English track

COURSE CATALOGUE
Exchange Students Autumn 2016:
Introduction Year to Business and
Management
Grande Ecole Programme
English Track
Burgundy School of Business
29 rue Sambin - BP 50608 - 21006 DIJON Cedex - France
Tel. +33 (0) 380 725 900 – Fax : +33 (0) 380 725 999
E-mail : [email protected] – Internet : http://www.bsbu.eu
Published - mai 09 2016
Summary :
BiB – Core courses - (English) S1 - Financial Accounting 1 ......................................................................... 3
BiB - Core courses - (English) S1 - Financial and economic news ............................................................... 4
BiB – Core courses - (English) S1 - Industrial Economics (Economics for Business) ................................ 5
BIB – Core Courses – (English) S1 – Information Technology for Managers ............................................ 6
BiB – Core courses - (English) S1 - Introduction to Marketing ................................................................... 7
BiB – Core courses - (English) S1 - Organisational Behaviours ................................................................... 8
BiB – Core courses - (English) S1 - Sales fundamentals ............................................................................. 10
Français et Culture - French - Elementary .................................................................................................. 11
Français et Culture - French - Intermediate ................................................................................................ 12
Français et Culture - French - Advanced 1 .................................................................................................. 13
Français et Culture - Culture & Société ....................................................................................................... 14
Français et Culture - French culture and society ........................................................................................ 15
Français et Culture - Intercultural Management and Communication .................................................... 16
All courses descriptions are based on 2016-17 syllabi and are subject to
modifications
Published - mai 09 2016
BiB – Core courses - (English) S1 - Financial Accounting 1
Time volume (in hour): 20
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: BRULLEBAUT Bénédicte
Pre-requisites: None
Description: During this course students will study accounting: how to collect and to present the financial
information of a business: measuring and reporting financial position.
- Measuring Income and present the Income statement, - Recording transaction and the Double-Entry
Accounting System, - Accrual accounting, accounting for sales : recognition of sales revenue and
measurement of sales revenue - Inventories and cost of goods sold, - Long-lived assets, and depreciation, Liabilities and interests, - Stockholder's Equity
Learning objectives: GK3.1 - To understand the fundamental principles of accounting
Methodology: Teaching in English and French Lectures, Exercises
Teaching tools: E-learning. Cases. Course support
Pedagogical methods: Case studies
Assessments:
Continuous individual assessment - Quiz 20%
Continuous collective assessment - Collective dossier 30%
Final individual assessment - Written exam 50%
Skills:
MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance
MGE GK 03.01 - To understand the fundamental principles of accounting
References:
ATRILL Peter (2012), Accounting: an introduction, Pearson
ATRILL Peter (2012), Accounting: an introduction [E-BOOK], Pearson, 132.55 ATR
HARRISON Walter T (2014), financial accounting: international financial standards, Pearson
3/16
BiB - Core courses - (English) S1 - Financial and economic news
Time volume (in hour): 16
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: ASHTA Arvind
Pre-requisites: teaching language: English
Description: Basics of Financial economics Applications with critical reading of the news the major themes
being reported in the Financial and economic press Financial and banking system Course based on press
reading and class debates
Based on the news, the following subjects can be treated: 1. Monetary and financial economics 2. Financial
system architecture 3. Principal Financial markets and principal financial products 4. Banking system (role of
banks, money creation, central bank, lender of last resort) 5. International Monetary problems: exchange rate,
Balance of Payments) 6. International Financial problems (crisis, bank regulation and international finance)
Learning objectives: MGE GK 01.01 - Knowing the theoretical representation of the firm, the different
market structures and the mechanisms of market regulation. MGE GK 03.03 - Understanding the role of
financial markets and the principles of valuation of assets (financial assets, projects, firms).
Methodology:
Teaching tools: Periodical. Course support
Pedagogical methods: Critical analysis. Oral presentations
Assessments:
Continuous collective assessment - Collective oral presentation 30%
Final individual assessment - Individual dossier 70%
Skills:
MGE GK 01 - To be acquainted with the economic, legal and political environment of the firm
MGE GK 01.01 - To be acquainted with the theoretical representations of the firm, the various market
structures and the workings and regulation of markets
References:
MISHKIN Frederic (2013), the economics of money, banking, and financial markets, Pearson, 335.55 MIS
YUNUS Muhammad (2003), Banker to the poor: micro-lending and the battle against world poverty, Perseus,
131.60 YUN
PIKETTY Thomas (2014), Capital in the Twenty-First Century, The Belk nap press of Harvard university
press, 332.32 PIK
STIGLITZ Joseph E. (2002), Globalization and its discontents, Penguin Books, 333.54 STI
4/16
BiB – Core courses - (English) S1 - Industrial Economics (Economics for
Business)
Time volume (in hour): 16
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: SOULAS Céline
Pre-requisites: Economics (basic insights, basic concepts)
Description: This course introduce strategies with actualities. Case studies: - theories of firm, agency
theories and governance (airline industry) - structure of market (diamond cartel) - integration and strategies
(F&A) - Innovation and biotechnology - Offer and market: wine industry.
