shonali bedi

INES CHOUK
Address : Appt 3155, 130 BD Massena 75013 Paris, France – Mobile : +33 6 63 04 21 95
E-mail : [email protected]
Date of birth : 05/09/1978
EDUCATION
2010
New York University, USA
Professional Certificate, Global Affairs
Relevant Coursework: International Economics, International Negotiations, International Relations
Fall 2009
Columbia Business School, USA
Visiting Researcher
Fall 2006
HEC Montreal, Canada
Visiting Researcher
2001-2005
Paris Dauphine University, France
Ph.D. E-Commerce Strategy (with distinction). Fields: Social Sciences, Economics
Relevant Coursework: Quantitative analysis, Qualitative analysis , Consumer behavior modeling
2000-2001
Paris Dauphine University, France
Master in Marketing & Strategy
Relevant Coursework: Organizations Evolution, Marketing Paradigm, Communication
1996-2010
Higher Institute of Management, Tunisia (Second best business school in Tunisia)
Bachelor in Management
Relevant Coursework: Macroeconomics, Microeconomics, Organizations studies, Finance, Strategy
PROFESSIONAL EXPERIENCE
2011-2012
Cergy-Pontoise University, France
Co-director of a Master’s program in Management and ICT (Information and
Communication Technologies)
2006-2012
Cergy-Pontoise University, France
Assistant Professor: E-Commerce Strategy, Marketing, Digital ,Consumer Behavior …
2006-2012
Cergy-Pontoise University, France
Member of the research center THEMA “Economic theory, modeling and application”
2004-2006
Paris-Dauphine University
Lecturer: Communication, statistical analysis, marketing …
Summer 2000
Société Tunisienne de Banque (the second bank in Tunisia)
Intern
DISTINCTIONS
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Selected for the award for the best thesis (Ph.D) in marketing in France
Scholarship from the Ministry of Higher Education and Research in France (awarded
to the four best students in the Master Marketing & Strategy/Paris-Dauphine
University)
Scholarship from the Tunisian Government (awarded to the six best students in
management all over the country).
NGO/GROUP EXPERIENCE
2009-2012
Tunisian University Professors Organization in France (NGO based Paris that promotes
cooperation between higher education institutions in France and Tunisia)
Board Member
 Prepared seminars focused on higher education issues in Tunisia
2011-2012
OpengovTn, a group created in 2011 which works on open government and transparency
in Tunisia
Member and Online Community Manager of OpenGovTn
 Participated to advocate transparency and accountability within the Tunisian
constituent assembly
2010-2012
Since the Tunisian
revolution-Today
Association of Tunisian Graduates of 'Grandes Ecoles', France (NGO based in Paris that
coordinates a network of members and promote economic and technological exchanges
between Tunisia and France)
Board member
 Developed partnerships with other NGOs
“Tous Ensemble pour notre Tunisie” (Together for our Tunisia), France (a group of four
Tunisian NGOs in Paris that worked together to carry out humanitarian actions
Founder member, Board member of the steering committee and Communication
officer
 Coordinated, planned and organized charity actions
 Managed online and offline communication campaigns
2007-2010
PUBLICATIONS
TunAction, France (NGO in Paris that helps disabled children and orphans in Tunisia)
Founder member and Communication officer
 Developed partnerships with other NGOs
 Planned and organized charity events
Book
Achat sur Internet (2009): Comment susciter la confiance ? (How to build online trust
towards a web merchant?), éds l’Harmattan.
Papers
 Chalamon I., Chouk I et Guiot D.(2012), La cyber-résistance : quels enjeux pour les
entreprises ? , Décisions Marketing (forthcoming)
 Chalamon I., Chouk I. et Heilbrunn B. (2008). Does the patient really act like a
supermarket shopper?, Advances in consumer research, n°36, 787-788.
 Chouk I. et Perrien J. (2005), La confiance du consommateur vis-à-vis d'un marchand
Internet : proposition d'une échelle de mesure, Revue Française du Marketing,
n°205/5, 1-15.
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Chouk I. (2005), Consumer trust toward a web merchant, Finanza Marketing e
Produzione , 108-115.
Chouk I. et Perrien J. (2004), Les facteurs expliquant la confiance du consommateur
lors d'un achat sur un site marchand : une étude exploratoire, Décisions Marketing,
n°35, 75-86.
CONFERENCES
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Chalamon I., Chouk I. et Heilbrunn B. (2008). Does the patient really act like a
supermarket shopper?, Association for Consumer Research, San Francisco.
Chouk I. Perrien J. et Nantel J. (2007), Consumer trust towards an unfamiliar web
merchant: Role of third parties, 3thd EMAC Conference proceedings, Iceland.
Chouk I. et Perrien J. (2006), Déterminants de la confiance du consommateur vis-à-vis
d’un marchand Internet non familier : une approche par le rôle des tiers, 22ème
Congrès International de l’Association Française du Marketing, Nantes
Chouk I. (2005), Consumer trust toward a web merchant : a scale development, 34th
EMAC Conference proceedings, Milan, Italy.
Chouk I. et Perrien J. (2005), La confiance du consommateur vis-à-vis d'un marchand
Internet : proposition d'une échelle de mesure, 21ème Congrès International de
l’Association Française du Marketing, Nancy.
Chouk I. (2005), Confiance et commerce électronique : un premier bilan, Actes du
quatrième congrès sur les tendances du marketing, Paris.
Chouk I. et Perrien J. (2004), Consumer trust towards an unfamiliar web merchant: a
signaling approach, 33rd EMAC Conference proceedings, Murcia, Spain.
Chouk I. et Perrien J. (2004), Proposition d'un modèle conceptuel de la confiance du
consommateur vis-à-vis d'un marchand électronique : une approche par le rôle des
tiers, Actes du 20ème Congrès International de l’Association Française du Marketing,
Saint Malo.
Chouk I. et Perrien J. (2003), Les déterminants de la confiance du consommateur lors
d'un achat sur un site marchand : proposition d'un cadre conceptuel préliminaire, Actes
du 19ème Congrès International de l’Association Française du Marketing, Gammarth,
Tunisie.
Chouk I. et Perrien J. (2003), Les déterminants de la confiance du consommateur vis-àvis d'un site marchand : une étude exploratoire, 6ème colloque Etienne Thil, La
Rochelle, 25-26 septembre.
Chouk I. et Perrien J. (2003), La confiance en marketing : panorama de ses
déterminants, questions en suspens et pistes de recherche, Actes du troisième congrès
sur les tendances du marketing, Venise, Italie.
Chouk, I. (2003), Trust in business to consumer electronic commerce, 3rd Academy of
Marketing Conference proceedings, Birmingham, UK.
COMPUTER
SKILLS:
Proficient in Microsoft Word, Excel, Power Point, SPSS and AMOS (statistical software)
LANGUAGES
Arabic (mother tongue), English and French. Level: fluent (writing, reading and speaking)