MiM1 – Core courses

COURSE CATALOGUE
Exchange Students Autumn 2016:
Master in Management 1 (First Year)
Grande Ecole Programme
English Track
Burgundy School of Business
29 rue Sambin - BP 50608 - 21006 DIJON Cedex - France
Tel. +33 (0) 380 725 900 – Fax : +33 (0) 380 725 999
E-mail : [email protected] – Internet : http://www.bsbu.eu
Published - mai 09 2016
Summary :
MiM1 – Core courses - (English) S1 - Communication Strategies 1 ............................................................ 3
MiM1 – Core courses - (English) S1 - Financial analysis .............................................................................. 4
MiM1 – Core courses – (English) S1 - Human Resources Management ..................................................... 5
MiM1 – Core courses - (English) S1 - Management control - budgetary control ....................................... 6
MiM1 – Core courses – (English) S1 - European Law .................................................................................. 7
MiM1 – Core courses - (English) S1 - Strategic Analysis ............................................................................. 8
MiM1 – Core courses - (English) S1 - Strategic Marketing 1 ....................................................................... 9
Français et Culture - French - Elementary .................................................................................................. 10
Français et Culture - French - Intermediate ................................................................................................ 11
Français et Culture - French - Advanced 1 .................................................................................................. 12
Français et Culture - Culture & Société ....................................................................................................... 13
Français et Culture - French culture and society ........................................................................................ 14
Français et Culture - Intercultural Management and Communication .................................................... 15
All courses descriptions are based on 2016-17 syllabi and are subject to
modifications
Published - mai 09 2016
MiM1 – Core courses - (English) S1 - Communication Strategies 1
Time volume (in hour): 20
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: BONESCU Mihaela
Pre-requisites: none
Description: The main topics in the course will enable the student to assess and evaluate the role of
advertising and other promotional mix elements in the integrated marketing communications program.
Attentions will be given to the various communication tools and the process by which integrated marketing
programs are planned, developed and executed. The international environment will be examined that has an
impact on the integrated marketing communication strategies.
Understand the place of a communication strategy into the global marketing management strategy
Learning objectives: GK2 To be acquainted with the fundamentals of marketing and sales GK2.3 To
understand and to make the connection between the marketing strategy and the commercial plan of action
GS6 To work with others, to possess relational qualities GS7 To know how to communicate effectively, both
orally and in writing
Methodology: Teaching language: English, french
Teaching tools:
Pedagogical methods:
Assessments:
Final collective assessment 50%
Continuous individual assessment 50%
Skills:
MGE GK 02 - To be acquainted with the fundamentals of marketing and sales
MGE GK 02.03 - To understand and to make the connection between the marketing strategy and the
commercial plan of action
MGE GS 06 - To work with others, to possess relational qualities
MGE GS 07 - To know how to communicate effectively, both orally and in writing
References:
WELLS William (2000), advertising: principles and practice, Prentice Hall, 125.55 WEL
PARENTE Donald (2000), advertising campaign strategy: a guide to marketing communication plans, The
Dryden Press, 125.70 PAR
SHIMP Terence A. (2000), Advertising promotion: supplemental aspects to integrated marketing
communications, The Dryden Press, 125.55 SHI
KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education, 121.55 KOT
3/15
MiM1 – Core courses - (English) S1 - Financial analysis
Time volume (in hour): 20
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: ZENOU Emmanuel
Pre-requisites: Basis of finance (value creation principles, discounting) and Basics of General accounting
Description: This course aims at developing financial skills and methodology required to any corporate
manager. This implies in particular being able to formulate a diagnosis as regards to the financial results of a
business, and on its ability to create value; the main themes includes : - Evaluating its default risk - Evaluating
it profitability - Establishing recommendations - Presenting and explaining the overall diagnosis This lecture
is based on case studies.
