Karine CHARRY

31/08/2016
Karine CHARRY
Ph.D. in Applied Economics and Management
Associate Professor, Marketing
[email protected]
EDUCATION
2009
Ph.D. in Applied Economics and Management, Louvain School of Management - UCLouvain-Mons, Belgium
RESEARCH INTERESTS
Consumer Behavior, Children, Social Marketing, Communication
EMPLOYMENT EXPERIENCE
PROFESSIONAL:
2005 - 2005
SME & CR Manager, The Post, Brussels, Belgium
2004 - 2005
Executive coordinator, Maniet, Brussels, Belgium
2003 - 2004
Senior Researcher, Quality Research, Brussels, Belgium
2002 - 2003
Brand Manager, The Cotton Group, Marbais, Belgium
1997 - 2002
e-Communication and Product Manager, Materne-Confilux, Floreffe, Belgium
COURSES TAUGHT
Comportement du consommateur 1 - perspective cross canal, Grande ecole
Fundamentals of marketing, Bachelor in international business
Social marketing, Grande ecole
Marketing research methodology, Grande ecole
Consumer behavior, Msc in digital marketing and crm
Perspectives on international business ethics, Bachelor in international business
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INTELLECTUAL CONTRIBUTIONS
Papers in refereed journals
Published
Charry K., (2014), Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make
carrots look cool, International Journal of Advertising, 33(3), pp. 599-616
Charry K., De Pelsmacker P., Pecheux C., (2014), How does perceived effectiveness affect adult's ethical acceptance of antiobesity threat appeals to children? When the going gets tough, the audience gets going, Journal of Business Ethics, 124(2),
pp. 243-257
Charry K., Demoulin N., (2014), Children’s response to co-branded products: The facilitating role of fit, International Journal of
Retail & Distribution Management, 42(11/12), pp. 1032-1052
Hota M., Charry K., (2014), The Impact of Visual and Child Oriented Packaging Elements Versus Information On Children's
Purchase Influence Across Various Age Groups, International Journal of Retail & Distribution Management, 42(11/12), pp.
1069-1082
Charry K., Demoulin N., (2012), Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food
to children, International Journal of Advertising, 31(4), pp. 773-794
Charry K., Pecheux C., (2011), Enfants et promotion de l’alimentation saine: étude de l’efficacité de l’utilisation de la peur en
publicité, Recherche et Applications en Marketing, 26(2), pp. 3-28
Charry K., Pecheux C., (2008), Enfance, alimentation et publicité: quels rôles pour le marketing?, Reflets et perspectives de
la vie économique, XLVII(2), pp. 9-17
Communications in refereed conferences
International
Bourjot-Deparis J., Charry K., Parguel B., (2015), Il parait que je suis soucieux de la nature : l’étiquetage social pour
encourager les comportement responsables chez les pre-adolescents 31th Conference of the Association Française de
Marketing, Marrakech, Morocco
Charry K., Bourjot-Deparis J., Parguel B., (2015), I’ve been told I’m good and I love to do as I’m told”: When social labeling
induces lasting pro-environmental behaviors in tweens via a simple process 26th Marketing &Public Policy Conference,
Washington, USA
Bourjot-DeParis J., Charry K., Parguel B., (2014), The right age to feel green - Age as a moderator of social labeling influence
Global Marketing Conference, Singapore, Singapore
Charry K., Bourjot-Deparis J., Parguel B., (2014), Is there a time to turn green: age as moderator of social labeling in
promoting preadolescents' pro-environmental behavior ICORIA, Amsterdam, Netherlands
Hota M., Charry K., (2013), The Impact of Visual and Child-Oriented Packaging Elements Versus Information On Children's
Purchase Influence Across Ages International Colloquium on Kids and Retailing 2013, Paris, France
Charry K., Depelsmacker P., Pecheux C., (2012), Threat appeals to children in the promotion of healthy food: Do individuals
trade off ethical acceptance for effectiveness? 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon,
Portugal
Charry K., Pecheux C., (2010), Threat appeals for non-profit advertisements of healthy food to children: Impact of repetition
on effectiveness and Ethical concerns 39th EMAC Conference, Copenhagen, Denmark
Charry K., Pecheux C., (2008), Children, Obesity and Advertising: two experiment to investigate the way to promote healthy
food habits EMAC, Brighton, United Kingdom
National
Djelassi S., Charry K., Demoulin N., (2012), La Lutte Contre Le Comportement Déviant Du Consommateur: Apport De La
Communication Emotionnelle 1ère Journée d’Etude Internationale sur la Gestion des Clients, Paris, France
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Refereed proceedings
Published
Hota M., Derbaix M., Charry K., (2015), A Real Child In A Virtual World: Children's Motives For Participating in Virtual Gaming
Communities, in: Brigitte de Faultrier(Eds.) in Proceedings of International Colloquium on Kids and Retailing, International
Colloquium on Kids and Retailing 2015, Budapest
Books
Published
Charry K., Coussement K., Demoulin N., Heuvinck N., (2016), Marketing Research with IBM SPSS Statistics, 978-1-47247745-3 , Routledge, London, 264 pages
Coussement K., Demoulin N., Charry K., (2011), Marketing Research with SAS Enterprise Guide , 978-1-4094-2676-9,
Gower Publishing, Aldershot, 316 pages
Chapters in books
Published
Charry K., Tessitore T., (2016), Product placement, its supporters and detractors: A quest for balance, in: De Pelsmacker,
P.(Eds.), Handbook of Research on New Advertising Formats, 978-1-78560-313-6, Emerald Group Publishing Limited,
Charry K., Hemar-Nicolas V., Rouen-Mallet C., (2012), Les enfants au pays des marques , in: Brée, J.(Eds.), Kids Marketing ,
978-2-84769-433-8, EMS – Editions Management et Société, Cormelles-le-Royal, chapter 8, pp. 255-288
Charry K., Kindt M., Pecheux C., Rodhain A., (2012), L'élargissement du marketing à destination des enfants: le marketing
social et le marketing de l'art et de la culture , in: Brée, J.(Eds.), Kids Marketing , 978-2-84769-433-8, EMS – Editions
Management et Société, Cormelles-le-Royal, chapter 14, pp. 449-488
Grants
2012
La co-création de valeur entre entreprise et consommateurs : Vers un monde plus responsable, Fédération
Universitaire et Polytechnique de Lille
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