Travel - Les Salons du Tourisme

RUARY
BRUARY
24-26 FE
04 91 084 327 © Shutterstock
10-12 FEB
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3-5 MAR
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16-19 MA
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Join us
www.salons-du-tourisme.com
#salonsTourisme #Mondialtourisme #Mahana #Tourissima
Business-shaping shows
designed to promote your destination, products and services
”
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“Tour de
of France’s top tourism shows
In 2016, more than 175,000 visitors and travellers attended our Tourism Shows
MAHANA, TOURISSIMA and MONDIAL DU TOURISME. These Tourism Shows
are popular places to meet people, to discover new destinations and to get away
from it all... In short, they give a foretaste of new horizons, near and far, to enjoy to
your heart’s content.
Marianne CHANDERNAGOR
Tourism Exhibition Director
We look forward to seeing you in four of France’s key regions hosting these
renowned events focused on local and exotic travel: Lille, Lyon, Toulouse, Paris.
Four shows and four opportunities for you, a tourism or hospitality professional,
to make an impression or to keep in touch with today’s audience of globe-trotters
looking for the trip that’s just right for them in every way.
You share our values of diversity, innovation, curiosity and expertise.
Be part of a winning formula so that travellers come to you for the trip that best
reflects their tastes.
Trust our expertise. We provide you with everything you need to make your
investment a success.
>
Key figures
Over 175,000 visits
1,110 participating companies
(exhibitors and partners)
An outstanding
showcase
France’s leading tourism shows benefit
from a strong media image and
themed areas exploring appealing
topics.
Expert shows
•An organisation with 40 years’
experience and expertise in the field
of tourism
•Visitor and exhibitor satisfaction
rates reaching 98%
•A committed team, focused on
regional tourism issues
•
Active
and
essential
local
partnerships with airports, local
authorities, regional daily press, radio,
TV and web…
Outstanding multichannel communications unlike any other
Every year, we prepare a wide-reaching
communication plan specific to each
city to optimise your visibility.
Exhibitors in 2016 (1)
85%
satisfied
95%
satisfied
Types of tourism
professionals exhibiting
at the shows:
61%
of exhibitors generate
with their contact sales after the show
with the sales team
TRAVEL AGENCIES - TOUR OPERATORS COACH OPERATORS - TRANSPORT COMPANIES
DESTINATION MANAGEMENT COMPANIES (FRANCE)
ARTISANAL ACTIVITIES - GASTRONOMY
NPOS - UNIONS - FEDERATIONS
Core target visitors
who came to meet you(1)
SEA AND RIVER CRUISES
EQUIPMENT - GEAR
TRAINING
ACCOMMODATION
57
LEISURE - OUTDOOR ACTIVITIES
Average age
9 out of 10 visitors
57%
intend to visit
the next show
of women
47%
actively employed(3)
50%
retired people
MONUMENTS - HERITAGE SITES - MUSEUMS
NEW TECHNOLOGIES
PRESS - PUBLISHING
100% of visitors go on holiday
at least once a year
21% of visitors bought a holiday at the
SERVICE PROVIDERS
DESTINATION MANAGEMENT COMPANIES (INTERNATIONAL)
exhibition or intend to do so within two weeks.
THALASSOTHERAPY/HYDROTHERAPY
HEALTH TOURISM
Holiday budget per household
per year(2):
INSTITUTIONAL TOURISM
FRANCE AND INTERNATIONAL
49%
35%
€1,000
to €3,000
> €3000
(1) 2016 exhibitor and visitor surveys. (2) Compared with the French household average of €1,729
(stat Kantar Media – Portrait du vacancier français 07/2014) (3) Mainly private & public sector
employees and managers
Take part in France’s
leading tourism shows
8 good reasons to exhibit:
>
Boost your sales with customers intent on buying
>
Attract new customers intent on buying and enthusiastic about travel
>
Take advantage of a unique showcase for your new products, services and
exclusive offers starting in February
>
Optimise your marketing activities and expand your contact base
>
Promote your brand image and boost your brand recognition
>
Motivate your teams around a unifying event
>
Benefit from Comexposium’s market expertise
>
Enjoy exceptional media coverage
What they said
about the events
“The show helped us get a foot in the door to raise
our profile.”
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“The availability and responsiveness of the
management team. The quality of visitors that
increases year on year.”
THALASSA SEA & SPA LE TOUQUET / TOURISSIMA LILLE
“Good contacts with customers and positive feedback
for group bookings.”
