book master in management 1 business management track
Transcription
book master in management 1 business management track
BOOK MASTER IN MANAGEMENT 1 BUSINESS MANAGEMENT TRACK ACADEMIC YEAR 2014‐2015 1 Business Management Track Master level 1 Academic year 2014-2015 SEMESTER 1 SEM. Code S1 S1 S1 S1 S1 643 644 648 649 684 S1 S1 S1 S1 641 - 1332 1337 COURSES Strategic management : principles and practice Corporate Finance Cost accounting & management control Marketing Human resource management Business game : capstone global business simulation Elective 1 (see list below) Topics in French Business French as a Second Language CONTCAT HOURS CREDITS Language of insitruction 36 36 36 36 36 4 4 4 4 4 English English English English English 36 18 30 36 4 2,5 7 5 English English English SEMESTER 1 38,5 ELECTIVES SEMESTER 1 : (one elective to be selected from the list) SEM. Code COURSE S1 S1 S1 S1 S1 S1 S1 S1 S1 S1 S1 S1 S1 S1 620 614 617 618 296 619 622 3519 1068 566 3545 1069 597 3480 Criminal Law Art & aesthetics : marketing application Category management Chinese business management Decision Sciences Competition Law The Economics of Art and Culture Creative Economy Marketing Consultancy Public speaking & debating Emotional and Relationship Intelligence Sales Technics The Internal market and European law VBA for Excel Level 1 Contact hours 18 18 18 18 18 18 18 18 18 18 18 18 18 18 Language of CREDITS instruction French 2,5 English 2,5 French 2,5 English 2,5 English 2,5 French 2,5 French 2,5 English 2,5 English 2,5 English 2,5 English 2,5 English 2,5 English 2,5 English 2,5 Business Management Track Master level 1 Academic year 2014-2015 SEMESTER 2 SEM. Code S2 S2 S2 S2 S2 S2 S2 S2 S2 642 651 647 639 652 - 1333 - 1338 COURSES Corporate governance & corporate social responsibility Information systems & operation management Legal environment & business decision making Business development & innovation Project management Elective 2 European Family Business Elective 3 French as a Second Language SEMESTER 2 CONTCAT HOURS 36 36 36 18 18 18 15 18 36 CREDITS 5 5 5 2,5 2,5 2,5 3,5 2,5 5 33,5 Language of instruction English English English English English English English English Business Management Track Master level 1 Academic year 2014-2015 ELECTIVES SEMESTER 2 : TENTATIVE LIST SEM. S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 S2 ÉLECTIF SÉRIE E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E2 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E3 E E3 E2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 N° 609 623 264 1770 1070 3551 262 1631 1629 1071 621 384 261 274 275 276 277 291 312 293 616 661 1029 279 260 1771 667 281 282 292 283 654 1073 544 289 295 742 2389 3520 3535 3913 617 4180 COURSE ADVANCED TOPICS IN STRATEGY - GROWTH STRATEGY & CAPABILITY DEVELOPMENT European Tax Law IMPLEMENTATION, ACHIEVEMENT & ARTISTIC GRAPHIC FROM CREATIVITY TO PUBLICATION Applied Corporate Finance Cloud Computing VBA for Excel Level 2 Hospitality Management How to build a dream team LEAN, AGILE AND RESILIENT – CAN OPERATIONS BE ALL THREE? Introduction to Banking Management E-BUSINESS and MOBILE APPLICATIONS Real Estate Investing Management of the Aeronautics Sector The sole proprietorship Luxury markets Management and sustainable development Management des entreprises culturelles et solidaires Media & democracy Negotiation Outsourcing Politica y medios de communicacion en america latina Retailing management Health Care Marketing & Biotechnologies Advanced Project Management Advertising world Auditing Brand management Cross cultural Management Legal Risk: Marketing Contact hours Language of instruction CREDITS 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 18 ANG ANG ANG ANG ANG ANG ANG ANG ANG FRA ANG FRA ANG FRA ANG ANG FRA ANG ANG ANG ESP ANG ANG ANG ANG ANG ANG ANG FRC 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 18 18 18 18 18 18 18 18 18 18 18 18 18 ANG ANG ANG ESP ANG ANG ANG ANG ANG ANG ANG FRA ANG 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 2,5 Negociation & Conflict Management Entrepreneurship: International and topic aspects Indian business management International commercial law La creatividad en espana Learning Team Solidarity & non profit organisations Technological disruption Doing Business with emerging economies: Middle East and North Africa Geopolitics and Conflicts Understanding BRICS through Current Events Family Business Category management An introduction to financial analysis 15_M1_LI_BM_S1_CCO_MGT_643: STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: MOHAMED HÉDI CHARKI, VALÉRIE DUPLAT AND HEDLEY MALLOCH COURSE OBJECTIVES This course aims at endowing students with both the analytical tools used in Strategy and the recent academic and business insights from the Strategy field. Relying on current business issues and challenges, the course mainly addresses the following questions: How to craft a strategic thinking? What are the important tools to master for achieving a strategic analysis? What are the ‘appropriate’ strategic choices to make to reach expected business outcomes? How to manage strategic changes successfully? LEARNING OUTCOMES After having attended this course, students will be able to: 1. comprehend the stakes, the stakeholders, and the nature of strategic decisions in a complex and evolving business environment; 2. acquire the knowledge required to develop a strategic/competitive analysis; 3. apply the knowledge received to make strategic choices at the corporate and business levels; 4. evaluate and understand trade-offs of international moves, M&A and strategic alliances; 5. and assess the validity of the strategic decisions. PREREQUISITES None COURSE CONTENT WEEK TOPIC CONTENT Strategic Schools of Thought and Strategic Discourse (strategic thinking and vocabulary) 1 Strategic Analysis – The External Side (PESTEL, 5 Forces framework) 2 Part I The Foundational Elements of Strategic Thinking (Value Chain Analysis, VRIN framework) 3 Strategic Analysis – The Internal Side PREPARATORY WORK Walter, I. (2012). “The real leadership lessons of Steve Jobs”. Harvard Business Review, vol. 90, n°4, pp. 92-102. Bryce, D., Dyer, J.H., ,and Hatch, N.W. (2011), The Power of Free, Harvard Business Review, 89 (6): 104-111 Exploring Strategy Text & Cases, Environment (chapter 2) Parmar, R., Mackenzie, I., Cohn, D., and Gann, D (2014), The New Patterns of Innovations, Harvard Business Review, 92 (1/2): 86-95 Exploring Strategy Text & Cases, Strategic Capabilities (chapter 3) 4 New Lenses for Competitiveness: Kim, W.C. and Mauborgne, R. The Blue Ocean perspective (BOS (2009). “How Strategy Shapes Tools) Structure”, Harvard Business Review, 87, issue 9: 72-80 4 New Lenses for Value – Toward Creating Shared Value in Business (limits of the Capitalistic view of strategy, shared value and value chain) 5 Corporate Strategy (how to play with the Business Units, how to structure your organization) 6 Bertini, M. and Gourville, J.T. (2012). "Pricing to Create Shared Value”, Harvard Business Review, 90, issue 6: 96-104 Exploring Strategy Text & Cases, Corporate Strategy & Diversification (Chapter 3) Corstjens, M. and Lal, R. (2012). “Retail doesn’t cross borders”. Harvard Business Review, 90, issue 4: 104-11 Exploring Strategy Text & Cases, Business Strategy (Chapter 6) Business Strategy (trade-off between the three main generic strategies, dynamic perspective) 7 Heracleous, L. and Wirtz, J. (2010). “Singapore Airlines balancing act”. Harvard Business Review, 88, issue 7/8: 145-149. Exploring Strategy Text & Cases, International Strategy (Chapter 8) International Business (global vs. local strategies) 8 Bremmer, I. (2013). “The new rules of globalization”. Harvard Business Review, 92, issue 1/2 : 130-107. Exploring Strategy Text & Cases, Mergers , Acquisitions & Alliances (Chapter 10) Internal Growth vs. External Growth Christensen, C.M., Alton, R., Rising, C. and Waldeck, A. (2010). (M&A) “Internal growth vs. external growth”: the new M&A playbook. Harvard Business Review, March: 48-58. 9 Part II 5 Exploring Strategy Text & Cases, Mergers , Acquisitions & Alliances (Chapter 10) Strategic Alliances (Joint ventures, licensing and franchising Arrunada, B. and Vazquez, X. partnerships) (2006). “When your contract manufacturer becomes your competitor”. Harvard Business Review, 84, issue 9: 135-144. 10 11 Strategic Evaluation. (Tests, measures and issues) Simons, R. (2010). “Stress-Test Your Strategy”. Harvard Business Review, vol. 88, n° 11, pp. 92-100. Exploring Strategy Text & Cases, Evaluating Strategies (Chapter 11) Emergent Strategies. (Typologies, Lafley, A. G., Martin, R., Rivkin, J. culture, structures and strategy, and Siggelkow, N. “Bringing systems, routines and bricolage.) Science to the Art of Strategy”. Harvard Business Review, vol. 90, 12 Exploring Strategy Text & Cases, Leading Strategic Change Managing Strategic change. (Chapter 11) (Types, context, analytical techniques, pitfalls and problems.) Vermeulen, F., Puranam, P. and Gulati, R. (2010). “Change for Change’s Sake”. Harvard Business Review, vol. 88, n° 6, pp. 70-76. 13 Exploring Strategy Text & Cases, The Practice of Strategy (Chapter 15) Part III 14 n° 9, pp. 56-66. Strategic Assessment and Emergent Strategies The Practice of Strategy. (Key personnel, approaches and mehtodologies Bungay, S. (2011). “How to Make the Most of Your Company's Strategy”. Harvard Business Review, Jan/Feb, vol. 89, n° 1/2, pp. 132-140 Wrap-up session on Principles and Practices of Strategic Management Read the previous lectures 15 16 Closing Conference To make a review of all the material assigned in previous sessions and to get prepared for the exam. TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, cases, articles, books, videos, and teamwork. A regular use of the BlackBoard platform is imperative to get up-to-date information about the course. ● Lecture (see the table above): Please note that the course starts sharp on time and doors will be closed right before starting. You need to be in the 6 classroom before the course kick-off. Students are highly encouraged to read the related material before each class. The material is available either online or in the EDHEC library.[1] ● Teams Students’ teams will be set-up by the administration. Teams are made up of 5 students in general but some exceptions can occur if the number of a subgroup is not divisible by 5. Please note that all teams need to belong to the same subgroups and switching is not possible. Thus, teams composed by students from different groups (A1 and B2, or C1 and C2 for instance is not possible). Case study sessions: The case study sessions start sharp on time and doors will also be closed right before starting. Before each case study session, students will have to prepare a paper with answers to questions posted on BlackBoard several days prior to each session. This preparation of all the answers has to be made by the entire team. Allocation of questions among students is not allowed and will be detected when grading; then penalized. Moreover, it is up to the students to make sure that everybody committed to the collective effort. As soon as names are included in the case study paper, professors consider that everybody equally participated. Case study papers have to be submitted on time; no delay is tolerated and leads to the absence of grade (deadlines will be communicated). Case study papers must use the following format: 3 pages maximum, 12 points, Times New Roman, justified and single spaced. Papers that do not respect the format won’t be considered for grading. ● In order to form teams of five members, students are asked to use Blackboard, and exclusively Blackboard. For obvious logistic and administrative reasons, once formed, these teams cannot be changed. Students will receive specific information about how to set up teams at the beginning of the first class. Please contact Catherine BARTHEL ([email protected]) for any issue you might face when forming teams. Deadlines ❍ Case ❍ Case ❍ Case ❍ Case for case study papers’ submission via Blackboard are: A (3 hours) B (3 hours) C (3 hours) D (3 hours) Please note that submitting case study papers will no longer be possible once the deadline is over and that submission only takes place through BlackBoard. Please note that 2 case studies out of 4 will be graded. The choice of cases will be done randomly ● Articles The articles provide insightful perspectives linked to the concepts being studied during the lectures. They are used in order to enrich after class discussion and exchanges on the Strategic Management forum. [1] http://portail.bu-vauban.fr/typo3/index.php?id=1084 ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK Continuous assessment 25% DETAILS SCHEDULE LEARNING OUTCOME EVALUATED Participation during Understanding of the tools and Individual participation + Mid the lectures and the concepts Term Exam (MCQ) tutorials 7 Team work on case studies Individual final exam 25% Collective work 50% Individual Will be communicated Will be communicated Application of the material taught in class (tools and concepts) Analysis and synthesis Structure of the participation grading Between 18 and 20: Excellent: outstanding and breakthrough ideas based on new and complete rationale; Between 16 and 17: Very good: very interesting ideas based on adapted rationale; Between 14 and 15: Good: good insights with some rationale; Between 12 and 13: Acceptable: some suggestions with limited rationale; Between 10 and 11: Average: some suggestions but with very limited rationale; Between 8 and 9: Weak: weak suggestions that are voided from any rationale; Between 5 and 7: Poor: poor understanding of the concepts; Between 3 and 4: Very poor: sluggish input that was not carefully prepared; Between 0 and 2: Null: absence of any noticeable investment. READINGS See course content Mandatory book Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regner, P. (2013). Exploring Strategy Text & Cases, 10th Edition, Prentice Hall. Financial Times. RULES FOR ABSENCE AND PLAGIARISM Attendance to case study sessions is mandatory. Each session leads to a participation grade and a grade of ZERO is automatically given in case of absence. If students accumulate more than two absences, they will automatically get a grade of ZERO for the entire continuous assessment of this course (which accounts for 25% of the final grade). In case you have a valid justification for this absence, please send justification documents to the Academic Affairs Department. Professors are not in charge of validating justification documents. Basically, only health related absences or major personal justified cases are accepted. Interviews for internships, or absences related to invitation by other EDHEC departments or associations are not considered as valid arguments. 