Company report 2006
Transcription
Company report 2006
06 GL EVENTS 2006 Company Report This Reference Document has been filed with the AMF and is available on the company’s website, www.gl-events.com, and the AMF website, www.amf-france.org xxxxxx 2006 CONTENTS GL EVENTS 01 gl events 02 BUSINESSES 03 THE COMPANY 0 Gl events 2006 Contents 03 01. GL EVENTS 05 Profile 07 2006 highlights 13 Message from the Chairman 15 Message from the Vice Chairman 17 Corporate governance 21 Market and strategy 27 Key figures 31 The GL events network 33 35 41 02. BUSINESSES Venue and event management Services 47 49 03. THE COMPANY History and milestones 53 Company values and social responsibility Capital expenditure 57 59 Organisational structure and support departments 63 Safety and regulatory compliance 65 Human resources 69 Sustainable development 73 Shareholder information 2006 Company Report 02 01 GL EVENTS Première Vision 0 Gl events 01 GL events 05 07 13 15 17 21 27 31 Profile 2006 highlights Message from the Chairman Message from the Vice Chairman Corporate governance Market and strategy Key figures The GL events network 2006 Company Report 04 01 Profile GL EVENTS 01 Profile BNV Hungexpo Boost GL events’ expansion in Europe and around the world in the three main event organisation markets 0 Gl events Large events and meetings, whether dealing with economics, politics, science, or sports, are playing an increasing role in our globalised world. Therefore GL events’ strategy for 20072008 aims to take advantage of this trend by accelerating its European and international growth in the three main event management markets: ¬ Event services – to help coordinate major international gatherings such as sporting events, summits, and global conferences; ¬ Convention and exhibition centre management – through GL events’ sites which span three continents (Europe, Asia, and South America); and ¬ Event organisation – through specialised companies skilled in managing conferences, exhibitions, and conventions bringing together exhibitors and visitors from all nationalities. One of GL events’ goals for 2008 is to even out the percentage of revenue generated in France vs. internationally, which currently stands at 67% in France vs. 33% in other countries. Within France, GL events aims to anchor its position as an events specialist with a unique business model, as it is the only company that is vertically integrated across the entire event management chain: specialised services, venues, and event organisation. GL EVENTS VALUES COMMITMENT – Respect our customers, trust our partners, and be responsible for our actions, because an event’s success depends on it. PASSION – Differentiate through creativity, and dare to have dreams, wishes, and convictions, because they spark the best ideas. INNOVATION – Provide increasingly innovative solutions, because there are no limits to the imagination. CUSTOMER FOCUS – Work in teams, be proactive and eager, and respect people’s differences, because this will provide customers with a service that is attuned to their needs. e23.5 M Net income e495 M 76 Offices around the world Employees Consolidated revenue Venues e163 M International revenue 3,000 Paris Lyon Toulouse Clermont-Ferrand Metz Nice Saint-Etienne Vannes Barcelone Budapest London Padua Rio de Janeiro Shanghai Organisation Services Temporary fixtures Furniture Decorations Lighting Signage Stands Structures Stages Sound Audiovisual equipment Reception areas Access control Fittings Congresses Conferences Trade shows Conventions Exhibitions Product launches Shareholders’ meetings Inaugurations Seminars Galas 19 Convention and exhibition centres 2006 Company Report 06 01 2006 HIGHLIGHTS GL EVENTS 01 2006 HIGHLIGHTS FEBRUARY 2006 Premiere Vision The World’s Premier Fabric Show™, with 46,000 visitors, was held in the Paris Nord Villepinte convention centre. GL events builds its largest grandstands ever in Melbourne In order to host the swimming competition for the 17th Commonwealth Games in Melbourne (4,500 athletes from 71 countries), GL events built two enormous, 20-metre high stages with seating to accommodate up to 6,600 fans. MARCH 2006 GL events wins a franchise for the Rio de Janeiro fairgrounds and an installations contract for the 2007 Pan-American Games Riocentro is Rio de Janeiro’s fairgrounds and convention centre, and encompasses over 57 hectares with 87,000 m2 of exhibition space. GL events will invest €25 million to renovate the site and host the 2007 Pan-American Games (5,000 athletes from 42 countries competing in 34 events). 0 Gl events APRIL 2006 GL events opens a new office in Paris GL events opened a new office in the centre of Paris, at 38-40 Avenue de New York, in order to enhance its presence in the French capital and consolidate several of its events industry businesses at one location. JUNE 2006 38th Mutual Insurers Congress in Lyon The 38th Mutual Insurers Congress was the first event of this magnitude (3,000 visitors) held at the Lyon Convention Centre’s new Amphitheatre, a large-capacity auditorium. GL events wins an installations contract for the 2007 Cricket World Cup GL events, which provided services for the 2006 Football World Cup, the Rugby Six Nations Championship, and the Commonwealth Games in Melbourne, will once again demonstrate its skills in sports event management during the 2007 ICC Cricket World Cup in Jamaica, the West Indies. 2006 Company Report 08 01 2006 HIGHLIGHTS GL EVENTS JULY 2006 GL events acquires Fagga Eventos GL events acquired Fagga Eventos, one of the leading event organisers in Latin America (conferences, exhibitions, corporate events, etc.). Fagga Eventos has head offices in Rio de Janeiro, Saõ Paulo, and Salvador de Bahia, and has organised major events in Brazil, including fully and jointly-managed trade shows such as the Expo Construçao (construction industry), Sustentavel (sustainable development), Expo Logistica (transport and logistics), and the highly popular book Biennal which attracts over 800,000 visitors. 6,000 volleyball fans in the Champ de Mars park in Paris GL events set up a collection of grandstands to accommodate a total of 6,000 spectators for the Swatch FIVB Beach Volleyball World Tour held in Paris on 26-31 July. SEPTEMBER 2006 0 Gl events GL events wins the management contract for the Shanghai New International Expo Centre The city of Shanghai selected GL events to manage and promote its New International Expo Centre located in the Pudong New Area, the city’s and country’s financial hub. This centre was opened in 2005 and has 14,450 m² of usable space, including two large halls of over 5,000 m² each. The contract will last five years. GL events’ presence in Shanghai, a city with one of the most vibrant economies in the world, clearly illustrates the company’s strategy of expanding into high-potential, attractive areas. NOVEMBER 2006 GL events participates in major European trade shows GL events participated in three major events-industry trade shows in Europe: EIBTM in Barcelona, ISEM in London (sports events), and Heavent in Paris. Biennial Dance Festival and Biennial Antique Fair GL events provided services to France’s Biennial Dance Festival and Biennial Antique Fair; the former was held in Lyon and the latter at the Grand Palais in Paris. GL events adopts a new, more customerfocused organisational structure GL events has simplified the organisational structure of its services business. From now on, each customer will interface with only one account manager, and receive a single quote and invoice – even if the service provided by GL events draws from many different companies within the group. This significant change affected over 2,000 employees. Microsoft training at the CCIB in Barcelona Microsoft once again selected the CCIB in Barcelona, this time to host its first technical training session for the EMEA region (Europe, Middle East, and Africa) on 6-17 November 2006. 2006 Company Report 10 GL EVENTS © L’Atelier Renault – Photo : O. Martin Gambier 01 2006 HIGHLIGHTS DECEMBER 2006 Market Place: 2006 Events Communication Agency of the Year Market Place was voted the 2006 Events Communication Agency of the Year by the selection committee for the 27th annual Agencies of the Year Awards sponsored by Briac. GL events also made news for its designs for the Atelier Renault events centre in Paris and the Paris tramway inauguration. 2006 Asian Games in Doha GL events won a contract to set up the Sponsors Village for the Asian Games, an event which will bring together Asia’s top athletes in Doha, Qatar from the 1st to the 15th December 2006. 11 Gl events Lyon renews its trust in GL events The city of Lyon renewed its Convention Centre management contract with GL events for another 10 years. This decision underscores the city’s trust in the ability of GL events to support the Centre’s growth and facilities expansions, including its new, 3,000-seat Amphitheatre. Nice Acropolis: A new venue management contract for GL events GL events won the call for tenders to manage the Nice Acropolis Convention Centre and Exhibition Hall through a 10-year public service delegation contract. The site’s 30,000 m² of usable space and four auditoriums offer a venue that can be customised to suit just about any type of event: conferences, conventions, shows, sports events, trade fairs, exhibitions, etc. GL events builds its stakes in Sepel and Sepelcom GL events increased its ownership interests in Sepel and Sepelcom to 47% and 95%, respectively, as part of its efforts to promote Lyon as a destination for international events. Sepelcom organises prestigious trade shows and public events such as the SIRHA-International Hotel, Catering, and Food Trade Exhibition, the Lyon International Trade Show, the Pool and Spa Fair, etc. GL events wins the management contract for the Metz Convention Centre The Metz Convention Centre (Parc des Expositions Metz Métropole) is ideally located in a bustling region at the crossroads of Northern Continental Europe. The Centre has its own modular structures that can be used to host local, national, and international events. It is spread over 21 hectares, and comprises 25,600 m² of exhibition space, a 7,500 m² conference centre, and a car park with 5,000 places. The city of Metz awarded GL events a 30year contract to manage its Convention Centre, which was previously managed by a semi-public company. 