VILLAGE METIERS D’ART DE DESVRES / TOURISSIMA LILLE
Exhibition sheet available from
the sales department:
Tel. 04 42 18 01 70
4 leading shows
in their regions with
significant outbound tourism
175,000 visits in 2016
FEBRUARY 2017
320 exhibitors • 26,700 visits
Rhône-Alpes - Auvergne, 2nd top region for outbound
tourism in France. Loyal and high-end visitors. A show
in tune with current trends, and excellent media
visibility, with new destinations every year.
FEBRUARY
190 exhibitors • 18,150 visits
A friendly, family-oriented show in France’s 4th-largest
city. Toulouse has a rapidly growing airport that connects
it to the major cities of Europe. The Midi-Pyrénées
Languedoc-Roussillon region is also the entryway to
Spain. A show with a wide range of outdoor and nature
products and services.
MARCH 2017
Same place, same dates,
2 exhibitions to optimise
visitor synergies
210 exhibitors • 21,750 visits
The leading tourism event in Nord-Pas de Calais
Picardie. Close to Belgium and the UK, Lille is a fastgrowing show popular with agencies, accommodation
services and destinations.
Salon Mondial du Tourisme Paris
is held jointly with:
16-19 MARCH 2017
>
MARCH 2017
400 exhibitors • 108,000 visits
Visitors keen to learn about new travel ideas and
holiday destinations. An activity-focused show with
a non-stop programme of events. The biggest travel
agency in France for four days!
In association with ASMT
Promote your products and services
by organising events at the show
Visitor activities, great deals and the latest trends everything you need to create a memorable event.
As an exhibitor at one of our tourism shows, benefit
from an exceptional public, professional and
press showcase.
>
Themed areas
These areas are designed to help visitors keep up-to-speed
with the latest travel ideas, new products and services and key
trends. Popular, on-trend topics with excellent media appeal to
guarantee optimal coverage for the show.
2017 themes:
Language trips
Remembrance and history tourism
City breaks and festivals
Wine tourism
Trends and Innovations
Outdoor activities
Cruises
Themed area sheets available on request and at certain shows.
>
Events Podium
The podium provides exhibitors with a space where they can
organise events (talks, testimonies, folk dance, bands, games, etc.)
and highlight their products, destinations, and know-how in fun
and friendly surroundings.
>
Great Deals Corner
>
Destination in the spotlight*
>
One day – one destination*
>
Ideal for highlighting your exclusive packages and enjoying
additional visibility at the show.
Additional services
• Easy registration in three clicks:
register online at:
http://services.tourisme-et-nature.com
• An offering adapted to your needs - from bare
surface area to turnkey stands.
• Personalised support.
• An online exhibitor area: centralise your orders
to better prepare for your show, available 24 hours
a day.
• A free exhibitor communications pack: paper/pdf
invitation, turnkey email campaigns and banners.
• Sponsoring opportunities for extra visibility:
distribution of flyers, inserts in visit guides, visitor
email campaigns, etc.
Raise your visibility on show media. Your territory, cuisine and
folklore will enjoy added exposure throughout the show
Give visitors the opportunity to discover your destination as part
of a special day completely dedicated to you! As well as having
a presence at your own stand, you can be involved in our various
event areas: practical workshops, the welcome area, the forum, etc.
Visitors can enjoy tastings, dancing, competitions, special offers, etc.
Take advantage of a specific communications plan.
Advisers kiosk*
Allocate one of your team members to welcome visitors with
a budget over €3,000. Take part in 30-minute meetings (booked in
advance by visitors) to offer tailored advice and a personalised trip.
A quality target intent on buying - not to be missed!
The MAG
For the first time this year, and in addition to your meetings
at the show, we wanted to give all our loyal travel enthusiast
visitors access to a digital magazine all about tourism,
designed to cater to their desire to get away from it all.
The magazine is published three times a year
(a promotional summer issue in June, an Autumn issue
in November and a special Exhibition issue in March).
Advertise in this publication and reach 450,000 contacts.
* See the conditions available from the sales department.
Communicate on the basis of the visitor data from
tourism shows for your email and mailshot campaigns.