8 15_M1_LI_BM_S1_CCO_FIN_644: CORPORATE FINANCE NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: Frédéric PALOMINO COURSE OBJECTIVES The objective of this course is to provide a solid grounding in the principles of corporate finance (capital bugeting, cost of financing projects, capital structure). LEARNING OUTCOMES After having taken this course participants will be able to: 1. Compute the cash flows of a project 2. Compute the return of a project 3. Understand the relation between risk and return of financial assets 4. Estimate the cost of equity and the weighted average cost of capital of a firm 5. Understand the cost and benefits of debt financing relative to equity financing. PREREQUISITES This is a first course in Finance and no specialized prior knowledge in Finance is required. However, the student is assumed to have basic familiarity with secondary school mathematics. COURSE CONTENT LECTURE 1 2 3-4 5-6 7-8 9-10 11-12 13-14 TOPIC Introduction Fundamental concepts in financial analysis Present value Project appraisal and capital budgeting Introduction to Risk and Return Portfolio Selection The Capital Asset Pricing Model Introduction to Financing and Capital Structure TEACHING & LEARNING METHODS The course will consist of 21 hours of lecture and 15 hours of tutorials during which concepts studied during lectures will be applied through case studies and exercises. ASSESSMENT METHODS The course grade will be determined by the grades of the exercises prepared during the tutorials, the mid-term exam and the final exam. ASSESSMENT Mid term exam % OF THE DETAILS TOTAL MARK 25% - 45 minutes long SCHEDULE LEARNING OUTCOME EVALUATED Lecture notes and 9 - Closed book problem sets up to date - Bring an accepted calculator Exercice/cases prepared during toturials Final exam 25% -2 h long - Determines 50% of the overall course grade 50% Lecture notes and problem sets - Closed book - Bring an accepted pocket calculator READINGS The textbook for this course is Principle of Corporate Finance by Richard Brealey and Stewart Myers, Mc Graw Hill, 9th edition (or later). You will get a hard copy of (i) the lecture slides and (ii) the assignments. 10 15_M1_LI_BM_S1_CCO_ACC_648: COST ACCOUNTING & MANAGEMENT CONTROL NUMBER OF HOURS: 31.5 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: Claire GREVET COURSE OBJECTIVES The course examines the principles and techniques involved in designing and evaluating management and cost accounting information systems in order to make decision for an efficient running of business strategies. LEARNING OUTCOMES After having taken this course participants will be able to: 1. make decisions on the base of cost-volume-profit analysis and full costing measurement; 2. understand the principles of revenue management and price optimization; 3. evaluate performances by setting appropriate transfer prices and using relevant financial indicators; 4. cope with budgets and budget variances; 5. promote information technology to create lasting business value. PREREQUISITES Basic knowledge in financial accounting is required before attending this course, which encompasses an understanding of financial statements and accounting methods. The comprehension of these fundamentals will be specifically assessed and part of the grading procedure. Students should be able to use the Microsoft Excel Solver and the Microsoft Excel PivotTable is required. Basic knowledge in economics and organization theories will also be helpful. COURSE CONTENT SESSION TOPIC S1 Introduction CONTENT Management accounting, Cost terms PREPARATORY WORK Syllabus S2, S3, S4 Info. for decision making CVP analysis, Relevant cost Reading + quiz S5, S6 Info. for decision making Full costing: traditional and ABC Reading + quiz S7 Review session Review session before mid-term exam Exercises S8,S9 Performance measurement Divisional perf. measurement, transfer pricing Reading + quiz S10 Revenue management Revenue management, Price optimization S11,S12,S1 3 Budgeting S14,S15 S16 Reading + quiz Operating and financial budgets Reading + quiz Budgeting-control Variance analysis Reading + quiz Strategic mangt. accounting Information technology, Dashboard Reading + quiz 11 E-learning 1 Financial statements Fundamentals of financial statements E-learning Process-costing systems Inventory valuation: weighted-average method, FIFO 2 TEACHING & LEARNING METHODS The pedagogical approach relies primarily on problem solving as the main pedagogical tool. Lectures cover theory by discussing the solution of homework and through exercises, where the teacher will expect students to get their doubt clarified on an on-going basis. Students are asked to get prepared for the class discussion by reading the required material and by doing the related quiz before attending the course. Tutorials deal with exercises and in-depth case studies. ASSESSMENT METHODS ASSESSMENT Prerequisite % TOTAL MARK DETAILS 10% malus if failed Individual on-line MCQ SCHEDULE LEARNING OUTCOME EVALUATED End Sept./beg Oct. E-learning 1 Mid-term 25% Individual MCQ M1BM schedule Sessions 1 to 7 included and, E-learning 2 Work in Tutorials 25% Teamwork Final Exam 50% individual M1BM schedule All course Participation 10% bonus To individual students actively participating in most class discussions READINGS Q. Atrill & E. McLaney – Management Accounting for Decision Makers – 7th edition - FT Pearson – 2012. The textbook is supported by a valuable online tutorial and assessment solution whose regular use is recommended. 12 15_M1_LI_BM_S1_CCO_MKG_649: MARKETING MANAGEMENT NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: Prof. Michael ANTIOCO, Olivier GUERREAU, Guergana GUINTCHEVA COURSE OBJECTIVES The purpose of this course is to provide participants with fundamental knowledge in marketing so as to successfully secure and hold any marketing management position within a company. In a context where marketing is often criticized for lacking (numerical) inputs, and sometimes even valid and reliable market data, our aim in this class is also to insist on creating financially-viable solutions for the corporate partner that will sponsor this fundamental marketing course. More specifically, the objectives of this course are: ● To explain the role of marketing in the (global) organi zation and prepare participants to be responsible and wellinformed decision-makers ● To provide a deep understanding of the marketing concept and of its key components ● To develop the skills to design and implement a successful marketing strategy as well as to create customer and firm value ● To establish guidelines for implementing operational marketing actions ● To become aware of how marketing evolves over time in a rapidly changing global environment ● To raise attention on the importance of quantitative information and marketing research in order to make informed decisions ● To raise awareness of current developments in marketing research (relevant to marketing operations) in order to create decision makers who can reinvent themselves during their career (i.e., increase their sensitivity to life-long learning) LEARNING OUTCOMES Upon successful completion of this course, participants will be able: ● To describe what marketing is and what its role in the firm is (LO1) ● To understand the process of value creation from the perspective of customers, producers and society at large (LO2) ● To explain the strategic planning process (LO3) ● To precisely define a market (LO4) ● To identify appropriate methods for marketing research (LO5) ● To recognize the need for market segmentation & to propose a targeting and positioning strategy (LO6) ● To mix the different marketing tools and techniques (LO7) ● To design a marketing plan proposal (LO8) ● To integrate new knowledge for decision-making (LO9) PREREQUISITES None. COURSE CONTENT TUTORIAL Intro Tutorial 1 TOPIC CONTENT* PREPARATORY WORK FOR THE CORRESPONDING SESSION INTRODUCTION TO ALL Marketing management PARTICIPANTS Role of marketing in the firm (Nielsen Data introduction) None MARKETING OBJECTIVES AND ENVIRONMENT DATA None Corporate objectives Defining markets & short exercise Nielsen data Scanning the environment 13 Tutorial 2 Tutorial 3 Tutorial 4 MARKETING RESEARCH CONSUMERS AND COMPETITORS INTERNAL ANALYSES BCG & SEGMENTATION Marketing research Analyzing consumer markets ‘Surfing Databases’: In-class exercises Collect company data on P&G (individually) Collect environment data on your market (individually) Marketing consumer Analysis Collect consumer-related data on your market (individually) research Analyzing markets Competitors Internal analyses BCG Segmentation Applications for business case presented in Tutorial 2 & 3 (Group presentations) Example of segmentation SWOT and Marketing Strategy Applications for business case presented in Tutorial 4 (Group presentations) In-class Coaching session: Strategy development – Feedbacks Applications for business case presented in Tutorial 5 (Group presentations) Tutorial 5 SEGMENTATION AND SWOT Tutorial 6 STRATEGY DEVELOPMENT Tutorial 7 POSITION THE OFFER Targeting and Positioning Tutorial 8 DEVELOP THE OFFER Product Decisions from Research Example Pricing Decisions from Research Example Tutorial 9 PRICE THE OFFER Group Applications for business case presented in Tutorial 6 (Group presentations) Applications for business case presented in Tutorial 7 (Group presentations) Applications for business presented in Tutorial 8 (Group case presentations) Tutorial 10 Tutorial 11 Closing PROMOTE THE OFFER MAKE YOUR OFFER AVAILABLE P&G case Promotion Decisions Example from Research Distribution Decisions Example from Research Applications for business case presented in Tutorial 9 (Group presentations) Applications for business case presented in Tutorial 10 (Group presentations) + rehearsal presentation by winning team Presentation by top teams to P&G manager(s) and all M1 participants. 1H30: All groups in the Auditorium Total 36H00 14 Final exam All of the above Date to be announced 2H00: Individual exam *: some of the content will be delivered during in-class presentations/discussions managed by the professor, while some of the content will require self-learning. This will be made explicit to participants before each tutorial. TEACHING & LEARNING METHODS This course aims at stimulating thinking, practical and interpersonal skills. Participants will learn about marketing with the following teaching methods: ● Lectures with presentations based on conceptual insights and real-life business examples as well as class discussions ● Lectures with brief presentations of current marketing research relevant to marketing management practices ● Real business case designed with Procter & Gamble supplying its most recent consumer panel data on one of their consumer markets to be announced. ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED The exam will consist of three questions: Exam 50 % Mid-term Exam 25 % 1. A theoretical question Date will be 2. A practical question announced in 3. MCQ for pure knowledge class testing MCQ: reading the book of reference is compulsory Date will be announced in class LO1, LO2, LO3, LO4, LO7 LO1, LO2, LO3, LO4, LO5 Can consist of short presentations throughout the semester & (for all groups) a final business report in a PowerPoint format. Group assignment 25 % Due date will be announced in Team members will also class assess their peers/other team members on the first page of their group PowerPoint report. Detail will be shared in class. LO5, LO6, LO8, LO9 READINGS A compulsory reference book will be presented in the introductory session (*Intro* in the ‘course content’ table above) and participants will have until tutorial 2 to purchase or get online access to the reference book. 15 The precise reference will be available on the slides of the ‘intro session’ posted on blackboard. Please check blackboard regularly. More detail on important chapters to read will be communicated in class but it is important to note that all parts of the book that will be covered in class will be compulsory reading and subjected to exam questioning. Detailed references to book chapters will also be made available on blackboard as soon as class starts. Scientific articles presented in class on current issues in marketing related to the topics presented in the ‘course content’ section above are also exam material. Laptop use is not permitted in class (except for your group presentations). Tablets (without an external keyboard) are tolerated. 16 15_M1_LI_BM_S1_CCO_MGT_684 HUMAN RESOURCES MANAGEMENT NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME – 4 ECTS COURSE COORDINATOR: MONIQUE VALCOUR COURSE OBJECTIVES Companies’ human resources represent the most powerful form of capital for organizational success. Unfortunately, most businesses fail to harness the full potential of their employees to create value because their people management practices are sub-optimal. The objective of the course is to help participants understand how to partner with the HRM function in order to implement people management practices that facilitate individual and organizational effectiveness. LEARNING OUTCOMES After having taken this course participants will be able to: 1. Understand the global business environment and how international business dynamics affect the HR‐related decisions which managers must make 2. Explain the practice of HRM as it relates to managers and employees in organizations. 3. Conduct a basic job analysis and apply this understanding of job requirements to other HRM systems including selection, training, performance appraisal, and compensation. 4. Analyze and evaluate the effectiveness of HRM policies and practices. PREREQUISITES None. COURSE CONTENT CLASS, PROF, WEEK/HRS. Introduction Prof. COISNE Week 36 [1.5 hours] TOPICS, READINGS, PREPARATORY WORK Topics: Introduction to Human Resource Management Why HRM is important to all managers HRM trends Strategic HRM Class readings: Dessler – Chapters 1‐3 Topics: Job Analysis CM–1 Prof. UHLANER Conducting a job analysis Writing job descriptions Week 37 Identifying job specifications [3 hours] Class readings: Dessler – Chapter 4 Topics: Recruitment & Selection CM–2 Prof. UHLANER Personnel planning and forecasting Week 39 Recruiting job candidates [3 hours] Selection process, basic testing techniques Class readings: Dessler – Chapters 5‐7 TD–1 Application cases: Profs. COISNE, UHLANER, Tutorial will be based on Save the Children, a video case to be shown in class. It is very VALCOUR, VERKINDERE important that you attend the lecture and review the student instructions before attending Weeks 39‐40 your tutorial. [3 hours] Topics: Training & Development CM–3 Prof. VALCOUR Orienting employees Creating and evaluating training processes 17 CLASS, PROF, WEEK/HRS. Week 41 [3 hours] TOPICS, READINGS, PREPARATORY WORK Managing organizational change Class readings: Dessler – Chapter 8 Topics: Careers & Work‐life Integration CM–4 Prof. VALCOUR Career management Week 42 Job stress [3 hours] Work‐life issues, flexible work Class readings: Dessler – Chapter 10 Application case: TD–3 StoneWear case – All material is posted on Blackboard. Please read case and additional Profs. COISNE, PRADIES, documents in advance of the tutorial and come prepared to work in groups in class. VALCOUR, VERKINDERE Weeks 46, 47 [3 hours] Topics: Remuneration Management CM–5 Prof. UHLANER Determining pay rates & pay plans Motivation & performance‐based incentives Week 43 Company benefits & services offered [3 hours] Class readings: Dessler – Chapters 11‐13 Topics: Performance Appraisal CM–6 Prof. LANGUILAIRE Performance appraisal process Week 45 Appraisal methods, problems and solutions [3 hours] Performance management Required reading before class: TD–2 Dessler – Chapter 9 Profs. LANGUILAIRE, Volvo case ‐‐ All material is posted on BB. Please read PP slides and supplemental documents VALCOUR, VERKINDERE in advance of the tutorial and come prepared to work in groups in class for the TD. Weeks 45‐46 [3 hours] CM–7 Prof. VALCOUR Week 48 [3 hours] TD–4 Profs. COISNE, LANGUILAIRE, VALCOUR, VERKINDERE Weeks 48‐50 [3 hours] Closing Prof. COISNE Week 50 [1.5 hours] Topics: Global HRM ; HRM in Small Firms and Startups Cultural, ethical differences of workforces abroad Staffing and developing talent in a global context Managing a global HR system Managing HR in small businesses and startups Class readings: Dessler – Chapters 17‐18 Application cases: Brunt Hotels case – All material is posted on Blackboard. Please read case, consult Powerpoint slides and posted videos in advance. You will work in groups during the tutorial. Topics: Wrap‐Up of Human Resource Management Strategic HR and human capital HRM in the digital age Managing workforce diversity TEACHING & LEARNING METHODS 18 A combination of the following teaching methods and tools will be used in this course: Lectures (“CM” or ‘Cours Magistraux’)—There will be 7 main lectures in the. Lectures will last 3 hours and will be comprised of double cohorts at each session (approx. 