2006 Company Report 12 01 MESSAGE FROM the CHAIRMAN GL EVENTS 01 Message from the chairman Olivier Ginon 2006 saw positive momentum in all three of our growth drivers: services for trade shows, conferences, and events; venue management at convention centres, exhibition halls, and event sites; and event organisation. This pick-up in activity across the board underscores the relevance of our business model. at high-profile locations in France and around the world, in cities such as Lyon, Rio de Janeiro, Shanghai, Nice, and Metz. These customers give us a foothold in today’s most promising markets and enable us to take a proactive approach; we can anticipate our customers’ needs through creative ideas and innovative services. In fact, GL events’ business development strategy gives us a vision and outlines our priorities, and resulted in new contract wins throughout 2006. These contracts were primarily related to venue management These contracts also prove that customers recognise the value added by our complementary businesses, in that we can organise events as well as provide venues and all the associated services. The contract for the Pan-American Games in Rio de Janeiro is a perfect example. GL events will bring its event management skills to the Pan-American Games at the Riocentro this July, as well as oversee the site’s renovation and management for the next 50 years. “We can anticipate our customers’ needs through creative ideas and innovative services” 13 Gl events Furthermore, through the conferences and events that the company either sponsors or has acquired through its managed venues, GL events now has operations across the entire events industry. We have expanded our business by acquiring high-quality companies such as Sepelcom (conferences and events) and Kobé (events in the medical sector) in France, and Fagga Eventos (business conferences and conventions) in Brazil. Going forward, our strategy will focus on enlarging our network in France and internationally, developing new services consistent with our core business, and combining strong customer relationships with a balanced, diversified customer portfolio. These are our goals for 2008, and will be our benchmarks for progress as we move ahead. Olivier Ginon Chairman Première Vision 2006 Company Report 14 01 MESSAGE FROM The VICE CHAIRMAN GL EVENTS “A single point-of-contact to coordinate activities with all GL events departments” Heavent 15 Gl events 01 MESSAGE FROM The VICE CHAIRMAN Olivier Roux By continuing to develop its unique business model, GL events aims to become the leading fully-integrated international company in the events sector by 2010. Significant strides were made towards this goal in 2006, with several new contract wins and successful projects completed around the world. On the international front, GL events built a stage with 6,000 seats for the 17th Commonwealth Games in Melbourne, Australia; provided services for the 2006 Asian Games in Doha, Qatar; helped host the ICC 2007 Cricket World Cup in the West Indies; secured a large contract for the Pan-American Games; and won an initial contract for the Olympic Games in Beijing. T h e ve n u e m a n a g e m e n t b u s i n e s s expanded its international footprint with contracts for the Riocentro in Rio de Janeiro (the largest convention centre in Latin America, with 87,000 m2 of exhibition space on a 57 hectares site) and the Shanghai New International Expo Centre located in the Pudong New Area, the city’s and country’s financial hub. In France, Lyon renewed its contract with GL events to manage its Convention Centre, bearing witness to the city’s confidence in our company. At the same time, we increased our stakes in Sepelcom, a conference and event organiser, to 95%, and Sepel, the company that operates Eurexpo, the Lyon Exhibition Centre, to 47%. After winning contracts for the Metz Exhibition Centre and the Nice Acropolis Convention and Exhibition Centre, GL events now has 853,000 m2 of event space across its entire network. We opened two new offices in 2006, one on Avenue de New York in Paris and one in Lyon’s Cité Internationale, in an effort to group similar businesses and better exploit synergies. GL events also reorganised the sales department in its services business so as to boost efficiency and support the company’s growth. A new, customer-focused approach has been adopted with one account manager for each customer; this account manager will serve as a single point-of-contact and coordinate activities with other GL events departments. This new organisation will eventually be implemented in all the company’s businesses. Olivier Roux Vice Chairman 2006 Company Report 16 01 CORPORATE GOVERNANCE GL EVENTS 01 CORPORATE GOVERNANCE Board of directors JEAN-PAUL SIMOËNS, MAZARS (JEAN-MARIE BARBEREAU, CHRISTINE DUBUS) Principal statutory auditors MICHEL MAZA, OLIVIER BIETRIX Alternate statutory auditors 17 Gl events OLIVIER GINON CHAIRMAN Appointed by the Annual General Meeting of 24 April 1998, reappointed by the Annual General Meeting of 25 June 2004 for a term ending at the close of the Annual General Meeting to be held in 2010 to approve the financial statements for the fiscal year ending 31 December 2009. AQUASOURÇA BOARD MEMBER Represented by Sophie Defforey-Crepet Appointed by the Combined General Meeting of 20 December 2002 for a term ending at the close of the Annual General Meeting to be held in 2008 to approve the financial statements for the fiscal year ending 31 December 2007. Independent Board Member. OLIVIER ROUX VICE CHAIRMAN, BOARD MEMBER Appointed by the Annual General Meeting of 24 April 1998, reappointed by the Annual General Meeting of 25 June 2004 for a term ending at the close of the Annual General Meeting to be held in 2010 to approve the financial statements for the fiscal year ending 31 December 2009. PHILIPPE MARCEL - BOARD MEMBER Appointed by the Combined General Meeting of 11 July 2003 for a term ending at the close of the Annual General Meeting to be held in 2009 to approve the financial statements for the fiscal year ending 31 December 2008. Independent Board Member. GILLES GOUEDARD-COMTE BOARD MEMBER Appointed by the Combined General Meeting of 14 June 1996, reappointed by the Combined General Meeting of 20 June 2002 for a term ending at the close of the Annual General Meeting to be held in 2008 to approve the financial statements for the fiscal year ending 31 December 2007. DAMIEN BERTRAND MANAGING DIRECTOR, BOARD MEMBER Appointed by the Combined General Meeting of 20 June 2002 for a term ending at the close of the Annual General Meeting to be held in 2008 to approve the financial statements for the fiscal year ending 31 December 2007. ANDRÉ PERRIER BOARD MEMBER Appointed by the Combined General Meeting of 9 June 2000, reappointed by the Combined General Meeting of 14 May 2006 for a term ending at the close of the Annual General Meeting to be held in 2012 to approve the financial statements for the fiscal year ending 31 December 20011. Independent Board Member and Chairman of the Audit Committee. ÉRICK ROSTAGNAT MANAGING DIRECTOR, CORPORATE & FINANCIAL ADMINISTRATION, BOARD MEMBER Appointed by the Combined General Meeting of 20 June 2002 for a term ending at the close of the Annual General Meeting to be held in 2008 to approve the financial statements for the fiscal year ending 31 December 2007. Première Vision 2006 Company Report 18 01 CORPORATE GOVERNANCE GL EVENTS Heavent 19 Gl events Executive Committee ¬O LIVIER GINON Chairman ¬O LIVIER ROUX Vice chairman ¬G ILLES GOUEDARD-COMTE EXECUTIVE COMMITTEE The Executive Committee reviews the company’s operations and makes decisions regarding its organisational structure, finances, and human resources. It examines potential acquisitions so as to make recommendations to the Board of Directors, and implements the company’s business development strategy and internal control policy. The Executive Committee met 22 times in 2006. Founding partner ¬D AMIEN BERTRAND Managing director ¬ É RICK ROSTAGNAT Managing director, corporate & financial administration ¬ J EAN-EUDES RABUT Executive vice president, Venue and event management ¬ MA RC DONCIEUX Executive vice president, conventions and events ¬D ANIEL CHAPIRO Executive vice president ¬ Y VES HUNCKLER Vice president, France conferences ¬ C ATHERINE PERRIN Vice president, human resources SUPPORT DEPARTMENTS COMMITTEE The Support Functions Committee addresses current affairs, finance, human resources, and IT systems. It is comprised of Olivier Ginon, Olivier Roux, Damien Bertrand, Jean-Eudes Rabut, Erick Rostagnat and Daniel Chapiro. AUDIT COMMITTEE The Audit Committee works with statutory auditors to ensure that the accounting methods and procedures used by GL events companies are appropriate and applied consistently. It oversees the implementation of internal procedures, expands their scope, and ensures the transparency and quality of the group’s financial information. The Audit Committee is comprised of Olivier Ginon, André Perrier (Committee Chairman and Board Member), Erick Rostagnat, Damien Bertrand, Daniel Chapiro, and Jean-Charles Desrayaud (Vice President, Accounting and Taxes). It met 4 times during 2006. RISK MANAGEMENT COMMITTEE The Risk Management Committee meets twice a year to assess the fiscal, social, and customer risks that could adversely impact the group’s financial position. It is assisted by an outside attorney and comprised of Olivier Ginon, Erick Rostagnat, Damien Bertrand, Jean-Eudes Rabut, Catherine Perrin, Antoine Stehelin (chief legal officer), Jean-Charles Desrayaud, and Marie-Pierre Bossard (head of customer credit and insurance). SYNERGIES COMMITTEE The Synergies Committee is comprised of the heads of all the group’s main subsidiaries (for all businesses) and business development departments, shares information, and coordinates short-term sales and operating activities. It meets once a week. BUSINESS UNIT COMMITTEES The Business Unit Committees are comprised of the heads of each business unit and oversee the finances and operations of each affiliated company. INVESTMENT COMMITTEE The Investment Committee reviews and decides whether to approve any investments that are either above certain set amounts or not included in initial budgets. It is comprised of Damien Bertrand, JeanEudes Rabut and Daniel Chapiro. COMPENSATION COMMITTEE The Compensation Committee reviews the group’s executive compensation, stock option policy, and bonus share grants before submitting them to the Board of Directors. It is comprised of Olivier Ginon, Olivier Roux, and the Independent Board Members, namely Aquasourça, represented by Sophie Defforey-Crepet, André Perrier and Philippe Marcel. 