ITB World Travel Trends Report: Hard times ahead for an industry
Transcription
ITB World Travel Trends Report: Hard times ahead for an industry
ITB Business Travel Days with attractive travel arrangements Full service package costing 209 euros for travel and office managers – available to event planners too for the first time Berlin, 13 January 2009 – Messe Berlin is providing a full service travel package especially for those attending the ITB Business Travel Days, offering real value for money. The flat rate price of 209 euro covers 1st class return travel to and from Berlin with Deutsche Bahn, one overnight in a single room with breakfast at the Kongresshotel Potsdam on Templin Lake, participation in the range of seminars and a bus shuttle between the hotel and the Exhibition Grounds. Travel and office managers and, for the first time, event planners, have until 25 February 2009 to apply to www.itb-convention.com/businesstravel for the exclusive “Business Travel Package”, which is valid from 12 to 13 March (one-day extension possible). The ITB Business Travel Days from important platform for everyone business travel. They are an ideal management expertise for travel 11 to 15 March 2009 are an involved in the sector of source of first-hand travel managers, business travel bookers, suppliers, those with MICE responsibilities and event planners. The ITB Business Travel Forum features an outstanding programme of highly topical subjects which will be discussed by prominent figures in the industry. The questions to be addressed by the experts will include the obstacles associated with visas, and they will also investigate ancillary flight costs as an inflationary factor. This year for the first time the MICE sector will be included as a separate component of the programme of the Business Travel Forum. The ITB Business Travel Forum will take place from 11 to 13 March 2009 in Hall 7.1A, New York 3, during the ITB Berlin Convention. The ITB Berlin Convention ITB Berlin 2009 will be taking place from Wednesday, 11 to Sunday, 15 March, and will be open to trade visitors from the Wednesday to the Friday. Parallel with the trade fair, the ITB Berlin Convention will be taking place from Wednesday, 11 to Saturday, 14 March 2009. The ITB Berlin Convention is the world’s largest travel industry convention. Last year some 100 events attracted more than 11,000 participants. For full programme details click on www.itb-convention.com Fachhochschule Worms and the US-based market research company PhoCusWright Inc are partners of the ITB Berlin Convention. Turkey is co-hosting this year’s ITB Berlin Convention. Other sponsors of the ITB Berlin Convention include Top Alliance, responsible for VIP service, hospitalityInside.com, the media partner of the ITB Hospitality Days, Flug Revue, the media partner of the ITB Aviation Days, and the Planeterra Foundation, the sponsor of the ITB Corporate Social Responsibility Days. Partners cooperating with the ITB Business Travel Days are Verband Deutsches Reisemanagement e.V. (VDR), HSMA Deutschland e.V., A&O Hotels and Hostels, Deutsche Bahn, geschaeftsreisekontakt, Organisation and Intergerma. hotel.de, IHK For additional details: www.itb-berlin.com www.itb-convention.com/businesstravel ITB World Travel Trends Report: Hard times ahead for an industry spoiled by success Travel industry worldwide expects markets to slump – big opportunity for tourism in Germany Berlin, 5 January 2009 – Hard times lie ahead for the world’s travel industry. According to the ITB World Travel Trends Report, conducted by the consultants IPK International and commissioned by the global travel industry’s leading trade show, “at best, 2009 will be a year of stagnation.” Published in Berlin, the trend analysis forecasts that in the wake of the global financial and economic crisis, the travel industry can expect to contract by one to two per cent in 2009, and that in all likelihood the downturn will continue before things improve. Nor are the signals for 2010 encouraging. Dr. Martin Buck, Director Competence Center Travel & Logistics, Messe Berlin: “Recent months have shown how quickly the circumstances on which to base reliable predictions can change. Besides any economic recovery, factors such as price developments on the markets for raw materials have a sustained impact on the travel industry, making it impossible to issue reliable forecasts at this time.” According to the ITB Travel Trends Report, imminent negative developments will impact strongest on North America, Europe and the business travel sector, rather than on holiday