175 students). Students should come prepared with the necessary readings done in advance and arrive on time. Professors will generally make the lecture slides available to the class for each lecture. The use of laptops during class time is at the discretion of each professor. Tutorials (“TD” or ‘Travaux Dirigés’)—There will be a series of 4 tutorials during the course. These will follow the content from the lecture topics and be conducted over 3 hours. Each tutorial will consist of a ½ cohort of approximately 40‐50 students. Students may be asked to prepare in advance case studies and other material, then work in class within groups of 5‐7 students. Professors will be responsible for forming the student groups. Note: Attending and participating in the tutorials is absolutely necessary to complete the course successfully. The professors will take attendance during each tutorial class. ASSESSMENT METHODS Your final grade will be determined by your performance on each of the following course components: Class Participation (tutorials) 25% Mid‐term Exam 25% Final Exam 50% TOTAL COURSE GRADE 100% Class Participation (25% of grade) While attending both lectures and tutorials is essential, participating is an integral part of this course. Participating actively helps you to master the course material, maximize its application to the challenges you will face in your professional life, demonstrate your learning, and facilitate the shared learning of all students. Note: your participation may be expected during the lectures (at the discretion of the professor) as well as the tutorials. Tutorial grading. Each individual student will receive a group‐level grade for their participation and work product in all 4 of the tutorial sessions. Tutorials will mainly be evaluated based on group presentations. Grades are based on a possible maximum of 5 points per TD. The evaluation scale can range from: 0 (absent/disruptive), 1 (poor), 2 (fair, but needs work), 3 (good/pass), 4 (very good), 5 (excellent). The final class participation grade is determined from an aggregate of the tutorial grades, out of a possible maximum 20. Please note that if you do NOT have an excused absence for any of the tutorials, you will have a ‘0’ averaged into your grade! [Example: TD 1= 3; TD 2= 4; TD 3= 0 (unexcused); TD 4= 3 grade for Class participation = 10] Mid‐term Exam (25% of grade) In order to give students interim feedback on their individual knowledge of HRM concepts, there will be a mid‐term exam. This exam is scheduled for October 23. You will have 45 minutes to complete the exam individually. The use of textbooks and outside material will not be permitted. Exam format. The exam will be based on the content (Dessler, slides) of the course from the Intro, Sessions 1‐4, plus associated tutorial content. The exam will consist exclusively of multiple‐choice questions (“QCM”). Final Exam (50% of grade) Your knowledge of HRM concepts acquired throughout the course will be tested with a comprehensive final exam at the end of the course. The exam will be held shortly after the last class. You will have 2 hours to complete the exam individually. The use of textbooks and outside material will not be permitted. Exam format. The exam will be based on the content of the entire course (readings, lectures and tutorials). Generally, the exam will consist of case studies and multiple choice questions. READINGS Required Textbook: Human Resource Management, 13th ed., Gary Dessler (Pearson Education Limited 2013) Some copies of the textbook are available in the EDHEC library. The textbook will also available for purchase via Pearson at a reduced rate. (consult ‘Books’ in Blackboard for details). 19 15_M1_LI_BM_S1_CCO_GMAT_2608: PREPARING GMAT SEMESTER 1 COURSE COORDINATOR: Peter Daly COURSE OBJECTIVES ● ● ● To familiarize the students with the different sections of the GMAT examination (Integrated Reasoning and the Analytical Writing Assessment, Quantitative section: problem solving and data sufficiency and Verbal Section: reading comprehension; sentence correction; critical reasoning). To practice key test taking strategies to ensure the requisite GMAT score attainment To work through typical GMAT questions in the various section LEARNING OUTCOMES 1. To 2. To 3. To 4. To be familiar with all sections of the GMAT and be able to answer typical GMAT questions in each section have acquired key test taking strategies operationalise math and English language terminology of the GMAT take a full practice Kaplan test online in preparation for the GMAT examination PREREQUISITES Bachelor’s degree COURSE CONTENT SESSION TOPIC CONTENT 1 GMAT/Quantitative Section 2 Problem Solving Test taking strategies & practice problems 3 Data Sufficiency Test taking strategies & practice problems 4 Data Sufficiency Focus on practice problems, feedback, & explanation Introduction to GMAT test – Quant section emphasized TEACHING & LEARNING METHODS Lectures and in-class exercises Online support via Blackboard course – GMAT Preparation Online support available on Kaptest.com (registration is free with book, mentioned below) Students are strongly advised to buy the following book: Kaplan GMAT Premier 2014 with 6 Practice Tests: book + online + DVD + mobile [June 2013 edition] (available from online retailers and in all good bookstores) ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK 1-hour written exam Kaplan Full test DETAILS SCHEDULE 50% of final grade Quantitative Section (Data December 2014 sufficiency & Problem Solving) 50% of final grade Full GMAT with all May 2015 sections LEARNING OUTCOME EVALUATED LO1, 2, 3 LO4 READINGS 20 Kaplan GMAT Premier 2014 with 6 Practice Tests: book + online + DVD + mobile (June 2013 edition) GMAT Website: http://www.gmac.com/; http://www.mba.com/ IR section explained: http://www.veritasprep.com/gmat/integrated-reasoning/ RULES FOR ABSENCE AND PLAGIARISM All class lectures are compulsory. 21 15_M1_LI_BM_S1_CCO_MGT_641: BUSINESS GAME CAPSTONE GLOBAL BUSINESS SIMULATION NUMBER OF HOURS: 36 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: Christine Coisne COURSE OBJECTIVES CAPSTONE is a three-day business simulation aimed at the following objectives: ● To incorporate the challenges of business development into cross-functional decisions ● To assess the relative importance of finance, marketing, R&D and management capabilities ● To monitor team dynamics and reflect on one’s learning process and contribution LEARNING OUTCOMES After having taken this course participants will be able to: 1. Devise a competitive strategy and implement it 2. Identify drivers of managerial success 3. Optimize financial, marketing, R&D and management tools 4. Make ethical decisions 5. Report on team building and strategic capabilities PREREQUISITES Accounting, corporate finance, marketing and strategy fundamentals COURSE CONTENT DAY TOPIC 1 Define a strategy 2 Implement it 3 CONTENT PREPARATORY WORK Strategic analysis Pre-work Finance, marketing, business ethics Strategic report Reflect on implementation Performance analysis Learning report and team effectiveness TEACHING & LEARNING METHODS Computer-based Learning by doing simulation ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK Pre-work (individual) 30% DETAILS SCHEDULE Completion of rehearsal tutorial and 3 weeks before situation analysis LEARNING OUTCOME EVALUATED LO1 LO2 22 Simulation (groups of 6 to 8 students) 50% 6 multiple decision rounds During simulation LO3 LO4 Final exam 20% 18 questions On completion of simulation (individual) Learning report LO1 LO3 Minus when not completed 1 page Word doc On completion of simulation LO5 READINGS Compulsory: CAPSTONE TEAM MEMBER GUIDE 23 15_M1_LI_BM_CLA_S2_LVX_LV2_HEB_3612: 2 HÉBREU LV2 SEMESTER 2 COURSE COORDINATOR: BRIGITTE DONNET-GUEZ COURSE OBJECTIVES ● ● ● ● Deepening of the verbal structure, especially the 'weak verbs' ; Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with pronominal suffixes ; Special syntaxic forms ; Readings on texts from the press. LEARNING OUTCOMES After having taken this course participants will be able to: ● Good view of the syntax allowing the comprehension of texts of a good level ; ● Increasing capacities for oral productions ; ● Good knowledge of political and cultural aspects of Israël. PREREQUISITES Good practice in oral and written expression. COURSE CONTENT The course will be made of the following activities : ● Deepening of the verbal structure, especially the 'weak verbs' ; ● Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with pronominal suffixes ; ● Special syntaxic forms ; ● Work on texts from the press. TEACHING & LEARNING METHODS From different texts : Systematical approach of the vocabulary learnt in the texts ; ● Learning of the foundamental language structure ; ● Written and oral expression. ● ASSESSMENT METHODS Participation: 25 % Oral assessment : 25 % Written assessment : 25 % 24 Final written assessment : 25 % READINGS Textbook (to be determinated). Le verbe hébreu en action – B. DONNET-GUEZ, Ed VéraPax. Grammaire de l’Hébreu – B. DONNET-GUEZ, Ed VéraPax. 25 15_M1_LI_BM_S1_LVX_LV2_ALL_600: 2 ALLEMAND LV2 NUMBER OF HOURS: 18 SEMESTER 1 COURSE COORDINATOR: Monika Bourbigot (Lille) COURSE OBJECTIVES ● Vertiefung der allgemeinen Deutschkenntnisse ; ● Verbesserung der praktischen Kommunikationsfähigkeiten ; Erweiterung wirtschaftsbezogenen Wortschatzes und wirtschaftsbezogener Themen. ● LEARNING OUTCOMES ● ● ● ● ● Die Aspekte einer Unternehmensgründung kompetent zu erörtern ; Geschäftsverhandlungen strukturiert und zielgerichtet zu führen ; Produkte und Leistungen wirkungsvoll präsentieren zu können ; In Besprechungen und Diskussionen überzeugend zu argumentieren ; Effizient und professionell zu kommunizieren (persönlich, telefonisch und schriftlich). PREREQUISITES Die Studenten sollten die Grammatik und die Syntax der deutschen Sprache, sowie das im Bachelor-Kurs erlernte Vokabular beherrschen und mündlich in der Lage sein, 10 Minuten frei über ein vorgegebenes Thema zu sprechen (Mittelstufe : Niveau B2 GER). COURSE CONTENT WOCHE THEMEN 1 Firmengründern und Businessplan 2/3 Produktpräsentationen 4/5 Telefonieren 6/7 Fragebogen 8/9 Telefonmarketing 10/11 Handelskorrespondenz 12 AGB & Zählungsbedingungen TEACHING & LEARNING METHODS Praktische Übungen, Internetrecherchen, Hörverständnisübungen, Ergänzende Lernmaterialien auf der Lernplattform Blackboard. Spiele, Simulationen, ASSESSMENT METHODS 5 Noten pro Semester (5 x 20 %): 26 ● ● ● 2 schriftliche Noten (schriftliche Hausarbeit + Abschlusstest) ; 2 mündliche Noten (Gruppenpräsentation + runder Tisch mit verteilten Rollen) ; 1 Mitarbeitsnote. READINGS Wirtschaftswoche (http://www.wiwo.de). Deutsche Welle (http://www.dw-world.de). Focus (http://www.focus.de). Tatsachen über Deutschland (http://www.tatsachen-ueber-deutschland.de). RULES FOR ABSENCE AND PLAGIARISM Anwesenheitspflicht Zur Erreichung des Studienzieles wird die Anwesenheit der Studierenden in allen Lehrveranstaltungen erwartet. Bei mehr als 2 unentschuldigten Abwesenheiten, reduziert sich die Gesamtsemesternote um 1 Punkt. 27 15_M1_LI_BM_S1_LVX_LV2_ARA_606: 2 ARABE LV2 S1 SEMESTRE 1 RESPONSABLE DU COURS : Bachir Dahmani OBJECTIFS DU COURS Consolider et accroitre les compétences en langue arabe, aussi bien en lecture qu’à l’écriture. OBJECTIFS D'APPRENTISSAGE A l’issue de ce cours, l’étudiant sera capable de : - bien maîtriser certaines difficultés notamment les temps verbaux. - Analyser des textes - Tenir une conversation en arabe moderne. - De bien maitriser le lexique moderne PRE-REQUIS Prendre en compte les connaissances antérieures des élèves pour intégrer progressivement de nouvelles informations et de nouvelles compétences. Un bon niveau en langue arabe. CONTENU DU COURS SEMAINE SUJET CONTENU TRAVAIL PRÉPARATOIRE Etude de la structure phrastique. Mise en parallèle d’usages lexicaux et de structures syntaxiques entre le français et l’arabe visant à éviter des calques et des interférences. Le thème à ce niveau là est le meilleur moyen d’assurer la fixation des notions grammaticales et du vocabulaire. Il a paru nécessaire d’introduire quelques mots nouveaux à chaque cours en revenant inlassablement sur le vocabulaire des cours précédents. 1 Thème et version 2 Etude de textes. De distinguer les parties Recherche sur les thèmes du cours Morphologie. Grammaire du discours en arabe : suivant. substantifs, adjectifs, etc. ; 28 3 Etude de textes Comprendre les problèmes d’actualités arabes : politique. Recherche sur les thèmes du cours suivant 4 Etude de textes Utilisation des prépositions Recherche sur les thèmes du cours suivant 5 Eude de textes Acquisition de structures complexes de la langue arabe Recherche sur les thèmes du cours suivant 6 Eude de textes Comprendre les problèmes d’actualités arabes : économique. Recherche sur les thèmes du cours suivant 7 Etude de textes Comprendre les problèmes d’actualités arabes: sociale Recherche sur les thèmes du cours suivant 8 Etude de textes Les retombées de la civilisation arabomusulmane en Occident Introduction à la composition et au fonctionnement des sociétés arabomusulmanes contemporaines : Approche historique et géographique. Qatar et EAU. 9 Introduction à la composition et au fonctionnement des sociétés arabomusulmanes contemporaines : 10 11 Etude de textes économique Approche géopolitique L’économie du Monde arabe : pétrole et gaz Lecture Recherche sur les thèmes du cours suivant. Recherche sur les thèmes du cours suivant. Recherche sur les thèmes du cours suivant. METHODES PEDAGOGIQUES Les méthodes pédagogiques sont nombreuses et variées pour transmettre un savoir. Celles que nous adoptons dans notre travail sont les suivantes : ● Méthode démonstrative ; ● Méthode active ou de découverte. METHODES D'EVALUATION EVALUATION % DE LA NOTE GLOBALE DÉTAILS DURÉE OBJECTIF D’APPRENTISSAGE ÉVALUÉ 29 Participation, assiduité, présence 20% en cours Ecrit 1 20% Une demi-heure Connaissance du cours précédent Ecrit 2 20% Une demi-heure Oral 1 20% Pendant le cours Oral 2 20% Pendant le cours LECTURES ● ● ● ● ● ● ● GUIDERE, M. Manuel de traduction français/arabe, arabe/français, Thème, version, rédaction, exemples, exercices, textes corrigés. 2ème éd. Paris : Ellipses, 2005. HAJJAR, J.-N. Traité de traduction. Beyrouth: Dar al-Mašriq, 1972. HECHAIME, C. La Traduction par les textes. 