2006 Company Report 20 01 MARKET AND STRATEGY GL EVENTS 01 MARKET AND STRATEGY The events industry Over the past three decades, GL events has evolved into a leading player in a unique industry, event management, and have become vertically integrated across the entire value chain. GL events and a handful of other large companies (e.g., Reed Exhibitions, SMG, GES, and Publicis) have helped establish events, in all their different forms, as a third segment of marketing communications, along with media (TV, cinema, press, radio, billboards, online, etc.) and direct marketing. The company’s revenue generally tracks that of communications spending by companies both in France and internationally. It tends to be particularly influenced by non-media purchases, which have risen the most over the past ten years. In fact, GL events’ revenue grew 18% per year between 1998 and 2004, thanks to the company’s successive expansion into the three main events businesses: services, venue management, and most recently event organisation. The company is targeting over 17% revenue growth for 2007 and 2008. International business will be one of GL events’ primary drivers over this period, and revenue from international operations is expected to swell from just over 30% of revenue in 2006 to 50% in 2008. Communication spending in France since 1994 (Source: UDA 2006 Key Figures) 35,000 30,000 25,000 20,000 + 4.8 + 4.8 + 3.5 + 3.7 + 4.5 + 6.0 + 6.9 + 2.7 + 1.1 + 2.8 + 3.5 + 2.3 + 3.7 + 3.9 + 2.0 + 3.7 + 4.7 + 9.1 + 9.7 - 5.0 - 0.4 + 0.3 + 4.1 + 1.1 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 15,000 10,000 5,000 Non-media (change in %) 21 Gl events Media 0 Breakdown of non-media spending (Sources: France Pub-IREP and UDA 2006 Key Figures) 6% 9% 2% Direct marketing 4% Key players in the events industry Promotions 48% Conferences and trade fairs 7% Sponsorships Donations Public relations Directories Communications and event agencies These agencies assist with event planning phases, including consulting, design, specifications, and general coordination, and in some cases manage the entire project for the customer. 24% Conference and trade show organisers These companies typically design, organise, and promote conferences, trade shows, fairs, congresses, and exhibitions which they either host themselves or organise for a customer. Venue operators Venue operators manage the sites that are essential for holding temporary events. These include convention centres, exhibition halls, fairgrounds, auditoriums, etc. These sites often belong to local or regional governments which outsource the management and operation to a specialised firm. Event service providers These companies provide customised or general services that play a vital role through the entire event planning process – decorations, furniture, signage, stands, structures, stages, lighting, sound, AV equipment, visitor reception, etc. Sirha-International Hotel, Catering and Food Trade Exhibition 2006 Company Report 22 01 MARKET AND STRATEGY GL EVENTS Grand Prix de Tennis de Lyon The events market Tra d e s h ow s a n d ex h i b i t i o n s fo r professionals and the general public These accounted for 4.4% of French companies’ communications spending in 2006, up 2.5% from 2005 (according to France Pub-IREP). GL events customers: Maison & Objets (home decorations), SIRHA (catering), Première Vision (fabrics), PRÊT-À-PORTER PARIS ® (fashion), SIHH (watches), SIAE (aerospace), Student Fair (general public), and Batimat (construction) Première Vision Corporate, international, sports, and entertainment events This market is diverse and difficult to value accurately, although the French Events Association (ANAE) identified 74 events of over €1 million that took place in France in 2006. Major events held in other countries frequently had budgets exceeding €20 million. GL events customers: Olympic Games (in Sydney, Athens, and Beijing), Evian G8 Summit, World Summit on the Information Society in Tunis, Asian Games in Doha, Cricket World Cup, Rugby Six Nations Championship, Football World Cup (in France, Korea, and Germany), etc. Congresses and conventions Almost 10,000 congresses and conventions are held every year in over 200 countries and 1,500 cities. France is the second-most popular destination in the world with approximately 600 every year, almost half of which take place in Paris (according to the UIA). GL events customers: EuroPCR (cardiology), World on emulsions Congress (chemistry), World Road Congress (transportation and the environment), AMF Global Congress (finance), EuroBiO (biotechnology), etc. GL events’ business model, unique in its industry, is based on a comprehensive offer combining event organisation, venues, and services International Hotel, Catering and Food Trade Exhibition 23 Gl events An integrated business model GL events’ business model is unique in its industry, in that it is based on an integrated combination of services, venue management, and event organisation. However, the three businesses do not work with one another exclusively – each strives to serve its customers’ best interests – but all are held to GL events’ high standards for quality and dependability. ¬ The services business provides engineering work, furniture, fittings, decorations, lighting, signage, etc. to event organisers, venues, reception areas, and other event sites. ¬ The venue management business (convention and exhibition centres managed by GL events) hosts events organised by either the company itself or by third parties. ¬ The event organisation business draws from the skills of GL events’ companies to coordinate events for customers. With this integrated offer, GL events can support all types of events, from simple gatherings to complicated, large-scale affairs requiring proven know-how and dependability in all steps of the event planning process. GL events plans to use this business model to become the leading global, fullyintegrated events company in the sector. Fully-integrated businesses serving customers All GL events businesses – services, venue management, and event organisation – work together to provide customers with the optimal, customised solution. Organisation Organisation Hosting Venue management Equipment Services Customer Vinexpo Asia-Pacific Athletics World Championship 2006 Company Report 24 01 MARKET AND STRATEGY GL EVENTS Two sites in strategic locations: Riocentro in Rio de Janeiro and the New International Expo Centre in Shanghai GROWTH AND INTERNATIONAL EXPANSION 2003 ¬ Parc Floral – Paris (venue management) ¬ Auvergne convention hall and auditorium (venue management) ¬ Europa Organisation (event organisation) 2004 Hungexpo International Automobile Trade Fair ¬ Market Place (event organisation) Balanced growth When GL events first started, it provided event services to customers located primarily in France. However, since becoming a public company, it has broadened its range of activities in order to secure sustainable growth opportunities. This strategy was given a boost in 2005 through a share issue which raised €35.7 million of capital. The first pillar of the company’s growth is events and venue management, which currently makes up almost 40% of revenue – a jump of over 30% from 2005 to 2006. This advancement has been fuelled by a healthy pace of acquisitions and new concessions (12 between 2003 and 2006), and robust organic growth within each division. The second focus is international expansion. International revenue (i.e., revenue generated outside France) surged from 22% of the company’s total in 2000 to almost 33% in 2006, with a target of 50% by 2008. 25 Gl events 2005 ¬ Padovafiere – Padua All of GL events’ businesses have contributed to this international growth. The services business won large contracts for major international events, including the Cricket World Cup, Pan-American Games, and Olympic Games. The venue management business signed on six new convention and exhibition centres outside of France. The event organisation business coordinated over 200 trade shows, proprietary events and conventions, and international conferences (World Road Congress, EuroBiO, EuroPCR, etc.). The company acquired Fagga Eventos, a Brazilian events agency, while sites in Budapest and Padua also organised conferences. (venue management) ¬ Hungexpo – Budapest (venue management) ¬ Chorus – Vannes (venue management) ¬ Performance Organisation (event organisation) 2006 ¬ Riocentro - Rio de Janeiro (venue management) ¬ New International Expo CentreShanghai (venue management) ¬ Metz Exhibition Centre (venue management) ¬ Eurexpo – Lyon (venue management) Through all its businesses, GL events has operations in 14 countries across three continents. ¬ Sepelcom (event organisation) ¬ Fagga Eventos (event organisation) ¬ Kobé (event organisation) ¬ Nice Acropolis Convention and Exhibition Centre (venue management) Tranoï 2006 Company Report 26 01 KEY FIGURES GL EVENTS 01 KEY FIGURES Prêt-à-Porter Paris® Competitive advantages GL events has several competitive advantages that can propel its growth and help it meet its ambitious goals. A unique business model with two drivers: businesses integrated across the entire value chain (event organisation, venue management, and services), which can provide support through the entire event process, particularly in terms of a direct relationship with the end customer; and international expansion. A diversified, balanced customer portfolio which shields the company from risks related to event cyclicality and downturns in any one sector. A strong, recognised brand with a single name - GL events - covers all the group’s operations. Customers and event consultants associate the brand with prestigious events and a reputation for professionalism and proven expertise. Value appreciated by investors GL events floated on the Paris Stock Exchange Second Marché in 1998, and is currently considered a benchmark company. In August 2005, Investir magazine ranked it as one of the top ten mid-cap stocks, and investors continue to appreciate the company’s clear strategy. GL events’ intangible value is Maisons & Objets VIP 27 Gl events enhanced further by its high-quality brand and sound ethics displayed by its management in actions and decision-making. Potent logistics operations, which are essential to overcoming the numerous challenges posed by coordinating an event. GL events has warehouses and inventory in strategic locations and can mobilise its resources to any site hosting a major international event – Melbourne (Commonwealth Games), the West Indies (Cricket World Cup), Qatar (Asian Games), Beijing (Olympic Games 2008), etc. Technological innovation in applications such as electronic badges and audiovisual equipment (e.g., Wifi-operated lighting systems and high-definition flat TV screens in which GL events is a pioneer for their use in events. A safety-focused culture is a fundamental requirement for indoor and outdoor events, structures, equipment, and venues. Safety is essential not only for event visitors, but also for the employees who work to set up complicated operations with a firm commitment to meeting a given deadline. Solid growth International revenue GL events supports its customers around the world with services, sites, and event organisation 180 Revenue growth 33 17% average annual revenue growth over the past five years 14% increase in 2006 600 33 30 