Learning objectives: Introduce students to contemporary developments in industrial economics and
particularly business economics.
Methodology: PBL Case study Classroom experiments
Teaching tools: Cases. Fascicule. Cases. Fascicule
Pedagogical methods: Seminars. Workshops for identifying problems and opportunities. Critical analysis.
Case studies. Researches. Discussion groups. Oral presentations. Debates. Diagnostics. Internet. Free
discussion around a theme. Teach. Consulting activity
Assessments:
Final individual assessment - Written exam 70%
Continuos collective assessment - Collective dossier 30%
Skills:
MGE GK 01 - To be acquainted with the economic, legal and political environment of the firm
MGE GK 01.01 - To be acquainted with the theoretical representations of the firm, the various market
structures and the workings and regulation of markets
References:
MOSCHANDREAS Maria (2000), Business Economics, Business Press,
5/16
BIB – Core Courses – (English) S1 – Information Technology for Managers
Time volume (in hour): 16
Total student workload: 16
ECTS: 3
Semester: Autumn
Module's Manager: LENTZ Frank
Pre-requisites: Installation of Microsoft Office 2013
Description: • The purpose of the course is to develop participants' ability to choose and use standard
software to process data, yield information, make decisions and communicate. • The course is organized on
an e-learning program and basic to advanced exercises so as to favour skills improvement.
At the end of the course, participants will be able to efficiently use: — a spreadsheet
Learning objectives:
Methodology:
Teaching tools: E-learning. Cases. Course support
Pedagogical methods: Case studies. Discussion groups. Simulations. Internet
Assessments:
Continuous individual assessment - Written exam 30%
Final individual assessment - Written exam 70%
Remedial classes - Big lecture hall 100%
6/16
BiB – Core courses - (English) S1 - Introduction to Marketing
Time volume (in hour): 16
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: BONESCU Mihaela
Pre-requisites: none
Description: Marketing is an important part of business which focuses on the needs and wants of customers
and has a direct impact on business profitability. This class is designed to introduce the principle marketing
decisions. It explains the role of marketing within a business, including market research, understanding the
market, consumer behaviour and decision making criteria and the marketing mix.
The aim of this course is to introduce the basic concepts, models and frameworks of marketing. The focus is
on the following: marketing fundamentals: analysis and design of marketing plans: understanding markets:
consumer behaviour, segmentation, positioning and branding.
Learning objectives: GK2.3 to understand and to make the connection between the marketing strategy and
the commercial plan of action GS6 to work with others, to possess relational qualities GS7 to know how to
communicate effectively, both orally and in writing
Methodology: This course will be given in both French and English. The course will include basic lectures
and case studies. Students are expected to work in groups within the class time to analyse case studies and
other material. Participation in class is essential.
Teaching tools: E-learning. Cases. Course support. Manual
Pedagogical methods: Case studies. Debates. Internet. Oral presentations
Assessments:
Continuous individual assessment - Quiz 25%
Final collective assessment - Collective dossier 50%
Continuous individual assessment - Oral participation 25%
Skills:
MGE GK 02 - To be acquainted with the fundamentals of marketing and sales
MGE GK 02.03 - To understand and to make the connection between the marketing strategy and the
commercial plan of action
MGE GS 06 - To work with others, to possess relational qualities
MGE GS 07 - To know how to communicate effectively, both orally and in writing
References:
KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education,
KOTLER Philip (2008), Principles of marketing / Ed. 2008, Pearson Education, 121.55 KOT
KOTLER Philip (2013), Principles of marketing / European edition [E-BOOK], Pearson Education,, 121.55
KOT
7/16
BiB – Core courses - (English) S1 - Organisational Behaviours
Time volume (in hour): 16
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: SUTAN Angela
Pre-requisites: Basic skills in microeconomics and mathematics
Description: The experimental method has recently become an indispensable, but still controversial tool in
the manager’s toolbox. This course offers a view in the promises and pitfalls of the experimental approach in
management and business, with a focus on 10 items related to decision making. The course tries to make a
strong case of the need for experimentation based on game theory in management and business. The
following table reports the 10 items, together with a brief description. On each item the relevant experimental
literature is discussed, together with other (biased) observation techniques. Course based on experimental
methods in economics and psychology: hot (laboratory) experiments, cold (strategy method) experiments,
field experiments (as part of a team project). At the end of this course, students will know: That « common
sense » is not a research method What are the research methods to study behaviour That you have to try to
walk in your neighbour's shoes That you should always evaluate the consequences of all interaction between
people That we can have an influence on the others What is trust, envy, manipulation, motivation…
The teaching hours will consist in a mixture of lectures, experiments, films and case study discussions, project
work and field experimental work, on each item (each listed item is overviewed trough all these methods).