3ème éd. Beyrouth : Dar al-Mašriq, 2002. MATAR, A. La Traduction pratique. 9ème éd. Beyrouth : Dar al-Mašriq, 2003. MATAR, A. Exercices d’Application de la Traduction Pratique. Beyrouth: Dar al-Mašriq, 1986. REIG, D. La Conjugaison arabe. Paris : Maisonneuve & Larose, 1983. REIG, D. As-Sabil. (dictionnaire arabe-français/ français-arabe), Paris : Larousse, 1986. REGLES D'ABSENCE ET DE PLAGIAT Les absences qui ne sont pas justifiées = - 1 pour chaque absence. e plagiat est strictement interdit. Travail plagié = 0. L’étudiant sera sanctionné administrativement. 30 15_M1_LI_BM_S1_LVX_LV2_CHI_610: 2 CHINOIS LV2 S1 SEMESTRE 1 OBJECTIFS DU COURS ● ● Perfectionner les compétences écrites et orales dans une situation d'entreprise. Développer la compréhension orale et l'expression écrite des structures de vie quotidienne. OBJECTIFS D'APPRENTISSAGE A l’issue de ce cours, l’étudiant sera capable de: ● ● ● Perfectionner les compétences d’écrites et orales dans une situation d’entreprise ; Développer la compréhension orale et l’expression écrite des structures de vie quotidienne ; Développer la compétence de communication. PRE-REQUIS Suive minimum 300h de cours chinois Cours de B3 CONTENU DU COURS WEEK TOPIC CONTENT PREPARATORY WORK Week 1 et 2 Economie de Shanghai et Vocabulaire et grammaire le développement de Lecture et compréhension Pudong Week 3 et 4 Ecouter et lire Lecture compréhension Les loisirs et des vacances des Chinois Synthèse de documents. Week 6 et 7 Ecrire vocabulaire Les habitudes des Chinois Rédaction et la cuisine chinoise. Week 8 Les jeux olympiques et l’ Vocabulaire et grammaire exposition universelle de Vocabulaire Shanghai Week 9 Contrôle oral Place de la Chine dans le monde Week 10 et 11 Vocabulaire et lecture Les investissements chinois à l’étranger à travers l’exemple de la France et de l’Afrique Lecture de documents Week 12 Examen écrit vocabulaire et grammaire Révision générale METHODES PEDAGOGIQUES Travaux dirigés 31 METHODES D'EVALUATION ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE Écrit 1 20% Ecrit 2 20% Examen final 80% 1h30 LEARNING OUTCOME EVALUATED Atteindre les objectifs Oral1 20% et orle 2 20% Présence et participation 20% Participation en Cours LECTURES ● ● ● ● Revue de presse ; Businese Chinese Li li ,ding anqi( 2002) : beinjing da xue Ni shuo ba( livre utilisé en cours) Arnaud Arslanul, Claud Lamouroux, Isabelle Pillet (2012) paris :didier Business Chines 500 phrases ( liu yanhui, liu yeqing) 2008 sinolingua Bei jing. 32 15_M1_LI_BM_S1_LVX_LV2_ESP_603: 2 ESPAGNOL LV2 SEMESTER 1 COURSE COORDINATOR: Alexandre CARON COURSE OBJECTIVES Confrontar al estudiante a la penetración del Crimen Organizado en la economía mexicana. Asimilar el lenguaje del mundo de la empresa y la interacción entre ésta y sus consumidores. Adquirir el vocabulario y las capacidades lingüísticas necesarias para controlar el vocabulario de las empresas. Dar los conocimientos necesarios sobre la selección, la captación y la contratación en el contexto empresarial, así como las relaciones posteriores con compañeros y superiores. Trabajar sobre la actualidad y tener una reflexión enriquecida. LEARNING OUTCOMES Al final del curso, el estudiante será capaz de: 1. Tener una reflexión sobre temas socioeconómicos utilizando todas las herramientas lingüísticas disponibles : La penetración del Crimen Organizado en la economía mexicana. 2. Expatriarse conociendo los requisitos necesarios para este proyecto. 3. Crear una ONG conociendo todos los requisitos necesarios. 4. Debatir sobre temas diversos y expresar sus opiniones de manera muy rigurosa. PREREQUISITES Nivel B2-C1 (CEFR). COURSE CONTENT WEEK TOPIC CONTENT Presentación del programa + Fortalezas económicas de México + Vocabulario especí fico PREPARATORY WORK Lectura de textos + Preparación de los ejercicios 1 Clase de vuelta. 2 Crimen Organizado en México : Introducción Ejercicios de gramática + Frases hechas + Brainstorming Preparación de los ejercicios + Debates 3 Crimen Organizado en México : Carteles /Narcotráfico El Retail en México + Los estados de México 4 Crimen Organizado en México: La corrupción Análisis / Comentario de textos Lectura de textos + + presentación del tema Preparación de los ejercicios + Visionado de vídeos 5 Crimen Organizado en México: Los secuestros + Análisis / Comentario de textos Preparación del examen oral El presidente Enrique Peña + presentación del tema Nieto 6/7 Examen oral Presentación en grupo de un proyecto de creación de ONG. Preparación de los ejercicios 33 Redacción de un CV + Carta de motivación + preparación de los ejercicios 8 Debates Clase dedicada a los debates 9 Crimen Organizado en México: Narcocultura / Narcoarte Análisis / Comentario de textos Preparación del examen escrito + presentación del tema 10 Examen escrito 11 Crimen Organizado en Análisis / Comentario de textos Lectura de textos + México: Cibercriminalidad + presentación del tema Preparación de los ejercicios + Visionado de vídeos 12 Introducción a las negociaciones Interculturales Lectura de textos + Preparación de los ejercicios + Visionado de vídeos Estudio del caso méxicano TEACHING & LEARNING METHODS Se planteará un curso estructurado en sesiones interrelacionadas, tanto en el plano de los conocimientos económicos como en el lingüístico. Se tratará en las clases con la misma intensidad la lengua oral y escrita, la comprensión y la expresión, la creación y la comunicación. El planteamiento del curso deberá ser interactivo, mezclando el trabajo sobre documentos escritos y audiovisuales, individual y en grupos, los debates, las exposiciones orales... ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE 40 % dos notas (20% cada una): un escrito en clase + un Duración variable trabajo escrito en grupo relacionado con la presentación oral Oral 40 % Dos notas (20% cada una): una presentación «creación de una ONG» + una Duración variable presentación sobre unos (de 15’ a 30’) hechos de actualidad que tienen que comentar Participación 20 % Escrito participación durante las clases LEARNING OUTCOME EVALUATED Comprensión y expresión escrita. Comprensión y expresión oral. expresión oral. READINGS Los estudiantes recibirán al principio del semestre un manual creado especialmente para ellos. También recibirán un acompañamiento elearning específico en Blackboard®. 34 RULES FOR ABSENCE AND PLAGIARISM A partir de la segunda ausencia sin justificación, se quitará un punto a la media del semestre. 35 15_M1_LI_BM_S1_LVX_LV2_HEB_607: 2 HÉBREU LV2 SEMESTER 1 COURSE COORDINATOR: BRIGITTE DONNET-GUEZ COURSE OBJECTIVES ● ● ● ● Deepening of the verbal structure, especially the 'weak verbs' ; Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with pronominal suffixes ; Special syntaxic forms ; Readings on texts from the press. LEARNING OUTCOMES After having taken this course participants will be able to: ● Good view of the syntax allowing the comprehension of texts of a good level ; ● Increasing capacities for oral productions ; ● Good knowledge of political and cultural aspects of Israël. PREREQUISITES Good practice in oral and written expression. COURSE CONTENT The course will be made of the following activities : ● Deepening of the verbal structure, especially the 'weak verbs' ; ● Deepening of the grammatical forms : nouns with a following genitive prepositions and nouns with pronominal suffixes ; ● Special syntaxic forms ; ● Work on texts from the press. TEACHING & LEARNING METHODS From different texts : Systematical approach of the vocabulary learnt in the texts ; ● Learning of the foundamental language structure ; ● Written and oral expression. ● ASSESSMENT METHODS Participation : 25 % Oral assessment : 25 % Written assessment : 25 % Final written assessment : 25 % READINGS Textbook (to be determinated). Le verbe hébreu en action – B. DONNET-GUEZ, Ed VéraPax. Grammaire de l’Hébreu – B. DONNET-GUEZ, Ed VéraPax. 36 15_M1_LI_BM_S1_LVX_LV2_ITA_604: 2 ITALIEN LV2 SEMESTER 1 COURSE COORDINATOR: Luisiana Naso COURSE OBJECTIVES Conoscere in modo approfondito l’Italia e gli aspetti salienti della sua storia, della sua cultura ed economia attraverso il cinema. Essere al corrente dell’attualità italiana LEARNING OUTCOMES Al termine dei corsi, gli studenti saranno in grado di : 1. Conoscere la storia recente dell’Italia dall’unificazione ad oggi 2. Approfondire le conoscenze sul cinema italiano 3. Capire il panorama economico, sociale e politico italiano 4. Essere al corrente dell’attualità italiana PREREQUISITES Livello B2 COURSE CONTENT WEEK TOPIC CONTENT Un po’ di storia. Introduzione al film “Il Gattopardo. Prima sequenza. Commenti PREPARATORY WORK Studiare il confronto con il romanzo di Lampedusa. Studiare i temi de « Il Gattopardo » Primo corso Il Risorgimento Secondo corso L’irruzione della storia nel Il soldato morto nel film il “Gattopardo” giardino del principe, la lotta garibaldina Terzo corso Il plebiscito e la Sequenza del Plebiscito a il proclamazione del Regno Donnafugata. Sequenza Studiare della proposta di nomina prefastista d’Italia a senatore. Discussioni Quarto corso L’era prefascista Domande sul fascicolo e Compito a casa sull’Unità video. Comprensione e ieri ed oggi (circa 250-300 parole) commenti al video Quinto corso Il fascismo L’ascesa di Mussolini. L’economia durante il fascismo. Esposti. Sesto corso Il cinema durante il ventennio I telefoni bianchi ed i film di propaganda. Video su Preparazione per l’orale. Studiare tutti i documenti Vittorio Mussolini. Testimonianza. Esposti Ricerche su Garibaldi fascicolo sull’era Studiare il fascicolo sull’era fascista 37 Settimo corso Introduzione al Neorealismo Sorteggio per l’orale. Il Neorealismo al cinema. Vedere il film “Roma città aperta di Rossellini 38 Temi abbordati nei film neorealisti. Ottavo corso Gli anni ’60. Il miracolo italiano Commento del film “Roma Vedere la “Dolce vita” di Federico Fellini città aperta”. Esposto: ritratto di Fellini Nono corso Gli anni ’70. Anni di piombo Decimo corso Tangentopoli e la caduta dei partiti politici. Legame tra politica-mafia- Visionare il film: “Il divo” sulla vita di Operazione mani pulite imprenditoria. ed il governo Berlusconi Andreotti Commento al film di Vedere «Buongiono Fellini. Le brigate rosse. Il Bellocchio caso Moro notte » di Esposto: ritratto di Berlusconi Undicesimo corso L’attuale governo italiano Governo Letta e Renzi Revisioni per il compito Dodicesimo corso Compito in classe TEACHING & LEARNING METHODS Relazioni di film e di documenti video, analisi di sequenze, esposti, ricerche personali, redazioni di critiche, traduzioni. Autoapprendimento. ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED 2 compiti scritti 40% Ogni compito 20% 1h30 Espressione scritta 2 orali 40% Ogni orale 20% 10-15 mn Espressione orale/comprensione orale Partecipazione 20% Presenza+ part. orale READINGS Compulsory movies: Film da vedere : Il Gattopardo; Roma città aperta di Rossellini; La dolce vita di Fellini; Fellini Roma; Buongiorno, notte di Marco Bellocchio; I mostri di Dini Risi, La vita è bella di Benigni, Caro diario di Nanni Moretti, Il Caimano di Nanni Moretti, Gomorra di Matteo Garrone; Il divo di Paolo Sorrentino; Draquila di Sabina Guzzanti, etc... Recommended readings: « Histoire de l’Italie », collection Que sais-je ? n°286. «L’unité italienne » collection Que sais-je ? n°942. «Storia d’Italia » volume 6 « L’Italia Contemporanea » a cura di Giovanni Sabbatucci e Vittorio Vidotto Editori Laterza 1999. «Storia del fascismo » di Giampiero Carocci Enciclopedia tascabile. “L’Italia del Novecento” di Indro Montanelli e Mario Cervi – Super Pocket. 39 15_M1_LI_BM_S1_LVX_LV2_JAP_608: 2 JAPONAIS SEMESTER 1 COURSE COORDINATOR: FUMIKO SUGIE COURSE OBJECTIVES To understand Japanese used in everyday life and in business situations LEARNING OUTCOMES After having taken this course participants will be able to: 1. Read and understand written materials with specific contents concerning everyday topics 2. Grasp summary information such as an newspaper headlines 3. Read slightly difficult writing encountered in everyday situations and understand the main points of the content if some alternative phrases are available to aide one’s understanding 4. Listen and comprehend coherent conversation in everyday situations, spoken et near-natural speed, and follow their contents as well as grasp the relationships among the people involved PREREQUISITES Basic Japanese corresponding to the JLTP (Japanese-Language Proficiency Test) N4 or CEFR (Commun European Framework of Reference for Languages) A2/B1 COURSE CONTENT WEEK TOPIC CONTENT PREPARATORY WORK 1 First step in Japan Making comparisons, Asking polite questions, Using polite words indicated in class Home life in Japan, Japanese house Expressing prohibition and obligation, Asking for permission, Expressing sequential action 2 Manners and etiquette 3 Earthquakes, Typhoon, Global warming (Mid-term) Expressing intention and plan, Expressing probability, Making recommendations Expression change of state 4 School life, Planning extracurricular activities, Working together Expression ability and skills, Making an invitation, Expressing complex thoughts 5 New Year’s celebration, Holidays and cultural activities around the year Listing states, processes and actions, Expressing excessiveness, Describing preparatory actions, Expressing an attempt to do something 6 Final exam TEACHING & LEARNING METHODS Textbook “Doraemon no dokodemo nihongo” and materials given in class. 40 ASSESSMENT METHODS ASSESSMEN % OF THE T TOTAL MARK DETAILS Discussion about some topics : SCHEDUL E LEARNING OUTCOME EVALUATED Being able to Mid-term Mid-term 20 SEMESTER 1 (speaking) “Why I learn Japanese?”, “My relation to Japan” “My future career plan” etc. 20 10min Writing abstracts about topics that student have chose for the final exam understand and express relatively complex thoughts. Home work Being able to use some kanji (writing) Final exam 20 Presentation of topics 10min (speaking) Final exam 20 Being able to analyse and argue about some ideas and proposals. Presentation Home work Being able to use kanji (writing) Participation 20 READINGS Recommended readings: Japanese newspapers for children on the web RULES FOR ABSENCE AND PLAGIARISM Students are not allowed to miss more than one class session without justification. 41 15_M1_LI_BM_S1_LVX_LV2_POR_605: 2 PORTUGAIS LV2 S1 SEMESTRE 1 RESPONSABLE DU COURS : EDUARDO GARGIONI OBJECTIFS DU COURS En plein essor socio-économique, le Brésil est devenu une puissance et a pris une position de leadership sur la scène mondiale en attirant des investissements, personnes et entreprises étrangers qui y voient des nouvelles opportunités d’affaires. L’apprentissage de la langue et de la culture brésilienne est un défi à tout étranger voulant y faire des affaires ou s’y installer, ainsi que pour les étudiants souhaitant faire un échange ou stage sur place. Le cours de langue portugaise, qui est également axé sur la culture brésilienne, a comme but principal la communication avec les natifs, non seulement par la connaissance de langue mais aussi les us et coutumes du pays. OBJECTIFS D'APPRENTISSAGE A l’issue de ce cours, l’étudiant sera capable de : Suivre une intervention sur des sujets abstraits ou complexes, même hors de son domaine ; Comprendre avec aisance une émission radiodiffusée, télévisée, un film et reconnaître l’implicite ; Faire une présentation sur un sujet complexe et parvenir à une conclusion appropriée, s’exprimer avec aisance, suivre et participer avec aisance à une discussion ; Comprendre sans difficultés des textes longs et complexes dans le domaine de la vie sociale, du travail ou universitaire avec l’utilisation éventuelle d’un dictionnaire ; Ecrire des textes bien structurés, prendre des notes détailles, résumer des textes longs ; maintenir un très bon degré de correction grammaticale. CONTENU DU COURS SEMAINE SUJET CONTENU Introduction sur le Brésil, le présent et les perspectives pour le futur avec un court-métrage sur le pays. Discussion, échange d’idées, conclusions. TRAVAIL PRÉPARATOIRE 1- Introduction 2- Révision les temps 3- Présentatio n orale 4- Introduction grammaticale du présent du subjonctif à Activité travers un texte sur le monde des affaires, activité pratique grammaticale sur le subjonctif sur les expressions qui demandent l’utilisation du subjonctif. 