160 140 25 120 23 500 100 400 80 300 60 200 236 302 340 355 434 496 100 40 20 66 76 69 106 145 164 2001 2002 2003 2004 2005 2006 20 0 0 2001 2002 2003 2004 2005 2006 Revenue in million € Revenue in million € % of total revenue Net income of consolidated companies 21% average annual growth over the past five years 21% increase in 2006 30 1.56 25 1.44 20 0.92 1.00 1.13 15 10 0.77 9.8 13.2 14.9 15.9 21.1 25.6 2001 2002 2003 2004 2005 2006 5 0 Net income in million € EPS in million € 2006 Company Report 28 01 Key figures GL EVENTS Summary balance sheet, income statement, and cash flow statement Art Paris Income statement Continued gains in operating margin and profit margin In million e 06 IFRS 05 IFRS Change Revenue 495,7 434,2 +14,2% Operating profit 40,5 33,2 +21,9 % Profit from financing activities (4,2) (2,1) - Taxes (10,7) (10,0) - Net profit from consolidated companies 25,6 21,1 +21,0% Associates accounted for using the equity method 0,2 - - Minority interests (2,2) (1,1) - Attributable net profit 23,5 20,0 +14,4% 4,75% 4,62% - Profit margin 29 Gl events Balance sheet International Hotel, Catering and Food Trade Exhibition A solid, healthy financial structure A cut in working capital requirement Only 22.5% leverage – sufficient capacity to finance a growth strategy December 2006 December 2005 207,1 Non-current assets Equity 258,0 Rental equipment 50,2 Assets Non-current assets 11,6 Provisions 46,6 Debt 42,9 Rental equipment Working capital Liabilities and equity 179,4 Equity 13,9 Provisions 69,6 Debt 16,9 Working capital 228,2 51,6 Assets Liabilities and equity Cash flow statement Operating cash flow over 10% of its revenue. €25.6 million of capital expenditure, €19.7 million of which in the services business 06 05 Net profit 23,5 20,0 Operating cash flow 50,1 44,3 Change in working capital 17,6 (2,9) Cash flow from operating activities 67,7 41,4 (25,6) (21,0) 42,1 20,4 Acquisitions (17,5) (71,2) Cash flow from financing activities (8,5) 82,8 Capital expenditure Free cash flow 2006 Company Report 30 01 THE GL EVENTS NETWORK GL EVENTS 01 THE GL EVENTS NETWORK 76 locations worldwide 19 Event venues ¬ In France – 13 convention centres, exhibition halls, and concert halls in Paris, Lyon, Saint-Etienne, Metz, Nice, ClermontFerrand, Vannes, and Toulouse. ¬ In Europe – 4 prestigious sites in Barcelona, Budapest, London, and Padua. ¬ Outside Europe – Rio de Janeiro and Shanghai. All these sites work together to offer customised event packages encompassing several locations or destinations. Pudong Expo 76 Offices GL events’ offices provide customers with the company’s entire range of services, and maintain close customer relationships, regardless of the event size, because of their strategic locations. The offices are supported by four large logistics sites in France (in Lyon-Brignais, northern Paris, southern Paris, and Nantes). 31 Gl events 2 The event organisation business has been consolidated into two offices in key cities: ¬ In Paris, on Avenue de New York; ¬ In Lyon, in the Cité Internationale. New event organisation offices This move was made so that the business’ employees can better exploit synergies, collaborate on projects more efficiently, and send concerted bids in response to calls for tenders. Paris - Avenue de New-York GL events locations around the world 76 locations with a network of managed venues Lyon - Cité Internationale Managed venues 2006 Company Report 32 02 Businesses Première Vision 33 Gl events 02 Businesses 35 Venue and event management 41 Services 2006 Company Report 34 02 VENUE AND EVENT MANAGEMENT Businesses 02 VENUE AND EVENT MANAGEMENT Venue management: a booming business A NETWORK OF MULTI-PURPOSE SITES The events market has evolved substantially over the past 30 years, with sites becoming increasingly multi-purpose and able to accommodate a wide variety of event types. Indeed, the events themselves have changed; some conferences now also have exhibition areas, and some that were previously exhibit-only now include a series of seminars or conferences. Organise a single event across many venues Therefore, in light of this burgeoning demand, being able to provide a network of managed venue space within the same city is a genuine asset (e.g., an exhibition hall tied to a convention centre, or a conference site with an auditorium) – and something GL events is now able to do in Lyon, Toulouse, Clermont-Ferrand, and Nice. GL events also has sites outside France that can offer combined convention centre and exhibition hall facilities, such as the Riocentro in Rio de Janeiro. The company has the resources to leverage these locations effectively by providing a one-stop shop for customers to reserve venues, receive help with event organisation, and obtain the needed equipment, regardless of the event location. Being able to supply such comprehensive service at its managed venues gives GL events a major advantage over its competitors, and one that is in step with market demand. Barcelona International Convention Centre 35 Gl events 853,000m2 Total exhibition area managed by GL events Parc Floral - Paris 2,600 Events hosted 460 Employees 9.5 millions Event visitors and exhibitors 19 Venues managed (13 in France, 4 in Europe, 2 in Rest of World) Hewlett Packard CANON Convention 2006 Company Report 36 02 VENUE AND EVENT MANAGEMENT Businesses NEW OUTSOURCING ARRANGEMENTS The global venue and event management sector is highly competitive, and success requires an increasingly broad array of targeted skills. Public and private developers – which build event centres in the hopes of bolstering their region and increasing its economic appeal – are shifting away from direct management and relying more and more on outsourcing or concession agreements to handle their centres’ operations. Barcelona International Convention Centre sionally and generate a positive inflow that benefits the local economy. In France, these partnerships usually take the form of public service delegation contracts through which local administrations outsource the operation of a site to a private company. Other countries use similar procedures involving concessions or subcontracting agreements. With these new arrangements, developers can ensure the centres are run profes- GL events operated 19 sites in 2006 for a total of 853,000 m 2, encompassing four types of event venues: convention centres, exhibition halls, concert halls, and reception areas. MACIF Congress 38e Congrès de la Mutualité COMPLEMENTARY BUSINESSES Venue management fits in naturally with GL events’ traditional businesses and comprehensive offer. The company invests a great deal of its financial resources in this area, as it provides long-term visibility on future revenue streams (management contracts typically last between 6 and 20 years in France, and even longer in other countries). 37 Gl events This business exemplifies GL events’ growth strategy because it combines the company’s three core competencies – venue management, event organisation, and services – and has seen a surge in international business, as illustrated by its recent new contract wins in Padua, Budapest, Rio de Janeiro, and Shanghai. THE COMPETITIVE LANDSCAPE The venue management market in France is highly fragmented due to its size and the type of skills needed, with few players outside of the Paris region. Unibail and the Paris Chamber of Commerce are the largest actors, followed by numerous local administrations and public and semipublic organisations. Internationally, the leading companies are RAI in the Netherlands, SMG in the US, NEC and Excel in the UK, and Fiera Milano in Italy. In terms of event management, the main competitors are communications agencies, conference organisers, and a handful of specialised companies such as Colloquium, Kenes International, Reed Exhibitions, Exposium, Congrex, MCI, etc. GL events’ venue management business provides long-term revenue visibility MACIF Congress 2006 Company Report 38 02 VENUE AND EVENT MANAGEMENT Businesses 159 Trade shows 31,000 Exhibitors 230 Conferences, congresses, and events 73,000 Presenters 290 © L’Atelier Renault – Photo : O. Martin Gambier Employees Mes Jouets Renault 39 Gl events Euro PCR Event organisation: an integrated business with added value Event organisation is one of the key businesses in GL events’ integrated offer, along with venue management and services. This business entails skills in event planning, ideas, locations, and communications, and covers all links in the event chain, from design and specifications through to execution. GL events’ suggestions and advice in this area are source of substantial added value for its customers. More specifically, event organisation involves selecting the most appropriate services based on an event’s scope and target audience, and how it fits in with a customer’s overall strategy. GL events’ range of services extends all the way to logistical issues such as travel arrangements, lodging, and receptions for event attendees. GL events predicts that growth in this business will be driven by contracts to organise professional events, which will also improve the company’s long-term visibility. The business was enhanced in 2006 through the acquisition of a stake in Sepelcom in Lyon. Sepelcom thus joins Europa Organisation, Kobé, Package Organisation, Esprit Public, Market Place, and Performance Organisation in GL events’ family of event organisation subsidiaries. Events’ strategy in this business is centred on three goals: Create and replicate proprietary trade shows; Strengthen partnerships with event agencies, Reinforce presence through conventions, congresses, and teambuilding events. MAIN TYPES OF EVENTS Corporate events Employee events (e.g., seminars and teambuilding workshops), corporate events (e.g., inaugurations, shareholders’ meetings, and PR events), product communications (e.g. unveilings and launches), etc. Conventions and congresses Business conventions, international forums, and congresses in a variety of fields (science, economics, medicine, politics, education, non-profit organisations, etc.) Fairs and trade shows Fairs – general, specific, regional, and international – and all sorts of public and professional trade shows 2006 Company Report 40 02 SERVICES Businesses 02 SERVICES Services: a robust business in the global arena A BUMPER YEAR FOR NEW CONTRACTS DIVERSIFIED SKILLS BASE 2006 was marked by several noteworthy new contract wins, most of which were on a global scale. These included the 2007 Pan-American Games in Rio de Janeiro, Brazil; the 2007 Cricket World Cup in the West Indies; the 2006 Asian Games in Doha, Qatar; the 2008 Olympic Games in Beijing, China; and the 2007 Rugby World Cup in France. These contracts secure a solid future for the services business, and in conjunction with its contracts for the 2006 Football