At the end of the module, student should have: Acquired technical and theoretical skills: value creation (book
value, market value, market ratios); profitability ratios (ROE, RONA and breakdown of RONA into margin and
assets turnover, leverage effect), risk assessment tools (solvability and liquidity ratios, cash flow statement).
Acquired and be able to implement methodological skills: financial analysis methodology. Developed
managerial capabilities: analysis and diagnosis; synthesis and oral qualities.
Learning objectives: Competencies targeted by this module: 1) GK3.5 - To know how to make a diagnosis
about a firm’s financial situation 2) GS1 - To know how to analyse and solve a problem and to know how to
structure one’s thinking 3) GS7 - To know how to communicate effectively, both orally and in writing
Methodology: Teaching language: English
Teaching tools: E-learning. Course support
Pedagogical methods: Case studies. Oral presentations. Diagnostics
Assessments:
Continuous collective assessment - Collective case study 40%
Final individual assessment - Written exam 60%
Skills:
MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance
MGE GK 03.05 - To know how to make a diagnosis about a firm’s financial situation
MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking
MGE GS 07 - To know how to communicate effectively, both orally and in writing
References:
Or any more recent version
VERNIMMEN Pierre (2011), corporate finance: theory and practice / 3rd ed., John Wiley & Sons, BREALEY
Richard A. (2008), Principles of corporate finance: international edition / 9th ed., McGraw-Hill
4/15
MiM1 – Core courses – (English) S1 - Human Resources Management
Time volume (in hour): 20
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: HAVARD Christelle
Pre-requisites: None
Description: This course is a beginner's course in Human Resource Management.
The main topics associated to this course are: Introduction IHRM; HR Planning; Recruitment and selection;
Rewards; Performance management & Appraisal; Training and Career; Strategic HRM and CSR; Employee
Relationship; Change management
Learning objectives: This module aims to prepare students becoming employees in international firms
(giving them knowledge on stakes and practices in HRM) and managers in charge of a team (giving them
skills on operational human resource management). Aimed and assessed skill: To be acquainted with the
various dimensions of human resources within a firm (MGE GK 04.03)
Methodology: Teaching language: English Pragmatic approach, mix of knowledge and case studies
Teaching tools: Manual. Course support
Pedagogical methods: Critical analysis. Case studies. Oral presentations
Assessments:
Final individual assessment - Written exam 60%
Continuous collective assessment - Collective case study 40%
Skills:
MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy
MGE GK 04.03 - To be acquainted with the various dimensions of human resources within a firm
MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking
References:
Fundamentals of Human resource management / Global Edition [E-BOOK] - DESSLER Gary - Available on
Dawsonera.
5/15
MiM1 – Core courses - (English) S1 - Management control - budgetary control
Time volume (in hour): 26
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: BIOT-PAQUEROT Guillaume
Pre-requisites: Financial Accounting, Managerial Accounting
Description: Introduction to Management control. Introduction to budgeting: planning and budgeting;
budgetary control and variance analysis. Behavioural aspects and conclusion.
Introduction to management control: process, systems and structure of management control. Planning and
budgetary control systems. Principles of planning and budgeting. The master budget: sales budget,
production budget, direct materials purchases budget, direct manufacturing labour budget, cash budget,
budgeted P & L, budgeted balance sheet. Budgetary control: flexible budgets and variance analysis.
Behavioural aspects and conclusion.
Learning objectives: At the end of this module, students will be able to: 1) understand the role of
management control in the organisation. 2) Understand the principles of planning, budgeting and controlling.
3) Know the key methods of planning and budgetary control. 4) Establish a budget and comment the results
of a variance analysis. GK3: To be acquainted with the fundamentals of accounting, management control
and finance
Methodology: Teaching language: English, *Class session: lecture by the professor, correction of exercises,
case studies and discussion. Student's personal work: reading documents, seeking additional information,
preparing exercises and cases during each session
Teaching tools: E-learning. Manual. Cases. Course support
Pedagogical methods: Case studies. Researches. Seminars. Simulations. Competition
Assessments:
Final individual assessment 50%
Continuous individual assessment 20%
Continuous collective assessment 30%
Skills:
MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance
MGE GK 03.02 - To understand the concepts of management control, especially cost analysis and budgetary
management
References:
Management and Cost Accounting, A. Bhimani C.T. Horngren, S.M. Datar, G. Foster, Prentice Hall, 4th
edition, 2008, Chapters 14 and 15 Essentials of Corporate Finance: Only Chapter 17.4 and 17.5.