travel. According to Dr. Martin Buck, over the next two years interest in short and medium-range travel destinations will increase. In addition, with lower fuel prices there will be a resurgence of personal car travel. “This is a big opportunity for tourism in Germany”, Buck added. ITB Berlin will be taking place from 11 to 15 March 2009. “Currently bookings are steady and numbers are very high. Once again we see that in an economically difficult situation a global network platform such as ITB Berlin is becoming increasingly important. In these times business partners want to engage in direct, faceto-face dialogue”, he added. The findings of the ITB World Travel Trends Reports indicate that the prospects for the travel market recovering vary significantly depending on the region. According to the researchers, the Asian-Pacific region and South America could emerge from the crisis by the end of this year, as these are the regions which depend most on rising demand from the threshold countries India and China. According to the trend analysis there are positive signs for Europe as well. Even in times of great economic hardship people are unwilling to give up holidays. Thus, according to a Europe-wide poll for the European Travel Monitor in 2008, 48 per cent of respondents said they would definitely take a holiday in 2009, and that it was most likely they would travel more often than in 2008. Responding to the same question, 32 per cent announced they would travel at least as often as in 2008, and only 14 per cent said they would travel less. 6 per cent of those polled said that in 2009 they would not travel at all. However, figures within Europe vary considerably. Whereas Norwegians and Finns are eager to travel in 2009, Italians and Britons are rather less keen to make any plans. TTM+ to Return in June The 2009 Thailand Travel Mart Plus the Greater Mekong Subregion (TTM+) is set for 3 – 7 June 2009. The annual event, jointly organised by Tourism Authority of Thailand and Thai tourism industry will take place in Bangkok early June. A briefing for buyers and sellers, together with on-site appointments between operators and patrons, a welcome reception will be arranged on 3 June (opening day) at Centara Grand & Bangkok Convention Centre at Central World. The last four days of the event will take place at the Challenger Hall, Muang Thong Thani Impact Arena Exhibition and Convention Centre. June 4 – 5 will be trade days, focusing on trade and business talks among operators and participants. June 5 – 7 will be consumer days for general public, as well as post-tour days for buyers and media. TAT is now inviting applicants from all over the world to be one of 300 hosted buyers in TTM+2009. Applications for participation can be down loaded and submitted at: www.thailandtravelmartplus.com from now till 31 March 2009. Buyer Selecttion Committee will be set up to select those applicants for Hosted Buyer or Buyer. Application fee for Hoted Buyer and Buyer is USD200 and USD70 respectively. Hosted Buyer will receive a return ticket from port to port, 4 nights accommodation including breakfast, transfer and post-tour. Buyer will receive 4 nights accommodation including breakfast, transfer and post-tour except a return ticket. New dates announced for AIME 2010 Reed Travel Exhibitions (RTE) and Melbourne Convention + Visitors Bureau (MCVB) has announced that AIME 2010 will be held in April, not February, due to Chinese New Year and availability at the Melbourne Convention and Exhibition Centre. Paul Kennedy, MBE, Group Exhibition Director, Reed Travel Exhibitions Meetings and Incentive Events said: “While AIME has traditionally been held annually in February we have had to consider carefully the affect Chinese New Year – which falls on 14 February in 2010 – would have on AIME. This is a time when many of our exhibitors and Hosted Buyers take extended leave to celebrate with their families. In addition, airline schedules in the region are stretched to capacity. “Having looked at all the options, which included moving AIME to late January or March, and considering other global meeting and incentive events that exhibitors and buyers may attend, the most suitable time for AIME 2010 is late April,” Mr Kennedy said. AIME 2010 will be held on Tuesday and Wednesday, 27 & 28 April. Sandra Chipchase, CEO, MCVB, said she believed the new dates for AIME 2010 would be well received by the business events industry in the region. “AIME is a valued event delivering an enormous amount of business to the region and it is important that it is held at a time