0,67% 41,37% 57,96%

International
pay per performance SEO
on first Google page
http://www.referencement-vrdci.com
@antoinemussard
@vrdci
Google France infographic study
From 2012 november up to 2013 november
Presentation
0,67%
4 255 462 french words study
from the following sources :
Data come from
Google public tools
(without login/password) up
to 2013 july. 8 inormations
per keyword, which means
34 043 696 records
28 411 words coming
from an open source
dictionnary
41,37%
57,96%
1 760 480 words
from Google Suggest
2 466 571 words
from Inside Search
Some raw data
131 819
2 743
45
117
or 3,09%
or 0,064%
or 0,001%
or 0,002%
Keywork count with
Keyword count with an
Keyword count with
Keyword count with
more than 1000 exact
50 € exact daily cost
more than 1000 exact
between 500 and
searches per month
(without trademarks)
clics per month
1000 exact clics per
(without trademarks)
month (without
(without trademarks)
trademarks)
Google Adwords
526
3,04% 129
over 4 255 462
Keyword count without
advertisers : 96,94 %
Adwords
spreading
regarding
keywords
Keyword
count with an
Adwords bid
2 158 060 €
Daily
Total
Google
France estimate gain
with the 1rst Adwords
position.
68% : 1-467-481-€ come
from Adwords
Keyword count with more
than 5 advertisers : 0,82 %
Keyword count with more
than 10 advertisers : 0,5 %
Regluar brands
were filtered. Brands
which are saled were
notre filtered.
CTR* Spreading estimate
regarding adwords rank
3 942 284 €
Position
CTR*
1
2
3
4
5
6
7
8
9
10
11
6%
5%
4%
3%
2%
2%
2%
2%
2%
1%
1%
Daily
Total
Google
France estimate gain
relative to estimate CTR
(see following table).
68% : 2 680 753 € come
from Adwords
6,24 %
1 438 933 660 €
Average Adwords CTR on
first position.
Google France Yearly turnover
estimate.
* CTR (Click trough rate) means position clic rate
Long tail
1st STUDY
Long tail search volume
Middle train
530 600 keywords with a montly search volume
between 50 and 500.
Long tail head
2 224 394 keywords with a > 500 monthly
search volume.
4 255 462 keywords
Long tail queue
3 480 964 keywords with a < 50 montly search
volume.
4 255 462 keywords
4 255 462 keywords
12,5%
5,3%
82,2%
2nd STUDY
Long tail Adwords keywords
Long tail queue
38 006 keywords with at least one Adwords ad
meaning 1,09% of the keyword search amount
on the long tail queue
Middle train
59 034 keywords with at least one Adwords ad
meaning 11,25% of the keyword search
amount on the middle tail
Long tail head
32 018 keywords with at least one Adwords ad
meaning 14,26% of the keyword search
amount on the long tail head.
32 018 keywords
59 034 keywords
38 006 keywords
11,25%
14,26%
1,09%
3rd STUDY
Yearly google gains on the first Adwords position
Long tail queue
In Adwords first position, Google earn
2-696.039 €. Estimate on 38 006 Keywords
which have at least one Adwords ad on the long
tail queue. 0,61% of 1rst position Google Long
tail revenue
Middle train
In Adwords first position, Google earn
16-391-441 €. Estimate on 59 034 Keywords
which have at least one Adwords ad on the
Middle tail. 3,71% of 1rst position Google Long
tail revenue
Long tail head
In Adwords first position, Google earn
422-541-264 €. Estimate on 32 108 Keywords
which have at least one Adwords ad on the
long tail head. 95,68% of 1rst position Google
Long tail revenue
441 628 744 €
441 628 744 €
441 628 744 €
11,25%
95,68%
0,61%
4th STUDY
Yearly google gains on all Adwords position
Long tail queue
On all Adwords positions, Google earn
8-243-931 €. Estimate on 38 006 Keywords
which have at least one Adwords ad on the long
tail queue. 0,84% of all Adwords positions
Google Long tail revenue.
Middle train
On all Adwords positions, Google earn
54-973-538 €. Estimate on 59 034 Keywords
which have at least one Adwords ad on the
Middle tail. 5,62% of all Adwords positions
Google Long tail revenue.
Long tail head
On all Adwords positions, Google earn
914-357 617 €. Estimate on 32 018 Keywords
which have at least one Adwords ad on the long
tail head. 93,54% of all Adwords positions
Google Long tail revenue.
977 575 086 €
977 575 086 €
977 575 086 €
5,62%
93,54%
0,84%
5th STUDY
6th STUDY
Average estimate CTR on the full
long tail
Average cost per clic on
the long tail
Long tail head
1rst position Keywords Adwords CTR
estimate is 4,15%
Long tail head
Average Keywords
estimate is 1,35 €
Adwords
CPC
Middle train
1rst position Keywords Adwords CTR
estimate is 5,7%.