ROSS Stephen A. (2008), Essential of corporate finance / Ed. 2008, McGraw-Hill, 131.55 ROS
BHIMANI Alnoor (2007), Management and cost accounting / 4th ed. 2007, Prentice Hall
6/15
MiM1 – Core courses – (English) S1 - European Law
Time volume (in hour) : 20 Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: GAUPILLAT Mathilde
Pre-requisites: Understanding of English
Description: Introduction to European Law. History of the European Union. Presentation of : the European
institutions, The European legal sources, The European Union Court of Justice. Exercices and presentations
by the students.
History of the European Union Main European institutions European legal sources European Union Court of
Justice (EUCJ) Reading and understanding of a judgement of the EUCJ
Learning objectives: MGE GK 01 : To be acquainted with the economic, legal and political environment of
the firm The aim of this module is to develop a knowledge and understanding of the European legal system.
This course gives students a comprehensive grasp of European Law.
Methodology: Teaching language : english
Teaching tools: Cases. Course support. Work
Pedagogical methods: Case studies. Oral presentations. Debates
Assessments:
Final collective assessment - Collective dossier 100%
Remedial classes - Big lecture hall 100%
Skills:
References:
MOUSSY Nicholas (2009), Access to European Union : law, economics, policies, European Study Service,
413.29 MOU
MOUSSIS Nicholas (2009), EU environment and energy policies : two interwoven legislative areas, European
Study Service, 342.55 MOU
NIHOUL Paul (2009), European competition law 2009, Larcier, 322.37 NIH
TERRA Ben (2008), European tax law / Ed. 2008, Kluwer law international, 334.33 TER
GRUNDMANN Stefan (2006), General clauses and standards in European contract law : comparative law,
EC law and contract law codification, Kluwer law international, 323.67 GRU
MOUSSY Nicholas (2009), Guide to European policies, European Study Service, 413.29 MOU
European commission (2008), Research for Europe, European commission, 151.55 EUR
BALDWIN Richard (2009), The economics of European Integration, McGraw-Hill, XXXXX
WELZ Christian (2008), The European social dIalogue under articles 138 and 139 of the EC treaty : actors,
processes, outcomes, Kluwer / First, 321.83 WEL
NELLO Susan (2005), The European Union : economics, policies and history, McGraw-Hill, 413.29 NEL
SMALLBONE David (2010), The theory and practice of entrepreneurship : frontiers in European
entrepreneurship research, Edward Elgar, XXXXX
LUND Joachim (Sous la dir. de) (2006), Working for the new order : European business under German
domination, 1939-1945, University Press of Southern Denmark / Copenhagen Business School Press, 311.70
JOA
CAIRNS David (2010), Youth on the move : European youth and geographical mobility, Verlag für
Sozialwissenschaften, 352.16 CAI
7/15
MiM1 – Core courses - (English) S1 - Strategic Analysis
Time volume (in hour): 20
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: INGHAM Marc
Pre-requisites: none
Description: Introductory course in strategy
Analysis of a company’s trajectory and segmentation, analysis of the competitive environment (PESTEL
analysis, Porter's analysis) and key success factors, analysis of the competitive positioning and business
model of a firm, diagnosis of resources and skills, SWOT analysis. Strategic options (specialization,
integration, diversification, internationalization)
Learning objectives: To be acquainted with the principal tools of strategic analysis and to know how carry
out a diagnosis. (Competency GK 4 (G.K.04.04))
Methodology: Teaching languages: English, french
Teaching tools: Manual. Cases. E-learning
Pedagogical methods: Case studies
Assessments:
Continuous collective assessment – Collective case study 30%
Final individual assessment – Written Exam 50%
Continuous individual assessment - Quiz 20%
Skills:
MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy
MGE GK 04.04 - To be acquainted with the principal tools of strategic analysis and to know how to carry out
a diagnosis
References:
JOHNSON Gerry (2008), Exploring corporate strategy: text and cases / Ed. 2008, Prentice Hall / Financial
times
8/15
MiM1 – Core courses - (English) S1 - Strategic Marketing 1
Time volume (in hour): 20
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: TAVILLA Valériane
Pre-requisites: None
Description: Course Philosophy- Marketing creates value for customers by focusing on the long-run
relationship as well as on short-run sales. This course emphasizes the role of what is traditionally called the
“marketing mix” or the “4 P’s - product, price, promotions (communication) and place (distribution) - in creating
value for customers, which in turn creates value (revenue and profit streams) for owners, shareholders and
employees. The course also highlights the interrelatedness of the different elements of the marketing mix.
