pdf K911 b

Interactive Application Design
Richard Cooper
British Broadcasting Corporation
mercredi 18 septembre 2002
1
BBC Interactive
•
Hothouse environment with end-to-end
capabilities
- producers, designers, software engineers
•
Mainly developing services for the TV
- however delivered (terrestrial, satellite, cable, DSL)
- some service developments for other devices
•
Three services launched to date
mercredi 18 septembre 2002
2
Public Service Interactivity
•
Remit to “Inform, Educate and Entertain” with
non-commercial applications
•
Focus is not on
- e-commerce
- interactive advertising
- games
•
Initial service areas
- information services
- programme enhancements
•
Key Issues
- what services?
- at what price?
mercredi 18 septembre 2002
3
Video
mercredi 18 septembre 2002
4
Our Users
Cable
Satellite
750 Mb/s
Cable
STB
1 Gb/s/satellite
cable rc
Broadcaster
phone
HTML
OpenTV
140 Mb/s
MediaHighway
& MHEG
Sky
Digibox
ONdigital
STB
mercredi 18 septembre 2002
Terrestrial
140 Mb/s
FTA
IDTV
MHEG
5
Digital TV Penetration
Digital Television Penetration - Base Case Forecasts
100%
1997 US multi-channel FTA
penetration 1
% of Households in the UK
90%
ATT 25%
80%
Possible Announcement
of timetable for Analogue switch off
70%
60% Interactive
50%
services available
FTA DTT 18%
Pay
DTT
12%
Dcab
24%
Dsat
21%
40%
30%
20% Acab
10%
0% Asat
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
mercredi 18 septembre 2002
1/ UK multi-channel pay TV launch lagged US by over 10 years
6
Current Designs
mercredi 18 septembre 2002
7
Analogue Ceefax
3000 pages of information
17.5 million users/week
mercredi 18 septembre 2002
8
Digital Text - Home
mercredi 18 septembre 2002
9
Digital Text - News
mercredi 18 septembre 2002
10
Digital Text - Weather
mercredi 18 septembre 2002
11
Looking Forward...
mercredi 18 septembre 2002
12
The Planets
mercredi 18 septembre 2002
13
Further fragmentation?
Home
Security
Systems
Secondary
TVs
TVs
Hand -held
Appliances
Satellite
MMDS
Broadband
Information
Superhighway
DSL
Home
Home
Gateway
Gateway
Cable
Games
Terrestrial
PC
Utility Meters
MP3 Audio
mercredi 18 septembre 2002
Telecoms
14