA World Cup the most watched
sporting event. For such a highly televised event
to succeed, there’s no point changing a strategy
that has already proved its worth, but you can aim
to improve it. This was the basic message that
Niclas Ericson, Director of FIFA TV and Francis
Tellier, Director of HBS, came to deliver at Sportel
yesterday.
Buoyed by the success and audience ratings
seen during the Confederations Cup, which is
often considered a repeat of the World Cup,
FIFA seems very confident about the way things
are going in Brazil. “Construction work is well
advanced on the stadiums; half are still being
built and the other half has already been used
for the Confederations Cup. We are keeping an
eye on the quality of all the infrastructure, right
down to the state of the grass”, declared Niclas
Ericson, who took advantage of the occasion to
make an announcement: “The 2014 final will be
broadcast in TVHD, 4K format”.
With regard to the production of host
broadcaster images, which has been
unchanged since 2002, Francis Tellier
underlined the importance of “continuity of
service” as supplied by HBS. He announced
several innovations, including 34 camera
uniform coverage of all matches, live coverage
of key moments the day before each match
(press conferences, training sessions …) and
streaming of slow motion action replays and
other high adrenalin shots.
“The idea is to offer more content for each
match and to make access to such content
even easier”, repeated the HBS boss. Lastly he
revealed the names of the 8 directors who will
be at the controls, including Frenchmen JeanJacques Amsellem and François Lanaud.
Niclas Ericson concluded by stating that the
2014 World Cup will be heavily focused on
multimedia, which is why this will be the most
expensive TV coverage in its history, exceeding
the 504 M$ spent in 2010. “Our aim is to be
evermore present on social media, despite
fears expressed by some of the traditional
broadcasters. That’s why we’re multiplying
agreements with sites like Google+ and
YouTube. Others will follow …”
TUESday 15 October 2013
11
SPORTELnews02
PANELS
TODAY
Conference Room
Level -1
in partnership with
SPORTS VIDEO GROUP
15:00 - 16:00
SPORTEL & SVG Expert
Panel I
Federation & Agency
Perspectives on Rights
in the Digital Age
17:00 - 18:00
SPORTEL & SVG Expert
Panel II
Understanding the
TV Anywhere Market
12
TUESday 15 October 2013
Giving fans what they want at a price you can afford
opportunities,” Kerschbaumer said,
“but it’s complex in terms of rights
and the fear of cannibalisation.
We’re just getting started as far
as really understanding what ‘TV
anywhere’ means.”
Sport is the ultimate appointment
viewing.
“The beauty of sport is that,
unlike programming like drama
or sitcom, it’s DVR proof,” said Ken
Kerschbaumer, editorial director
of Sports Video Group (SVG).
“But fans no longer accept the
argument that they have to watch
sport exclusively on the big screen.”
In other words, people now want
their sport fix when and where
they want it, on any and every
device — and if they can’t watch the live
broadcast signal, they will track the score via
any other platform or feed.
In a second SVG session,
Kerschbaumer will lead the
conversation on how to “do more for
less” in terms of production. With the
trend towards more smaller sports
events, generating correspondingly
smaller ad and subscription revenues, the race
is on to “stretch production dollars and produce
sports coverage that looks better than it costs”.
This
afternoon’s
SVG
expert
panel,
Understanding The TV Anywhere Market,
is designed to help the industry rise to the
challenge of delivering this richer sports
experience, which ranges from live streams and
video highlights to enhanced statistics, social
media, message boards and games. Moderated
by Kerschbaumer and featuring a panel of “real
experts” from across the broadcast and sports
spectrum, the session will explore what the new
generation of anytime, anywhere viewers want
and how best to give it to them. “There are a lot of
Advances in camera and production technology
are helping to create a high-cost look on a low
budget, “but the real trick is trying to figure
out how to keep people at home and produce
sport events without the need for travel”,
Kerschbaumer said.
The negative impact on rights-holders and
sports federations of badly produced content
should not be underestimated, he added:
“Consumers notice when a production isn’t
done well and that doesn’t make anybody look
good.”