World Cup and 2006 Commonwealth Games in Melbourne, substantiate GL events’ strong position in major international sports events. This series of high-profile competitions will take place almost non-stop through 2007 and 2008, and therefore pose significant challenges for the company as it mobilises its employees and know-how across five continents. The services business is not limited to largescale events. It covers the full spectrum of needs for occasions of all sizes. For instance, GL events provided services to almost 3,500 events in 2006 across all the countries in which it operates. Important recurring events include large trade shows, as their budgets are not highly correlated with the economic climate and tend to hold steady from one year to the next. Industry trade shows outside of large cities typically focus on niches and local markets, in parallel with national and European conferences. Trade shows for the general public complement regional fairs and special events catering to sophisticated enthusiasts of wine, culture, DIY, etc. In terms of conventions and congresses, recent years have seen a proliferation of events in all sectors – sports, politics, science, etc. – which have spurred business for the company. Prêt-à-Porter Paris® / Who’s Next Grand Prix de Tennis de Lyon 41 Gl events International Logistics Solutions Show Rugby 6 Nations Championship GL events helped organise almost 3,500 events worldwide in 2006 Prêt-à-Porter Paris® 3,500 Trade shows 1,943 Employees e296 M Revenue (33% from international operations) 2006 Company Report 42 02 services Businesses More efficient sales organisation Maisons & Objets VIP In order to help its sales operations run more efficiently and handle the abundance of new contracts, the services business has reorganised its sales department into a more customer-focused approach. From now on, each customer will work with a single account manager, regardless of the scope and complexity of that customer’s event. This account manager will relay the customer’s needs to the appropriate GL events division (reception, decorations, fittings, sound, AV, stands, etc.) and communicate the division’s response. This new sales organisation will streamline operations, speed decision-making, improve flexibility, and allow the company to move more quickly. In addition, customers will receive a single quote or invoice outlining all the services provided by GL events – a welcome benefit in an industry where one event can entail dozens of different services. These changes have been accompanied by more formalised procedures and simplified administrative tasks. Almost 2,000 GL events employees in France were directly or indirectly affected by the reorganisation. Première Vision 43 Gl events A global offer GL events provides customers with a unique set of know-how and resources. As a partner and advisor to event organisers, the company stands apart from its competitors in what remains a highly fragmented market. GL events has proven expertise in virtually every step of the event planning process, backed by solid design, research, logistics, and scheduling skills. Services for trade shows, conventions, and other events ¬ Prêt-à-Porter Paris® / Who’s Next GL events provides a unique combination of event skills and equipment General installations: full event area preparation, including layout and installation of networks, structures, traffic flow, AV equipment, etc. ¬ Venue design: creation, layout, furniture, and decorations based on an area’s intended use (reception, lounges, meeting rooms, forums, restaurants, VIP rooms, etc.) ¬ Signage: floor plans, direction indicators, space markers, event programmes, safety warnings, etc. ¬ Stands: traditional, collapsible, and modular. ¬ Temporary structures: tents and outdoor structures (with one or more levels) for events of all sizes. ¬ Furniture: 300,000 items representing over 1,000 different products available for rent, including furniture, display cases, and accessories. ¬ Grandstands and bleachers: temporary, permanent, indoor, and outdoor, of all Other services Prefabricated temporary structures: GL events is the leading company in France and the UK for the sale and longterm rental of temporary structures. It has developed a range of aluminiumframe products with PVC coatings that are just as resistant to wind and snow as permanent buildings. Machined aluminium components: GL events creates and stocks high-design sizes (they are systematically checked by an independent certifier before being sent to customers). ¬ Audiovisual equipment: video projectors, TV screens, plasma displays, video-image walls, computers (including installation and configuration), etc. ¬ Sound and interpretation: state-of-theart equipment incorporating digital and analogue technology for recording, amplification, mixing, playback, etc. ¬ Lighting: traditional, scenic, and customised for stands and special rooms (press, VIP, food service, etc.), as well as electric wiring ¬ Climate con.trol: for permanent or temporary structures. ¬ Reception: bilingual or trilingual receptionists for greeting, informing, and directing event attendees. ¬ Information systems: registration, access control, and visitor screening. aluminium components and accessories, and works with furniture makers, fitters, woodworkers, and stand makers. Interior fittings: The company provides fittings for corporate headquarters, showrooms, retail stores, museums, reception halls, etc. Floral decoration and landscaping: The floral decorations and landscaping provided by GL events help create an event’s atmosphere and enhance the quality of venues and public areas. 2006 Company Report 44 Businesses Direction Eclairage Public Ville de Lyon – Conception : R. Vigneron et D. Fontaine 02 services © Creativity and added value The success of GL events’ services business depends increasingly on the value added at each step of the process. GL events’ professionals add a dose of style and creativity to events, through significant details such as furniture selection, floor coverings, lighting, and musical ambiance. Their talent in venue design shines through in events for all sectors, including fashion (Première Vision) home decoration (Maison et Objet), automobiles, and the environment. Event organisers now demand personalised service that is in line with their event’s theme or overall context. The same holds true for outdoor structures and stands, with an additional demand for modular elements that can fit into tight budgets. This is an area where GL events excels thanks to the innovative structures and stands developed by its Sodem System and SpacioTempo subsidiaries. Lyon - Fête des Lumières The demand for high-design venues is growing across all business sectors Maisons & Objets VIP 45 Gl events Functional technology The technology supplied by GL events works behind the scenes to make sure an event runs smoothly. Technology plays a role in all phases of event planning and design, well before the event takes place. For example, computer models can generate 3-D images of different layout and installation options. IT systems can help project managers coordinate logistics, transport, and set-up. Lighting can be controlled by computer programs, and increasingly sophisticated images can now be projected onto a vari- Heavent ety of surfaces. Event attendees, speakers, and exhibitors can check-in with bar-coded badges, which allow organisers to monitor event traffic in real time and build a visitor database. GL events has developed applications for its website that allow customers to place orders online, and which help the company manage the flood of requests for information and services. www.gl-events.com The competitive landscape Grand Prix de Tennis de Lyon Competition in France remains fragmented among the different fields despite the professional, well-structured services available, especially in general installations and furniture rental. For example, in trade show, exhibitions, and convention services, the leading competitors in France are Créatifs, Jaulin, La Compagnie, Brelet, France Location, Utram, and Novelty. On a global level, the biggest players are Evenser in the UK, Roeder, Uniplan, and Losberger in Germany, De Boer in the Netherlands and the UK, Nussli in Switzerland, Pico in Asia, and Freeman and GES in the US. However, in corporate services, systems, and installations, the largest companies are Locabri, Legoupil, and Sofadi in France, IVM, Bolici in Italy, Hypocampos in Greece, Rub in the UK, Octanorm in Germany, Syma in Switzerland, and Foga in Sweden. 2006 Company Report 46 03 The Company Prêt-à-Porter Paris® 47 Gl events 03 The Company 49 53 57 59 63 65 69 73 History and milestones Company values and social responsibility Capital expenditure Organisational structure and support departments Safety and regulatory compliance Human resources Sustainable development Shareholder information 2006 Company Report 48 03 HISTORY AND MILESTONES The Company 03 HISTORY AND MILESTONES 1978 – 1984 Sarl Polygone Services is created by Olivier Ginon and three partners (Gilles GouédardComte, Jacques Danger, and Olivier Roux). 1989 Polygone, which has flourished into the leading event installations company in France, merges with Cré-Rossi, a trade show furniture, accessories, and surface renter The company’s name is changed to Générale Location. 1990 – 1997 Générale Location enjoys eight years of sustained growth, during which it builds a network of specialists and implements a strategy of offering end-to-end services through acquisitions and skills in the following areas: general installations; furniture rental; premium stands; signage; fittings for retailers and museums; and hospitality services. Générale Location begins its international expansion by opening a new office in Dubai. 49 Gl events Grand Prix de Tennis de Lyon 1998 Générale Location floats on the Paris Stock Exchange Second Marché Générale Location opens a furniture subsidiary in Hong Kong. The company makes its first acquisition in the venue management business by purchasing a 51% stake in SECIL, which manages convention centres in Lyon, Saint-Etienne, and Clermont-Ferrand. Générale Location enters the market for major international events with contracts for the Football. 2000 Athletics World Championship The company expands into audiovisual services in Hong Kong and general installations and services in Belgium. Générale Location develops new skills in temporary storage solutions and modular display equipment in France. The company completes three major projects: the Olympic Games in Sydney; the European Heads of State Summit (which coincides with the French EU Presidency); and several events related to the new millennium. 