that is appropriate for all our exhibitors, Hosted Buyers and trade visitors,” she said. “April is also a beautiful time for hosted buyers and visitors to visit Melbourne. They can experience our lovely clear autumn days and a number of the city’s activities such as the Melbourne International Comedy Festival,” Ms Chipchase said. AIME DATES AIME 2009 – 17 & 18 February. AIME 2010 – 27 & 28 April. AIME is organised by Reed Travel Exhibitions (RTE) on behalf of the Melbourne Convention + Visitors Bureau. AIME forms part of the RTE portfolio of Global Meetings and Incentives Events along with EIBTM (www.eibtm.com), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com), AIBTM (www.aibtm.com) and the ICCA Exhibition in association with the ICCA Congress (www.iccaworld.com). RTE organises 13 events worldwide, including World Travel Market, Arabian Travel Market, International Golf Travel Market, Top Resa, International Luxury Travel Market (ILTM), La Cumbre, City Break, and Asia Luxury Travel Market (ALTM). Widening gap between rich and poor affects holiday travel, too ITB World Travel Trends Report Widening gap between rich and poor affects holiday travel, too Luxury travel on the increase – ITB Berlin expects a return of the trend for cost saving and last-minute bookings in 2009 Berlin, 05 January 2009 – Holiday plans and travel trends are increasingly mirroring the social divisions between rich and poor. According to ITB Berlin – the travel industry’s leading trade show – the fallout from the global economic and financial crisis will tend to favour the growth of niche markets, in particular segments such as luxury travel, once again in 2009. At the same time, bargain hunting and lastminute travel will be dominant. “Whether we like it or not – the idea of saving money at all costs is back with us again”, said Dr. Martin Buck, Director of the Competence Center Travel & Logistics at Messe Berlin. According to the ITB World Travel Trends Report, commissioned from consultants IPK International by ITB Berlin, as far as travel trends are concerned, 2009 is a very difficult year to forecast. The effects of the global economic and financial crisis, coupled with uneasiness over prices for raw materials and significant currency fluctuations, mean that no reliable forecasts can currently be made. These are the findings of the ITB World Travel Trends Report. The report is based on the assessments of around 60 tourism experts from 30 countries, meeting at the World Travel Monitor Forum in Pisa in November 2008, as well as on core data supplied by the World Travel Monitor®, recognised as the largest ongoing survey on global travel trends in some 60 source countries. According to ITB Berlin, the findings of the Pisa Forum indicate that short trips within Europe will become increasingly popular next year. “Higher costs and a new kind of insecurity affecting consumers will undoubtedly impact negatively on long-haul travel in 2009”, said Dr. Martin Buck. City-tour vacations will not be enough to counter this trend. He noted that the boom in trips to major European cities, which low-cost airlines had significantly accelerated in recent years, would tail off. According to the Trends Report, the growth experienced by low-cost airlines has already come to an end in 2008. Assessments by ITB Berlin indicate that, against the backdrop of the economic and financial crisis, business travel, in particular, together with travel to meetings, conferences and incentive trips, will suffer. According to Dr. Martin Buck: “Worldwide, international companies have begun to drastically cut their spending on business travel, meetings and incentives. The travel industry is already experiencing the effects of these measures.” He noted that by contrast, the economic downturn would affect consumer travel at a later date. BTExpo accomplie 2008: mission Les organisateurs reviennent sur une exceptionnelle édition jubilaire BTExpo 2008 qui a tenu toutes ses promesses et sont satisfaits des résultats enregistrés. Durant les deux jours du salon, on a fortement ressenti l’atmosphère positive et la motivation palpable qui y régnait. Le climat économique sombre et lourd a disparu laissant place aux éléments nécessaires à la stabilité du secteur: collaboration, culture et clairvoyance. Les exposants de 198 produits et marques ont ainsi trouvé leur bonheur à BTExpo: rencontres avec des agents de voyages belges, des contacts de qualité, des possibilités d’ ‘agrandir leur réseau, des débats, une vitrine pour leur marque, un forum et surtout un grand engouement. En dehors d’une