JS
SPORTELnews02
MARKET
NEWS
STAND
K18
LEGENDS FOOTBALL LEAGUE (LFL)
What BusinessWeek recently called ‘World’s Fastest Growing
Sports Franchise’ has arrived to Sportel, US’ popular Legends
Football League (formerly Lingerie Football League) has become
a global sport with league play in USA, Canada, Australia and
in 2015, Europe. Unlike American football that has failed to
draw an audience globally,
the LFL has translated well
with LIVE audiences of over
25,000 packing stadiums and
now broadcast to nearly 120
territories around the world.
LFL matches are professionally
produced in high-definition with
broadcast network graphics
and commentators. In addition
to matches, broadcasters
are provided with significant
shoulder-programming.
STANDS
E11, E12
E22, E23
FIGHTING SPIRIT
Fighting Spirit is the leader in the international distribution of
fighting sports TV programs including Boxing, Kickboxing, MMA,
Wrestling and TV Reality shows.
1,000 hours of premium programs and over 250 Live events per
year from the most famous fighting promotions are listed into
the Fighting Spirit’s catalog. The company is recognized as an
international reference brand thanks to its unique experience
and partnerships with many channels worldwide. Come visit
Fighting Spirit (E11-12-22-23) and live a great experience with
Fighting Spirit’s passionate team !
_________________________________________
STANDS
J02, J08
NBC UNIVERSAL
Rhys Beer has recently joined NBCUniversal International TV
Distribution in the newly created position of Vice President, Sports
Distribution & Business Development. In this role, Beer will be
responsible for leading and implementing growth opportunities
and revenue generation through the sales of NBCUniversal’s
existing sports programming. He will also work closely with the
NBC Sports Group in the U.S. to develop strategies to grow
NBCU’s sports rights portfolio and its syndication business, in
addition to identifying strategic partnerships outside of North
America. Beer is based in London and reports into Don McGregor,
Executive Vice President, International TV Distribution.
_________________________________________
STANDS
K01, K02, ESP03
_________________________________________
STANDS
E01, E02, E03
E04, E13, E14, E15
Host Broadcast Services / HBS
Host Broadcast Services (HBS), fully owned by Infront Sports &
Media, is a specialist multi-media organisation incepted in 1999.
With international television and multi-media experts on board,
HBS designs and implements worldwide - on behalf of FIFA and
other Sports Federations – custom-designed, award-winning
deliverables and services. For more, see www.hbs.tv
AD VALEM / TELESPAZIO
FIBER & SATELLITE / A TV NETWORK REVOLUTION BY :
IMAGINE TELESPAZIO & AD VALEM TECHNOLOGIES : one
of the major satellite services company, in partnership with the
most innovative player in the media broadcast market today.
AD VALEM TECHNOLOGIES & TELESPAZIO : Fiber
technologies combined with satellite broadcasting solutions. A
SPORTLAB to think about the future.
IMAGINE A REVOLUTION: In access, In content, In quality, In
security, In financial performance.
TUESday 15 October 2013
13
SPORTELnews02
Le nouveau PrEsident du CIO
Thomas Bach attendu A
SPORTEL AUJOURD’HUI
Le nouveau Président du Comité International Olympique
(CIO) Thomas Bach est attendu aujourd’hui à SPORTEL où
il assistera aux côtés de S.A.S. le Prince Albert II de Monaco,
Président d’honneur de SPORTEL, à la cérémonie des Podiums
d’Or qui récompense les plus belles séquences de sport de
l’année. Il remettra sur scène le Grand Prix du CIO distinguant
une séquence qui reflète au mieux les valeurs olympiques.
Thomas Bach, de nationalité Allemande, vient d’être élu
neuvième président du Comité international olympique (CIO),
succédant ainsi au Belge Jacques Rogge en poste depuis 2001.
Cet ancien escrimeur, sacré au fleuret par équipes aux Jeux de
Montréal en 1976 est entré au CIO en 1991.
Gary Payton
The Place To Be Is Sportel
Legendary NBA player Gary Payton was in Monaco
at Sportel yesterday signing autographs on the NBA
stand. At 46 years old,Payton is happily retired. “I
achieved everything I wanted to as a player, including
being inducted in to the Basketball Hall of Fame. These
days I work as a commentator for Fox Sports, and I’m
also an ambassador for the NBA. While I’m here I’ll be
attending various promotional events with a bunch
of NBA stars both current and past, because right now
the NBA is targeting raising awareness of basketball in
Europe, and I’m really happy to help with that.”