2001 Générale Location makes two acquisitions, a temporary structure leasing and installation company and a convention design and organisation specialist, both in the UK. 2002 The company undergoes significant expansion and reinforces all its businesses by: Acquiring Toulouse Expo (which manages the Toulouse Exhibition Centre) and winning a concession contract for the Pierre Baudis Convention Centre in Toulouse. Acquiring a company that provides upscale fittings for office properties and luxury liners. Opening of offices in Grenoble and Toulouse. FIFA World Cup Lyon - Quai des Guinguettes 2006 Company Report 50 The Company © S. Martinez – Conception organisation : SEPELCOM 03 History and milestones Nuits Blanches des Bocuse d’Or 2003 The venue and event management business mushrooms when the Parc Floral in Paris and Grande Halle convention centre and concert hall in Auvergne are brought into the fold. The company carries out a capital increase of €15.4 million to finance growth in the events market. Générale Location becomes GL events 2004 GL events acquires Market Place, an events communication agency. GL events acquires Temp-A-Store, a temporary structures provider based in the UK. Athens Olympic Games 51 Gl events World Summit on the Information Society 2005 2006 The company steps-up its international expansion. An office is opened in Shanghai. GL events buys a majority stake in the Padua Exhibition Centre following its privatisation. Hungexpo, the company that manages the Budapest Exhibition Centre, is privatised. GL events acquires Performance Organisation, a regional public fair organiser in France, and are hired by Chorus to operate the Vannes Exhibition Centre. GL events carries out a capital increase of €35.7 million. The company wins management contracts for the Riocentro Convention Centre in Rio de Janeiro and the Shanghai New International Expo Centre. In France, GL events renews its contract for the Lyon Convention Centre, acquires a majority stake in Sepelcom, and acquires a substantial stake in Sepel (which manages Eurexpo, the Lyon Convention and Exhibition Centre). GL events reorganises into two business units: Services and Venue and event management GL events deepens its international footprint, especially in venue management, and builds a large network in France. The company also secures contracts for the Metz Exhibition Centre and the Nice Acropolis Convention Centre. 700 600 GL events’ revenue growth over the past 10 years (1997-2007) 500 400 300 * Estimate 200 100 Revenue in million € 113 130 147 214 235 302 340 355 434 496 600 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007* 0 2006 Company Report 52 03 COMPANY VALUES AND SOCIAL RESPONSIBILITY The Company 03 COMPANY VALUES AND SOCIAL RESPONSIBILITY Faithful to the company’s founding values One of GL events’ primary strengths is most certainly the way it has held onto its fundamentals – fundamentals that anchored the company and marked its progress forward. The original founders are still with the company and its values have not changed; they continue to foster the GL events culture and philosophy. GL EVENTS VALUES COMMITMENT – Respect our customers, trust our partners, and be responsible for our actions, because an event’s success depends on it. PASSION – Differentiate through creativity, and dare to have dreams, wishes, and convictions, because they spark the best ideas. INNOVATION – Provide increasingly innovative solutions, because there are no limits to the imagination. CUSTOMER FOCUS – Work in teams, be proactive and eager, and respect people’s differences, because this will provide customers with a service that is attuned to their needs. 53 Gl events This steadfast approach has driven GL events’ success. It has kept the company on track – headed in the right direction and backed by the loyalty of employees and customers alike. It has also established GL events’ reputation as a company with ethical concerns at the core of its business strategy, and this focus is cultivated across all of its operations. A commitment to quality, health and safety, and the environment GL events has adopted formalised, operational policies for quality, health and safety, and the environment. These policies are shaped around a continuous improvement approach, and are implemented through quality managers appointed within each division. Workshops are held regularly in order to share best practices across the company and help employees build their skills and knowledge base. Rugby 6 Nations Championship Maisons & Objets VIP 2006 Company Report 54 03 COMPANY VALUES AND SOCIAL RESPONSIBILITY The Company Respect for our men and women, stakeholders, and local communities GL events strives to uphold the culture and local economy in all the communities where it operates, and maintain existing partnerships. Le Petit Monde and 1001 Fontaines When GL events brings a new company into its group, the new employees are welcomed in a sprit of mutual collaboration and respect for each person’s expertise. Shared goals are established so as to unite the team while boosting the responsiveness and energy of the entire group. GL events is a sponsor of Le Petit Monde, a French non-profit organisation created to build temporary residences near hospitals, so that parents of hospitalised children have a place to stay. In addition, when GL events works with local administrations, it aims to act in the general interest and public service through the following goals: Maximise the new job creation and economic benefits of an event; Promote the social, economic, and cultural development of host cities or regions; Transform event sites into economic drivers, as they showcase the area’s economic and cultural vitality and ability to accommodate major events; Protect and maintain the property so that local governments can benefit from a long-term asset. In 2007, Le Petit Monde opened a complex with 42 studio apartments in a landscaped area near the Women’s, Mother’s, and Children’s Hospital in east Lyon. GL events was proud to support this initiative attaching human values to medical advancements. GL events also sponsors 1001 Fontaines, an association that provides drinking water to poor, isolated communities in southeast Asia. World Summit on the Information Society 55 Gl events Active sponsor of cultural and sports events GL events renewed its sponsorships of high-profile cultural and sports events in 2006. The company once again backed Lyon’s Biennial Dance Festival, which proved to be a huge success and acquired an international scope. GL event’s involvement in this prestigious event underscores its reputation for creativity and innovation. In the world of sports, the company sponsored the Lyon tennis open, Lyon’s rugby team (Lyon Olympique Universitaire), and the Equita’Lyon horse fair, whose Cadre Noir de Saumur show and 5-star international competition were a big hit. Art Paris Equita’Lyon 2006 Company Report 56 03 CAPITAL EXPENDITURE The Company 03 CAPITAL EXPENDITURE Continued capital expenditure Capital expenditure over the past three fiscal years relative to revenue and free cash flow IFRS DATA (in thousand €) 2006 2005 2004 Net capital expenditure (CapEx) 25,645 20,985 25,376 Revenue 495,701 434,156 355,474 5.2 % 4.8 % 7.2% 50,117 44,283 36,385 51.2 % 47.4 % 69.7 % 1 Net CapEx as % of revenue Free cash flow Net CapEx as % of free cash flow 1 (1) Net acquisitions and disposals of property, plant, and equipment (PPE) and intangible assets as recognised in the Consolidated Cash Flow Statement. 81% of capital expenditures were in the services business (rental assets for specific customers, equipment renovation, and longterm structure leases), and 19% in venue and event management (fittings and installations maintenance at managed sites). A club deal loan was arranged in December 2006 to refinance existing debt and give the company access to confirmed credit lines for financing future growth and investments. €25 million invested in 2006 Heavent / Escale Café 57 Gl events Lyon Convention Centre 2006 Company Report 58 03 ORGANISATIONAL STRUCTURE AND SUPPORT DEPARTMENTS The Company 03 ORGANISATIONAL STRUCTURE AND SUPPORT DEPARTMENTS GL events as a holding company GL events is a group holding company which sets the overall strategy, internal controls, and focus areas for business development. It handles corporate acquisitions (locates opportunities, carries out transactions, and oversees integration), participates directly in large contract negotiations, and manages a centralised cash pool through an agreement covering all subsidiaries. The holding company also houses the key accounts and international departments. In return for its services, subsidiaries pay the holding company an annual fee in proportion to their revenue; the total fee for 2006 was €11.468 million. The following table gives the holding company employee breakdown over the past three years. 2006 2005 2004 GL events GL events SI GL events Support Services GL events GL events SI GL events Support Services GL events Senior Executives 6 5 6 Managers 53 46 26 Staff 28 23 11 Average Headcount 87 74 43 A decentralised management structure The relatively low percentage of holding company employees (3.1% in 2006) relative to the total number of GL events employees reflects the group’s decentralised manage59 Gl events ment structure. Each subsidiary is free to manage its own resources, skills, and operations, provided they comply with the controls and processes instituted by the group. SIMPLIFIED ORGANISATIONAL CHART GL events’ skills and operations are carried out through support departments, business divisions, and subsidiaries organised into two business units: Services and Venue and event management. SERVICES GL events services GL events audiovisual GL data systems BS Vision Décorama ISF Exposition Owen Brown Polygone Vert Profil Ranno SpacioTempo Vachon VENUE AND EVENT MANAGEMENT Paris – Parc Floral Lyon – Cité Centre de Congrès Lyon – Château de Saint-Priest Lyon – Eurexpo Toulouse – Toulouse Expo Toulouse – Centre de Congrès P.Baudis Clermont-Ferrand – Polydôme Cournon d’Auvergne – Parc des Expositions Cournon d’Auvergne – Zénith Saint-Etienne – Centre de Congrès Vannes – Le Chorus Barcelona – CCIB Convention Centre Budapest – Hungexpo Padua – PadovaFiere London – Battersea Park Events Arena Le Castellet –Paul Ricard Circuit Rio de Janeiro – Riocentro Shanghai – New International Expo Centre Europa Organisation Package Organisation Esprit Public Market Place Performance Organisation Kobé Organisation Fagga Eventos Sepelcom Première Vision 2006 Company Report 60 03 ORGANISATIONAL STRUCTURE AND SUPPORT DEPARTMENTS The Company Selling gl events’ products and services GL events’ sales and marketing division (which contains almost 22% of the company’s employees) is organised into several departments so as to better promote the company’s end-to-end offer, and boost the