ribambelle de commentaires et de remerciements que l’équipe a pu reçevoir, la dimension « humaine » de BTExpo semble demeurer la force première du salon. Les initiatives prises pour assurer aux exposants et aux visiteurs nombre de possibilités de rencontre ainsi que les moyens mis en œuvre pour leur permettre de développer leur réseau de contacts ont été particulièrement appréciés. L’arrivée massive de 200 exposants au petit-déjeuner qui leur était consacré a été remarquable, petit-déjeuner pendant lequel un sketch ludique attirait l’attention sur les « do’s and don’ts » de la gestion d’un stand. La deuxième édition du BTE Networking Dinner le 10 décembre accueillait 160 participants. Cette formule, mise au point par BTExpo, est l’opportunité unique pour se créer rapidement des nouveaux contacts professionnels. Cela va sans dire que les ‘matchings’ créés pour le dîner sont l’essence même de cet évènement. Les inévitables « no shows » n’ont pas ternis le bon déroulement de la soirée car les organisateurs ont comblé les places vacantes en faisant participer des personnes inscrites sur une liste d’attente. Une troisième édition s’annonce déjà en 2009 dotée d’un concept encore mieux rôdé! Le forum a été le théâtre de pas moins de 17 workshops et conférences. Les débats organisés par Etienne De Nil, Executive Board member de BTExpo ont été menés entre autres par Robrecht Willaerts, Baudouin Gillis, Jan Van den Abeele, Jean Philippe Cuvelier, Bernard Tuytens… Ils ont attiré une forte audience. Des points IT Fidelity ont été généreusement distribués par certains exposants permettant au visiteur de BTExpo d’engranger suffisamment de points pour s’offrir le cadeau de fin d ‘année de son choix. La conférence ABTO a attiré une attention particulière des médias et le salon a eu sa place dans l’actualité via RTL-TVI et VTM. D’autres associations professionnelles comme la Commission de Litiges Voyages, Travelcoop, FBAA ont choisi BTExpo pour l’organisation de leur forum. Le concept de la restauration cette année a été basé sur un système « self-service / free flow « . Un service de qualité, des mets variés et un personnel qualifié ont assuré les pauses lunch qui se sont déroulées dans les meilleures conditions. Aucune file d’attente ni aucune réclamation n’ont été enregistrées. Dans le snack-Artas le concept ‘health’ a aussi connu un grand succès. On pouvait aussi se rendre à l’Appelboom afin d’y prendre un petit verre ainsi qu’un sandwich. L’atmosphère détendue du VIP lounge en a ravi plus d’un et de nombreuses relations d’affaires se sont nouées dans ce lieu. Les organisateurs du salon ont décidé cette année de répondre aux attentes d’un certain nombre d’exposants proposant aussi un produit spécifique MICE. Des contacts avec les dirigeants des quatre associations principales, c-à-d SITE BeLux Chapter, MPI, INITIATIVE en BAPCO ont porté leurs fruits et plus de 90 visiteurs MICE se sont enregistrés pour une visite du salon. Le TOB Espagne et Abu Dhabi ont élaboré une présentation MICE. Un tout nouveau logo distinguait clairement les exposants venus avec une offre spécifique. L’année prochaine, le concept MICE prendra encore plus d’ampleur et dans le courant de l’année 2009 les principaux intéressés se réuniront pour en discuter. BTExpo a fait de l’agent de voyage sa cible prioritaire cette année et cela semble avoir porté ses fruits. Après un premier jour plutôt calme ; le deuxième jour accueillait en masse les agents de voyages. Les couloirs et les stands du salon étaient pleins à craquer à la grande satisfaction de tous les exposants. 3 852 visiteurs ont été enregistrés durant les deux jours du salon avec une croissance du nombre de ceux-ci pour le deuxième jour. Cela s’explique naturellement par la nocturne et la « travel agents party » qui a suivi ; deux événements annoncés à maintes reprises dans la toute nouvelle communication de BTExpo. Le 11 décembre à 18:30, la nocturne a été bercée dans une ambiance orientale avec un moment dédié à Abu Dhabi dans le forum. Un délicieux thé à la menthe, du café au cardamome, des dattes et des petits gâteaux ont été offerts durant la remise du prix MICE TOUR , qui contenait le vol, le séjour en hotel 5* et des visites organisées à Abu Dhabi. Ensuite ce fut le tour d’Etienne de Nil en présence de la famille Baeke du magazine Travel Express, pour décerner le prix annuel Walter Baeke. Ce prix a été attribué cette année aux journalistes Patrick Anspach et Eric Brusten. La Travel Agents Party tant attendue, restera longtemps gravée dans les mémoires des 750 personnes présentes. Sponsor TAP s’est avéré être le partenaire idéal pour cette édition anniversaire qui ne pouvait pas passer inaperçue. Des danseuses Brésiliennes qui brillaient de mille feux, des danseurs capoeira ainsi que des percussionnistes du Brésil ont assuré le spectacle où les caipirinhas rafraîchissantes coulaient à flot. L’ambiance a été entretenue par un DJ prometteur en la personne de ‘2 Funk’ et quand à 01:00 du matin, il fallut plier bagages. Une foule déchaînée scandait encore: ‘We want more!’