14
TUESday 15 October 2013
New IOC President Thomas Bach
to Visit Sportel TODAY
Thomas Bach, the newly elected President of the International
Olympic Committee (IOC), is visiting SPORTEL today in order to
participate to the Golden Podium Ceremony alongside H.S.H.
Prince Albert II of Monaco, Honorary President of SPORTEL. The
Golden Podium Ceremony rewards the producers of the best
sports sequences of the year. Thomas Bach will be presenting
the IOC Grand Prize which rewards the best sport image that
convey the Olympic values.
Thomas Bach, a German national, is the ninth President of the
IOC. He succeeds Belgian Jacques Rogge who had occupied
the post since 2001. This former fencer won an Olympic Gold
Medal with the foil team at the Montreal Games in 1976. He
joined the IOC in 1991.
SPORTELnews02
Red Bull
celebrates FOX
Sports deal,
new Baumgartner
doc and return
of Air Race
FEELING BULLISH
RED BULL comes to Sportel on the back
of a multi-year partnership deal with
FOX Sports Networks that will see all
four Red Bull World Series events on US
television for the first time.
Over three years beginning in 2014, FOX
Sports 1 and 2 will air close to 180 hours
of World Series programming, consisting of
both live coverage and highlights from Red
Bull’s Crashed Ice World Championship,
X-Fighters World Tour, Cliff Diving World
Series and — back after a three-year hiatus
— Air Race World Championship.
“Red Bull has a long history with FOX
Sports,” said Alexander Koppel, CCO of
Red Bull Media House. “They share our
conviction that a partnership is more than
a deal — it’s an active collaboration to
find new and innovative ways to engage
audiences.”
The FOX Sports deal is only one cause for
celebration on Red Bull’s Sportel stand.
The Austrian company is also marking the
first anniversary of Felix Baumgartner’s
supersonic freefall jump with a new
documentary called Mission To The Edge:
The Inside Story Of Red Bull Stratos.
Containing never-before-seen footage of
Baumgartner’s record-smashing 24-mile
jump, during which he became the first
human to break the sound barrier with
his own body, the feature-length film is
available for licensing in English, German,
Spanish, French and Portuguese.
“It looks at Felix’s incredible feat with a bit
of distance and in a lot more detail than
the original Red Bull/National Geographic
documentary, Space Dive,” said Red Bull’s
International Symposium
Next Generation Event Broadcasting
head of sales and business development,
Bernhard Hafenscher. “It’s a compelling
and astonishingly honest account of what
really happened on that historic day.”
Meanwhile, the return of the Red Bull Air
Race World Championship next year is
also generating a buzz. To be staged in six
countries on three continents, the world’s
fastest motorsport series re-launches on
February 28 in Abu Dhabi, UAE.
The Air Race was suspended in 2010
following safety concerns, but Hafenscher
said several new rules, pilot training camps
and a number of technical improvements,
including standard engines and propellers
for all pilots and changes to the height and
composition of the nylon pylons, had not
only raised the bar in terms of safety, but
also in excitement.
JS
TODAY
10:30 - 12:30
Conference Room
Level -1
TUESday 15 October 2013
15
MARKET
NEWS
STANDS
STANDS
SPORTS195
TOP RANK, INC.
K26, K27
SPORTS195 is THE Global Social Network for Sports, covering
300+ sports in over 195 countries, at all levels of sports, from
professional to amateur. There are three pillars to SPORTS195:
For the FAN: One platform to follow all of your sports interests
anywhere in the world and engage with content and others
through sharing images, video and comments.
For the ATHLETE: Allows professional, amateur and
recreational athletes to showcase their athletic involvement and
accomplishments. For the INSTITUTION: A sports infrastructure
solution for schools, clubs, teams, leagues, countries and local
communities to manage sports within one environment. www.
sports195.com
B05, B06
Established in 1966 by Hall of Fame promoter Bob Arum,
Top Rank Boxing produces fights around the globe featuring
legendary fighters such as Muhammad Ali and Manny Pacquiao.
As a boxing brand with partners worldwide, we’ve maintained a
presence at Sportel since its inception.