5- sur Révision grammaticale des temps du présent, passé e futur ainsi que les prépositions à travers la compréhension de textes écrits sur le Brésil. Présentation en binôme sur un thème d’actualité au Brésil. Préparation d’un Après chaque présentation un court débat sur le thème court exposé sur pour échange d’idées et conclusions. d’actualité au Brésil L’environnement L’environnement, le développement durable : enjeu et le d’importance majeur dans le monde actuel. Le point de développemen vue d’un pays émergent, ses choix économiques et t un thème Lecture d’un texte sur le développement 42 durable politiques. Présentation, discussion, lecture de textes. durable 6- Le conditionnel Le conditionnel pour exprimer la politesse, les conseils, le désir, l’imaginaire. Activités, jeux de rôle qui incitent les étudiants à parler de leurs souhaits. 7- Un court-métrage sur le recyclage, qui est aujourd’hui un Un texte de la Le recyclage : un enjeu économique d’une grande importance dans les pays presse sur le recyclage et ses enjeu émergents. Créateur d’emplois et en plein essor, le enjeux économiques économique recyclage absorbe une grande main d’œuvre. Discussion, perspectives pour le futur. 8- Le subjonctif futur Le futur et le passé du subjonctif/l’hypothèse a travers des et passé activités et textes pour exprimer le souhait. 9- Le tourisme Court-métrage sur le tourisme au Brésil. Son importance et les enjeux que cela représente pour le pays. Débat sur les possibilités de développement du secteur. METHODES PEDAGOGIQUES Activités de compréhension de différents types de discours oraux à partir de documents authentiques vidéo et audio, Activités d’expression orale en différents contextes : exposés, débats, entretiens d’embauche… Lecture et réflexion sur des thèmes variés : société, affaires, marketing, politique, environnement… Production de documents, résumés, analyse et synthèse de textes. METHODES D'EVALUATION EVALUATION % DE LA NOTE FINALE DETAILS DURÉE OBJECTIF D’APPRENTISSAGE ÉVALUÉ Oral 1 20% Présentation orale sur un thème ayant rapport avec le Brésil Environ 10/15 minutes par étudiant 1à4 Oral 2 20% Présentation orale sur un thème économique Environ 10/15 minutes par étudiant 1à7 Ecrit 1 20% Une recherche en forme de dossier en rapport au Brésil, ses régions, les particularités de chaque région. 1à 4 Ecrit 2 20% Présentation Ecrite sur un thème économique :le développement durable, le recyclage, le tourisme. 1à7 Participation 20% Ici est évaluée la participation de chaque étudiant à toutes les activités proposées au cours du semestre 1à9 LECTURES Obligatoires : 2-Harumi de Ponce, Maria. Andrade Burin, Silvia. Florissi, Susanna. 2012. Bem-Vindo – A língua Portuguesa no Mundo da Comunicação. Editora SBS 3-Péret Dell’Isola, Regina Lucia. Apparecida de Almeida, Maria José. 2008. Terra Brasil – Curso de Língua e Cultura. 43 Editora UFMG. 4-De Ponce, Arumi. Burim, Silvia. Florissi, Susanna. 2006. Panorama Brasil – Ensino do Português do Mundo dos Négocios. Editora Galpão. 44 15_M1_LI_BM_S1_LVX_LV2_RUS_601: 2 RUSSE LV2 S1 SEMESTRE 1 RESPONSABLE DU COURS : TAMARA JOLIOT OBJECTIFS DU COURS Approfondir les connaissances du russe ; Développer les aptitudes à la communication ; Compréhension de la Russie contemporaine économique et sociétale. OBJECTIFS D'APPRENTISSAGE After having taken this course participants will be able to: Savoir faire un exposé écrit en Russe /2 pages/ ; Etre capable de présenter un exposé oral de 15 minutes à partir des sujets étudiés. PRE-REQUIS Il convient pour suivre avec profit le cours de Master de connaître le lexique commercial du niveau Bachelor et maîtriser les principaux codes de la géopolitique et du monde industriel russe contemporain. CONTENU DU COURS Vie économique Services bancaires Actualités ; Tables rondes. ; ; METHODES PEDAGOGIQUES Analyse de texte, table ronde, Internet, Analyse de presse en russe. METHODES D'EVALUATION Participation : 20 % Evaluation Orale : 40 % (2 évaluations à 20 % chacune) ; Evaluation Ecrite : 40 % (2 évaluations à 20 % chacune). 45 15_M1_LI_BM_CLA_S2_CCO_LAW_642: CORPORATE GOVERNANCE & CORPORATE SOCIAL RESPONSIBILITY NUMBER OF HOURS: 36 SEMESTER 2 INTERNATIONAL PROGRAMME – 5 ECTS COURSE COORDINATOR: BJORN FASTERLING COURSE OBJECTIVES This course provides a solid introdcution to corporate governance and corporate social responsibility from a management perspective taking an international and comparative approach. We basically will discuss how business enterprises are directed and controlled, and and how their membership is organized. We further discuss the role business enterprises play in society. The focus will be on large business enterprises. LEARNING OUTCOMES After having taken this course participants will be able to: build on a sound theoretical basis of current corporate governance and CSR debates make a well-founded and critical appraisal of business practices with regard to corporate governance and CSR. PREREQUISITES None COURSE CONTENT 1. The corporation and its objectives 2. Shareholders, shares and control enhancement 3. Boards and employee participation Tutorial 1 4. Family business and corporate governance 5. SMEs and corporate governance 6. Famous corporate governance failures Tutorial 2 7. Approaches to social responsibility 8. Democracy and the corporation 9. Social Business 10. CSR, shared value and corporate strategy Tutorial 3 11. Business and human rights 12. Social responsibility and communication Tutorial 4 TEACHING & LEARNING METHODS Course lectures and Case Study Tutorials. ASSESSMENT METHODS Written examinations take place several times throughout the course before each case study tutorial and make up 70 % of the final grade. Oral participation during the case studies counts for 30 % of the final grade. READINGS Textbooks Crane et al. (2009), "The Oxford Handbook of Corporate Social Responsibility", OUP Mallin, C. (2012), "Corporate Governance", 4 ed 2012, OUP Journal articles 46 Crane, A., Palazzo, G., Spence, L.J. and D. Matten (2014), Contesting the Value of the Shared Value Concept California Management Review, vol 56/2 Donaldson and Preston (1995), "The stakeholder theory of the corporation: concepts, evidence, and implications", Academy of Management Review 20, 65-91 Edlin, A.S. and Stiglitz, J.(1995), “Discouraging Rivals: Managerial Rent-Seeking and Economic Inefficiencies”, American Economic Review 1995, pp. 1301-1312 Fama, E.F. and Jensen, M. (1983), "Separation of Ownership and Control", Journal of Law and Economics 26 Fasterling, B. and G. Demuijnck (2013), Human Rights in the Void? Due Diligence in the UN Guiding Principles on Business and Human Rights, Journal of Business Ethics 116 (4), 799-814. Freeman, R. Edward, and William Evan, (1990), "Corporate Governance: A Stakeholder Interpretation." The Journal of Behavioral Economics 19 (4): 337-359 Ghoshal, S. (2005), "Bad Management Theories Are Destroying Good Management Practices", Academy of Management Learning & Education, 2005, Vol. 4, No. 1, 75–91 Hess (2007), "Social Reporting and New Governance Regulation: The Prospects of Achieving Corporate Accountability Through Transparency", Business Ethics Quarterly 17, 453-476 Jensen, M. (2001), "Value Maximization, Stakeholder Theory, and the Corporate Objective Function", Journal of Applied Corporate Finance 14/3 Jensen, M. and Meckling, W. (1976), “Theory of the Firm: Managerial Behaviour, Agency Costs and Ownership Structure”, 3 Journal of Financial Economics 305 La Porta, R., F. Lopez-de-Silanes and A. Shleifer (1999), "Corporate Ownership Around the World", Journal of Finance 54, 471-517 Matten, D. and J. Moon (2008), “Implicit and explicit CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility", Academy of Management Review 2008, Vol. 33, No. 2, 404–424 Porter, M. E. et Kramer, M.R. (2006) "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility". Harvard Business Review 84, 12, 78 – 92 47 15_M1_LI_BM_CLA_S2_CCO_2693: INFORMATION SYSTEMS & OPERATION MANAGEMENT/PART OPERATIONS MANAGEMENT NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME - 2.5 ECTS COURSE COORDINATOR: VINCENT VAN PETEGHEM COURSE OBJECTIVES This course covers operations management as the activity of managing the resources, which are devoted to the production and delivery of products and services. All organizations really do have an operations function therefore, operations management is relevant to every organization. All managers are operations managers because all managers manage processes to produce outputs. In this course, the different aspects of operations management will be covered, from the design over the planning and control till the improvement and quality management. Operations management provides both a strategic perspective, striving to improve quality, customer service and competitive success, and a practical perspective, examining the practical issues which organizations face on a day-to-day basis. LEARNING OUTCOMES After having taken this course participants will be able to: 1. Understand the dynamics of operations strategy and develop one for a company 2. Be aware of the various manufacturing technologies and their purposes 3. Plan and control processes and know which approach is appropriate in what situation 4. Apply quantitative and qualitative problem-solving techniques in operations management PREREQUISITES None. COURSE CONTENT Week Topic Content ● ● 1 Introduction 2 Operations strategy ● ● ● What is operations management? Operations management is important in all types of organization The input–transformation–output Chapter 1 and 3 process The ‘top-down’ and ‘bottom-up’ perspectives The market requirements and Chapter 2 48 ● Process and product design ● 3 ● ● ● 4 ● Managing the operation (1) ● 5 ● Managing the operation (2) ● ● 6 Improving the operation 7 Operations management at the core ● operations resources perspectives The process of operations strategy The design of products and services Layout and flow Process technology Supply chain management Capacity management Inventory management Planning and control Total quality management Lean management Overview of the course Chapter 4,5 Chapter 7 and 8 Chapter 9 and 10 Chapter 11 and 12 TEACHING & LEARNING METHODS Lecturers, exercises and assignments combined with problem based case discussions. ASSESSMENT METHODS Assessment % of the total mark Details Schedule Learning outcome evaluated Final exam 50% All Case study preparation and class 50% debate/presentations All READINGS Textbook Essentials of Operations Management Authors: Nigel Slack, Warwick Business School, Warwick University, Alistair Brandon-Jones, University of Bath and Robert Johnston, Warwick Business School, Warwick University Publisher: Prentice Hall Copyright: 2011 49 15_M1_LI_BM_CLA_S2_CCO_MGT_651: INFORMATION SYSTEMS & OPERATION MANAGEMENT/PART INFORMATION SYSTEMS NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME - 2.5 ECTS COURSE COORDINATOR: Antoine HARFOUCHE COURSE OBJECTIVES In today’s globalised economy, organisations operate internationally, which increases the complexity and importance of accurate information for decision-making. Information systems herein play an important role as business enabler: technology-driven management systems have become vital to effective management. However, managers are confronted with challenging opportunities: rapidly changing developments in information technology and intensifying competitive pressures for productivity and quality emphasises the importance of a thorough understanding of information systems. This course therefore introduces students to some of the main information systems (IS) issues faced by organisations in today’s global business environment such as business intelligence, ecommerce, ethical IT challenges, systems integration, competitive advantage, mobile business… LEARNING OUTCOMES The Management Information Systems course aims to explain the strategic role of information systems and information technology as a business enabler. It identifies and explains the impact of information systems applications and emerging technologies on business models and managerial decision making in an exciting and interactive manner. The course also evaluates the fit between the organization’s strategy and structure, and the information systems architecture and applications. It interprets the interaction between technologies, employees, managers, customers, processes, data, infrastructure, suppliers, business partners, and environment in a specific organization. Finally, this course seeks to understand the ethical, security, and privacy challenges of information systems. PREREQUISITES None COURSE CONTENT WEEK Sessio n1 (1h 30) TOPIC Information System Does Matter CONTENT Introduces information systems by answering these questions: What is an Information System? How does it matter for organizations? It also describes how organizations and information systems work together, or sometimes against each other. Therefore, during this first session we'll look at the nature of organizations and how they relate to information systems. Sessio n2 (1h 30) Foundations of Business Intelligence and Enhancing DecisionMaking Information is becoming an important business resource as money, content, and people. Even though a company compiles millions of pieces of data doesn’t mean it can produce information that its employees, suppliers, and customers can use. Businesses are realizing the competitive advantage they can gain by compiling useful information, not just data. Therefore, they need to use the data they've collected to find and PREPARATORY WORK - Chapters 1 and 3 in the course Text Book - Websites: www.technologyreview.com www.cxo.eu.com - Articles: Carr, N.G. (2003). “ IT Doesn’t Matter”. Harvard Business, Review. 