PRECONISATIONS CONSULATION DU PUBLIC PLAN MEDIA

General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z A FIRST :
The public is invited to express its opinion about
the future of water in its region
z
z
a national committee for follow-up and assessment
z
a national coordination : the Ministry for Ecology
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
a supervisor for this consultation : the basin committee
officially empowered by the basin-coordinating prefect
representing the State
INFO commission
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
zAMBITION of the Basin Committee
to give the floor to each user
(the whole public)
: a new way of communication and
consultation has to be invented
z decision : every household will be able to
express its opinion about water ( a questionnaire
in each housing)
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
z consequence
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
SCHEDULING
1st step
2nd step
3rd step
sept-november
mai-june
sept-november
Water
stakeholders
Knowing
and/or
aware
persons
General public
Departements,
Regions, chambers
of agriculture, of
trade, of industry,
Mayors, NGO’s…
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
2 may – 2 november 2005
2004
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z THE
ACTORS (1/2)
• The State
• The communities
• The basin committee ( INFO commission)
• The press (media)
partners of the consultation
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
• The NGO’s
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
zTHE ACTORS (2/2)
2 friendly mascots
to get the public support
(so that it takes parts in the consultation)
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
and ...
BLOUP BLOUP & CLAQ CLAQ
Namur 29&30 septembre 05
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z THE
MESSAGE
It has to be close to the public, clear, easy
to deal with natural environment (WFD)
to be strong, appealing
A slogan : merci d’avance !
Thank you in advance
!
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
Because the subject (Water/WFD) and the issuer
(the basin committee) are not well-known
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z THE
HEADLIGHTING SUPPORT
To raise awareness, to inform (quiz)
4 topics :
scarcity, health, nature, pollution
To create a link with the issuer
A slogan : merci d’avance !
Thank you in advance !
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
To raise questions
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z THE
SCENARIOS
• The mascots appear
(1 800 000 copies)
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
• Postal delivery of the
questionnaires in the mailboxes
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z THE
SCENARIOS
OMP -DFF – sept 2005
Promotion campaign in the media
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z
PREVIEW
To set up partnerships
First and second steps
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
The involved actors and stakeholders
have received good information
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
zPREVIEW
• TO INFORM
• 3 200 town councils
• 500 journalists
• 20 000 subscribers of « Rhin-Meuse infos »
Forum of the NGO’s
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
• 150 water suppliers
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z PREVIEW
1000 pages
Services, experts
synthesis
and main
challenges
100 pages
Stakeholders
Knowing people
Twelve
challenges
explained
10 pages
Town councils
NGO’s
4 pages
General Public
Status
Report
(Validation BC)
Four topics
questionnaire
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
• TO ORGANIZE information (targets)
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z PREVIEW
INTERNET
• eau2015 webesite
• Rhin Meuse agency website
• Partner website
Specialized public
(Department – NGO’s)
Whole public
CDROM
status report, water bodies data Specialized Public
(complete)
Media
Planning
• TV
• Radio
• Press releases
General Public
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
• TO DISSEMINATE information (tools/targets)
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z PREVIEW
• TO DISSEMINATE information (tools/targets)
• Documents, complete reference datas
• Synthesis, main issues
• Flyer concerning the challenges
• Challenges Illustrated
(« Rhin Meuse » newspaper)
Specialized Public
(Department – NGO’s)
Town Councils, Water
suppliers,
Economical
actors
Éducation, NGO’s
Whole public, media
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
Paper
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z DEBATE
OMP -DFF – sept 2005
• The NGO’s & the bassin committee (geographical
commissions) organize public debate
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z FIRST
OUTCOMES
CONTEXTE ET
METHODOLOGIE
75 et +
2%
60-74
7%
Profession des répondants
Artisan/
Commerçant
/Ch. d'ent.
2%
Agriculture
1%
Autres
27%
0-19
8%
Cadre/Prof.
lib.
37%
40-59
35%
Retraité
4%
20-39
48%
Ouvrier
4%
Employé
25%
Base:1428
Base:1416
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
Ages des répondants
L’échantillon
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z FIRST
OUTCOMES
CONCLUSION
A CE JOUR …….
Ì Des retours prometteurs sur les premières cibles touchées
Tant en nombre qu’en qualité (richesse des avis libres)
Ì Un large consensus sur la nécessité de gérer la question de
l’eau
Ì Une sensibilisation croissante à la nécessité
) d’impliquer chaque citoyen - consommateur
) de participer individuellement, y compris financièrement, aux actions
LE GRAND PUBLIC CONFIRMERA-T-IL LES
TENDANCES ?
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
OMP -DFF – sept 2005
Ì Des répondants « experts » et/ou concernés - sensibilisés
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
public’s response :
02 November 2005 :
More than + 70 000 questionnaires
received
OMP -DFF – sept 2005
z The
LE FLEUVE DANS LA FORET - 17-19 Novembre 2005 – KEHL AM RHEIN
General public consultation for the implementation
of the Water Framework Directive
The process of the Rhine-Meuse basin committee
z How much does it cost ?
Service communication externe/Documentation
Achat d'espaces
Conception des supports
Distribution questionnaire
Mise en ligne de la V2 de l'état des lieux
Mise en ligne des enjeux (V2)
Organisation forum des associations
Pressage des CD-Rom
Impression documents de consultation
Annonces légales
Traitement des avis
Impression questionnaire
Retour questionnaire (env T)
Réunions publiques
Bassin RM
Le Républicain Lorrain
Devorsine et Galilée
La Poste
Versus Studio
Versus Studio
Exatech
Imprimerie Sarregueminoise
Efficience 3
Euro Direct
La Poste
130000,00
71000,00
92720,00
37800,00
7130,00
7140,00
1475,00
9940,00
7600,00
32400,00
166000,00
16625,00
40000,00
619830
2004
2005
Docum
35000
619830,00
0,34
Pour mémoire, partenariats ONG (circuit Aides classiques
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OMP -DFF – sept 2005
Budget Consultation du public - DCE