Visit us at www.TopRank.com
_________________________________________
STANDS
F12, F13, ESP05
DELTATRE SPA
Deltatre supports rights holders in delivering multi-dimensional
and multi-platform sporting coverage focusing on three different
experiences: online, providing truly immersive digital user
experiences; onstage, adding value for viewers on venue and
on linear TV; backstage, for those who work behind the scenes
enabling any other front-end service. www.deltatre.com or
[email protected] Twitter: @deltatre
_________________________________________
STAND
K06
X-TREME VIDEO
_________________________________________
STANDS
F03, F10
GLOBECAST
Globecast’s specialist sports and special events teams from
around the world will be on hand to discuss the company’s
international infrastructure and expertise, which allow it to offer
broadcasters a complete end-to-end solution - from on-site
broadcast facilities to contribution and international distribution
of any sporting event in SD, HD or even 3D.
Globecast: taking content further.
We are the leading worldwide
distributor of action sports
content.
Our library contains over 1000
titles ranging from exciting
sports videos to an expanding
list of adventure, documentary
and lifestyle programming.
Content available across
all platforms, including TV,
VOD, EST, social and mobile
platforms,
non-theatrical
distribution and DVD.
www.x-tremevideo.com
SPORTELnews02
Partenariat satellitaire
Satellite Partnership
De gauche à droite : Emmanuel De La Torre (AD VALEM), Philippe Jouteux (TELESPAZIO), Hervé Postec (TELESPAZIO)
Telespazio, groupe international, pionnier dans les
télécommunications satellitaires a signé un partenariat
avec Ad Valem, société française, spécialisée dans la
fibre optique.
« Nous avons véritablement concrétisé ce partenariat lors du
dernier salon du Bourget », précise Philippe Jouteux, directeur
stratégique chez Telespazio. « Nous sommes un groupe
international, présent dans 9 pays, employant 2 500 personnes
pour un chiffre d’affaires de 600 ME. De son côté, Ad Valem est le
spécialiste en France de la fibre optique. Par exemple, la société
a travaillé sur l’ensemble des stades de football et de rugby de
France. Ce partenariat va nous donner la possibilité de proposer
deux technologies qui peuvent se sécuriser l’une à l’autre ».
Telespazio est présent pour la première fois au Sportel. « Pour nous,
c’est avant tout de la visibilité, sachant que le sport est un vecteur
des plus importants. Ainsi, avec Ad Valem, nous venons présenter
notre produit commun « Sportlab », un service à destination de
tous les médias avec des solutions sur-mesure », conclut Philippe
Jouteux.
GC
TOnight
19:30
SALLE PRINCE PIERRE
GRIMALDI FORUM
LEVEL -2
Telespazio, international group and pioneer in satellite
telecommunications, has gone into partnership with Ad
Valem, a French company specialising in fibre optics.
“The partnership was really cemented during the last show
in Bourget”, says Philippe Jouteux, strategy director at
Telespazio. “We are an international group with offices in
9 countries, 2,500 employees and a turnover of 600 ME. For
their part, Ad Valem is France’s specialist in fibre optics. For
example, they worked on all of the football and rugby stadiums
in France. This partnership means we can offer our customers
two mutually supportive technologies”.
This is the first time Telespazio has attended Sportel. “For
us it’s all about visibility, and sport is known to be one of
the most important showcases out there. So together with
Advalem, we’re here to present our joint product “Sportlab”, a
service aimed at all media outlets, offering made-to-measure
solutions”, concludes Philippe Jouteux.