The lectures will give students the opportunity to learn about new experimental tools to study fundamentals
of decision making and to understand how and when they should be used by a manager. They will familiarize
students with dealing with uncertainty about human reactions in several decision problems and show them
general facts about behaviour. The lab experiments will show students how proper data about people can
be collected, how to avoid declarative problems, how to be surprised about own reactions and to take them
into account. The film and case study discussions will help students to deeply understand the day-to-day
behavioural issues in managing people. The project work will give students the opportunity to put into practice
all terms and tools they are learning in a decision problem, will give them the opportunity to exchange within
a group and to peer evaluate their knowledge and skills and will allow them to construct a lab experiment with
people. The field experiments are closely related to the project work and will familiarize students with
collecting data without biases, choosing the right method, interpreting data and formulate recommendations.
10 items Focal point: motivation Between two classes: think about strategy into a game each class: theory
plus laboratory experiment From October until December: teamwork on a project
Learning objectives: Take into account perceptions about others and about others' perceptions... This
module will give students the opportunity to explore the experimental method in management decision
making, in order to state unbiased conclusions, to analyse interactions, to understand behaviour. Each topic
will allow students to understand a new issue related to behaviour and decision making in business (as
indicated in the course content). In addition to these and generally speaking, at the end of the module, they
should be able to: • Understand the principles of the experimental method and the need to use it in
management. • Develop a lab or a field experiment to study a behavioural issue • Understand and analyse
behaviour and relation to contexts • Reason logically and work analytically on human interactions in business
• Justify conclusions using economic and psychological arguments with appropriate rigour.
Methodology: Experimental lab, field experiments, films
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Cases. Periodical. Data base. Course
support
Pedagogical methods: Seminars. Workshops for identifying problems and opportunities. Critical analysis.
Case studies. Researches. Critical incidents. Discussion groups. Projects. Oral presentations. Debates.
Aquarium. Simulations. Diagnostics. Internet. Games. Events organization. Methods & tools for self-analysis.
Inquiries. Analysis of similar behaviours. Panel analysis. Free discussion around a theme
8/16
Assessments:
Final individual assessment - Individual dossier 50%
Continuous individual assessment - Simulation game 50%
Skills:
MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy
MGE GK 04.01 - To be acquainted with, to understand and to be capable of explaining the behaviour of
individuals and groups within organisations
MGE GK 05 - To be acquainted with decision-making tools and a firm’s information systems
MGE GS 06 - To work with others, to possess relational qualities
References:
CAMERER Colin F. (2004), Advances in behavioural economics, Princeton university press, 332.55 CAM
CAMERER Colin F. (2003), Behavioural game theory: experiments in strategic interaction, Princeton
University press,
9/16
BiB – Core courses - (English) S1 - Sales fundamentals
Time volume (in hour): 16
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: BONESCU Mihaela
Pre-requisites: None
Description: This module aims to provide students with an understanding of the range of communicative
practices that businesses require in order to market their goods and services more effectively. Particular
attention is paid to the marketing communication domains of selling/negotiation. Each session of this module
focuses on a small number of important aspects of selling communications activity, e.g. i) the structure of
real-life sales/negotiations; ii) describing products and services persuasively; iii) managing customer
commitments and obligations; iv) dealing with and resolving non-acceptances and ‘objections’; v) the
relationship between verbal and non-verbal business communication; vi) the role and impact of silence during
real-life negotiations; vii) the importance of the opening and closing phases of sales and negotiations; and
viii) establishing rapport and building customer trust.
Sales Negotiation role play simulation exercise plus lectures/classroom discussion/ video analyses of the
following topics: i) the structure of real-life sales/negotiations; ii) describing products and services
persuasively; iii) managing customer commitments and obligations; iv) dealing with and resolving nonacceptances and ‘objections’; v) the relationship between verbal and non-verbal business communication; vi)
the role and impact of silence during real-life negotiations; vii) the importance of the opening and closing
phases of sales and negotiations; and viii) establishing rapport and building customer trust.