Middle train
Average Keywords
estimate is 1,79 €
Adwords
CPC
Long tail queue
1rst position Keywords Adwords CTR
estimate is 11,65%
Long tail queue
Average Keywords
estimate is 2,32 €
Adwords
CPC
4,15%
5,7%
11,65%
1,35€
1,79€
2,32€
Trademark and keywords stats
Most clicked brands Top 20
Brands
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
facebook
youtube
le bon coin
hotmail
yahoo
orange
google
pages jaunes
gmail
deezer
yahoo mail
msn
leboncoin
free
pole emploi
you tube
ebay
mappy
sfr
sncf
Most clicked French brands Top 20 in France
Daily clic estimate
3 278 465
804 821
658 060
440 284
294 706
294 706
241 446
196 471
196 471
160 964
160 964
160 964
160 964
131 375
131 375
131 375
131 375
131 375
108 177
88 530
Most clicked keywords Top 20 in France
Keywords
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
annuaire
horoscope
annuaire inversé
film
annuaire pages blanches
cinema
certificat de non gage
lettre de motivation
argus
agence immobiliere
antivirus gratuit
cac 40
tunisie
chat
location appartement
immobilier
hotel
chaussures
billet d avion
billet d'avion
Brand
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
le bon coin
orange
pages jaunes
deezer
leboncoin
free
pole emploi
mappy
sfr
sncf
caf
lequipe
bon coin
caisse d epargne
laposte.net
laposte net
dpstream
fnac
pmu
tf1
Keywords
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
hotel
annuaire inversé
assurance auto
annuaire
hotel paris
vol pas cher
tablette tactile
billet d'avion pas cher
mutuelle
billet d avion
poker
discount
location voiture
billet d avion pas cher
billet d'avion
banque en ligne
pieces auto
credit
rachat de credit
assurance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
hotel
voyage
solde
mutuelle
formation
rencontre
hotel paris
credit
assurance
pret
pas cher
mutuelle santé
chaussures
assurance auto
cuisine
poker
voiture
epargne
pneu
complémentaire santé
Large daily
cost estimate
24 133 €
17 650 €
14 351 €
14 144 €
13 258 €
9 944 €
8 272 €
8 269 €
8 131 €
7 751 €
7 658 €
7 508 €
7 192 €
6 933 €
6 754 €
6 748 €
6 286 €
6 249 €
6 205 €
6 127 €
Most Adwords expensive topics
Top 20 in France (without brands)
Topics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
hotel
formation
epargne
chaussures
solde
voiture
voyage
cuisine
pas cher
mutuelle
rencontre
assurance
robe
hotel paris
ski
lit
pneu
rencontres
tablette
mobile
Keywords
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
annuaire
annuaire inversé
argus
lettre de motivation
certificat de non gage
location appartement
location voiture
billet d'avion pas cher
vol pas cher
agence immobiliere
chaussures
auto entrepreneur
pneu
chat
location
hotel
antivirus gratuit
location vacances
immobilier
cuisine
8
8
5
4
4
3
3
3
3
2
2
2
2
2
2
2
2
2
1
1
964
959
220
692
251
611
461
374
035
780
735
554
537
392
281
231
213
008
970
780
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
Daily clic estimate
5 850
3 276
1 569
1 486
1 165
1 041
1 039
995
995
973
969
841
832
822
794
779
763
695
682
668
More than 1000 clicks per day Keywords Top 20
Daily clic estimate
13879
11367
8665
8532
7241
6870
6850
6385
5631
5247
4941
4595
4505
4431
4346
4059
3760
3688
3670
3531
Daily cost
Most clicked Keyword Top 20
in France (without brands)
Most Adwords expensive topics Top 20 in France
Topics
658 060
294 706
196 471
160 964
160 964
131 375
131 375
131 375
108 177
88 530
88 530
72 433
72 433
72 433
72 433
72 433
59 178
59 178
59 178
59 178
Most Adwords expensive Keyword Top 20 in France
Daily clic estimate
26 511
11 835
7 965
6 509
5 326
4 355
4 355
4 355
4 355
3 562
3 562
3 562
3 562
3 562
3 562
2 911
2 911
2 911
2 911
2 911
Daily clic estimate
Keywords
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
air france
annuaire
easyjet
ryanair
annuaire inversé
showroom
avast
apple
parions sport
peugeot
esprit
renault
easy jet
emule
sncf horaires
blanche porte
horaires sncf
gameduell
argus
lettre de motivation
© Copyright VRDCI 1999 - 2013
Daily clic estimate
9116
5850
5597
4025
3276
3258
2584
2583
2152
2127
2040
2005
1983
1953
1862
1831
1767
1699
1569
1486