3566, pp. 41–49. Letters to the Editor (2003). “Does IT Matter? An HBR debate”. Harvard Business Review. Web exclusive: www.johnseelybrown.com/Web_Letters.pdf - Chapters 6 and 12 in the course Text Book -Websites: www.cio.com http://tech.fortune.cnn.com/tag/europe/ - Article: McAfee A. (2006). Mastering the Three Worlds of Information Technology, Harvard Business Review, Vol. 84, Issue 11, p141-149 50 Sessio n3 (1h 30) IS architecture and Operational excellence Sessio n4 (1h 30) Key System Applications for the Digital Age Sessio n5 (3h) 1st Case study session Sessio n6 (1h 30) E-Commerce and MCommerce Sessio n7 (3h) 2nd Case study session Sessio n8 (1h 30) IS Challenges: Ethical, Social, security & globalization Issues stamp out waste across operations. Sifting through corporate data can make executives more efficient The purpose of this session is to present some solutions to architectural problems. The aim is also to clarify architectural issues and discuss a number of important topics in this context such as: What are IS architectures ? Aspects of IS architectures, types of IS Architectures, and designing IS . Over the last decade businesses have come to realize how important it is to totally integrate business processes across the enterprise. The fourth session introduces the systems implemented for managing the company’s interactions with its stakeholders such as suppliers, customers, and employees. The aim of these systems is to attract new customers and retain company’s old clients. We will also look at how knowledge is becoming an important corporate resource that must be captured, protected, preserved, and grown. Case study A (1,5 h): How FedEx Works: Enterprise Systems VS UPS competes globally with Information Technology. Case study B (1,5 h): Sinosteel Strengthens Business Management with ERP Applications 24/24 7/7 the mantra of the Internet. Whether it’s buying, selling, gathering information, managing, or communicating, the driving force behind the evolutionary and revolutionary business is the Internet and its technological advances. Case study C (1,5 h): IT and GeoMapping help a Small Business Succeed - Tea Case study D (1,5 h): FreshDirect uses Business Intelligence to manage its Online grocery Even though the World Wide Web is close to 20 years old, our society is just beginning to address the ethical, social, and security dilemmas rose by these technological advances. There is also the globalization that is becoming a necessity in this small world. No company can afford today to ignore foreign markets. Managers have to - Chapters 5 and 7 in Course Text Book - Articles: DF Feeny, LP Willcocks (1998). Core IS capabilities for exploiting information technology, Sloan management review, 39(3), 9-21. K Zolper, D Beimborn, T Weitzel (2014) The effect of social network structures at the business/IT interface on IT application change effectiveness, Journal of Information Technology, http://www.palgravejournals.com/jit/journal/vaop/ncurrent/abs/jit20146a .html - Chapters 9 and 11 in Course Text Book -Websites: www.scientificamerican.com www.eweek.com - Article: Gulati, R. Oldroyd, J. (2005). The Quest for Customer Focus. Harvard Business Review, Vol. 83 Issue 4, p92-101. Related to Session 1, 2, 3 and 4 - Chapter 10 in Course Text Book -Websites: www.popsci.com www.mobileenterprisemag.com/ME2/Default.asp www.wired.com Related to session 6 - Chapters 4, 8, and 15 in the course Text Book -Websites: www.pcmag.com www.zdnet.co.uk/news/ 51 adapt to the changing faces, literally, of their competition and devise a plan to bring their organization into its view. Governments are just beginning to pass laws against cybercrimes but it’s difficult to stay one step ahead of the cybercriminals. Therefore, firms must put forth a better effort in making their systems less vulnerable and more reliable. The systems must also be more secure when processing transactions and maintaining data. Sessio n9 (3h) 3d Case study session Case study E (1h 30’): Data Mining for Terrorist and Innocents Case study F (1h30’): NBA competing on global delivery Related to session 8 p 9 2 1 0 1 . 52 TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies and teamwork. A regular use of the MyMISlab online platform is imperative to get access to the course material and regular access to Blackboard is imperative to get access to up-to-date information about the course. ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK THREE GROUP PROJECT CASE STUDIES 25% CLASS PARTICIPATION 25% 50% FINAL EXAM DETAILS SCHEDULE Teamwork and - For the 1st case study session, team grade students have to prepare cases A and B (7% of the final grade). Six cases in total LEARNING OUTCOME EVALUATED The six case studies present what happened recently in IS business. It chronicles the events that managers had to deal with. First, cases provide the student, with experience of organizational problems. - They have to prepare In a relatively short period of time, they two other cases will have to appreciate and analyze the (cases C and D) for the problems faced by many different second case study companies and to understand how session (9% of the final managers tried to deal with them. grade). Second, these six cases illustrate what they have learned. In theoretical - For the last case sessions. study session, students have to prepare cases E and F (9% of the final grade). Exam based on At the end of the a case study semester 2 The final exam will include questions on: theoretical classes (of course not only the slides but also the oral speeches), case studies READINGS Compulsory - Carr, N.G. (2003). “ IT Doesn’t Matter”. Harvard Business, Review. 3566, pp. 41–49. - Letters to the Editor (2003). “Does IT Matter? An HBR debate”. Harvard Business Review. Web exclusive: www.johnseelybrown.com/Web_Letters.pdf - Laudon, K. & Laudon, J. (2012). Management Information Systems: The Global Edition, 12th ed., Pearson Education. Recommended - McAfee A. (2006). Mastering the Three Worlds of Information Technology, Harvard Business Review, Vol. 84, Issue 11, p141-149. - DF Feeny, LP Willcocks (1998). Core IS capabilities for exploiting information technology, Sloan management review, 39(3), 9-21. - K Zolper, D Beimborn, T Weitzel (2014) The effect of social network structures at the business/IT interface on IT 53 application change effectiveness, Journal of journals.com/jit/journal/vaop/ncurrent/abs/jit20146a.html Information Technology, http://www.palgrave- - Gulati, R. Oldroyd, J. (2005). The Quest for Customer Focus. Harvard Business Review, Vol. 83 Issue 4, p92-101. RULES FOR ABSENCE AND PLAGIARISM Attendance at case study sessions is mandatory. Students are asked to form groups of four or five by the end of the second theoretical session. It is up to the students to decide about their groups’ composition. For obvious logistic and administrative reasons, once formed, these groups cannot be changed under whatever circumstances. Any unjustified absence will automatically lead to a penalty of 20% of the final grade. 54 15_M1_LI_BM_CLA_S2_CCO_LAW_647: BUSINESS DECISION MAKING LEGAL ENVIRONMENT & NUMBER OF HOURS: 36 SEMESTER 2 INTERNATIONAL PROGRAMME - 5 ECTS COURSE COORDINATOR: CHRISTOPHE ROQUILLY COURSE OBJECTIVES Through this course, students will have the opportunity to see how the legal environment may impact business and managerial decisions. This course is not based on a technical approach of legal issues, but favors both institutional and organizational visions of how law matters for business strategy and operations. LEARNING OUTCOMES After having taken this course, participants will be able to understand and integrate into their future managerial practice: The influence of legal environments on various key‐issues for companies; The reasons why companies may choose a specific national legal environment in a multi‐national and competitive globalised environment, as well as the limits of the so called “legal shopping” phenomena; The way companies can create different kind of value through an enhanced “legal intelligence”; The way companies may also destroy value because of illegal decisions or a poor legal management; Various managerial duties, liability (criminal and civil), leadership, ethics. PREREQUISITES Fundamental notions in law; Good understanding of the global economy issues; Basic notions in organizational studies. COURSE CONTENT Week 1 Topic Introduction Course overview 2 Multi‐national legal environments and business risks & opportunities (1/5) 3 Multi‐national legal environments and business risks & opportunities (2/5) Multi‐national legal Limits of legal shopping, influence of environments and business US/EU law abroad risks & opportunities (3/5) 3 Case studies: Flash Airlines, Online Betting, Vivendi Multi‐national legal Extraterritoriality environments and business 2 Case studies: Regulatory Imperialism, risks & opportunities (4/5) Daimler Multi‐national legal International tax avoidance environments and business 2 Case studies: Google, Marks & risks & opportunities (5/5) Spencer 4 5 6 Content Integrating the legal dimension into managerial decision‐making: basic ideas and illustrations of the reciprocal influence of the legal environment and companies’ strategy and operations. From competition between national legal environments to legal shopping. International legal environment vs Multi‐national environments (Why) do countries compete through legal and judiciary systems? Implications/Limits of legal shopping Is Law a Product? Preparatory work None None None Case studies & readings posted on Blackboard Students own research Case studies & readings posted on Blackboard Students own research Case studies & readings posted on Blackboard Students own research 55 7 8 9 10 11 12 13 14 15 Value creation and value destruction through the law/because of a lack of legal intelligence (1/6) Value creation and value destruction through the law/because of a lack of legal intelligence (2/6) Value creation and value destruction through the law/because of a lack of legal intelligence (3/6) Value creation and value destruction through the law/because of a lack of legal intelligence (4/6) Value creation and value destruction through the law/because of a lack of legal intelligence (5/6) Value creation and value destruction through the law/because of a lack of legal intelligence (6/6) Managerial responsibility: duties and liability (1/2) How to create value through the law None and legal intelligence? How to avoid value destruction None because of the law and/or a lack of legal intelligence? Value creation through the law 2 Case studies : Apple‐iPhone, Leclerc Case studies & readings posted on Blackboard Students own research Value destruction because of the law Case studies & readings posted on 3 Case studies : Toyota, Nike, South Blackboard Africa Students own research Compliance management None Compliance management 3 Case studies : Siemens, Intel, Hewlett Packard Case studies & readings posted on Blackboard Students own research Managerial powers & duties (toward None shareholders, employees, creditors, ...) Civil liability of managers Criminal liability of managers Managerial responsibility: Managerial powers & duties Case studies & readings posted on duties and liability (2/2) 2 Case studies : Disney, Air France Blackboard Students own research Concluding session Round‐table with outstanding None speakers (lawyers, general counsels) TEACHING & LEARNING METHODS The course is based on two types of sessions: lectures and tutorials. Numerous real-life case studies will be used; students will have to prepare these cases, through information research and analysis. ASSESSMENT METHODS Assessment % of the total Details mark Schedule Oral participation 50% Written exam 50% At each All tutorial At the end All of the course Personal implication and active participation required Case study. All paper documents allowed. The exam "spirit" is based on students’ ability to analyse and give their own structured view and opinion on a case. Learning outcome evaluated READINGS 56 COLLARD C., ROQUILLY C., La performance juridique : pour une vision stratégique du droit dans l’entreprise, Paris, LGDJ, collection Droit des affaires, 2010. BAGLEY C., Winning legally, Harvard Business Press, 2005. Numerous references of articles will be given during the course, as well as papers and documents posted on Blackboard. 57 15_M1_LI_BM_CLA_S2_CCO_MGT_639: BUSINESS DEVELOPMENT & INNOVATION NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME - 2.5 ECTS COURSE COORDINATOR: SÉBASTIEN ORIFICI COURSE OBJECTIVES The course mainly addresses the following questions: what is the importance and what are the barriers to innovation and business development? How to generate an idea and implement it in order to capture the value created? As a manager whatever the context, from a new business venture to a small department or a large corporation- how to manage innovation in the long run? How can we take an active role and benefit from the amazing current opportunities (new technologies from the digital and the real world, mass collaboration …)? Successful innovation is not about inventing products … it is about bringing new solutions, services, processes, business models to customers who will value and pay for it ! In this course, we will use many real business situations from various industries and settings in order to develop your innovative senses and capabilities! LEARNING OUTCOMES After having taken this course participants will : 1. Understand the value of innovation at society, company and personal levels 2. Be familiar with the main steps of a business development initiative (and the most common mistakes to avoid…) 3. Have started to develop the capabilities to innovate and the ability to manage innovation 4. Appreciate the opportunities ahead and be more ready to grasp them (key sectors, challenges, levers, innovation trends, …) 5. Know how to analyse a business model and how to face a disruption (innovation strategy) 6. Have practiced on a real case during the “EDHEC Open innovation challenge” (Analyze a “Marketing brief”, prepare a “Commercial proposal”, build “Recommendations”, Present them in the form of an “Elevator pitch”) 7. Be familiar with present key innovation topics such as : Open innovation, Crowdsoursing, big data, Design thinking, … PREREQUISITES Course on “Strategic Management”. COURSE CONTENT WEEK Session 1 TOPIC Innovation purpose Session 2 Innovation Process CONTENT PREPARATORY WORK Watch video of Pranav Mistry (6th sense) Business Development ? Innovation on ted.com ? What is it ? What is it for ? And http://www.ted.com/talks/lang/eng/pranav why is it challenging ? _mistry_the_thrilling_potential_of_sixthse nse_technology.html How to innovate and develop your Watch video of Tim Brown on ted.com business ? What are the main steps ? What are the do’s and dont’s ? http://www.ted.com/talks/lang/eng/tim_bro wn_urges_designers_to_think_big.html 58 Session 3 Innovation Management Case 1 OpenIDEO Case 2 Netflix From Feb to April EDHEC Open Innovation Challenge How to manage innovation successfully at a company level (culture, organization, …) ? What are the main levers and opportunities ahead ? Watch video of Chris Anderson (Crowd accelerated innovation) http://www.ted.com/talks/lang/eng/chris_a nderson_how_web_video_powers_global _innovation.html Assignment to submit by group (answers to 3 Design Thinking ; Innovation process ; Prototyping ; questions on the case) Crowdsourcing ; Innovation games Business model ; Innovation strategy Assignment to submit by group (answers to 3 questions on the case) During a 2-day seminar (1 day per semi-promotion), managers from The students have to prepare, in teams of 5, the best companies like Decathlon, Group recommendations in response to the company SEB, Carrefour, Orange, TF1, Etam innovation challenge. or Dassault Systemes … challenge the students on real innovation Students will start their preparation during a 3-hour mandatory class, and finalize during a 1 day session business cases. with the managers TEACHING & LEARNING METHODS The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies, business games, an innovation challengebased on real cases, … ASSESSMENT METHODS ASSESSMENT Team work on case studies (Group of 6 students) % OF THE TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED 25% Assignment on be OpenIDEO case and Will communicated on Netflix case Capability to analyse and build recommendations on a business case Participation 25% Participation during the lectures and the tutorials Understanding of the tools and concepts Final Exam (individual) 50% Case extracted from May (date TBC) the course book + questions From -1 to +2 Group and Individual EDHEC Open Innovation pts Malus/Bonus performance From Feb to April challenge on course grade throughout the Challenge All course content Interactions with managers on a real business case READINGS Compulsory (course book) : Bragg, Andrew and Mary. 2005, Developing new business Ideas – A step-by-step guide to creating new business ideas worth backing, Financial Times Press Recommended : 59 - Tapscott, Don and Williams, Anthony D.. 2010, Wikinomics: How Mass Collaboration Changes Everything, Portfolio Trade - Surowiecki, James. 