. BTExpo a bel et bien compris le message et : There will be more! Le 9 et le 10 décembre 2009 aura lieu la 6ème édition BTExpo. Compte tenu des réactions positives de cette année, BTExpo va déployer toutes ses forces pour assurer la pérennité et le développement du secteur. Comme chaque année une analyse et une enquête de satisfaction seront menées auprès des exposants et des visiteurs. Les résultats seront pris en compte pour améliorer l’édition 2009, y compris le lieu, la logistique, le programme, la forme, le contenu et évidemment les ambitions futures ! La recherche permanente des organisateurs pour tendre vers la perfection débouche sur des questions stratégiques. L’attitude n’est pas négative mais procède d’une autocritique constructive, et constitue le fondement d’une gestion saine et durable ! ITB World Travel Trends Report: Despite higher fuel prices – car trips leave air travel behind ITB World Travel Trends Report Travellers increasingly in favour of cars and trains – flights with low-cost airlines in decline for the first time Berlin, 17 December 2008 – For the moment one of the most conspicuous travel trends of recent years seems to have been checked. For the first time, holidaymakers are increasingly favouring car and train travel. This is one of the findings of the ITB World Travel Trends Report, conducted by the consultants IPK International and commissioned by the ITB Berlin. According to this trend analysis, now published, from January to August 2008 in Europe, holiday trips by car and train increased by five per cent compared with the same period in 2007. At 50 per cent, air travel still retains a larger share than car travel, which stands at around 30 per cent. Dr. Martin Buck, Director of the Competence Center Travel & Logistics at Messe Berlin, and responsible for the global travel industry’s leading trade show: “This year, the longstanding preference of holidaymakers for air travel has come to an end for the first time. This is a remarkable development, particularly in view of the record fuel prices this summer,” he added. According to the ITB World Travel Trends Report this slump in air travel growth can be mainly attributed to the price increases charged by airlines due to the higher cost of kerosine. “However, the inconvenience experienced by passengers as a result of increased security measures and flight delays has contributed to airline travel becoming less attractive of late”, said Martin Buck. According to the ITB World Travel Trends Report, 2008 was the first year that the market share occupied by low-cost airlines contracted. In relation to 2007 holiday flights with low-cost airlines fell by one per cent. By contrast, flights with socalled traditional carriers rose by three per cent. Currently, low-cost airline flights retain a 36 per cent share of the markets in which the survey took place, with traditional carriers making up 64 per cent. Martin Buck: “However, it is becoming increasingly clear that there are barely discernible differences between low-cost airlines and carriers operating a traditional airline business.” The rising popularity of travel by train in the first eight months of 2008 can also ascribed to higher flight prices, delays, and the inconvenience experienced by passengers at airports. Furthermore, with Europe boasting modern high-speed trains and rail services now becoming attractive again, air travel has forfeited part of its market share. The ITB Berlin Covention 2009 will also be examining how attractive different types of transport are. Leading representatives of various forms of transport will be discussing the impact of oil prices on leisure-time mobility at the ITB Future Day on Wednesday, 11 March. Afterwards, at the “ITB Berlin Message”, Rolf Freitag of IPK International will present the latest data forecasting global travel trends. The ITB Berlin Convention The ITB Berlin 2009 will be taking place from Wednesday, 11 to Sunday, 15 March, and will be open to trade visitors from the Wednesday to the Friday. Parallel with the trade fair, the ITB Berlin Convention will be taking place from Wednesday, 