Learning objectives: On completion of this module, students should be able to: (1) Understand and
critically evaluate the main marketing and communicative processes employed by salespeople to sell goods
and services. (2) Determine (and academically justify) best practice verbal and nonverbal communication
strategies for a diverse range of goods, services and types of communicative situations. (3) Successfully
communicate effective marketing related sales communication strategies to other members of an
organization. GK 2.4 To understand and to know how to make use of a marketing / sales information system
GS6 - To work with others, to possess relational qualities GS7 - To know how to communicate effectively,
both orally and in writing
Methodology: Lectures, classroom discussion, role-play simulations,
Teaching tools: Cases. Course support
Pedagogical methods: Critical analysis. Case studies. Oral presentations
Assessments:
Continuous individual assessment - Individual oral presentation 100%
Skills:
MGE GK 02 - To be acquainted with the fundamentals of marketing and sales
MGE GK 02.04 - To be acquainted with the rudiments of negotiation / sales
References:
Manning, Reece, Ahearn, (2010), selling today: creating customer value, 11th edition, Pearson International
Edition, New-Jersey.
JOBBER David (1997), Selling and sales management, Pitman, 124.55 JOB
10/16
Français et Culture - French - Elementary
Time volume (in hour): 30
Total student workload: 60
ECTS: 2
Semester: Autumn
Module's Manager: CASEAU Cornelia
Pre-requisites: no
Description: Surviving with basic French
Learning objectives: PGE GK06 to be able to communicate in foreign languages the general objective at
this level is to develop communication skills which will enable the student to cope with the simple situations
he/she may encounter.
Methodology: The themes are illustrated by examples from French and international social, political and
economic life. Media used: press, radio, video the acquisition of this know-how is carried out according to the
capacity and needs of the students.
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio
cassette
Pedagogical methods: Oral presentations. Debates. Internet
Assessments:
Continuous individual assessment 100%
Skills:
References:
Alter Ego A1, Annie Berthet, Catherine Hugot, V. Kizirian, Béatrix Sampsonis, Monique Waendendries,
Hachette,2006
DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette
F.L.E.,
11/16
Français et Culture - French - Intermediate
Time volume (in hour): 30
Total student workload: 60
ECTS: 2
Semester: Autumn
Module's Manager: CASEAU Cornelia
Pre-requisites: To have a good level of elementary French. (The level is determined by a test.)
Description: Survival French for real life situations. Discussions with the French
Learning objectives: PGE GK06 to be able to communicate in foreign languages
Methodology: Reading little texts, role plays, debates. Oral comprehension exercises.
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support
Pedagogical methods: Oral presentations. Debates. Internet
Assessments:
Continuous individual assessment 100%
Skills:
Référence:
Le français par les textes 2, niveau intermédiaire, M. Barthe, B. Chovelon. Pug, 2003 Activités pour le CECR,
niveau B1, M-L Parizet, E. Grandet, M. Corsain, 2006 Grammaire expliquée du français, niveau
intermédiaire, S. Poisson, R. Miran, M. Mahéo-Le Coadic, 2003 Communication progressive du français,
niveau intermédiaire, C. Leroy-Miquel, A. Goliot-Lété, 2004 Vite et bien 2, Claire Miquel, 2010 Vocabulaire
progressif du français, niveau intermédiaire, CLE international, Claire Leroy - Miquel & Anna Galiot - Lété,
2001 Echo 2, CLE international, J. Girardet & J. Pécheur, 2008 Phonétique progressive du français, CLE
international, Lucile Charliac & Annie - Claude Motron, 2001 Les 500 exercices de grammaire, Hachette,
Marie - Pierre Caquineau - Gündüz, Yvonne Delatour, Jean - Pierre Girodon, Dominique Jennepin, Françoise
Lesage - Langot & Pascal Salomé, 2007 Compréhension orale, niveau 1, CLÉ international, Michèle Barféty
et Patricia Beaujouin, 2004 Compréhension orale, niveau 2, idem..., 2005 Grammaire progressive du
français, niveau intermédiaire, CLE international, Maïa Grégoire & Odile Thiévenaz, 1995
STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan
/ CLE international, 903 STE
DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette FLE
(Français Langue Etrangère), 907 DEL
12/16
Français et Culture - French - Advanced 1
Time volume (in hour): 30
Total student workload: 60
ECTS: 2
Semester: Autumn
Module's Manager: CASEAU Cornelia
Pre-requisites: Bon niveau de français intermédiaire déterminé par un test.