• An approved base of French buyers enthusiastic about travel
• Nearly 193,000 email addresses in the tourism database
Exhibitors
who advertise get
50% additional
contacts
at the show
A targeted communications
plan and extensive media
coverage*
300,000
95,000
invitations distributed
by our partners
and exhibitors
invitations downloaded
from our websites
Direct marketing using
targeted contact bases
Invitations sent out in 2016 ahead of shows
+ promotional e-news bulletins
+ dedicated messages sent by our institutional
partners to their contact bases.
By post
85,000
invitations sent out
Web
100 e-newsletters
sent out to 950,000
contacts
Poster campaign
600 panels cities + suburbs
Press and Internet advertising campaign
Print press
110 advertising
inserts
Web
155 advertising
inserts
www.salons-du-tourisme.com
252,561
unique visitors
1,096,722
Numerous partnerships with
industry press and public sector
players (2016 shows)
Institutional partners
page views
(from 5/12/15 to 20/13/16)
Social media
Stimulating visitor interest by providing
up-to-date news on the show
11,579 fans
3,042 followers
29,150 views
Media
Media coverage
1,328 press & web articles
157 radio & TV mentions
24 press releases
Nearly 630 journalists in attendance
* Cumulative figures for 4 shows in 2016.
Your contacts
Marianne Chandernagor
Exhibition Director
Tel.: +33 (0)4 42 18 01 75
[email protected]
Sales Department
>
Register
online
Frédéric Ambrosino
Save time!
Accommodation / Tourism Africa, Middle East,
South Europe
Tel.: +33 (0)5 61 63 32 22
[email protected]
Christel Marzullo
Discover our offers and simulate your orders
using the online exhibitor application pack:
Travel agency, TO / Cruises / Tourism Europe
Tel.: +33 (0)4 42 18 69 41
[email protected]
http://services.tourisme-et-nature.com
Audrey Quentin
Thalassotherapy / Tourism Asia, Oceania, Americas
Tel.: +33 (0)4 42 18 01 77
[email protected]
Annick Vidal
Tourism France / Leisure
Tel.: +33 (0)5 61 63 32 21
[email protected]
Key dates
Communications,
marketing and events
Early June 2016:
Opening of online registrations.
Logistics department
Tel.: +33 (0)1 76 77 14 96
30 September 2016:
Early booking deadline.
Tel.: +33 (0)4 42 18 69 60
or +33 (0)4 42 18 69 47
Customer service
Tel.: +33 (0)4 42 18 69 42
November 2016:
• Start of stand allocations for registered exhibitors.
• Opening of the exhibitors’ online area for:
• validation of safety instructions,
• practical show information (set-up and break-down times,opening
hours for the general public, access to the exhibition centre, etc.),
• inclusion in the show’s visitor guide,
• validation of any stand outfitting options,
• additional feature orders (furniture, floral decoration, outfitting,
audiovisual equipment, telephone, Internet, etc.),
• declaration of your co-exhibitors and partners,
• badge requests.
Organised by:
The COMEXPOSIUM Group, one of the world’s top event
organisers, is involved in staging more than 170 events
for the general public and trade professionals
covering 11 business sectors including the agro-food
industry, agriculture, fashion, digital technologies, safety
and security, construction, high-tech, optics and transport.
COMEXPOSIUM hosts 45,000 exhibitors and more than
3 million visitors in 26 countries throughout the
world. Comexposium is growing internationally and
operates in some thirty countries, including: Algeria,
Argentina, Australia, Belgium, Brazil, Canada, China,
Germany, India, Indonesia, Italy, Japan, Korea, Monaco, the
Netherlands, New Zealand, the Philippines, Qatar, Russia,
Singapore, Spain, Thailand, Turkey, United Arab Emirates,
United Kingdom, United States.
For The International Tourism Show:
International Tourism Show • Mahana - Tourissima Tourism Shows
70 avenue du Général de Gaulle - 92058 Paris la Défense Cedex - France
www.salons-du-tourisme.com - Contact: + 33 (0)4 42 18 01 70
The Association pour le Salon Mondial du Tourisme,
established in 1973, the founder of the Semaine Mondiale
du Tourisme, later renamed Mondial du Tourisme - MAP,
aims to promote “The International Tourism Show” by all
means and in its many forms, and all other events devoted
to holidays, culture, business and conventions, as well as
the organisation and coordination of leisure and tourism
activities. The founders (Adonet, FFTST and the Snav) have
partnered with: Air France - APST - ATOUT France - FNTV SETO - SYNHORCAT - SNCF - UNAT.
Photo credits: © Nicola Delorme.
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