2013
Georges Bertellotti
GOLDEN
Podium
awards
CEREMONY
TUESday 15 October 2013
19
SPORTELnews02
UEFA Champions
League Final
LISBON 2014
PROGRAMME
Tuesday 15 October
9:00 – 19:00
Ravel & Diaghilev
Exhibition Halls
World Sports Content
Media Convention
10:30 – 12:30
Conference room
level -1
Wednesday 16 October
Thursday 17 October
Ravel & Diaghilev
Exhibition Halls
9:00 – 19:00
World Sports Content
Media Convention
9:00 – 14:00
World Sports Content
Media Convention
9:00 – 18:00
FOOTBALL DAY
in partnership with Golden Foot
Café Llorca BAR
INTERNATIONAL SYMPOSIUM
« Next Generation Event Broadcasting »
11:00 – 11:45
Conference room
level -1
Round tABLE
« Monetizing Social Media »
Diaghilev Exhibition Hall
level -1
12:30
SPORTEL « Finger Food » BUFFET
Open to all participants
Ravel & Diaghilev
Exhibition Halls
Diaghilev Exhibition Hall
level -1
12:30
SPORTEL « Finger Food » BUFFET
Open to all participants
Every Day 9:00 - 19:00
Level +1
Sponsored by
COFFEE BREAK
Every Day 9:00 & 14:00
Internet Café, level -1
Offered by
15:00 – 16:00
SPORTEL &
Conference room
level -1
EXPERT PANEL I
« Federation & Agency Perspectives
on Rights in the Digital Age »
14:30 – 15:00
Lobby, level 0
Golden Foot Press Conference
Presentation of the Golden Foot event in
presence of football stars
15:00
Diaghilev Exhibition Hall
level -1
SPORTEL &
Conference room
level -1
5 football stars will autograph their
photo at the Exhibition «The Legends of
Football» by
Diaghilev Exhibition Hall, level -1
Every Day 9:00 - 19:00
THE LEGENDS OF FOOTBALL
EXPERT PANEL II
« Understanding the TV Anywhere Market »
« WINNING », EMOTION
FROM SPORTS!
by
photo signature
17:00 – 18:00
SPECIAL EXHIBITIONS
Every Day 9:00 - 19:00
by
16:00
Grimaldi Forum Sea Front
Diaghilev Exhibition Hall, level -1
walk on the
champion promenade
18:00 - 19:00
Internet Café
level -1
Happy Hour
The football star will visit the
Champions Promenade
Juha Kankkunen Signing Session
19:30
Salle Prince Pierre
level -2
GOLDEN PODIUM
Awards Ceremony
The Best Sports Images
of the Year
followed by a Cocktail dinner
Café Llorca, level 1
18:00 - 19:00
Internet Café
level -1
Happy Hour
SIGNING SESSION
18:00 TUESDAY 15 OCT. HAPPY HOUR
« KKK » SIGNING SESSION
20:00
Monte Carlo Bay Hotel
golden foot gala dinner
Reservation only
Four-time World Rally Champion
will sign his book
« Juha Kankkunen My Road »
Internet Café, level -1
Directeur de Publication : Amparo Di Fede
Rédacteurs en Chef : Virginie Zeghdar, Hervé Zorgniotti
Secrétaire de Rédaction : Vanessa Erbaggio
Rédaction : Gérard Clétil, Gary Smith, Joanna Stephens
SPORTELNews
Tél. : +377 99 99 26 11
[email protected]
PhotographeS : Jean-Charles Vinaj, Didier BAVEREL
ICONOgraphe : Guillaume ORME
Mise en page : Aurély Antzemberger
Impression : Multiprint
21
TUESday 15 October 2013
London based sports
branding agency
Designwerk is expanding
by opening two new offices
in the USA and Europe. The
design outfit counts as its
clients many of the world’s
top federations, sports
marketing agencies, rights
holders, broadcasters and
sponsors, including UEFA,
TEAM Marketing, America’s
Cup, Premier League, FEI,
Infront Sports, Football
League, ITF and many more.
This year Designwerk have
won 14 international design
awards for major projects
such as their complete
rebrand of the America’s
Cup 2013, the global brand
identity for motorcycling’s
SBK series, and the UEFA
Best Player in Europe trophy
design. They have now been
awarded a commission for
the complete brand identity
across all media of next
year’s UEFA Champions
League Final in Lisbon (see
picture).
For the UEFA Champions
Festival in London’s Olympic
Park they developed the
most advanced interactive
experience ever seen at
a sporting event, using
RFID technology in an
innovative way to track
fan’s activity patterns. At
this year’s Sportel Monaco
Designwerk have designed
the Infront exhibition stand,
so you can see the agency’s
work in action at the Ravel
Exhibition Hall.
Designwerk co-founder
and partner Cristian Cook
comments “It’s been
an extremely busy and
productive year for us, and
we will have news of more
branding commissions
announced before the
end of the year”.
www.designwerk.co.uk