At the completion of the course, students should be able to: 1. Define the marketing concept and its shift from
transaction-based to relationship marketing. 2. Identify the different components of the marketing
environment. 3. Define the concept of product, product policy, branding and product life cycle. 4. Learn about
qualitative & quantitative market research 5. Explain the concept of pricing and approaches to price setting.
6. Describe the marketing channels and the major channel strategy decisions. 7. Describe the communication
process, the promotional mix and effectiveness.
Learning objectives: MGE GK 02.03: savoir analyser la stratégie marketing de l'entreprise et la replacer
dans son environnement concurrentiel MGE GS 06: Travailler avec les autres, avoir des qualités
relationnelles MGE GS 07: Savoir communiquer avec efficacité à l'écrit et à l'oral
Methodology: Teaching language: English, French. Teaching Methods- The teaching approach, based on a
balanced approach, gives students not only theoretical enrichment but also practical enlightenment. It
contains class lectures, interactive class discussion, students’ presentation and coaching and showing of
appropriate films illustrating the concepts.
Teaching tools: E-learning. DVD - Video support. Manual. Cases. Fascicule. Course support
Pedagogical methods:
Assessments:
Continuous collective assessment - Collective dossier 50%
Continuous collective assessment - Collective executive summary 25%
Continuous individual assessment - Individual executive summary 25%
Skills:
MGE GK 02 - To be acquainted with the fundamentals of marketing and sales
MGE GK 02.02 - To know how to analyse the marketing strategy of the firm and to resituate it in its competitive
environment
References:
KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education
AAKER David A. (2000), Brand leadership, The Free Press, 121.92 AAK
KOTLER Philip (2008), Principles of marketing / Ed. 2008, Pearson Education, 121.55 KOT
9/15
Français et Culture - French - Elementary
Volume horaire en face à face : 30
Charge de travail totale : 60
ECTS: 2
Semestre : Automne
Responsable du module : CASEAU Cornelia
Pré-requis: no
Description: Surviving with basic French
Objectifs d'apprentissage: PGE GK06 to be able to communicate in foreign languages the general
objective at this level is to develop communication skills which will enable the student to cope with the simple
situations he/she may encounter.
Démarche pédagogique: The themes are illustrated by examples from French and international social,
political and economic life. Media used: press, radio, video the acquisition of this know-how is carried out
according to the capacity and needs of the students.
Outils pédagogiques : CD - Support Audio. E-learning. DVD - Support Vidéo. Support de cours. Cassette
audio
Méthodes pédagogiques : Présentations orales. Débats. Internet
Évaluations pédagogiques :
Continuous individual assessment 100 %
Compétences :
Références bibliographiques:
Alter Ego A1, Annie Berthet, Catherine Hugot, V. Kizirian, Béatrix Sampsonis, Monique Waendendries,
Hachette 2006
DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette
F.L.E.