11 to Saturday, 14 March 2009. The ITB Berlin Convention is the world’s largest travel industry convention. Last year some 100 events attracted more than 11,000 participants. For full programme details click on www.itb-convention.com. Fachhochschule Worms and the US-based market research company PhoCusWright Inc are partners of the ITB Berlin Convention. Turkey is co-hosting this year’s ITB Berlin Convention. Other sponsors of the ITB Berlin Convention include Top Alliance, responsible for VIP service, hospitalityInside.com, the media partner of the ITB Hospitality Days, Flug Revue, the media partner of the ITB Aviation Days, and the Planeterra Foundation, the sponsor of the ITB Corporate Social Responsibility Days. Partners cooperating with the ITB Business Travel Days are Verband Deutsches Reisemanagement e.V. (VDR), HSMA Deutschland e.V., A&O Hotels and Hostels, Deutsche Bahn, geschaeftsreisekontakt, hotel.de, IHK Organisation and Intergerma. ITB Business Travel Days: Business travel at a time of financial crisis Networking and advanced training for business travel managers and industry newcomers – Main themes: Ancillary air travel costs and the visa problem – New: more MICE topics and “Aktuelle Stunde” – exclusive details about careers in business travel and professional qualifications in mobility management Berlin, 15 December 2008. Business travel at a time of global financial and economic crisis: a new challenge facing an industry which, according to conservative estimates, guarantees employment for well over half a million people in Germany. According to the latest findings of the Association of German Travel Management (VDR e.V.) in its 2008 Business Travel Analysis, half of all the expenditure in German hotels is accounted for by business travellers. Current issues concerning business travel will form the focus of attention at the ITB Business Travel Forum from 11 to 13 March 2009, which is expected to attract everyone from juniors to business travel managers to participate in the exchange of information at this advanced training event in Berlin. David Ruetz, Senior Manager ITB Berlin: “This year the Business Travel Days are undergoing a further qualitative improvement, because we are convinced of the importance of this sector. The business travel market remains a reliable indicator of the economic situation and also exercises a stabilising effect: It is not seasonal in nature, and remains largely immune to crises due to the fact that, in an age of globalisation, it is vital for staff to be able to travel.” It is a significant economic factor for the travel industry as a whole and, for the past four years, the ITB Berlin has been providing a dedicated platform where newcomers to the industry, as well as experienced travel managers, can obtain information and expand their professional knowledge. Newcomers’ Day with an eminent speaker, Ekkehard Goetting The Business Travel Forum will begin on Wednesday, 11 March 2009, with a Newcomers’ Day and two highly topical subjects. In his opening speech Prof. Dr. Friedrich Hubert Esser, Divisional Director for Vocational Training with the Main Association of the German Skilled Trades, Berlin, will talk on the subject of “Training in Times of (Financial) Crisis”. Another prominent speaker, Ekkehard Goetting, Chairman & CEO of the German Economic Delegation in Hong Kong, will address a contentious issue under the heading of “Farewell Germany? Learning, living and working abroad”. The amendments that have been made to careers in travel, and the creation of a new professional qualification for mobility management, are of major importance to anyone entering the industry. The Council of the German Chamber of Industry and Commerce (DIHK) Berlin will be providing exclusive details about the current stage of discussions at the ITB Berlin. Major topics: visas and MICE In the keynote speech of the Business Travel Executive Day/MICE on the Thursday at the ITB, Lutz I. Stammnitz, President Procurement, Mobility and Logistics, Siemens AG, Munich, and Business Travel Manager of the Year 2008 (TIC), will provoke a debate as to whether business travel management constitutes a “black box”. For the first time MICE topics will form a separate component in the programme of the Business Travel Forum. Under the heading of “Legal, illegal, or irrelevant? The problem of visas for business travel”, a panel of experts will discuss some frequently neglected issues associated with visas. Decision-makers can learn about “Event Guidelines” as well as taking part in the panel discussion “How good is