2005. The Wisdom of Crowds, Anchor. 60 15_M1_LI_BM_CLA_S2_CCO_MGT_652: PROJECT MANAGEMENT NUMBER OF HOURS: 18 SEMESTER 2 INTERNATIONAL PROGRAMME - 2.5 COURSE COORDINATOR: Patrice BIROT ECTS COURSE OBJECTIVES It has become vital to know some basics in project Management today because Organizations, Business Units, Sales and Marketing Departments, are more often than not organized in project mode, and therefore students will use project management skills whatever their job will be in the future(e.g. Product Manager, team leader, etc…). This course offers a pragmatic approach on Project Management in various contexts and areas rather than a theoretical approach. This is for the students an opportunity to apply some of the core techniques and tools to a project they will make their own in the framework of this course. This is also an opportunity to acquire a deeper knowledge on the attitudes and behaviors required from their team members during the course of a project LEARNING OUTCOMES After having taken this course participants will be able to: 1. Understand key stakes of project management; 2. Get familiar with the main concepts related to project management; 3. Apply the main techniques and tools of project management; 4. Develop appropriate attitudes and behaviors as project leader and/or team members. PREREQUISITES None COURSE CONTENT WEEK TOPIC CONTENT ● 1 (3 hrs) Module 1 ● ● Objectives, program introduction, ground rules, grading procedure. Emerging trends in organizational structures. Introduction to a real Project case PREPARATORY WORK Preparation of next module WHAT WORKs IN PROJECT AND WHAT DOES NOT WORK: Preparation of next module 2 (3 hrs) Module 2 – TD1 ● ● ● 3 (3 hrs) Module 3 – TD2 Decision making process and Key Success Factor (KSF) Process and best practices approaches. Project actors, roles and responsibilities TEAM PROJECT SET-UP ● Testing your knowledge (Quiz) ● Introduction, selection & discussion of Team projects for this course ● Team work, objectives, scope ● Financial assessment, risks & opportunity Preparation of the next module 61 PROJECT PLANNING PRACTICE 4 (3 hrs) Module 4 – TD3 ● ● ● Development of Team project content & organization Simulation project planning (Practice session) Feedback and best practice Preparation of next module PROJECT AUDITING ● 5 (3 hrs) Module 5 – TD4 ● ● ● First draft project proposal review Each project team audited by another team Project auditing, project control, team work, risk assessment Roles and responsibilities Preparation of next module DRAGONS’ DEN ● ● 6 (3 hrs) Module 6 – TD5 ● ● ● Final project proposal delivery Selection of the best offers (in terms of best team, Preparation for final Exam best strategy, lowest cost, etc …..) for each RFP’s Project closure Course debriefing Open questions – Exam briefing TEACHING & LEARNING METHODS Lectures, Case studies, developing their own proposal, simulation ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED Understand key stakes of project management; Get familiar with the main concepts related to project management; Continuous 20% Presence, interaction, group work continuous Apply the main techniques and tools of project management; Develop appropriate attitudes and behaviors as project leader and team members. 62 MCQ 10% 15 Questions to assess basic knowledge Module 3 (TD2) Understand key stakes of project management; Get familiar with the main concepts related to management; Project proposal build up 30% Team project proposal Between Module 3 and Module 6 project Apply the main techniques and tools of project management; Develop appropriate attitudes and behaviors as project leader and/or team members. Understand key stakes of project management; Final Exam 50% Basic definitions Study case May Get familiar with the main concepts related to project management; READINGS “The Project Workout”, by Robert Buttrick, 4th Edition, Prentice Hall. 63 15_M1_LI_BM_CLA_S2_CCO_GMAT_2609: PREPARING GMAT SEMESTER 2 COURSE COORDINATOR: Peter Daly COURSE OBJECTIVES ● ● ● To familiarize the students with the different sections of the GMAT examination (Integrated Reasoning and the Analytical Writing Assessment, Quantitative section: problem solving and data sufficiency and Verbal Section: reading comprehension; sentence correction; critical reasoning). To practice key test taking strategies to ensure the requisite GMAT score attainment To work through typical GMAT questions in the various section LEARNING OUTCOMES 1. To 2. To 3. To 4. To be familiar with all sections of the GMAT and be able to answer typical GMAT questions in each section have acquired key test taking strategies operationalise math and English language terminology of the GMAT take a full practice Kaplan test online in preparation for the GMAT examination PREREQUISITES Bachelor’s degree COURSE CONTENT SESSION TOPIC CONTENT 1 Integrated Reasoning Test taking strategies & practice problems 2 Verbal Section / RC Intro to Verbal section – focus: Reading Comprehension 3 Analytical Writing Assessment/ Test taking strategies & practice problems Sentence Correction (Class taught by Susan O’byrne) 4 Critical Reasoning Test taking strategies & practice problems TEACHING & LEARNING METHODS Lectures and in-class exercises Online support via Blackboard course – GMAT Preparation Online support available on Kaptest.com (registration is free with book, mentioned below) Students are strongly advised to buy the following book: Kaplan GMAT Premier 2014 with 6 Practice Tests: book + online + DVD + mobile [June 2013 edition] (available from online retailers and in all good bookstores) ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED 1-hour written exam 50% of final grade Quantitative Section (Data December 2014 sufficiency & Problem Solving) LO1, 2, 3 Kaplan Full test 50% of final grade Full GMAT with all sections LO4 May 2015 64 READINGS Kaplan GMAT Premier 2014 with 6 Practice Tests: book + online + DVD + mobile (June 2013 edition) GMAT Website: http://www.gmac.com/; http://www.mba.com/ IR section explained: http://www.veritasprep.com/gmat/integrated-reasoning/ RULES FOR ABSENCE AND PLAGIARISM All class lectures are compulsory. 65 15_M1_LI_BM_CLA_S2_LVX_LV2_POR_3610: 2 PORTUGAIS LV2 S2 SEMESTRE 2 RESPONSABLE DU COURS : Eduardo Gargioni OBJECTIFS DU COURS En plein essor socio-économique, le Brésil est devenu une puissance et a pris une position de leadership sur la scène mondiale en attirant des investissements, personnes et entreprises étrangers qui y voient des nouvelles opportunités d’affaires. L’apprentissage de la langue et de la culture brésilienne est un défi à tout étranger voulant y faire des affaires ou s’y installer, ainsi que pour les étudiants souhaitant faire un échange ou stage sur place. Le cours de langue portugaise, qui est également axé sur la culture brésilienne, a comme but principal la communication avec les natifs, non seulement par la connaissance de langue mais aussi les us et coutumes du pays. OBJECTIFS D'APPRENTISSAGE A l’issue de ce cours, l’étudiant sera capable de: 1. Suivre une intervention longue sur des sujets abstraits ou complexes, même hors de son domaine ; Comprendre avec aisance et finesse une émission radiodiffusée, télévisée, un film et reconnaître l’implicite ; 2. Faire une présentation sur un sujet complexe et parvenir à une conclusion appropriée ; s’exprimer avec aisance et sans effort ; suivre et participer avec aisance à une discussion ; 3. Comprendre dans le détail des textes longs et complexes dans le domaine de la vie sociale, du travail ou universitaire avec l’utilisation éventuelle d’un dictionnaire ; 4. Ecrire des textes bien structurés, prendre des notes détailles, résumer des textes longs et difficiles ; maintenir un excellent degré de correction grammaticale. CONTENU DU COURS SEMAIN E SUJET CONTENU Le fait de parler une langue n’est souvent pas assez pour se faire comprendre, pour négocier. Un survol sur les clichés, la pensée, la manière d’être et la culture des affaires au Brésil. TRAVAIL PRÉPARATOIRE 1- L’interculturel 2- La négociation international : introduction, la globalisation, Texte sur interculturel La négociation 1 les différents points de vue, l’importance de l’interculturel. Exposé PowerPoint, vidéos illustratifs. 3- Comment mener à bien une négociation internationale : du conflit à la coopération, en passant par l’éthique et Texte sur un cas pratique de l’observation des règles locales. Les contrats négociation internationale La négociation 2 internationaux. Présentation, débat, conclusions. Etude de cas pratiques de négociations internationales avec le Brésil, présentation, jeux de rôles. 4- Entreprises 5- Marketing 1 Textes économiques : présentation des grandes et moyennes entreprises brésiliennes. Introduction des temps composés. Introduction au Marketing. Points de vue, le marché brésilien. Spécificités locales et régionales. Texte sur le marketing 66 Le consommateur, étude de cas pratiques. Exemples sur quelques entreprises et leurs stratégies et choix sur le marché. Présentation Powerpoint complétée par vidéos de ressources humaines. Le marché du travail au Brésil, les opportunités, les grandes entreprises qui recrutent. 6- Marketing 2 7- Le marché de travail au Brésil 8- Le CV et la lettre Comment faire un CV, une Lettre de Motivation. de motivation Présentation, modèles, ce qu’il faut et ce qu’il ne faut pas faire. 9- L’entretien d’embauche Vidéos sur l’entretien d’embauche : ce qu’il faut savoir. L’après entretien, ce qu’il faut faire. La négociation du salaire Apporter une lettre de motivation et un CV METHODES PEDAGOGIQUES Activités de compréhension de différents types de discours oraux à partir de documents authentiques vidéo et audio, Activités d’expression orale en différents contextes : exposés, débats, entretiens d’embauche… Lecture et réflexion sur des thèmes variés : société, affaires, marketing, politique, environnement… Production de documents, résumés, analyse et synthèse de textes. METHODES D'EVALUATION EVALUATION % DE LA NOTE FINALE DETAILS DURÉE OBJECTIF D’APPRENTISSAGE ÉVALUÉ Oral 1 20% Présentation orale sur un cas pratique de négociation Environ 10/15 minutes par étudiant 1à4 Oral 2 20% Présentation orale : en binôme, simulation d’un entretien d’embauche. Environ 10/15 minutes par binôme 1à9 Ecrit 1 20% Présentation écrite, en forme de dossier sur une entreprise brésilienne. Ecrit 2 20% Etude d’un cas de marketing : fondements, stratégies, spécificités locales, public cible. Participation 20% Ici est évaluée la participation de chaque étudiant à toutes les activités proposées au cours du semestre 1à 4 1à6 1à9 LECTURES Obligatoires : 1-Harumi de Ponce, Maria. Andrade Burin, Silvia. Florissi, Susanna. 2012. Bem-Vindo – A língua Portuguesa no Mundo da Comunicação. Editora SBS 2-Péret Dell’Isola, Regina Lucia. Apparecida de Almeida, Maria José. 2008. Terra Brasil – Curso de Língua e Cultura. Editora UFMG. 3-De Ponce, Arumi. Burim, Silvia. Florissi, Susanna. 2006. Panorama Brasil – Ensino do Português do Mundo dos Négocios. Editora Galpão 67 15_M1_LI_BM_CLA_S2_LVX_LV2_ALL_3606: 2 ALLEMAND LV2 NUMBER OF HOURS: 18 SEMESTER 2 COURSE COORDINATOR: Monika Bourbigot (Lille) COURSE OBJECTIVES ● ● ● Vertiefung der allgemeinen Deutschkenntnisse ; Verbesserung der praktischen Kommunikationsfähigkeiten ; Erweiterung wirtschaftsbezogenen Wortschatzes und wirtschaftsbezogener Themen. LEARNING OUTCOMES ● ● ● ● ● Werbungen und Werbestrategien verschiedenster Art zu analysieren und zu interpretieren ; Eine Werbekampagne auszuarbeiten ; Vor- und Nachteile des Sponsoring beschreiben zu können ; Die deutsche Messewirtschaft und deren gesamtwirtschaftliche Bedeutung zu verstehen ; Die vielfältigen Zielsetzungen für eine Messebeteiligung von Ausstellern und Besuchern zu verstehen. PREREQUISITES Die Studenten sollten die Grammatik und die Syntax der deutschen Sprache, sowie das im Bachelor-Kurs erlernte Vokabular beherrschen und mündlich in der Lage sein, 10 Minuten frei über ein vorgegebenes Thema zu sprechen (Mittelstufe : Niveau B2 GER). COURSE CONTENT WOCHE THEMEN 1-4 Marketing – Produktpolitik; Marketingkonzeptionen (Ziele und Strategien) 5-8 Werbung und Werbestrategien deutscher Unternehmen; Kommunikationspolitik und Rolle der Werbung; Werbemittel und Werbeträger; Werbeagentur und Werbebildanalyse 9 - 12 Eventmarketing und Messen in Deutschland TEACHING & LEARNING METHODS Praktische Übungen, Internetrecherchen, Hörverständnisübungen, Ergänzende Lernmaterialien auf der Lernplattform Blackboard. Spiele, Simulationen, ASSESSMENT METHODS 5 Noten pro Semester (5 x 20 %): ● 2 schriftliche Noten (schriftliche Hausarbeit + Abschlusstest) ; ● 2 mündliche Noten (Gruppenpräsentation + runder Tisch mit verteilten Rollen) ; 68 ● 1 Mitarbeitsnote. READINGS Wirtschaftswoche (http://www.wiwo.de). Deutsche Welle (http://www.dw-world.de). Focus (http://www.focus.de). Tatsachen über Deutschland (http://www.tatsachen-ueber-deutschland.de). RULES FOR ABSENCE AND PLAGIARISM Anwesenheitspflicht Zur Erreichung des Studienzieles wird die Anwesenheit der Studierenden in allen Lehrveranstaltungen erwartet. Bei mehr als 2 unentschuldigten Abwesenheiten, reduziert sich die Gesamtsemesternote um 1 Punkt. 69 15_M1_LI_BM_CLA_S2_LVX_LV2_ARA_3611: 2 ARABE LV2 S2 SEMESTRE 2 RESPONSABLE DU COURS : Bachir Dahmani OBJECTIFS DU COURS L’objectif de ce cours est de faire acquérir à l’étudiant une solide connaissance de la langue arabe. Il s’agit de faire découvrir, à travers les textes, certains aspects socioculturels, politiques et économiques du Monde arabe avec sa multiplicité, ses problématiques et ses rapports au monde, à "l’autre". OBJECTIFS D'APPRENTISSAGE A l’issue de ce cours, l’étudiant sera capable de: 1. Repérer la progression thématique ; 2. Mettre en évidence l’implicite par la connaissance du contexte ; 3. Etablir des relations entre les informations pour faire des déductions, des prédictions. PRE-REQUIS Prendre en compte les connaissances antérieures des élèves pour intégrer progressivement de nouvelles informations et de nouvelles compétences. CONTENU DU COURS SEMAINE SUJET CONTENU TRAVAIL PRÉPARATOIRE Etude de la structure phrastique. Mise en parallèle d’usages lexicaux et de structures syntaxiques entre le français et l’arabe visant à éviter des calques et des interférences. Le thème à ce niveau là est le meilleur moyen d’assurer la fixation des notions grammaticales et du vocabulaire. Il a paru nécessaire d’introduire quelques mots nouveaux à chaque cours en revenant inlassablement sur le vocabulaire des cours précédents. 