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Saillng in'an orânge
Alow-cosl aviator tak€son the cruise g:a:rt1.
TTIIIE Caribbeanin n'inter is the
I. world's biggestcruisemarket,dominatedbygiantssuchasCamival,the' :,': :
world'sbiggesiliroesinceitspurchaseof '
r&o Cmisêsin zooo.It is a boomineinlast yeà in '
dush'y,with rrm passengers
number
of cruise
America,wherethe
shipshai alnost doubledto r5o in the
pastfrveyears.IvlostarefloatinghoteLs
spend
designedto ensurepassengers
their time-and monev-on board.But
lait summerSteliosHâii-Ioannou.a British entrepreneur,tumed the business
model on its headto bfer orrlv basiconbôard accomnrodaùonai rbckbôttoà' , .
-t-i.iàçirttrlàiii;ù;ou;thefounàer
cial5oo-passengertesselsàrapriceof;'
*o.rnd éro*{$Irid apiece,a6outhaif
of easyJet,
Europqlr'furtlo*:cost airline
'
te"d pi;omu reis profitableventureq ' . the going'iatefol â tio.i- eoâ,h. ir ruiit g
suchasintemet cafésand car rentals).
a desienerfor a new colout Scbeme., , ,
I rrùè*as cheabboatsaad berthsto
olansto sail a fleetof cruiseshipsinto I
capturethemarkei he'isairnins ât.Pu*
ihis hicrativemarket.Ai presèni,hu has'
onlvone.whicholiedthiuediterra-: ,, seisershon'ônand:offwheiieiërthev',
'$aç
a
nèanin'Ae sumriierand the Caribbeani' waii and arechaÉedua#ards of
imlv. Passen'
this nrinter-Butnothine dâuntsa riian ' , night for acCommàdatio^n
g.i, ."obuv refreshmentsin i basicon' ,,
breoaredtb lâun.h " .tîlr."business
'
iatÏi a ship packedwith èabinsthe col-' l ', 6oard caféâna Uar.nut ùerd arenone of
1
th"lavisb'salonsa:rdrestai:rants'oha',
.our of lifè-laiket;-thelirishtôranie'of
'
lris aeiôpianeq,,cafés,
Jéniâicâisùd ' , typical cruiselinèr. Nàt swprisingly, the
evervthins elsein easv'worlùMi Hâii- . tvoical eawCruisepassenseriCalso ;.:
IoarËou iitoohnt foi cheâÈptaiaç io' . ' sârrie*hat differcnîrthe âienge pbssJngersis 3zyèarsold, compdie{ iiith s+ on
dockshipsarot4-ÀÀ,1iami:
i! {r,r1*gr. .
a nadiiional iruise ship.Youprobablv ,
intèrèstedinmarina! th'an'n'omal :
:
nêed youth on your siâero pi4y in a aif'
prirti.tihe qays.HeiSatso'tql$ngtô ttripy - a r d s a b o u t b u i l d i n g a { l e e t o f f i v e q p ef -e' r' e n t p o r t e v e r y n i g h t : ' , " , '
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