effectiveness of the sales team within each subsidiary. Sales force The GL events sales force is trained through seminars covering the products and services offered by all subsidiaries. This approach encourages cross-selling and lets the company provide customers with a comprehensive package. Nevertheless, each subsidiary retains its own sales team specialised in the specific aspects of that business. Business development managers work with customers and prospects early-on in the process to pinpoint their needs, then follow-through by coordinating with other departments (engineering, design, etc.) to generate a full proposal and carry out the project. GL events’ French subsidiaries, with almost 50 offices throughout the country, serve as local hubs for promoting the company’s entire range of products and services. Meanwhile, its subsidiaries in the rest of Europe, Asia, and North America serve as gateways to domestic markets, monitor the competitive 61 Gl events landscape, and provide contract opportunities for large international events. They also help spot potential acquisitions. Cross-functional departments The international department is responsible for penetrating new markets and establishing a foothold in areas where the company does not already operate. Its business development managers are organised by region (northern Europe, the Mediterranean basin, eastern Europe, North America, and Asia). The department supports GL events’ subsidiaries in servicing large events through its skills in project management, international logistics, and technical execution. The key accounts department plays a key role in the company’s cross-functional approach and rounds out the sales and marketing division. It focuses on building a customer portfolio comprised of leading French corporations, multinationals with operations in France, large public administrations, and organisers of international sports events. Key account managers promote GL events’ complete range of products and services for event and venue management, and help with sales efforts. Packaged offers incorporating venues and customer service Marketing department The marketing department fuels sales growth by promoting GL events’ end-to-end offer and assisting subsidiaries with their specific needs. It supports new product and service launches with preliminary market and competitive research and analysis. It helps develop solutions targeted to specific customer needs and drawing from many GL events’ businesses. Finally, the marketing department assists with preparing bids in response to calls for tenders for large event or venue management contracts. All the company’s marketing applications are available on the GL events intranet, so that the sales team can always access to the most recent marketing materials. Communications department The communications department supports all GL events’ divisions and subsidiaries. It outlines the elements that define the GL events brand, manages the brand image, and helps stimulate sales by developing marketing literature and promotional materials (e.g., brochures and catalogues). On a corporate level, the communications department helps integrate newly-acquired companies, enhances cohesion by conveying information, and distributes financial data on a regular basis so as to update employees on the company’s strategy and investments. Pollutec 2006 Company Report 62 03 SAFETY AND REGULATORY COMPLIANCE The Company 03 SAFETY AND REGULATORY COMPLIANCE GL events supplies complicated equipment and installations that are in full compliance with the regulations applicable to each business. As a result, the company only uses materials that have been officially authorised and ensures that they are set up and used according to existing standards. Resolute compliance with the standards applicable in each country In addition, event organisers in France using GL events’ materials are required to follow regulations governing installations in public areas. This means they must obtain approval from the appropriate regional or municipal safety authorities before the event begins. These authorities verify that the entire site (buildings, fittings, temporary equipment, etc.) meets the applicable safety standards. Fairs and trade shows in France are subject to a series of legislation (the ordinance of 11 September 1945, the ordinance of 10 October 1969 as amended on 21 April 2000, and the decree issued by the Ministry of the Economy, Finance, and Industry on 10 January 2001) which sets forth the procedure for event organisers to obtain authorisation from regional authorities. The Ministry of Commerce and the Fair and Trade Show Committee are responsible for approving requests for commercial events based on their economic benefits, either nationally or internationally. 63 Gl events In other countries, GL events uses independent certification agencies to verify that its equipment, installations, and products meet local standards; if not, the company makes any modifications necessary. In addition, GL events’ engineering department incorporates manufacturing standards into the design of the machined aluminium components and structures it produces. GL events has applied for or already obtained certifications in the primary European countries, as a first step in its international expansion strategy. Because GL events manages areas used by the public (under public service delegation contracts), it must ensure that event organisers using these areas follow regulations governing public areas. The company does this through the use of independent experts who check all installations and fittings. GL events as an event organiser is required to follow regulations governing installations in public areas. This means they must obtain approval from the appropriate regional or municipal safety authorities before the event begins. These authorities verify that the entire site (buildings, fittings, temporary equipment, etc.) meets the applicable safety standards. MACIF Congress 2006 Company Report 64 03 HUMAN RESOURCES The Company 03 HUMAN RESOURCES Autonomy and a sense of responsibility are two key values in GL events’ human resources Grand Prix de Tennis de Lyon 65 Gl events A special function The human resources department at GL events works to meet several challenges: The company’s wide range of businesses, markets, and locations; The need to have a sizable number of employees at event sites on a daily basis, wherever and whenever events are being held; Instilling employees with the two essential values – autonomy and a sense of responsibility – that will back the company’s future growth. GL EVENTS EMPLOYEES GL events had an average of 2,742 employees in 2006, excluding hostesses and seasonal workers. These men and women give GL events its rich diversity and apply their knowledge in a variety of disciplines: ma-nagement, logistics, design, drafting, creativity, woodworking, upholstery, decoration, mounting, electronics, sound, lighting, etc. Their specialised skills are coupled with professional experience in event organisation and venue management, which creates a web of expertise, supported by teamwork and shared company values, namely commitment, passion, innovation, and customer focus. EMPLOYEE RELATIONS Given the broad scope of GL events’ businesses and skills, as well as the sizable number of events the company manages, it uses a project-oriented management approach. Project managers form multidisciplinary teams to work on events and address cross-functional issues, such as streamlining management applications and internal procedures. Indeed, the company’s growth can be attributed to its success in incorporating new businesses, employees, and therefore talent. Great efforts are made to respect the culture of each company after it is acquired, and exploit its synergies with the overall group. Every GL events division has employee representatives, and regular meetings are held with labour union representatives in subsidiaries with labour union members (these meetings include the mandatory annual negotiations in France). Over 1,000 employees received training in 2006, through around 4,000 days of training in 350 sessions and workshops. GL events maintains close ties with vocational training establishments and participates in work placement programmes. The company hires interns and gives them meaningful projects with a fair degree of independence, so that they receive relevant professional experience and get the most out of their work placement programme. GL events hired 200 interns in 2006. TRAINING Training plays a key role in improving GL events’ efficiency, employee performance, management, and overall working environment. The human resources department holds training sessions designed to maintain and develop individuals’ skills, and organises annual cross-functional workshops for sales and engineering staff. These workshops discuss the company’s new products, services, and markets so that employees have the knowledge to contribute to GL events’ growth strategy. They also serve to bring employees together and bolster team spirit and cultural identity. 2006 Company Report 66 03 HUMAN RESOURCES The Company TRADE ASSOCIATIONS GL events is an active supporter of trade associations, and serves on the labour committee of the French Federation of Fairs, Trade Shows, and Conventions. The company is also an active member of the French Exhibition Industry Association. The French apprentice tax is allocated to three types of establishments, pursuant to a company-wide policy: those specialised in GL events businesses; those where the company recruits; and those which educate the handicapped. In addition, GL events’ support department managers are members of the trade associations corresponding to their fields (e.g., AFTE, DFCG, AFDC, and Lyon Place Financière & Tertiaire). CORPORATE COMMUNICATIONS GL events places a special emphasis on corporate communications, whether with employees, shareholders, or newly-acquired companies. An array of materials (a new employee handbook, company newsletters, company intranet, etc.) and coordinated gettogethers (training sessions, seminars, etc.) welcome new employees into the company and encourage information sharing among different divisions and departments. Technology such as videoconferencing equipment, multimedia libraries, and document databases are also available to facilitate communication. 