Channel Management Exercise Course Summer Term 2012
Transcription
Channel Management Exercise Course Summer Term 2012
Channel Management Exercise Course Summer Term 2012 Attendance List Title Vol./No./Year Journal Pages Introduction Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty International Standardization of Channel Management and Its Behavioral and Performance Outcomes Managing Distributors’Changing Motivations over the Course of a Joint Sales Program Managing Marketing Channei Opportunism: The Efficacy of Alternative Governance Mechanisms The Impact of Distribution Intensity on Brand Preference and Brand Loyalty Maggie Chuoyan Dong, David K. Tse and Kineta Hung Aviv Shoham, Maja Makovec Brencic, Vesna Virant and Ayalla Ruvio Flora F. Gu, Namwoon Kim, David K. Tse and Danny T.Wang James R. Brown, Chekitan S. Dev and Dong-Jin Lee Ahmed H. Tolba Author(s) Vol. 18 No. 3, 2010 Vol. 16 No. 2, 2008 Vol. 74, 2010 Vol. 64, 2000 Vol. 3 No.3, 2011 Journal of International Marketing Journal of International Marketing Journal of Marketing Journal of Marketing International Journal of Marketing Studies 1-17 120-51 32-47 51-65 56-66 884132 810928 736112 965941 882011 Channel Conflict Channel Structure and Conflict Management among Multinational Corporations (MNCs) in Ghana Forward channel integration and performance: An application of transaction cost economics and the misalignment concept Managing Conflict in Distribution Channels: A Laboratory Study Managing International Distribution ChannelPartners: A Cross-Cultural Approach Poisoning Relationships: Perceived Unfairness in Channels of Distribution The Peculiarities of Conflicts Management in Marketing Channels Mohammed Abdulai Mahmoud, Robert Ebo Hinson and Thomas Anning-Dorson Malte Brettel, Andreas Engelen and Thomas Müller Louis W. Stern, Brian Sternthal and C. Samuel Craig Rajiv Mehta, Rolph E. Anderson, Alan J. Dubinsky, Pia Polsa and Jolanta Mazur Stephen A. Samaha, Robert W. Palmatier and Rajiv P. Dant Rasa Gudonavičienė, Sonata Alijošienė and Laurynas Aukščionis Vol. 7 No. 2, 2011 Vol. 27, 2011 Vol. 10, 1973 Vol. 17, 2010 Vol. 75, 2011 2008. 13 International Management Review Journal of Marketing Management Journal of Marketing Research Journal of Marketing Channels Journal of Marketing Economics and Management 35-43 41-59 169-79 89-117 99-117 261-71 1007585 894520 929013 923381 Managing Single Channels From E-Channel to Channel Mix and Channel Integration Outsourcing distribution and logistics services within the automotivesupplier industry Physical distribution service quality in online retailing Single versus Multiple Channel Strategies: Typologies and Drivers The Last Picture Show? Timing and Order of Movie Distribution Channels The marketing and logistics efficacy of online sales channels Intermediation and the role of intermediaries in innovation Moving from Make/Buy to Strategic Sourcing: The Outsource Decision Process The role of intermediaries in electronic marketplaces: developing a contingency model To outsource or not to outsource in an integrated world Solveig Wikström Kingsley A. Reeves Jr., Fethullah Caliskan and Ozan Ozcan Yuan Xing, David B. Grant, Alan C. McKinnon and John Fernie Chris Easingwood and Filipe Coelho Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers and Mark B. Houston Shashank Rao, Thomas J. Goldsby and Deepak Iyengar Jeremy Howells Mike Tayles and Colin Drury George M. Giaglis, Stefan Klein and Robert M. O’Keefe E. Kwan Choi Vol. 21, 2005 Vol. 46, 2010 Vol. 40, 2010 Vol. 23 No. 2, 2003 Vol. 71, 2007 Vol. 39 No. 2, 2009 Vol. 35, 2006 Vol. 34, 2001 Vol. 12, 2002 Vol. 16, 2007 Journal of Marketing Management Transportation Research (Part E) International Journal of Physical Distribution & Logistics Management The Service Industries Journal Journal of Marketing International Journal of Physical Distribution & Logistics Management Research Policy Long Range Planning J Info Systems International Review of Economics and Finance 725-753 459-468 415-432 31-46 63-83 106-130 715-728 605-622 231-246 521-527 972442 973742 937445 786722 797481 970305 785480 976493 914934 841023 Multi Channel Management A qualitative study of multi-channel marketingperformance measurement issues An exploratory study into the drivers of channel change Decision Process Evolution inCustomer Channel Choice Don’t call us, we’ll call you –Performance Measurement inMulti-Channel Environments Managing Marketing Channel Multiplicity Modeling Multichannel Home Video Demandin the U.S. Motion Picture Industry Multi-channel managementin direct marketing retailing:Traditional call center versusInternet channel Strategic channel alignment: an analysisof the configuration of physical and virtualmarketing channels Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication Multi-Channels Strategy Implementation: The Role of Channel Alignment Capabilities Michael J. Valos Filipe Coelho and Chris Easingwood Sara Valentini, Elisa Montaguti and Scott A. Neslin Ragnar Schierholz, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner and Alexander Ostrowski Gerrit H. Van Bruggen, Kersi D. Antia, Sandy D. Jap, Werner J. Reinartz and Florian Pallas Anirban Mukherjee and Vrinda Kadiyali Eddie Rhee Claas Müller-Lankenau, Kai Wehmeyer and Stefan Klein Andrea Godfrey, Kathleen Seiders and Glenn B. Voss David Wallace, Jean Johnson and U.N. Umesh Vol. 15 No. 4, 2008 Vol. 42, 2008 Vol. 75, 2011 No. 3(2), 2006 No. 13(3), 2010 Vol. 48, 2011 Vol. 17, 2010 Vol. 4, 2006 Vol. 75, 2011 Vol. 40(4), 2009 Database Marketing & Customer Strategy Management European Journal of Marketing Journal of Marketing Journal of Information Science and Technology Journal of Service Research Journal of Marketing Research Journal of Database Marketing & Customer Strategy Management Information Systems and E-Business Management Journal of Marketing Decision Sciences 239-248 1005-1022 72-86 46-63 331-40 985-95 70-77 186-216 94-109 869-900 730778 800255 972073 819987 799366 920067 967428 Value-based Channel Management Exploring Perceived Channel Price, Quality,and Value as Antecedents of Channel Choiceand Usage in Multichannel Shopping Export Channel Integration Strategy and Performance: A Contingency Approach From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems Managing Channel Partner Relationships: A Cross-National Study The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment Ui-Jeen Yu, Linda S. Niehm and Daniel W. Russel Fernando Robles Kirthi Kalyanam and Surinder Brar Rajiv Mehta, Rolph E. Anderson, Alan J. Dubinsky, Jolanta Mazur, Pia Polsa Sertan Kabadayi, Nermin Eyuboglu and Gloria P. Thomas Vol. 18, 2011 Vol. 6 No. 12, 2011 Vol. 52 No. 1, 2009 Vol. 24, 2011 Vol. 71, 2007 Journal of Marketing Channels International Journal of Business and Management California Management Review Journal of Global Marketing Journal of Marketing 79-102 3 - 13 94-119 105-124 195-211 Presentation date I: 14.06 – 14:00 - 18:00 O’clock Location: AR-D 5103 (Red Lecture Room) Presentation date II: 15.06 – 14:00 - 18:00 O’clock Location: AR-D 5102 (Blue Lecture Room) Matrikel 925169 936572 814238 967004 973535 823991