TC1 : Game design marketing

TC1 : Game design marketing
Mickaël Martin Nevot
V1.2.0
26/12/2014 11:50
Cette
œuvre
Mickaël Martin
est mise
disposition
selon
les termes public
de la
The
work
is de
provided
underNevot
the terms
ofàthis
creative
commons
licence Creative Commons Attribution - Pas d'Utilisation Commerciale - Partage à l'Identique
license – Attribution – NonCommercial – ShareAlike 3.0 Unported.
3.0 non transposé.
Presentation > Mkg > Concept > Gameplay > L&F/LD > Doc./proto. > Ludi.
V1.2.0
I. Presentation
II. Mkg
III. Concept
IV. Gameplay
V. L&F/LD
VI. Doc./proto.
VII. Ludi.
Game design and free to play
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Presentation > Mkg > Concept > Gameplay > L&F/LD > Doc./proto. > Ludi.
V1.2.0
Unique selling point (USP)
 Unique feature for a game
 Highlighted for promotion
 Examples:
 Alone in the Dark : first survival horror
 Prince of Persia: new kind of gameplay
Unique point which make « sell »
( Even if there is nothing to sell literally )
Game design and free to play
Mickaël Martin Nevot
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Presentation > Mkg > Concept > Gameplay > L&F/LD > Doc./proto. > Ludi.
Customer target
V1.2.0
Target exacly to have a global impact
 Age:
 Example: 15 to 35 year old
 Gender:
 Example: female
 Frequency of play:
 Example: low (casual player)
 Likes:
 Example: love story, puppet game, success
 Required quality:
 Example: home design, architecture, careerism
 Video game knowledge recquired:
 Example: none to low
Game design and free to play
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Presentation > Mkg > Concept > Gameplay > L&F/LD > Doc./proto. > Ludi.
V1.2.0
Rivalry’s analysis
 Porter : 5 forces
Game design and free to play
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Presentation > Mkg > Concept > Gameplay > L&F/LD > Doc./proto. > Ludi.
V1.2.0
Players archetypes
Act on
Power gamers
Explorers
"You DON’T EVEN
KNOW this secret (but
useless) way?"
"Only 4211 XP points
and I’m level 78!"
Players
World
"You know i have some
problem with my
boyfriend at this time…"
"Die n00b (LOL)!"
Killers
Act with
Game design and free to play
Mickaël Martin Nevot
Social
5/6
Presentation > Mkg > Concept > Gameplay > L&F/LD > Doc./proto. > Ludi.
V1.2.0
Credits
Author
Mickaël Martin Nevot
[email protected]
[email protected]
Carte
Electronic
de visite
Business
électronique
Card
Translators/reviewers
 Vincent Artaud
 Sébastien Anguille
Cours en ligne sur : www.mickael-martin-nevot.com
Game design and free to play
Mickaël Martin Nevot
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