10/15
Français et Culture - French - Intermediate
Volume horaire en face à face : 30
Charge de travail totale : 60
ECTS: 2
Semestre : Automne
Responsable du module: CASEAU Cornelia
Pré-requis: To have a good level of elementary French. (The level is determined by a test.)
Description: Survival french for real life situations. Discussions with the French
Objectifs d'apprentissage: PGE GK06 to be able to communicate in foreign languages
Démarche pédagogique : Reading little texts, role plays, debates. Oral comprehension exercises.
Outils pédagogiques : CD - Support Audio. E-learning. DVD - Support Vidéo. Support de cours
Méthodes pédagogiques : Présentations orales. Débats. Internet
Évaluations pédagogiques :
Continuous individual assessment 100 %
Compétences :
Références bibliographiques:
Le français par les textes 2, niveau intermédiaire, M. Barthe, B. Chovelon. Pug, 2003 Activités pour le CECR,
niveau B1, M-L Parizet, E. Grandet, M. Corsain, 2006 Grammaire expliquée du français, niveau
intermédiaire, S. Poisson, R. Miran, M. Mahéo-Le Coadic, 2003 Communication progressive du français,
niveau intermédiaire, C. Leroy-Miquel, A. Goliot-Lété, 2004 Vite et bien 2, Claire Miquel, 2010 Vocabulaire
progressif du français, niveau intermédiaire, CLE international, Claire Leroy - Miquel & Anna Galiot - Lété,
2001 Echo 2, CLE international, J. Girardet & J. Pécheur, 2008 Phonétique progressive du français, CLE
international, Lucile Charliac & Annie - Claude Motron, 2001 Les 500 exercices de grammaire, Hachette,
Marie - Pierre Caquineau - Gündüz, Yvonne Delatour, Jean - Pierre Girodon, Dominique Jennepin, Françoise
Lesage - Langot & Pascal Salomé, 2007 Compréhension orale, niveau 1, CLÉ international, Michèle Barféty
et Patricia Beaujouin, 2004 Compréhension orale, niveau 2, idem..., 2005 Grammaire progressive du
français, niveau intermédiaire, CLE international, Maïa Grégoire & Odile Thiévenaz, 1995
STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan
/ CLE international, 903 STE
DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette FLE
(Français Langue Étrangère), 907 DEL
11/15
Français et Culture - French - Advanced 1
Volume horaire en face à face : 30
Charge de travail totale : 60
ECTS: 2
Semestre : Automne
Responsable du module : CASEAU Cornelia
Pré-requis: Bon niveau de français intermédiaire déterminé par un test.
Description: Découverte du français de la vie professionnelle. Approfondissement de la connaissance du
comportement, de la culture et de la civilisation du pays.
Calendrier
Objectifs d'apprentissage : Pouvoir évoluer dans un environnement professionnel
Démarche pédagogique : Ce cours se caractérise par l'interactivité et la mise en situation. Utilisation
d'articles de journaux, jeux de rôles, débats.