1 Thème et version 2 Etude de textes. De distinguer les parties Recherche sur les thèmes du cours Morphologie. Grammaire du discours en arabe (la suivant. suite de première année) 70 (Suite) 3 Etude de textes Comprendre les problèmes d’actualités arabes : politique. Recherche sur les thèmes du cours suivant 4 Etude de textes Utilisation des prépositions (suite de première année) 5 Eude de textes Acquisition de structures complexes de la langue arabe (suite de la première année) 6 Eude de textes Comprendre les problèmes d’actualités arabes : économique. Recherche sur les thèmes du cours suivant 7 Etude de textes Comprendre les problèmes d’actualités arabes: sociale (suite) Recherche sur les thèmes du cours suivant 8 Etude de textes Introduction à la composition et au fonctionnement des sociétés arabomusulmanes contemporaines : 9 Introduction à la composition et au fonctionnement des sociétés arabomusulmanes contemporaines : 10 11 Etude de textes économique Recherche sur les thèmes du cours suivant Recherche sur les thèmes du cours suivant Comprendre l’apport de la civilisation arabolecture musulmane en occident Approche historique et géographique de l’UMA Approche géopolitique L’économie du Monde arabe : Pétrole et gaz Recherche sur les thèmes du cours suivant. Recherche sur les thèmes du cours suivant. Recherche sur les thèmes du cours suivant. METHODES PEDAGOGIQUES Les méthodes pédagogiques sont nombreuses et variées pour transmettre un savoir. Celles que nous adoptons dans notre travail sont les suivantes : ● ● Méthode démonstrative ; Méthode active ou de découverte. 71 METHODES D'EVALUATION EVALUATION % DE LA NOTE GLOBALE DÉTAILS DURÉE OBJECTIF D’APPRENTISSAGE ÉVALUÉ 20% Participation, assiduité, présence en cours Ecrit 1 20% Une demi-heure Connaissance du cours précédent Ecrit 2 20% Une demi-heure Oral 1 20% Pendant le cours Oral 2 20% Pendant le cours LECTURES ● ● ● ● ● ● ● GUIDERE, M. Manuel de traduction français/arabe, arabe/français, Thème, version, rédaction, exemples, exercices, textes corrigés. 2ème éd. Paris : Ellipses, 2005. HAJJAR, J.-N. Traité de traduction. Beyrouth: Dar al-Mašriq, 1972. HECHAIME, C. La Traduction par les textes. 3ème éd. Beyrouth: Dar al-Mašriq, 2002. MATAR, A. La Traduction pratique. 9ème éd. Beyrouth: Dar al-Mašriq, 2003. MATAR, A. Exercices d’Application de la Traduction Pratique. Beyrouth: Dar al-Mašriq, 1986. REIG, D. La Conjugaison arabe. Paris : Maisonneuve & Larose, 1983. REIG, D. As-Sabil. (dictionnaire arabe-français/ français-arabe), Paris : Larousse, 1986. REGLES D'ABSENCE ET DE PLAGIAT Les absences qui ne sont pas justifiées = - 1 pour chaque absence. Le plagiat est strictement interdit. Travail plagié = 0. L’étudiant sera sanctionné administrativement. 72 15_M1_LI_BM_CLA_S2_LVX_LV2_CHI_3614: 2 CHINOIS LV2 S2 SEMESTRE 2 OBJECTIFS DU COURS ● ● Perfectionner les compétences écrites et orales dans une situation d'entreprise. Développer la compréhension orale et l'expression écrite des structures de vie quotidienne. OBJECTIFS D'APPRENTISSAGE A l’issue de ce cours, l’étudiant sera capable de: ● Perfectionner les compétences d’écrites et orales dans une situation d’entreprise ; ● Développer la compréhension orale et l’expression écrite des structures de vie quotidienne ; ● Développer la compétence de communication. PRE-REQUIS Ayant suivi au minimum Cours de B3 300h de cours chinois CONTENU DU COURS WEEK TOPIC Week 1 et 2 leçon 9 Histoire de Taiwan et de Singapour Week 3 et 4 leçon 10 Hong Kong et Macao Week 5 Présentation Week 6et7 leçon 11 Histoire de la Chine Week 8 Contrôle oral CONTENT Comprendre une discussion sur la Chine, Taiwan et Singapour. PREPARATORY WORK Lecture et compréhension Faire une présentation Préparer présentation. sur Hong Kong et Macao .Sur Taiwan, Singapour, Hong Kong, Macao Histoire impériale Lecture Histoire de la Chine Préparer le débat. Débats Week 9 Vocabulaire et lecture Dictée vocabulaire vocabulaire Week 10 et 11 La médecine chinoise La médecine Chinoise et ses liens avec la santé Lecture et compréhension Week 12 Examen final Tous les cours révision METHODES PEDAGOGIQUES Travaux dirigés 73 METHODES D'EVALUATION ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE Écrit 1 20% Ecrit 2 20% Examen final 80% 1h30 LEARNING OUTCOME EVALUATED Atteindre les objectifs Oral1 20% et orle 2 20% Présence et participation 20% Participation en Cours LECTURES ● ● ● ● Revue de presse ; Businese Chinese Li li ,ding anqi( 2002) : beinjing da xue Ni shuo ba( livre utilisé en cours) Arnaud Arslanul, Claud Lamouroux, Isabelle Pillet (2012) paris :didier Business Chines 500 phrases ( liu yanhui, liu yeqing) 2008 sinolingua Bei jing. 74 15_M1_LI_BM_CLA_S2_LVX_LV2_ESP_3608: 2 ESPAGNOL LV2 SEMESTER 2 COURSE COORDINATOR: Alexandre CARON COURSE OBJECTIVES Confrontar al lenguaje del mundo de la empresa y la interacción entre ésta y sus consumidores. Adquirir el vocabulario y las capacidades lingüísticas necesarias para negociar en un entorno intercultural. Aprender a conocer el IBEX 35 y cotizar en la Bolsa de Madrid. Dar los conocimientos necesarios sobre la selección, la captación y la contratación en el contexto empresarial, así como las relaciones posteriores con compañeros y superiores. Trabajar sobre la actualidad y tener una reflexión enriquecida. LEARNING OUTCOMES Al final del curso, el estudiante será capaz de: 1. Confrontarse al mundo laboral español y latinoamericano ; 2. Negociar, organizar reuniones de trabajo en un entorno intercultural (América latina) ; 3. Debatir sobre temas diversos y expresar sus opiniones de manera muy rigurosa (nuevos métodos para debatir: speednetworking…) PREREQUISITES Nivel B2-C1 (CEFR). COURSE CONTENT WEEK TOPIC 1 Clase de vuelta. Vuelta sobre el año 2014 + Quizz de conocimientos económicos 2 Bolsa de Madrid Análisis / Comentario de textos + vocabulario específico (jerga financiera) Presentación e inscripción al juego en línea «La Bolsa virtual» Negociación Intercultural Aprender a negociar en un entorno intercultural (estrategias + protocolos) Lectura de textos + Visionado de vídeos 3/4 5 El sector de la Distribución 1 El caso Mango 6 Taller creativo 7 /8 /9 Examen oral 10 CONTENT Examen escrito Preparación de los ejercicios Preparación del examen oral Simulación de negociación intercultural Lectura de textos + Preparación de los ejercicios + Visionado de vídeos El sector de la Distribución 2 El caso DIA 11 PREPARATORY WORK Preparación del examen escrito Preparación de la presentación sobre la Bolsa 75 12 Conclusiones del juego «Bolsa Virtual» Presentación en grupo de la cartera + estrategia de inversión TEACHING & LEARNING METHODS Se planteará un curso estructurado en sesiones interrelacionadas, tanto en el plano de los conocimientos económicos como en el lingüístico. Se tratará en las clases con la misma intensidad la lengua oral y escrita, la comprensión y la expresión, la creación y la comunicación. El planteamiento del curso deberá ser interactivo, mezclando el trabajo sobre documentos escritos y audiovisuales, individual y en grupos, los debates, las exposiciones orales... ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE 40 % dos notas (20% cada una): un escrito en clase + un Duración variable trabajo escrito en grupo relacionado con la presentación oral Oral 40 % Dos notas (20% cada una): una presentación «Conclusión de la inversión Duración variable bursátil » + una (de 15’ a 30’) presentación sobre unos hechos de actualidad que tienen que comentar Participación 20 % Escrito participación durante las clases LEARNING OUTCOME EVALUATED Comprensión y expresión escrita. Comprensión y expresión oral. expresión oral. READINGS Los estudiantes recibirán al principio del semestre un manual creado especialmente para ellos. También recibirán un acompañamiento elearning especial en Blackboard®. RULES FOR ABSENCE AND PLAGIARISM A partir de la segunda ausencia sin justificación, se quitará un punto a la media del semestre. 76 15_M1_LI_BM_CLA_S2_LVX_LV2_ITA_3609: 2 ITALIEN LV2 SEMESTER 2 COURSE COORDINATOR: Luisiana Naso COURSE OBJECTIVES Situare l’Italia nel contesto internazionale: analisi dei principali settori dell’economia italiana. Che cos’è il made in Italy? Il management all’italiana. Imparare l’arte di negoziare con gli italiani LEARNING OUTCOMES Al termine di questi corsi, gli studenti saranno in grado di: 1. Sapere qual è il ruolo dell’Italia nel contesto internazionale 2. Consolidare le loro conoscenze dell’economia italiana 3. Negoziare con gli italiani 4. Perfezionare l’espressione orale 5. Essere al corrente dell’attualità italiana PREREQUISITES Livello B2 COURSE CONTENT WEEK Primo corso Secondo corso Terzo corso Quarto corso Quinto corso Sesto corso TOPIC Il settore primario CONTENT PREPARATORY WORK Studiare tutti i testi L’agricoltura ieri ed oggi. sull’agricoltura. Cercare il vocabolario e Testi di attualità saperli presentare all’orale L’industria agroalimentare Studio di questo settore. Il Preparare testo sulla e l’esportazione made in Italy. Analisi di contraffazione dei prodotti italiani tabelle Il settore tessile Studio di tabelle. Esportazione. La contraffazione. Video: Saviano sulla contraffazione alimentari Riassunto e commento di un video sulla contraffazione (circa 250300 parole) Che cosa ingloba questa Che cos’è il Made in Italy espressione? Nuove Studiare il testo: Manager umanisti ? procedure per proteggere il marchio Il management italiano Differenze tra il nord ed il Preparare a casa il testo sud dell’Italia « Le differenze invisibili » Come negoziare con gli italiani? Come sono visti i manager italiani all’estero. Traduzione dal francese all’italiano Come comportarsi durante una negoziazione 77 Settimo corso Esempi di manager di successo Le scelte di Alessandro Benetton. Studio del testo. Commenti. Domande sul testo Preparare articolo sull’occupazione delle donne e video sui giovani di oggi (i Neet) Gioco di ruolo 1 Tema: L’occupabilità delle Preparare il tema donne e dei giovani oggi dell’immigrazione e visionare video (4 personaggi). Riunione sull’immigrazione Gioco di ruolo 2 Riunione al centro di accoglienza di Lampedusa (4 personaggi) Decimo corso Gioco di ruolo 3 Riunione: Come sviluppare il turismo in un Preparare il tema sul bullismo piccolo paese del Sud (4 personaggi) Undicesimo corso Gioco di ruolo 4 Video sulla violenza dei giovani (you tube). Il bullismo (4 personaggi) Prepararsi per il compito Dodicesimo corso Compito in classe Ottavo corso Nono corso Preparare il tema del turismo sostenibile. Imparare il vocabolario TEACHING & LEARNING METHODS Articoli di stampa, documenti audio e video. Minicasi, simulazioni, giochi di ruolo ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED 2 compiti scritti 40% Ogni compito 20% 1h30 Espressione scritta 2 orali 40% Ogni orale 10-15 mn Espressione orale/comprensione orale Partecipazione 20% Presenza+part.orale READINGS Compulsory: La stampa italiana : L’Espansione, L'Espresso, ItaliaOggi, La Repubblica Recommended: Lo Stato dell’Italia », Il Saggiatore, Ed. Mondadori. «L’Italia geoeconomica », Utet Libreria. «Le management à l’italienne », F. Vidal. «L’Italie », collection Guide d’affaire du CFCE. «Communiquer avec ses partenaires européens », Christian Maréchal, Nathan. 78 15_M1_LI_BM_CLA_S2_LVX_LV2_JAP_3613: 2 JAPONAIS SEMESTER 2 COURSE COORDINATOR: Fumiko Sugie COURSE OBJECTIVES To understand Japanese used in everyday life and in business situations LEARNING OUTCOMES After having taken this course participants will be able to: 1. Read and understand written materials with specific contents concerning everyday topics 2. Grasp summary information such as an newspaper headlines 3. Read slightly difficult writing encountered in everyday situations and understand the main points of the content if some alternative phrases are available to aide one’s understanding 4. Listen and comprehend coherent conversation in everyday situations, spoken et near-natural speed, and follow their contents as well as grasp the relationships among the people involved PREREQUISITES Basic Japanese corresponding to the JLTP (Japanese-Language Proficiency Test) N4 or CEFR (Commun European Framework of Reference for Languages) A2/B1 COURSE CONTENT WEEK 1 2 TOPIC Dealing with illness, Doctor and hospital, Staying healthy, Fitness activities Nature, Recycling, Japanese festivals CONTENT PREPARATORY WORK Expressing reasons, Expressing actions in progress and habitual actions, Expressing Indicate in class hearsay, Using causatives Expressing temporal relations, Expressing desires, Expressing simultaneous actions Expressing ease and difficulty 3 conditions, Expressing Television and mass media in the Expressing information age, Hi-tech, The pros alternate actions, Expressing appearance and cons computers Expressing dates (Mid-term) 4 Part-time jobs, Writing a resume, Career choices 5 Place to see, Gift to buy, Thanks to Expressing others’ desires, Expressing give, Memoires to preserve convictions, Using verbs of giving and receiving, Using interrogatives 6 Final exam Expressing experiences, Expressing things that happened against one’s will, Expressing purposes, Using causative passive 79 TEACHING & LEARNING METHODS Textbook “Doraemon no dokodemo nihongo” and materials given in class. ASSESSMENT METHODS ASSESSMENT % OF THE TOTAL MARK DETAILS Discussion about some topics : SCHEDUL E LEARNING OUTCOME EVALUATED Being able to Mid-term 20 SEMESTER 2 10min “An investment project in Japan from (speaking) France”, “A investment project in France from Japan” (depending on the student’s interest and speciality) Mid-term 20 Writing abstracts about topics that student have chose for the final exam express understand and relatively complex thoughts. Home work Being able to use some kanji (writing) Final exam 20 Presentation of topics 10min (speaking) Final exam 20 Being able to analyse and argue about some ideas and proposals. Presentation Home work Being able to use kanji (writing) Participation 20 READINGS Recommended readings: Japanese newspapers for children on the web RULES FOR ABSENCE AND PLAGIARISM Students are not allowed to miss more than one class session without justification. 80 15_M1_LI_BM_CLA_S2_LVX_LV2_RUS_3607: 2 RUSSE LV2 S2 SEMESTRE 2 RESPONSABLE DU COURS : Tamara Joliot OBJECTIFS DU COURS Approfondir les connaissances du russe ; Développer les aptitudes à la communication ; Compréhension de la Russie contemporaine économique et sociétale. OBJECTIFS D'APPRENTISSAGE After having taken this course participants will be able to: Savoir faire un exposé écrit en Russe /2 pages/ ; Etre capable de présenter un exposé oral de 15 minutes à partir des sujets étudiés. PRE-REQUIS Il convient pour suivre avec profit le cours de Master de connaître le lexique commercial du niveau Bachelor et maîtriser les principaux codes de la géopolitique et du monde industriel russe contemporain. CONTENU DU COURS Vie économique Services bancaires Actualités ; Tables rondes. ; ; METHODES PEDAGOGIQUES Analyse de texte, table ronde, Internet, Analyse de presse en russe. METHODES D'EVALUATION Participation : 20 % Evaluation Orale : 40 % (2 évaluations à 20 % chacune) Evaluation Ecrite : 40 % (2 évaluations à 20 % chacune) 81