State of Marketing

Press Release - The Economist

Marketing Management Summary

Needs become wants when they are directed to specific objects that might satisfy the need. Need for food ---> Want for a Hamburger (KFC ZINGER) Demands are wants for specific products backed by wil...

- Social Protection Platform

Chronology of the incident of 17 January 2015

Free-Riding and Luxury Brands on the Internet

ti - Public Intelligence

The API Economy