Germany’s position as a MICE destination”. On the Thursday and Friday the VDR Academy is holding three practically based workshops in which staff involved with the operational aspects of business travel can learn important details about contracts with airlines, fiscal aspects of business travel and events, and the fundamentals of planning business trips. New: “Aktuelle Stunde” – main topic: Ancillary air travel costs The “Business Travel Practitioners’ Day” on Friday, 13 March, will feature a number of highly informative subjects. The “Aktuelle Stunde” (Topical Hour) is a new feature, in which prominent speakers will report on a number of items, among them “Including aviation in EU emissions trading”. During the subsequent discussions travel managers will investigate the “main factors in pushing up air ticket prices”, which include the surcharges for security and aviation fuel, for using credit cards and for baggage, and many other contributory aspects. And Verkehrsclub Deutschland e.V. will be using its “Guidelines for environmentally acceptable business travel” in order to show how business travel can be organised in ways that are both profitable and ecologically sound. This will be just one of many contributions to the subject of Corporate Social Responsibility (CSR) in tourism. The CSR Day will be held for the first time at this year’s ITB. The ITB Business Travel Forum will take place from 11 to 13 March 2009 in Hall 7.1a, New York 3, during the ITB Berlin Convention. The ITB Berlin Convention The ITB Berlin 2009 will be taking place from Wednesday, 11 to Sunday, 15 March, and will be open to trade visitors from the Wednesday to the Friday. Parallel with the trade fair, the ITB Berlin Convention will be taking place from Wednesday, 11 to Saturday, 14 March 2009. The ITB Berlin Convention is the world’s largest travel industry convention. Last year some 100 events attracted more than 11,000 participants. For full programme details click on www.itb-convention.com. PhoCusWright@ITB Berlin – high-level industry gathering of international travel technology experts PhoCusWright@ITB Berlin – high-level industry gathering of international travel technology experts Trend forum for e-business and travel technology – forwardlooking topics and high-ranking speakers – Early Bird ticket bookable online Berlin, 8 December 2008 – Booking in advance can really save money. Trade visitors attending the international ITB Travel Technology Conference PhoCusWright@ITB on 12 March 2009 will receive special rates until 31 January 2009, with an Early Bird ticket costing only EUR 300 instead of EUR 350 per person. This ticket grants admission to each PhoCusWright session, includes a trade visitor pass for the ITB Berlin, and can be booked at www.itb-berlin.com/tickets <http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/ www.itb-berlin/englisch/Visitor_Centre/Tickets_and_Entrances/i ndex.html> . Innovative topics and developments and high-ranking speakers The compact and highly topical programme of the Travel Technology conference organised in collaboration with PhoCusWright, a leading US market research company in the tourism and travel industry, will provide information on developments, innovations and new services, to experts from sales, marketing and business development, who represent the entire value-added spectrum of the tourism industry. PhoCusWright@ITB Berlin shows how new technologies can be implemented effectively to increase profit margins and operational efficiency. Trade visitors will find out how to exploit new technologies to realise their business potential in new areas. Among the conference highlights are Executive Roundtables on topics such as “the local influence of social networking” and “tourism marketing of the future”. There will be keynotes on the latest technologies for marketing rail tours, and on combining technology, luxury and nostalgia. Case studies will examine next-generation mobile travel services. CEO Interviews will round off the programme organised by analysts at PhoCusWright. Successful, high-ranking executives and e-business experts will be offering inspiration and concrete suggestions. The list of speakers guarantees sessions of outstanding quality. They include Dr. Eberhard Kurz, CIO, Deutsche Bahn AG; Javier Pérez-Tenessa, founder and CEO, eDreams Inc.; Javier GonzalesSoria, Managing Director, Spain, Google Inc.; Michael Lacy, CEO Handy Group; Gerry Samuels, founder and Executive Director, Mobile Travel Technologies Ltd.; James Lohan, Managing Director, Mr. and Mrs. Smith; Dale Moss, Managing