67 Gl events Salon du Timbre et de l’Ecrit World Summit on the Information Society 2006 Company Report 68 03 SUSTAINABLE DEVELOPMENT The Company 03 SUSTAINABLE DEVELOPMENT GL events operates according to the new codes of conduct for global businesses, and has been dedicated to promoting sustainable development principles since its creation. The company’s progress is based on pooling employee know-how, obtaining employee commitment to GL events’ projects, and honouring customers’ trust. Quality The company has adopted a formalised, operational quality control process that is centred around customers’ needs. Several quality control managers have been appointed within the main service businesses, and they are responsible for implementing continuous improvement programmes within their operations. Such programmes draw from employees’ field experience and are designed to capitalise on the company’s best practices. The primary focus areas relate to assessing customer needs based on a detailed, exhaustive specification sheet, coordinating projects so that they run smoothly, managing subcontractors and services effectively, developing procedures to streamline shipping methods, improving product quality (furniture, tarps, etc.), enhancing customer satisfaction and telephone answering services, cutting unnecessary spending, and so on. Quality control processes were instituted in 2006, and have improved the company’s project management considerably. MACIF Congress 69 Gl events Salon Marjolaine Safety and accident prevention GL events formed an Employee Safety and Accident Prevention working group, which drafted a specific risk prevention guide for each subsidiary and set up applications for tracking budgets and generating health and safety plans and accident prevention plans. Signs are clearly displayed at all sites to protect employees and visitors, and a targeted newsletter has been sent to all employees stressing every individual’s role in the overall effort. Fire safety training was introduced in 2006 for all employees in France. Safety and accident prevention initiatives are spearheaded by 24 correspondents working across all divisions through regular meetings, action on priority issues, and a special site on the company’s intranet. 2006 Company Report 70 03 SUSTAINABLE DEVELOPMENT The Company Pollutec The environment Artisans Passion Exhibition Within the events industry, a sharp imagination coupled with clean technology can go a long way towards developing environmentally-friendly solutions. One example is the composite canvas recycling process developed by GL events in association with Ferrari, a GL events partner and specialist in PVC canvases. In this original process, canvases that are no longer usable are transformed into new materials. Other examples are the use of non-polluting detergents for machined aluminium components and canvas cleaning machines, and the sale of the fully-recyclable carpet developed by Sommer that can be reprocessed into flowerpots, child seats, and car accessories. Sommer’s carpet was tested during the 2005 HAVE YOU SEEN OUR NEW ECO-STAND? Following the Eco-communication report published by the French Environment and Energy Management Agency as well as GL events’ own research, the company has developed Eco-stands for customers to use during their events. 71 Gl events Pollutec trade show, and is recommended by GL events’ sales representatives whenever it meets all of a customer’s criteria. Almost all of GL events’ sites have set up recycling bins for sorting different types of waste – aluminium, wood, sawdust, steel, non-hazardous industrial waste, etc. – and its purchasing department has signed framework agreements with garbage collectors. In 2006, the services business instituted waste sorting and recycling at all its major sites. GL events did not recognise any provisions for environmental risks during the fiscal year. Moreover, the company was not required to pay any legal fines related to environmental non-compliance, nor is aware of any claims filed against it for environmental damages. Built from materials that are either energy-saving (light bulbs, heating, etc.) or designed to protect the environment (signage, furniture, floor coverings, partitions, etc.); These environmentally-friendly stands are: One part of an overall event planned in a way that minimises its ecological impact, with waste recycling, environmentallyfriendly promotional materials, reduced packaging, etc. Made from long-lasting, reusable parts, because they rely on rented equipment rather than disposable pieces; In all these areas, GL events helps its customers find solutions that take steps towards preserving the environment. Direction Eclairage Public Ville de Lyon © Inventive solutions to meet demanding environmental standards Lyon - Fête des Lumières 2006 Company Report 72 03 SHAREHOLDER INFORMATION The Company 03 SHAREHOLDER INFORMATION Rio Oil & Gas – Riocentro Share information Listed on Eurolist Compartment B Included in the CAC Small 90 ISIN code FROO00066672 Bloomberg code GLOFP Reuters code GLTN.PA FTSE classification 581 GL events has maintained strong investor relations and transparent communications ever since it listed on the Paris stock exchange. The following information can be found on the company’s website, www.gl-events.com, under “Financial Information”: Current and archived press releases, The financial communications schedule, A shareholders’ guide, Downloadable annual reports and financial publications, Key figures. 73 Gl events Shareholder documentation is available from the investor relations department, and investors may also register to receive press releases by e-mail, fax, or the post, as soon as they are issued. Investor relations e-mail address: [email protected] Because GL events is part of the Euronext NextPrime segment created in January 2002, it must comply with additional financial disclosure requirements (beyond those required by law) and liquidity requirements (continuous listing). Share price GL events’ daily share price from March 2006 to March 2007 *% )% (% '% BVgX]%+ 6eg^a%+ BVn%+ ?jcZ%+ ?jan%+ 6j\#%+ HZe#%+ DXi%+ # Cdk#%+ 9ZX#%+ ?Vcj#%, ;ZW#%, BVgX]%, Gl events shareholders 5.1% 37.2% Polygone SA and Board Members Public shareholders 57.7% Banque de Vizille Heavent 2006 Company Report 74 03 SHAREHOLDER INFORMATION The Company Dividends The following table shows the dividends paid to shareholders over the past five fiscal years, along with the dividend to be proposed at the next Annual General Meeting. FISCAL YEAR ENDED Net dividend per share (in €) Tax credit per share (in €) Gross dividend per share (in €) 31 December 2002 0.32 0.16 0.48 31 December 2003 0.37 0.19 0.56 31 December 2004 0.41 - 0.41 31 December 2005 0.52 - 0.52 31 December 2006 (proposed) 0.70 - 0.70 Prêt-à-Porter Paris® / Who’s Next 75 Gl events GL EVENTS SHARE TRADING GL events is listed on Eurolist by Euronext Paris, Compartment B, and is included in the CAC Small 90 index. The following table lists the GL events share price over the past 15 months. Heavent Month Avg. closing price for the month (in e) Trading volume (in thousand shares) Trading volume (in thousand €) Monthly high (in e) Monthly low (in e) 2006 January 30.03 454 13,663 31.28 27.48 February 30.87 233 7,156 32.18 29.50 March 32.41 398 13,279 36.72 28.90 April 35.31 173 6,248 39.00 34.37 May 35.27 231 8,062 37.81 32.16 June 33.31 302 9,860 36.08 29.00 July 33.74 127 4,291 35.93 31.50 August 34.50 89 3,066 35.80 33.30 September 35.52 84 2,961 36.47 34.00 October 34.00 100 3,378 35.15 32.80 November 35.02 144 5,010 35.78 33.54 December 35.05 134 4,639 37.00 33.56 2006 Total 33.73 2,467 81,613 39.00 27.48 2007 January 40.31 276 11,173 43.20 36.15 February 43.58 160 6,979 45.74 40.00 March 44.72 215 9,569 46.99 40.05 2006 Company Report 76 03 SHAREHOLDER INFORMATION The Company 2007 FINANCIAL COMMUNICATIONS SCHEDULE 7 February 2007 Press release • Q4 2006 revenue 13 March 2007 Lyon Palais de la Bourse (18:00) SFAF members, fund managers, and journalists FY 2006 results and analyst presentation 14 March 2007 Press release • FY 2006 results 14 March 2007 Paris Palais Brongniart (10:00) SFAF members, fund managers, and journalists FY 2006 results and analyst presentation 25 April 2007 Press release • Q1 2007 revenue 14 May 2007 Lyon Convention Centre (16:00) Shareholders Annual General Meeting 25 July 2007 Press release • Q2 2007 revenue 12 September 2007 Paris Palais Brongniart (10:00) SFAF members, fund managers, and journalists H1 2007 results and analyst presentation 12 September 2007 Press release • H1 2007 results 24 October 2007 Press release • Q3 2007 revenue Artisans Passion Exhibition QUARTERLY EARNINGS RELEASES GL events’ earnings are dependent on trade shows, exhibitions, and special events (political, cultural, or economic) that may not occur on the same date every year. As a result, one fiscal quarter is not a long enough timeframe to provide meaningful, consistent trend information, particularly in terms of operating profit. However, year-over-year revenue comparisons do reflect actual changes in the volume of the company’s business. 77 Gl events Therefore, in the interest of providing meaningful financial information, GL events does not issue earnings releases for the first and third quarters because they would not pre-sent accurate business trends. Fluctuations in annual calendars and invoicing may concentrate revenue and profits in any one period, without the same seasonal pattern being repeated in the following year. PRESS RELEASES GL events’ press releases are posted on the company’s website, www.gl-events.com under “Financial Information”, at 18:00 on the evening before they are released to journalists. They are also sent by e-mail, fax, or the post to people who have requested (faxes are sent the same evening, while documents sent through the post are subject to mail delivery schedules). ANNUAL REPORTS GL events’ annual reports may be downloaded from the company’s website or obtained from the investor relations department. Previous press releases and annual reports (dating back to the company’s floatation) are also available on the company’s website. FINANCIAL ANALYSTS GL events Seminar ENGLISH TRANSLATIONS OF FRENCH DOCUMENTS English translations of GL events’ financial publications are available on its website or upon request to the investor relations department. ¬ Berenberg Bank ¬ CA CHEUVREUX ¬ CM CIC SECURITIES ¬ FIDEURAM WARGNY ¬ FORTIS ¬ GILBERT DUPONT ¬ HSBC ¬ IXIS MIDCAPS ¬ ODDO MIDCAP ¬ PORTZAMPARC ¬ SOCIETE GENERALE INVESTOR RELATIONS Erick Rostagnat Managing Director, Corporate Financial Administration Tel.: +33 (0)4 72 31 54 20 Fax: +33 (0)4 72 31 54 95 Website: www.gl-events.com (see “Financial Information”) E-mail address: [email protected] Equita’Lyon 2006 Company Report 78 Editing: GL events Communications Department Design and publication: Esprit Public Printing: Lamazière Imprimeur Cover: Première Vision Photo credits: N. Robin, A. Fleurantin, L’Atelier Renault – O. Martin Gambier, N. Huffschmitt, E. Rull / Collectif ITEM, R. Etienne / Collectif ITEM, P. Cottin, C. Cincet / Nolita Photos, S. Martinez This document can be downloaded from www.gl-events.com