Outils pédagogiques : CD - Support Audio. E-learning. DVD - Support Vidéo. Support de cours
Méthodes pédagogiques : Présentations orales. Débats. Interviews. Jeux
Évaluations pédagogiques :
Continuous individual assessment 100 %
Compétences :
Références bibliographiques:
Affaires à suivre, Anatole Bloomfield, Béatrice Tauzin, Hachette, 2001
Vocabulaire progressif du français des affaires, J-L Penfornis, Cle International, 2013 Grammaire progressive
du français, Intermédiaire, Maïa Grégoire, Odile Thiévenaz, Elisabeth Franco et Alina Koskocki, Cle
International, 2003 Compréhension Orale, Niveau 2, Michel Bartefy, Patricia Beaujouin, Cle International,
2005 Compréhension Orale, Niveau 3, Michel Bartefy, Cle International, 2007
12/15
Français et Culture - Culture & Société
Volume horaire en face à face : 16
Charge de travail totale : 60 ECTS: 3
Semestre : Automne
Responsable du module : CHAPUIS Claude
Pré-requis: Aucun
Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle
Voir calendrier
Objectifs d'apprentissage : PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du
module, les étudiants devront être capables de mieux comprendre comment la société française fonctionne,
quelles sont les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes
d'autres pays et quelles sont les différences culturelles entre leur pays et la France
Démarche pédagogique : Lectures personnelles Cours du professeur et discussion en classe
Outils pédagogiques : DVD - Support Vidéo. Autres. Musée, spectacle. Support de cours
Méthodes pédagogiques : Séminaires
Évaluations pédagogiques :
Contrôle individuel continu 50%
Contrôle individuel final 50%
Compétences :
Références bibliographiques:
MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances comparaisons - 10 000 chiffres, Larousse, 122.82 MER
FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des
étrangers, R. Laffont
MICHAUD Guy (1996), Le nouveau guide France, Hachette
NADEAU Jean-Benoît (2005), Pas si fous, ces français !, Le Seuil, 903 NAD
1990 Peyrefitte (Alain) Le Mal français. Albin Michel.
13/15
Français et Culture - French culture and society
Volume horaire en face à face : 16
Charge de travail totale : 60
ECTS: 3
Semestre : Automne
Responsable du module : CHAPUIS Claude
Pré-requis: None
Description: A panorama of today's French culture and society: The family, work and employment,
entertainment, religion, education, the institutions...
See calendar
Objectifs d'apprentissage: At the end of this module, students will be able to understand the way the French
society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural
differences between their native country and France.
Démarche pédagogique: Preparatory work: reading assignment Lecture and discussion
Outils pédagogiques : CD - Support Audio. DVD - Support Vidéo. Support de cours
Méthodes pédagogiques : Analyses critiques. Groupes de discussion. Présentations orales. Débats
Évaluations pédagogiques :
Contrôle individuel continu - 50%
Contrôle individuel final – Examen Final 50%
Compétences :
Références bibliographiques:
Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces
Français Bernstein. Seuil. 2005 Peyrefitte (Alain) the French Evil Platt (Polly) French or Foe? Culture
crossings Ltd. London 1994 Zeldin (Theodore) The French
ARDAGH John (1990), France today, Penguin Books, 861 ARD
STEELE Ross (2006), the french way: the keys to the behaviour, attitudes and customs of the French,
McGraw-Hill, 903 STE
14/15
Français et Culture - Intercultural Management and Communication
Volume horaire en face à face : 16
Charge de travail totale : 60
ECTS: 4
Semestre : Automne
Responsable du module : RAIMBAULT Sophie
Pré-requis: None
Description: foreign culture and communication: foreign students will be mixed in the class to share their
experiences and are asked to understand other cultures. They can therefore approach intercultural
management during the sessions through exercises and situations from other cultures.
Lectures, role plays, cases studies
Objectifs d'apprentissage: PGE GK 06 to be able to communicate in foreign languages make the students
more communicative in a foreign country and team building
Démarche pédagogique : Lectures, role plays, case studies, oral presentations
Outils pédagogiques : Cas
Méthodes pédagogiques : Séminaires
Évaluations pédagogiques :
Contrôle individuel continu - 70%
Contrôle collectif continu - 30%
Compétences:
Références bibliographiques:
BENNETT Milton J. (1998), Basic concepts of intercultural communication: selected readings, Intercultural
Press
HOFSTEDE Geert (1994), Cultures and organizations: software of the mind: intercultural cooperation and its
importance for survival, McGraw-Hill
PAIGE Michael (1993), EDUCATION FOR THE INTERCULTURAL EXPERIENCE, Intercultural Press
CHANEY Lillian H. (1995), Intercultural business communication, Prentice Hall
HALL Edward T. (1990), UNDERSTANDING CULTURAL DIFFERENCES, Intercultural Press
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