Description: Découverte du français de la vie professionnelle. Approfondissement de la connaissance du
comportement, de la culture et de la civilisation du pays.
Calendrier
Learning objectives: Pouvoir évoluer dans un environnement professionnel
Methodology: Ce cours se caractérise par l'interactivité et la mise en situation. Utilisation d'articles de
journaux, jeux de rôles, débats.
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support
Pedagogical methods: Oral presentations. Debates. Interviews. Games
Assessments:
Continuous individual assessment 100%
Skills:
References:
Affaires à suivre, Anatole Bloomfield, Béatrice Tauzin, Hachette, 2001
Vocabulaire progressif du français des affaires, J-L Penfornis, Cle International, 2013 Grammaire progressive
du français, Intermédiaire, Maïa Grégoire, Odile Thiévenaz, Elisabeth Franco et Alina Koskocki,Cle
International, 2003 Compréhension Orale, Niveau 2, Michel Bartefy, Patricia Beaujouin, Cle International,
2005 Compréhension Orale, Niveau 3, Michel Bartefy, Cle International, 2007
13/16
Français et Culture - Culture & Société
Time volume (in hours): 16
Total students workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: CHAPUIS Claude
Pre-requisites: Aucun
Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle
Voir calendrier
Learning objectives: PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du module, les
étudiants devront être capables de mieux comprendre comment la société française fonctionne, quelles sont
les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes d'autres
pays et quelles sont les différences culturelles entre leur pays et la France
Methodology: Lectures personnelles Cours du professeur et discussion en classe
Teaching tools: DVD - Video support. Others. Museum, Show. Course support
Pedagogical methods: Seminars
Assessments:
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
Référence:
MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances comparaisons - 10 000 chiffres, Larousse, 122.82 MER
FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des
étrangers, R. Laffont
MICHAUD Guy (1996), Le nouveau guide France, Hachette
NADEAU Jean-Benoît (2005), Pas si fous, ces français !, Le Seuil, 903 NAD
1990 Peyrefitte (Alain) Le Mal français. Albin Michel.
14/16
Français et Culture - French culture and society
Time volume (in hour): 16
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: CHAPUIS Claude
Pre-requisites: None
Description: A panorama of today's French culture and society: The family, work and employment,
entertainment, religion, education, the institutions...
See calendar
Learning objectives: At the end of this module, students will be able to understand the way the French
society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural
differences between their native country and France.
Methodology: Preparatory work: reading assignment Lecture and discussion
Teaching tools: CD - Support Audio. DVD - Video support. Course support
Pedagogical methods: Critical analysis. Discussion groups. Oral presentations. Debates
Assessments:
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
References:
Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces
Français Bernstein. Seuil. 2005 Peyrefitte (Alain) the French Evil Platt (Polly) French or Foe? Culture
crossings Ltd. London 1994 Zeldin (Theodore) The French
ARDAGH John (1990), France today, Penguin Books, 861 ARD
STEELE Ross (2006), the french way: the keys to the behaviour, attitudes and customs of the French,
McGraw-Hill, 903 STE
15/16
Français et Culture - Intercultural Management and Communication
Time volume (in hour): 16
Total student workload: 60
ECTS: 4
Semester: Autumn
Module's Manager: RAIMBAULT Sophie
Pre-requisites: None
Description: foreign culture and communication: foreign students will be mixed in the class to share their
experiences and are asked to understand other cultures. They can therefore approach intercultural
management during the sessions through exercises and situations from other cultures.
Lectures, role plays, cases studies
Learning objectives: PGE GK 06 to be able to communicate in foreign languages make the students more
communicative in a foreign country and team building
Methodology: Lectures, role plays, case studies, oral presentations
Teaching tools: Cases
Pedagogical methods: Seminars
Assessments:
Continuous individual assessment 70%
Continuous collective assessment 30%
Skills:
References:
BENNETT Milton J. (1998), Basic concepts of intercultural communication: selected readings, Intercultural
Press
HOFSTEDE Geert (1994), Cultures and organizations: software of the mind: intercultural cooperation and its
importance for survival, McGraw-Hill
PAIGE Michael (1993), EDUCATION FOR THE INTERCULTURAL EXPERIENCE, Intercultural Press
CHANEY Lillian H. (1995), Intercultural business communication, Prentice Hall
HALL Edward T. (1990), UNDERSTANDING CULTURAL DIFFERENCES, Intercultural Press
JONES Colin (1994), The Cambridge illustrated history of France, Cambridge University Press, 903 JON
16/16