Director, OpenSkies; Konrad Plankensteiner, CEO, Tiscover AG, and many more. Following its successful launch last year, the PhoCusWright Bloggers Summit will be taking place again. On 11 March travel industry bloggers will be exchanging views on trends in usergenerated content. Free workshops dealing with numerous case studies will take up topics such as fragmentation and consolidation regarding Social Media, Twitter and SEO. PhoCusWright is a world-renowned marketing research and consulting company specialising in the tourism industry, with a focus on researching consumer markets, companies, market competition and internet technologies. PhoCusWright analyses the technological innovations of the travel industry using expert specialist knowledge, knowledge of the industry, and analytical methods. The company is based in Connecticut and has branches in New York, Düsseldorf and Mumbai. PhoCusWright@ITB Berlin will be taking place on 12 March 2009 in Hall 7.3 during the ITB Berlin Convention. Additional information on these www.itb-convention.com events is available at <http://www1.messe-berlin.de/vip8_1/website/MesseBerlin/htdocs /www.itb-kongress/en/ConventionProgram/EDB-ProgramOverview/ind ex.html> The ITB Berlin Convention The ITB Berlin 2009 will be taking place from Wednesday, 11 to Sunday, 15 March, and will be open to trade visitors from the Wednesday to the Friday. Parallel with the trade fair, the ITB Berlin Convention will be taking place from Wednesday, 11 to Saturday, 14 March 2009. The ITB Berlin Convention is the world’s largest travel industry convention. Last year some 100 events attracted more than 11,000 participants. For full programme details click on www.itb-convention.com <http://www1.messe-berlin.de/vip8_1/website/MesseBerlin/htdocs /www.itb-kongress/en/ConventionProgram/EDB-ProgramOverview/ind ex.html> . Fachhochschule Worms and the US-based market research company PhoCusWright Inc are partners of the ITB Berlin Convention. Turkey is co-hosting this year’s ITB Berlin Convention. Other sponsors of the ITB Berlin Convention include Top Alliance, responsible for VIP service, hospitalityInside.com, the media partner of the ITB Hospitality Days, Flug Revue, the media partner of the ITB Aviation Days, and the Planeterra Foundation, the sponsor of the ITB Corporate Social Responsibility Days. Partners cooperating with the ITB Business Travel Days are Verband Deutsches Reisemanagement e.V. (VDR), HSMA Deutschland e.V., A&O Hotels and Hostels, Deutsche Bahn, geschaeftsreisekontakt, hotel.de, IHK Organisation and Intergerma. *** EIBTM breaks all records with over 3,700 hosted buyers and 8,000 total attendance Biggest ever for best business, best professional education and best networking This year’s EIBTM was confirmed by Paul Kennedy, MBE, Group Exhibition Director, Reed Travel Exhibitions Meetings and Incentive Events as the ‘biggest ever’. He announced that unaudited figures showed that the event attracted a record number of Hosted Buyers – 3,711 up 12% on the previous year; 51,000 pre- scheduled meetings were organised over the three day event – up over 11,000, and total attendance is expected to top the 8,000 mark, up 6% on 2007. Paul Kennedy commented: “The record figures show not only how resilient the meetings market is in challenging times but the reputation EIBTM has as the place to do business. It certainly seemed that more actual business was being transacted on the show floor than ever before.” He added: “We welcomed our largest ever gathering of Hosted Buyers from as far afield as Australia, China, India, Thailand and the Americas and from an exhibitor perspective we are already receiving requests for space for next year.´´ The buzz around the show highlighted the enormous amount of business generated at the event. Mr Peter Bull, Saleslink Marketing Portugal said: “We had 290 pre-scheduled appointments in three days. We haven’t stopped. On Wednesday we had 14 signed specific group enquiries.” Ms Tereza Zarogianni, Eventit Greece said :“It’s been fantastic business – no recession here; at least not here at EIBTM.” Suzan Tosunlar, Director of Brand Services, Swisshotel commented: “A very good show, we received lots of good requests; it was far better than expected.” Hosted Buyer Dicky Riel, General Manager A La Carte International said: “This was the most fantastic EIBTM event so far. I am very positive and did all my appointments plus twenty more.” EIBTM is ABC Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only. EIBTM 2009 (www.eibtm.com) will take place again in Barcelona 1st – 3rd December 2009.